“Making Smart Investments for a smarter and future-proof Asian HortiCulture”

13/12/2017

“Making Smart Investments for a smarter and future-proof Asian Horticulture”

Mr Arjen JanmaatGlobal Sales Director30 years of experience in global HortiCultureRidder-HortiMaX

23/12/2017

Worldwide trendsThe ASIAN challenges of tomorrow

• World population growth & density• Global increase & distribution of wealth• Globalization• Climate (shifts) becoming increasingly harsh• Importance of “secure“, “safe” and “local” food

production• Shortage of water / shortage of fertilizers

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Our future depends onHaving financial and happy growers…

Secure Food Production Safe Food Supply Prevent Crop Waste Sufficient Local Production

Efficient Use of Water Efficient Use of fertilizerWeather Independent Production

Financial Healthy and happy Growers

43/12/2017

53/12/2017

Our future depends onManaging Greenhouse Growing Investments

Outside greenhouse structure (cover)

GlassGreenhouse

PolyGreenhouse

HighPolyTunnel

SimpleProtection

Widespan

Gutter connected

Freestanding

OpenField

Tota

l H

arve

sted

Are

a

Prot

ecte

d ho

rtic

ultu

re A

rea

‘Gre

enho

use’

Pro

tect

ion

Are

a

Freestanding

Closed greenhouseCHP

Suppl. lightForced ventilation

Screening

FoggingCentral heating

Local heating

Automated fertigation

Motor ventilation

Automated irrigation

Passive -Low tech Active - Medium tech Active - High tech

Venlo

Widespan

Inside Greenhouse Technology

High InvestmentMaximum yield

High qualityPredictable yield

Low InvestmentLow yield

Survival of the crop

Natural ventilation

Shade- and NethousesWalk-in and Low tunnelsDirect Cover and Mulch

Solar lean to green

63/12/2017

Our future depends onManaging Greenhouse Growing Investments

Outside greenhouse structure (cover)

GlassGreenhouse

PolyGreenhouse

HighPolyTunnel

SimpleProtection

Widespan

Gutter connected

Freestanding

OpenField

Tota

l H

arve

sted

Are

a

Prot

ecte

d ho

rtic

ultu

re A

rea

‘Gre

enho

use’

Pro

tect

ion

Are

a

Freestanding

Closed greenhouseCHP

Suppl. lightForced ventilation

Screening

FoggingCentral heating

Local heating

Automated fertigation

Motor ventilation

Automated irrigation

Passive -Low tech Active - Medium tech Active - High tech

Venlo

Widespan

Inside Greenhouse Technology

Natural ventilation

Shade- and NethousesWalk-in and Low tunnelsDirect Cover and Mulch

Solar lean to green

Adaptive technologycan be easily adapted to follow

the development of the growers needs and (expansion) plans

based on their financial situation

High InvestmentMaximum yield

High qualityPredictable yield

Low InvestmentLow yield

Survival of the crop

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Enhancing customer valueBy offering Adaptive Greenhouse Growing Technology

The most user friendly Greenhouse Management Software Synopta

Consultancy / Support / Projects

ScreeningSystems

VentilationSystems

Intelligent MotorControls

Fertilizersolutions

Greenhousecontrol

PlantMonitoring

DisinfectionSolutions

ManagementSystems

ClimateScreens

83/12/2017

What’s best for the plant?It all depends…

Plant growth factors

LightCO2TemperatureHumidity

H2OO2Nutrients (NO3, K, Ca, P, ….)

Economic factors

InvestmentsCosts of resources

Output (crop yield)Return on Investment

Future plans

Other factors

Fungi / bacteria / pestsKnowledge grower

• Photosynthesis• Plant development• Transpiration• Evaporation• Humidity control

• Water flow o for coolingo for nutrients

• Ventilation• Cooling

Optimal climate

93/12/2017

What’s best for the plant?It all depends…

Plant growth factors

LightCO2TemperatureHumidity

H2OO2Nutrients (NO3, K, Ca, P, ….)

Economic factors

InvestmentsCosts of resources

Output (crop yield)Return on Investment

Future plans

Other factors

Fungi / bacteria / pestsKnowledge grower

103/12/2017

A Greenhouse Growing ModelLook into the future ….

heat

ing

gas-

CO

2, d

iese

l

Wat

er

See

ds

Sub

stra

te

Fert

ilize

r

Elec

tric

Ener

gy

Labo

ur

Che

mic

als

/Bio

. in

puts

Growing

Sor

ting

&

pack

ing

Rea

dy

prod

uct

Transport

Tracking & tracing

Human Resources & Salary

Investments / Infrastructure / maintenance

Purchasing

Finance

Customer,Target group

SalesProduct development Purchasing

MarketingRequirements

Primary activities

supp

ort

activ

ities

103/12/2017

113/12/2017

A Greenhouse Growing ModelLook into the future ….

heat

ing

gas-

CO

2, d

iese

l

Wat

er

See

ds

Sub

stra

te

Fert

ilize

r

Elec

tric

Ener

gy

Labo

ur

Che

mic

als

/Bio

. in

puts

Growing

Sor

ting

&

pack

ing

Rea

dy

prod

uct

Transport

Tracking & tracing

Human Resources & Salary

Investments / Infrastructure / maintenance

Purchasing

Finance

Customer,Target group

SalesProduct development Purchasing

MarketingRequirements

Primary activities

supp

ort

activ

ities

113/12/2017

Fixed costs

Variable costs

(Future) revenues

123/12/2017

The rational Business CaseWhat will it bring me and the grower?

Key indicators Cost / m2 tomatoes

Cost / m2 Cherry tomatoes

Tomatoes Cherry Tomatoes

Size of enterprise (total m2) 10.368 30.528 10.368 30.528Yield per Unit (kg/m2) 30 30 15 15Average sales price (US$/kg) 0,65 0,65 1,02 1,02Total incomeProduct Income 200.671 590.865 158.865 467.768

Total operation costs 98.536 284.598 73.055 215.106Variable costsSeed/seedings 0,32 0,32 3.295 9.703 3.295 9.703Substrate cultivation 0,38 0,38 3.984 11.730 3.984 11.730Fertilizers 0,50 0,25 5.222 15.376 2.592 7.632Packaging 1,24 1,24 12.853 37.844 12.853 37.844Electric Energy 0,21 0,21 2.212 6.512 2.212 6.512Heating gas‐CO2, diesel 1,54 1,54 15.921 46.877 15.921 46.877Quimical / biol. Inputs 0,42 0,42 4.384 12.908 4.384 12.908Water 0,02 0,02 185 544 185 544Labour 0,98 0,98 10.139 29.853 10.139 29.853Transport 0,75 0,75 7.776 22.896 7.776 22.896Marketing 0,94 0,94 9.715 28.606 9.715 28.606

Total variable costs 75.685 222.850 73.055 215.106Fixed costsAdministration 0,25 0,25 2.592 7.632 2.592 7.632Depreciation of assets 19.051 50.559 19.051 50.559Other fixed costst (maintenance) 0,01 0,12 1.208 3.557 1.208 3.557

Total fixed costs 22.851 61.748Investment in Assets (US$) 278.382 738.783 278.382 738.783Assets per Size of Enterprise (US$/m2) 21,01 21,70 21,47 21,55Depreciation on assets (percentage) 6,8% 6,8% 6,8% 6,8%

RevenueWith depreciation 102.135 306.266 85.810 252.662Without depreciation 121.186 356.825 104.861 303.221

Return on assetsWith depreciation 8,1% 24,4% 6,8% 20,1%Without depreciation 9,6% 28,4% 8,3% 24,1%

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The Smart factorOnly ratio is not sufficient….

QualitySuccess Acceptance Implementation= x x

Financial Healthy and happy Growers Greenhouse Growing KnowledgeCulture and habitsValue for Money

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Serving the Greenhouse Growing IndustryWith a clear mission

we understand and support greenhouse growers to achieve better results by offering best fit growing technology and sharing our greenhouse growing

knowledge. We will do this together with our partners in the industry”

“So lets make it Smart for a better futuredon’t forget the Smart factor knowledge! ”

Mr Arjen JanmaatGlobal Sales Director30 years of experience in global HortiCultureRidder-HortiMaX

153/12/2017