Making Effective Prototypes
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Making Effective Protoypes Matthew Ho, Native Tongue Apps November 2013
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If you're new to prototyping or wireframing then this presentation is for you. Attendees will gain an understanding of prototyping and some of the different tools available. We will cover 3 main topics: 1. Why do we make prototypes? 2. The prototyping process 3. Tools available for making prototypes Students will gain an understading of how the different tools available can be combined to produce meaningful results to aid with iterative development. Starting at the lo-fi end with pen and paper (it's important!), the class will move on to lean, web based tools (popapp.in, moqups.com and appgyver.com). The fundamentals covered in this presentation also prove useful for dealing with developers and agile teams.
Transcript of Making Effective Prototypes
Making Effective Protoypes
Matthew Ho, Native Tongue Apps!November 2013
Background
‣ I am an entrepreneur. !‣ Non-technical.!‣ I have 12 apps on the app-store – iTunes, Google Play, Amazon, Nabi!‣ Launched over a dozen websites!‣ Worked with some of Australia’s largest brands!‣ Worked with startups, enterprises, government:!
‣ Online marketing!‣ Prototyping!‣ Apps/Websites
Meet the class
‣ Who are you?!‣ Your experience with prototyping!‣ What do you want to learn?
Why I teach this class
- Other courses - “ Prototyping with Axure”, “Balsamiq”, etc..!- Requires you to know what they are!- Learning curve!- Startup thinking!- Learn the fundamentals so you can use any tool!- Give back to the startup & tech community
Effective vs Perfect
"A good plan violently executed now is better than a perfect plan executed next week." - George S. Patton
Mindset not a toolset
Scrappy and resourceful!Be like MacGyver
AGENDA
SECTION 1 – Intro to Effective Prototyping!▪ What is Prototyping?!▪ Why do we prototype?!▪ Personas!▪ Wireframing!▪ Userstories!
SECTION 2 – Lets get practical!!▪ Overview of tools!▪ Hands on application
What Is Prototyping?
Prototyping
Question
What is a prototype?
What is a prototype
A prototype is an early sample, model or release of a product built to test a concept or process or to learn from.
Different types of prototypes
1. UX!2. Visual!3. Functional!4. Proof of concept
Prototype
Design
UX
Qualitative
Functional QuantitativeCustomer validation
TestingTweaks
Usability
Why do we Prototype?
Prototyping
Why prototype?
‣ What are we trying to achieve?!‣ Build things that PEOPLE WANT!‣ Customer feedback.!‣ Test a process!‣ Feasibility!‣ Cost – Less cost. !‣ Risk – de-risk, assumptions
Traditional approach: Waterfall
Agile Method
Startup thinking: Lean = MVP
Lean everything
Lean development
Lean marketing
Lean design
The only thing that matters
Product / market fit
Speed
1.Developed in 1 week!2. Refined for 1 more week!3. Submitted!4. Constant iteration based on feedback. !5. Weekly release cycles!
Building the future of vision
Prototyping
Got Glass?
Question
How long did it take to build the first working version of Google Glass?
1 day to build first working version
Minority Report Experience
HAIR BANDS 27
Our consulting website
Prototyping
PROBLEM 30
We need to make money!!!We need some work. !
PROBLEM 31
But we don’t have a website!!!We don’t have traffic ☹
Wireframes 32
Unbounce Landing page
Google Adwords Campaign 34
ProcessPrototyping
Process
1. Workshop !2. Sketches!3. Navigational flow!4. Wireframes!5. Themes, Epics, User stories!6. Design & Development!
Everyone is thinking about UX
Working with developer & designer
Project Questionnaire
Workshop Questions covering:
1. User personas!2. Competitor apps!3. What are our business objectives? Goals?!4. What are the anticipated most used features!5. See questionnaire spreadsheet for more!
Key objectives
Learn how to identify your own process.
Exercise – What is your process?
agenda
5 mins 1. Identify each step in your own process.!!2. How can it be improved
deliverable
- Determine steps in your own process for prototyping
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resources
- Previous resources
ConceptsPrototyping
User PersonasPrototyping
User personas
Everyone who has a mobile phone is a customer
User personas
Everyone who has a mobile phone is a customer
User personas
“A product for everybody is a product for nobody” – Seth Godin
User personas
1. Who is the ideal customer!2. How old are they? !3. Where do they work?!4. Where do they live? !5. What are their personal attributes / habits!6. What are their values?!7. Where do they get their information!8. What websites/apps do they use!
!!
User personas
1. Key customer demographics - in priority order. !e.g. 1) "any sex, 30 - 45, high income earner, inner city dweller”,
"any sex, 45 - 60, semi-retired, outer suburbs”!!2. Important user personas –
e.g. Young working professional female, no kids, with high disposal income for fashion etc…!
User personas
• Get in their heads. !• Understand how they think !• Use a picture. !• Write it up. !• This can evolve over time as you learn more
about the customer!• Ensures everyone is on the same page!• Create a physical dummy with a face!!
User personas
User personas
User flows Prototyping
Navigational flow
See Do Technique
See Do Example
See Do
More conceptsPrototyping
Wireframes
Themes, Epics, Userstories
An Epic is a group of related User Stories. !!Needs to be broken down into User Stories
Epic
User stories
A User story is an Independent, Negotiable, Valuable, Estimatable, Small, Testable requirement (“INVEST”).!!
User stories
!• Written in everyday language from perspective of user!• To do list!• Contain basic details and open to interpretation!• Not agile in themselves, opportunity to collaborate
User stories
!As a [user role] I want to [goal] so I can [reason].!Example: As a user, I would like the validation on the login page to be very clear so that I can easily see when/if I make a mistake when I log in
Priorities
1. Use ranking of 1 – 3. !2. 1 is critical and 3 is nice to have.!3. What will be the most used features?!4. M means “Minimum” in MVP.!5. Rank epics!6. Rank user stories within the epic!7. If there are too many #1’s, use scale of 1 – 5.
Then 1 – 10.
ToolsPrototyping
Tools
Use tools that you are most comfortable with to get the fastest & most effective results.
The cost of innovation
Innovation doesn’t need to cost millions. It can cost $3.
Pen and paper
Pen and paper
Pen and paper
Entrepreneurs in the wild – sketching!
Pen and paper
Get users to sketch what they want
Pros!Free.!Fast. !Changes are easy to make !Free form!Naïve design!!Cons!Not easy to replicate changes!Doesn’t look realistic
Other tools
Basics!• Powerpoint!• Keynote!• Microsoft paint!!Prototyping software!• Moqups!• Balsamiq!• Axure!• FluidUI!• Proto.io!• Omnigraffle!• Keynotopia!• Mockgen!!!
Other tools
App specific software!• Popapp!• Appgyver!• Flinto!!
Other tools
Landing pages!• Unbounce!• Optimizely!• Visual Website Optimizer!• Launchrock!
!Other tools!• Skitch – screen grabs & annotations
Other tools
More technical users!• Photoshop!• Illustrator!• Twitter Bootstrap!• Build working software
Time to do some work!
Practical
Requirements
1. I want to make ordinary photos on my phone look awesome like Polaroid !camera shots.!2. Be able to see your friends photos in my feed!3. I want to discover other interesting photos.!4. Search for other photos using hashtags.!5. View my profile and update it!!I think this idea could be big! A billion dollar idea!
EXERCISE 1: Sketch
To do! !1. Free form sketch for the 3 main screens on your own.!2. Compare with the people sitting next to you. In groups of 2 – 4. 5
mins. !3. Do another sketch !4. Come back to the group to discuss
EXERCISE 1: Interactive sketch
To do !1. Go to https://popapp.in/ (or download via app store).!2. Make it interactive!
Why I like POP
1. Its fast to go from paper to interactive mockup!2. Easy to use!3. Need to have an understanding of user flow!4. Sometimes painful if you want to change a part of the sketch!5. Free!6. Easy to share using SMS, Email!
!
EXERCISE 2: Wireframes & user stories
1. User personas (5mins)!2. User flow (10mins) – try see / do technique, navigation flows !3. Write user stories (10mins) !4. Produce wireframes (20mins)!
EXERCISE 2: Wireframes & user stories
Why I like Moqups
1. Fast !2. Easy to use – drag and drop!3. Good place to start!4. Easy to replicate a page!5. Free for 2 projects!6. Easy to collaborate with others!7. Can write notes!
!
EXERCISE 3: High Fidelity Prototype
1. Download the photos!2. Go to http://www.appgyver.com/prototyper!3. Create a prototype app!4. Add transitions between screens!5. Take a photo!6. Go to a website URL!7. Add an alert notification!
!! !
EXERCISE 4
Create a landing page for your app using unbounce.com!! !
TED Talks : Rapid Prototyping the Google Glasses!37 Signals: A Shorthand for Designing UI Flows!!Agile – Epics, User Stories, Spikes!Agile 101: The Difference between Themes, Epics and User Stories!Agile101: Intro To Agile User Stories!Scrum Alliance: New To User Stories!Roman Pichler: Writing Good User Stories!Agile 101: Using Spikes In Agile Development
UX!Nathan Barry: Naïve Design!Hack Design: Newsletter (awesome!)!UX Rave: User Experience Rants & Raves!Borkardo: Behaviour First, Design Second!Erik Flowers: UX Is Not UI!
Other Great Resources
!Mobile Specific!Mobile Patterns: Mobile UI Examples!Inspired UI: Mobile UI Examples!Nima Gardide: 3 Things That Will Speed Up Mobile DevelopmentAndrew Chen: How Mobile Startups Can Iterate Better, Faster, Stronger!
Other Great Resources
DISCUSSION TIME
86Prototyping
Email: [email protected]!Website: http://nativetongue.com!Personal blog: http://inspiredworlds.com!Twitter: @inspiredworlds!Linkedin: au.linkedin.com/in/matthewho1/
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