Making Sense of Data

31
MIKE DRISCOLL CO-FOUNDER + CTO METAMARKETS @medriscoll MAKING SENSE OF DATA: LESSONS FOR START-UPS

description

 

Transcript of Making Sense of Data

Page 1: Making Sense of Data

MIKE DRISCOLLCO-FOUNDER + CTOMETAMARKETS@medriscoll

MAKING SENSE OF DATA: LESSONS FOR

START-UPS

Page 2: Making Sense of Data

I f i t i s unmanaged, you wi l l be bl ind to weaknesses, deaf to new opportuni t ies , and dumb to your customers.

DATA IS SENSORY INPUT

Page 3: Making Sense of Data

Data is the sensory input that moves through it.

YOUR TECHNOLOGY STACK IS YOUR

NERVOUS SYSTEM

Page 4: Making Sense of Data
Page 5: Making Sense of Data

Collecting customer data is a way to “get out of the building.”

CREATE FEEDBACK LOOPS

Page 6: Making Sense of Data

customers

Page 7: Making Sense of Data
Page 8: Making Sense of Data

Complexity lies at the boundaries between systems

MAKE ETL A PRIORITY

Page 9: Making Sense of Data

Real-TimeDailyWeekly

SYNC DATA LATENCIESWITH DECISION LOOPS

Page 10: Making Sense of Data

All data models are wrong.Some data models are useful.

DON’T AGONIZE OVER DATA SCHEMAS

Page 11: Making Sense of Data

Hadoop is a processing layer

You also need a query layer

HADOOP ISN’T ENOUGH

Page 12: Making Sense of Data
Page 13: Making Sense of Data

Embrace a polyglot architecture of formats and data stores

THERE IS NO‘ONE TRUE DATABASE’

Page 14: Making Sense of Data

A RESTful query layer will reduce pain of migration.

SEPARATE QUERY& STORAGE LAYERS

Page 15: Making Sense of Data

Reduce the barriers to accessing data across systems.

MAKE DATA EASY

Page 16: Making Sense of Data

“Human-time” means that queries return in seconds.

MAKE DATA FAST

Page 17: Making Sense of Data

Human activity is small in size

FULLY INSTRUMENT YOUR CUSTOMERS

Page 18: Making Sense of Data

Human act iv i ty is smal l in s ize .

FULLY INSTRUMENT YOUR CUSTOMERS

Page 19: Making Sense of Data

Machine-generated data can quickly overwhelm.

SELECTIVELY INSTRUMENT YOUR

MACHINES

Page 20: Making Sense of Data

Machine-generated data can quick ly overwhelm.

SELECTIVELY INSTRUMENT YOUR MACHINES

Page 21: Making Sense of Data

Work backwards from business questions.

Don’t let data architecture drive business needs

ARCHITECT AROUNDBUSINESS

QUESTIONS

Page 22: Making Sense of Data
Page 23: Making Sense of Data

Someone who can munge, model, & visualize data

HIRE A DATA SCIENTIST

Page 24: Making Sense of Data

Engineers with a thin grasp of statistics beat statisticians with thin grasp of engineering.

WORKING CODE BEATS THEORETICAL

MODELS

Page 25: Making Sense of Data

Isolated from production systems.

Analytics are a diff erent constituency with diff erent needs

CREATE AN ANALYTICS SANDBOX

Page 26: Making Sense of Data
Page 27: Making Sense of Data

Both internal & external

OBSESS ABOUT DASHBOARD DESIGN

Page 28: Making Sense of Data
Page 29: Making Sense of Data

Either by directly monetizing them or enhance customer experience

EXTRACT VALUE FROM YOUR DATA

ASSETS

Page 30: Making Sense of Data

YOUR TECHNOLOGYSTACK IS YOUR NERVOUS SYSTEM.

YOUR DATA IS YOUR SENSORY INPUT.

Page 31: Making Sense of Data

MIKE DRISCOLLCO-FOUNDER + CTOMETAMARKETS@medriscoll

MAKING SENSE OF DATA: LESSONS FOR

START-UPS

QUESTIONS?


Waternomics: Making Sense of Data

Waternomics: Making Sense of Data

Making Sense of Big data with Hadoop

Making Sense of Big data with Hadoop

Making sense of your data

Making sense of your data

The Data Disconnect Making sense and use of the data available …depts.washington.edu/uwconf/nwrhc2018/Mon_wksp_The_Data... · 2018-03-28 · The Data Disconnect Making sense and

The Data Disconnect Making sense and use of the data available …depts.washington.edu/uwconf/nwrhc2018/Mon_wksp_The_Data... · 2018-03-28 · The Data Disconnect Making sense and

Making Sense and Making Use of Patient Experience Data 1€¦ · Making Sense and Making Use of Patient Experience Data 2015 . 2 . Membership Engagement Solutions (MES) was acquired

Making Sense and Making Use of Patient Experience Data 1€¦ · Making Sense and Making Use of Patient Experience Data 2015 . 2 . Membership Engagement Solutions (MES) was acquired

Making sense of your tachograph data

Making sense of your tachograph data

Making Sense of Performance in Data Analytics Frameworkspages.cs.wisc.edu/~shivaram/cs744-slides/cs744-making-zi.pdf · Making Sense of Performance in Data Analytics Frameworks Authors:

Making Sense of Performance in Data Analytics Frameworkspages.cs.wisc.edu/~shivaram/cs744-slides/cs744-making-zi.pdf · Making Sense of Performance in Data Analytics Frameworks Authors:

Making sense of big data

Making sense of big data

InterSystems presentatie: Making Sense of Unstructured Data

InterSystems presentatie: Making Sense of Unstructured Data

Lecture 1. Making Sense of Data: Data Variation

Lecture 1. Making Sense of Data: Data Variation

Making sense out of your data

Making sense out of your data

Making sense of data visualizationdatalit.sites.uofmhosting.net › wp-content › uploads › 2016 › 01 › ...Making sense of data visualization Justin Joque While humans have

Making sense of data visualizationdatalit.sites.uofmhosting.net › wp-content › uploads › 2016 › 01 › ...Making sense of data visualization Justin Joque While humans have

Deloitte Review: Making sense of social data

Deloitte Review: Making sense of social data

Activated Charcoal - Making Sense of Endpoint Data

Activated Charcoal - Making Sense of Endpoint Data

Making Sense of Qualitative Data

Making Sense of Qualitative Data

Ben Marden - Making sense of Big Data

Ben Marden - Making sense of Big Data

Making sense of and Trusting Unstructured Data

Making sense of and Trusting Unstructured Data

Making Sense of Marketing Data

Making Sense of Marketing Data

Bioinformatics: Making sense of functional genomics data

Bioinformatics: Making sense of functional genomics data

Making Sense of Your Environmental Monitoring Data

Making Sense of Your Environmental Monitoring Data