Making Personal Travel Planning Work Jon Parker Director, Integrated Transport Planning Ltd. Photo...

Making Personal Travel Planning Work

Jon ParkerDirector, Integrated Transport Planning Ltd.

Photo courtesy, Smarter Travel Sutton

Acknowledgments

Steering Group: Department for Transport Steer Davies Gleave Transport for London Sustrans / Socialdata Worcestershire County Council

Research team: Integrated Transport Planning Ltd. Richard Armitage Transport Consultancy Cleary Stevens Consulting University of the West of England, Bristol

Expert Panel Case study representatives Other practitioners

Photo courtesy Smarter Travel Sutton

Research Background

Commenced January 07 Predominantly qualitative assessment Residential / household schemes 2 stage process:

Literature review Case study and practitioner interviews

Final deliverables: Research Report Summary Report Case Study Summaries Best Practice Guide (December 2008)

Photo courtesy J Bewley/Sustrans

Personal Travel Planning (PTP)

a targeted marketing technique providing sustainable travel behaviour advice based upon personal trip patterns that

seeks to induce voluntary travel behaviour changes

Part of the Department for Transport’s (DFT) ‘smarter choices’ toolkit


Personal Travel Planning

Raises awareness of travel decisions at an individual level Provision of advice, information, motivation and incentives Informed by social and behavioural theories

Photo courtesy Smarter Travel Sutton

Personal travel planning

KnowledgeAttitudeIntention

GoalsBehaviour

Contextual / situational factorsCommunication and the media

Social dilemmasGroup cultures / shared normsTrust in others and in government

Collective objectiveCollective subjective

Knowledge / awareness of consequencesHabit Personal capabilitiesActual resource constraints

Values / Moral normsPerceived behavioural controlSelf efficacyDenialAffective attitudesIdentity and status

Individual objectiveIndividual subjective

Source: Jillian Anable

The typical process …..

Habitual Car Use

Identification of the problem

Identification of opportunity to change behaviour

Long term behavioural change

Direct contact with household

Motivation and Incentives

Trial use of sustainable modes

Targeted Information on alternative travel choices

INDIVIDUAL ACTIONSPTP PROCESS

On-going support and advice

Schemes to date

Success factors

4 % point (mode share) in car driver trips

REPORTED results (amongst targeted hhs)

02

468

1012

1416

car drivertrips

(measured)

car drivertrips

(attributed toPTP)

car distancetravelled

(measured)

car distancetravelled

(attributed toPTP)

% r

ed

uc

tio

n

Min

Max

Average

116 62 No. Projects

Success factors

Geographic and population context Plentiful and diverse local facilities Good community networks High levels of accessibility Excess capacity on PT Stable (non transient) population Local recognition of congestion related problems Recent investment in the local sustainable transport network

The project process …..

photo courtesy of J Bewley/Sustrans

The process …..

Assemble project team …..


The process …..

Identify target areas …..

The process …..

Establish the branding and key messages …..

The process …..

Assemble project resources …..

Information

Incentives&

Rewards

The process …..

Pre-contact publicity …..

Photo courtesy of Brighton and Hove City Council

The process …..

Initial contact …..



The process …..

Segmentation …..

Sustrans & Socialdata TravelSmart / Indimark Process

The process …..

Information request …..

The process …..

Compile materials ready for distribution …..


The process …..

Deliver requested materials to households …..


The process …..

Follow up home visits where required …..


The process …..

Evaluation and reporting …..

Barriers

Attitudinal Localised Organisational Assessment


Funding

Central Government and EU grant Local Transport Plan and capital programme Limited developer contributions Partner contributions ‘in kind’ Revenue or capital?


The evaluation process

Complex and challenging issue Typically before / after travel diaries Participants and non participants Control group to adjust findings Use of corroborative data

Some key issues: Sample sizes / statistical significance Response rates Corroborative data Independence of evaluator Control groups Use of GPS / odometers?

Photo courtesy Jonathan Bewley © Sustrans/Socialdata 2006

To conclude: The future of PTP

Study outcomes > stimulate further interest in PTP Small number of independent in-depth evaluations, and,

if positive, then future ‘light touch’ Adaptive learning, for example:

Capturing the life change moments Requirements for residential developments Scope for more innovation

Locking in the benefits


Thank-you & contact details

Jon Parker Director Integrated Transport Planning 32a Stoney Street The Lace Market Nottingham NG1 1LL England Tel +44 115 988 6904 [email protected]

Making Personal Travel Planning Work Jon Parker Director, Integrated Transport Planning Ltd. Photo...

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