Making Homes Appealing
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Transcript of Making Homes Appealing
Making Homes Appealing
Stand Out ~Get Noticed
Sell Quicker ~ For More Money
What is Staging?
• Setting the Stage to make the house the most attractive to potential buyers.
• Staging started in the 1970’s primarily with high end properties.
• Now more and more sellers and real estate agents are seeing the benefits of home staging for all price ranges
Started as a Real Estate Investor
• My husband and I rehabbed houses until he was no longer able to do so
• In the process, I learned about home staging
• Went on to get my certification as a stager
The Staging Process
• Consultation –Learn about the property’s assets /problems
• Declutter –
• Organizing and creating space
• Color Continuity
• Cleaning, repairs, replacing broken fixtures, painting
• Create curb appeal – when needed
• Creating Pockets of Emotion
• All designed to make the property Stand Out and Get Noticed
Staging is a System
• After de-cluttering or “re arranging treasures”, making repairs, and other “spruce up projects”, Staging is a very calculated and proven system of arranging the seller’s own furnishings (when available) to create a warm and inviting environment for potential buyers. A Professional Home Stager can objectively view the home from a buyer’s standpoint , emphasizing assets, while downplaying flaws (if any). Staging before it goes on the market maximizes its full potential for full sales price in the shortest amount of time.
• Staging after it’s been on the market awhile will attract more buyers to pick up the pace of getting to the closing table.
Stand Out from the Rest
• Why is Home Staging Important?
• Sellers need their home to stand out from the rest
• Preserves their equity
• Buyers need a reason for a second look
• It’s like a blind date: You need to make the best impression possible, so that buyers can’t stop thinking about that house!
Staging doesn’t cost ~ it makes money
• The following chart shows statistics from 2007 survey showing the Return on investment for staging and related projects
Return on Investment
Emotional Factor
• When a buyer is interested, they may spend an hour or more studying the house.
• Each room gives opportunity for emotional factors
• Creating pockets of emotion throughout the house creates that “feel” as if the house could become the buyer’s new home
• That’s what drives buyers to want to buy
De-personalizing Space
• By removing personal items (pictures, trophies etc), the buyer has the opportunity to “picture” their items in that space.
• De- personalization makes the area “feel” more spacious
• Pockets of emotion actively engages the mind of the buyer in order to develop an “attitude” toward the house that is built on throughout the house
• We want to make all this “memorable” to the buyer so they want to come back for that second look
• All designed to get them to sign a contract
Key Reasons to Stage:
• Staged homes invite buyers inside:
• Beginning with the pictures used to advertise the home, sidewalks & driveways all need to be clean and free of clutter.
• Better Show
• Inside, most homes need to be de-cluttered to show off its best features
• Then we can accent the fireplace or whatever special features the home may have
• Allows the buyer to imagine moving in.
• This is the way sales are made
Contact Information
Pam Prentice
Making Homes Appealing
816 CR 39
Bainbridge, NY 13733
607-967-3650
Or
607-481-0276