Making Horse

Cent$Advertising to the Equine Community

MISSION | TO BE THE CATALYST FOR A PROSPEROUS COMMUNITY

History

Thoroughbred horsemen were originally drawn to Marion County for Ideal Climate Soils rich in calcium and phosphorus Rolling hills and picturesque landscape Inexpensive land

In 1956, Needles the first Florida bred to win the Kentucky Derby, placed Florida on the map

Economic Hoof Prints

2005 American Horse Council Impact Study: FloridaTotal impact~

$5.1 billion impact on the Florida economy $2.2 billion from Racing $1.4 billion from Showing $1.1 billion from Recreation $490 million from other activities

Economic Hoof Prints

2005 American Horse Council Impact Study: FloridaDirect impact~

$3.0 billion impact on the Florida economy $1.3 billion from Racing $813 million from Showing $633 million from Recreation $298 million from other activities

Economic Hoof Prints

2005 American Horse Council Impact Study: Florida

Industry Participation and EmploymentInvolves 440,000 Floridians 105,600 horse owners 49,300 employees 285,100 volunteers

Economic Hoof Prints

2005 American Horse Council Impact Study: FloridaTax Revenue

$98 million in annual taxes $35 million to state government $37 million to local government

Economic Hoof Prints

2005 American Horse Council Impact Study: FloridaHorse Population approximately 500,000

horses 207,500 Thoroughbreds 93,800 Quarter Horses 198,900 Other (registered & non-

registered)

Thoroughbred Industry

Thoroughbred Industry

Ocala/Marion County is home to more than 75% of the Florida Thoroughbred industry

Foals 2011 Foal crop 1,565 2012 Foal Crop 1,642 +4.9%

According to the Jockey Club Statistics the only state to show an increase

Second to Kentucky in number of foals born

Thoroughbred Industry

Breeding Stallions are maintained to breed mares Broodmares are cared for the duration of

pregnancy

Foaling Mares give birth and are cared for until

weaning

Training In the fall prior to their two year, horses are

saddle and prepared for the track Horses from around the United States are

shipped to Florida to train (October-June) Estimated 50% of a foal crop will race

Thoroughbred Industry

Horsemen needs Employment agencies Banking Auto/truck service Dry Cleaners Rental properties for seasonal workers

FTBOA~ Florida Thoroughbred Breeders’ &

Owners’ Association

FTBOA~ Florida Thoroughbred Breeders’ & Owners’ Association

Dedicated to promoting Florida Thoroughbreds

Home to Florida Equine Publications

Multiple Advertising Avenues The Florida Horse – Monthly Wire to Wire- Daily Horse Capital Digest- HITS Season runs

January-March Official publication for HITS Ocala

OBS~ Ocala Breeders’ and

Sales’ Company

OBS ~ Ocala Breeders’ Sales

Company Six Sales per year

Multi-million dollar impact to our community

Attracts national and international buyers

The largest attended sales are 2 year old In Training Sales (March & April)

OBS ~ Ocala Breeders’ Sales

Company2012 Numbers: (5 Sales)

Horses Sold 2,381

$82 million dollars

45 states/ US territories

13 Countries

OBS ~ Ocala Breeders’ Sales

CompanySince 2010

Horses Sold 7,174

$219 million dollars

48 states

21 Countries

OBS ~ Ocala Breeders’ Sales

Company 48 States and Territories

Alabama, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming, Puerto Rico and Virgin Islands

OBS ~ Ocala Breeders’ Sales

Company 21 Countries

Argentina, Barbados, Belize, Canada, Dominican Republic, Ecuador, France, Italy, Jamaica, Japan, Korea, Malaysia, Monaco, Mongolia, Panama, Peru, Philippines, Singapore, Trinidad, United Kingdom and Venezuela

OBS~ Ocala Breeders’ Sales

Company Buyer Needs Hotels Restaurants Night Life Rental Cars Dry Cleaning Shuttle service to

airport Rental cars Auto/truck service Fitness Facilities

Hair Salons Shopping Spa Boutiques Endless possibilities

to businesses that recognize their needs

HITS~ Horse Shows in the Sun

HITS~ Horse Shows in the Sun

Nine straight weeks of shows National and International Competitors

Most exhibitors will stay the duration

Multi-million dollar impact on our total economy

Shows run from Wednesday-Sunday Exhibitor weekend starts Sunday

night

HITS~ Exhibitor & Spectator Needs

Rental properties Restaurants Night Life Shuttle service to

airport Rental cars Doctors Dentist Dry Cleaning Hair Salons Banking Shopping Spa

Family Friendly Locations

Boutiques Small Animal

Veterinarians Auto/truck service Golf carts /scooter sales Fitness Facility Endless possibilities to

businesses that recognize their needs

Publix Supermarket North HWY 27

Florida Agriculture Center & Horse Park

Florida Agriculture Center & Horse Park Estimated 15.1 million dollar economic impact

to Marion County

500 acre Park like destination

Offers a diversity of Family Fun events Variety of Equine Events, As well as BBQ Contest, Jack Russell races, Trail

Rides, Legislative Events, Concerts, Hero’s Rush and other Family Centered activities.

Home to Equiventures Ocala Eventing Series (Four show dates)

Florida Agriculture Center & Horse Park Exhibitor & Spectator

Needs Restaurants Fuel Hotels Shopping Auto/truck service Rental properties Night Life Shuttle service to

airport Rental cars

Dry Cleaning Hair Salons Banking Spa Family Friendly

Locations Boutiques Small Animal

Veterinarians Golf carts /scooter sales Fitness Facility Endless possibilities to

businesses their needs

Equine Veterinary Care Facilities

Equine Veterinary Care Facilities

3 Major, World Renown Equine Hospitals

1 Equine Sports Rehabilitation Center

Length of stay determined by level of care needed

Equine Veterinary Care Facilities

Horse owners will travel from across Florida and the southeast

Client needs Restaurants- coupons for customers Hotels- partnerships with facilities Fuel

Combined Driving

Live Oak Invitational ~

Combined Driving Event The crown jewel of the Driving Competition

Estimated 4,000-6,000 Spectators will attend this three day event

Advertising Highlight through event program Hotels Restaurants Shopping Rental Cars

Live Oak Invitational ~

Combined Driving Event Saturday, the Marathon Phase, is the most

attended

Tailgate social atmosphere for all

World Class Show Jumping Friday and Saturday

Car show on Sunday

Great weekend of family fun!

Southeastern Livestock Pavilion

Southeastern Livestock Pavilion

Hosts an array of Equine, Livestock and Rodeo events

Exhibitors travel from across the State 2-3 day events Exhibitor Needs:

Hotels Restaurants Dry Cleaning Personal shopping Fuel

Southeastern Livestock Pavilion

Home of the Southeastern Youth Fair The largest stand alone Youth event Ten days of livestock shows/sales,

rodeo and home arts exhibits Marion County 4H & FFA Members Strong community supported event

Through program advertising, show sponsors and animal purchases

Ocala Equestrian Complex

Ocala Equestrian Complex

Hosts an array of Equine events

Exhibitors travel from across the State 2-3 day events Exhibitor Needs:

Hotels Restaurants Dry Cleaning Personal shopping Fuel

Feed & Tack Stores

Feed and Tack Stores

Feed companies mill feed in Marion County

OBS- Feed Seminole Stores-distribute through

out the Southeast

Tack Stores 10 local stores “Horsey Yard Sale”- Hosted by the

Tack Shack

Feed and Tack Stores

Ocala is the “Outlet Mall” destination for the equine enthusiast

Day of shopping Restaurants Hotels Fuel

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Feed and Tack Stores

Customer Appeal~ Coupons through stores Partnerships with major store

events~ Clearance Sales Yard Sales Equine Wellness seminars

QUESTIONS?