Digitization of the “Michigan Pioneer and Historical Collections”: Great Concept/Fumbled Execution
Making it in Michigan-Food Concept Review
15
Making it in Michigan MSU Product Center for Agriculture and Natural Resources "Developing IT" - Food Business Part I - Concept Review October 26, 2010 Frank Gublo, Innovation Counselor
-
Upload
frank-gublo -
Category
Technology
-
view
792 -
download
3
description
Making it in Michigan, 10/26/2010-food conference. concept development.
Transcript of Making it in Michigan-Food Concept Review
Making it in MichiganMSU Product Center for Agriculture and Natural
Resources
"Developing IT" - Food Business Part I - Concept
Review
October 26, 2010
Frank Gublo, Innovation Counselor
Understanding what your customer wants and delivering a product that meets your customers
needs is everything....
...and drives the concept development process
Make it More Useful
Innovate Packaging
How do you deliver your product?
Make it Retro
3P (People-Planet-Profit)
Make It Green
Tell Your Story
Photo Credit Dave Johnson, Entrepreneur Magazine
Develop a Community Around Your Product
Develop Nostalgia Through Experiences
Many More Ways To Differentiate
Questions and Comments
