Making it Pop
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![Page 1: Making it Pop](https://reader033.fdocuments.net/reader033/viewer/2022061112/54575ecdb1af9fc0638b51f5/html5/thumbnails/1.jpg)
Dani [email protected]
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Strategy & PlanningDesignContent
CodeSEO
ManagementAnalytics
Social Media
How can I get my website back on the right track?
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Strategy & Planning
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• Set a goal• Know your demographic• Focused & Flexible• Realistic strategic goals• Look at existing analytics• Understand User Tasks• Prelaunch/Post to dos• be adaptive
“Effectively assimilate our
diverse methods to meet and
empower our clients “
Set a strategy & plan
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Design & Ux
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Key design elements
• User centric design• Good visuals = trust• basic html and css • Avoid Paralysis by analysis • Put the user first
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Content creation
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• Get to the point quickly• No marketing fluff• Clear language• Keyword stuffing is so ‘98• Thou shalt not lie• Thou shalt not use industry jargon
Great Web Writing
IT’SGONNARAIN!
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Code consideration
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• Keep it current• Choose based on needs• Validate!• What type of site = type of client• Ask your Dev smart questions
Dev & code guidelines
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Search engine op
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• SEO is Organic• Rapidly changing• These ain’t yo momma’s keywords• Watch out for too good to be true• Seo is a process
Spot SUPER SEO
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Project management
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• Design, dev, copy, seo• Wide knowledge• Translates wants into $$• Keeps scope in range• Strikes a balance in client relations
Pm and you
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Analytics & data
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• Measure• Plan ahead• Make educated changes• Test• Don’t overwhelm users
Analytics
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Social media
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Have a primary objectiveCreate blogging policies Decide who should writeEngage readersshort, fresh, consistent & pro Update regularlyDecide how to Handle feedbackMonitor frequently
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✖Make excuses✖Think it’ll magically generate traffic ✖Act like a faceless corporation✖Make it a marketing blog✖Post robotic press releases✖Worry about competition✖Expect too much from your readers✖Give up
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create a custom landing pageHave a great profile picPost multiple types of mediaPost oftenEngage with questionsUse FB as a customer service outlet use places for deals Integrate via a “Like” button
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✖Turn off comments✖Use FB events✖Message your entire network✖Post multiple times about …✖Lose your professionalism✖Nobody likes a spammy mcspamerson✖Trolls do exist!✖Post links on someone else’s wall
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have a personality share links, photos, and videos Watch follow ratiosGuide followers to helpBalance your streamHave a relevant bioUse a link shortenerShow interest
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✖Get carried away✖Retweet every compliment✖Negotiate with customers✖Make conversation one-sided✖Repeat after me: I will not auto dm✖Tweet too often✖Treat it like im✖Use hrble grmr
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StrategyDesignContent
Code
SEOManagement
AnalyticsSocial Media
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