“Making psychology easy, friendly and fun for everyone’s everyday life”
description
Transcript of “Making psychology easy, friendly and fun for everyone’s everyday life”
“Making psychology easy, friendly and fun for everyone’s everyday life”
SERVICES
BUSINESS OPPORTUNITIES
Target Groups of Customers
Target Market Segmentation
Strength-Free, digested and trustworthy resources-User-friendly website-Various content types including user-generated-Interactive sessions available
Weakness-Need to get attention for the brand new website-Controlling user-generated contents is difficult
Opportunities-Internet market is huge and fast-growing-Demand for research papers and articles on internet is steadily increasing as well as online communities-No close competitors
Threats-Since the website uses hosting services, its availability is depended on third party MARKETING STRATEGIES• Differentiation• Invitation• Integration
PROMOTIONAL STRATEGIESMarket Introduction – “Facebook Advertising”Market Penetration – “Social Media”• Facebook• Twitter• YouTube
MARKETING PLANSWOT Analysis
Revenue ExpensesNormal AdvertisementBanner AdvertisementVideo SponsorshipProduct Presentation
Salary for Permanent StaffWages for traineesComputersWeb Hosting ServiceAdvertisingOverheadsYear 1 Year 2 Year 3
£0
£5,000
£10,000
£15,000
£20,000
£25,000
£30,00018
,240
.00
21,8
40.0
0
26,6
40.0
0
17,5
29.0
0
16,6
37.0
0
17,9
17.0
0
711.
00
5,20
3.00 8,72
3.00
711.
00 4,68
2.70
7,85
0.70
Total Revenue
Total Costs
PBIT
PAT
Year 1 Year 2 Year 30
50000
100000
150000
200000
250000
36500
73000
219000Visitors
FINANCIAL PROJECTIONS
Financial Ratios Year 1 Year 2 Year 3
Return On Capital Employed 14.22% 82.00% 71.94%
Net Profit Before Tax 3.90% 23.82% 32.74%
Net Profit After Tax 3.90% 21.44% 29.47%