Making Real Money with Mobile Apps
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Making Real Money With AppsInside Mobile 2009
Alex QuiliciCEO
www.youmail.com
Reader Favorites
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The Core Question
Free w/embedded advertising?
OR
Paid download?
OR
…?
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Free with Advertising
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# of downloads
*
impressions/download
eCPM
*
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Does Free w/Ads Make Money?
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# of downloads
*
impressions/download
eCPM
*
12 sessions, w/ 1-3 ads/session
<10,000
$1-2
$120-720 average
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Easy To Get Downloads?
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< $75
< $7,500
< $750
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Who Gets The Downloads?
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Extensions
Featured
24/25 of BB AppWorld Top 25
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Can You Get The Usage?
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Can you get the CPMs?
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CPMs Falling Fast?
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Making Free w/Ads Work
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# of downloads
*
impressions/download
eCPM
*
Extend/DraftFeaturableViral
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Making Free w/Ads Work
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# of downloads
*
impressions/download
eCPM
*
Stickiness
Extend/DraftFeaturableViral
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Make Free w/Ads Work
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# of downloads
*
impressions/download
eCPM
*
Stickiness
Extend/DraftFeaturableViral
Target
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Paid
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# of downloads
*
ePrice/download
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Paid w/No Ads
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# of downloads
*
ePrice/download
<2,000
~$2.00
$4,000 average
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Paid Reduces Downloads
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400-1 reduction in downloads
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Most Apps Are Paid…
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Yet Most Downloads Are Free…
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Any Many Paid Get Nowhere….
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Can You Charge More?
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All-Time Winners
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Crash Bandicoot Nitro Kart 3DKoi PondEnigmoBejeweled 2iBeerMoto ChaserPocketGuitarFlick FishingTetrisTexas Hold'emSuper Monkey BallPocket GodCro-Mag RallyOcarinaFieldrunnersiFart MobileTouchgrindiHuntiShootMonopoly Here & Now Edition
Games/Entertainment 50% “extensions” Most featured Others viral
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An Alternative To Consider
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Free, Ad Supported
Paid Add-Ons or Services
+
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Case Study: Visual Voicemail Plus
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Free Top 25 BB Download Sticky, event driven
use Viral CPMs – SMS/Mobile
User worth: ~$1
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Multiple Paid Upgrades
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Transcription Storage/Support Content
Paying user: ~$150
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Per-User Economics
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Free, Ad-Supported
Paid Add-Ons or Services
+
~$1.00 ~$9
Free markets paid Paid supports marketing free.
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What To Think About
1. Free maximizes downloads/exposure.
2. Stickiness and/or targeting maximizes ad-revenue.
3. Within-App sales maximizes overall revenue.
4. Paid revenue maximizes marketing.
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