Making Money as a Mobile Affiliate
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Transcript of Making Money as a Mobile Affiliate
Affiliate Summit East NY 2015 | August 3, 2015
Making Money as a Mobile Affiliate
Chen Yahav Levanon, CEO ClicksMob Inc.
Affiliate Summit East NY 2015 | August 3, 2015
Affiliate marketing - a quick history
Mobile growth
Mobile marketing complements web
Big advantages in mobile
Getting started
Keys for success
Challenges
Summary
Agenda
2
Affiliate Summit East NY 2015 | August 3, 2015
Affiliate Marketing – a quick history
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1989 The birth of affiliate marketing
1996 First global affiliate program: Amazon
1998CJ and Clickbank launch – 1st affiliate networks
2000 FTC Regulation cementing the importance of online marketing
2015 a booming industry with ~$5 billion of marketing spend
Affiliate Summit East NY 2015 | August 3, 2015
Mobile growth
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Time spent on mobile per
month
?Hours
Affiliate Summit East NY 2015 | August 3, 2015
Mobile growth
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Time spent on mobile per
month
34Hours
Affiliate Summit East NY 2015 | August 3, 2015
Mobile growth
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7.2 BillionWorld population
? BillionConnected mobile devices
Affiliate Summit East NY 2015 | August 3, 2015
Mobile growth
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More mobile devices
connected than people
2015 - mobile ad spending
accounts for 49% of digital ad
spending
Mobile ad spending expected
to reach $100 billion in 2016
7.2 BillionWorld population
8 BillionConnected mobile devices
Affiliate Summit East NY 2015 | August 3, 2015
Mobile growth
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By 2016 mobile ad spend will
exceed desktop
Mobile Will Account for 72% of
US Digital Ad Spend by 2019
Consumption via mobile is
constantly growing (shopping,
finance, travel) as people
spend 3 hrs a day with their
mobile device
Affiliate Summit East NY 2015 | August 3, 2015
Mobile marketing complements web
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Although these are different mediums with different usage patterns affiliate marketers skills on web can be easily used on mobile
It’s not a question of Web Vs. Mobile
Affiliate Summit East NY 2015 | August 3, 201510 Source: StatCounter, Q1 2015
More than 1/3 of global internet traffic is served on mobile and
growing… This means huge opportunities!
Mobile marketing complements web
Affiliate Summit East NY 2015 | August 3, 2015
Big advantages in mobile
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Easy to use, simple
conversion flow
Data is in abundance
Optimizations are easy
Many offers are available
- scalable
Anyone can try, even
with small budgets
Advanced targeting and
attribution
Affiliate Summit East NY 2015 | August 3, 201512
Getting started
A lot of opportunities and partners to choose from…
Affiliate Summit East NY 2015 | August 3, 201513
Getting started
Various traffic sources to buy from:
Ad Networks, SDK, Search, Social, RTB, DSP, Domains…
Affiliate Summit East NY 2015 | August 3, 2015
App Walls
Interstitials
Search
Push Notifications
Innovative formatsMobile web
In-app
Emails
Content / Blogs
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How offers are promoted?
Getting started
Affiliate Summit East NY 2015 | August 3, 2015
Getting started
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Pay-Per-Call /
Pay Per Lead
APK (non-store)
Sweepstakes
Ringtones
App Installs
Mobile Content / Subscriptio
ns
Type of mobile offers
Affiliate Summit East NY 2015 | August 3, 201516
Utilities
Music
Games
Travel
Dating
Health
Popular verticals
Getting started
Affiliate Summit East NY 2015 | August 3, 2015
Getting started
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Top GEO, Offers (by conversion rate / revenues)
Learn and understand the advantages of each traffic source
Pricing Models – CPM,CPC,CPI
Understand the country you are advertising in
Average prices
What to look for?
Affiliate Summit East NY 2015 | August 3, 2015
Find a reliable partner to explore different offers
Keys for success
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Service – you want to have someone to talk and consult
Do your homework – industry research, vertical specific, App Annie, Similar Web, OS market share), understand mobile
Be patient, gather data, analyze, compare,
optimize
Affiliate Summit East NY 2015 | August 3, 2015
Keys for success
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Know your traffic
Duplicate success
Be patient
Buy data, analyze and
optimize
A / B Testing
Creatives
Landing Pages
Creativity
Identify trends
Know the market
Split tests between
sources & networks
Start small
Affiliate Summit East NY 2015 | August 3, 2015
Challenges
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Campaigns change fast Tracking Budgets /
scalability
Industry in its infancy
Build a budget plan
How to select the right niche /
offers
Fraud Targeting right audience
Conversion optimization
Affiliate Summit East NY 2015 | August 3, 2015
Summary
Mobile plays a major role in people’s life and affiliate
marketing
Affiliate marketers must not ignore this trend and embrace
the mobile revolution
Industry is still in infancy - an opportunity to make money
Testing various angles is crucial to success
Mobile affiliation to complement web affiliation
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