Making Changes to the Nutrition Food

LabelKristen Webbers

NUTR 626June 23, 2014

Two Proposed RulesO 1. Update nutrition information

based on nutrition science and the update label design to highlight important information

O 2. Change serving size requirements and labeling for certain package sizes

Primary GoalO To expand and highlight the

information consumers need most when making food choices

O It is NOT meant to tell people what they should be eating

Why is it Necessary?O FDA first issued regulations in 1993

O U.S population profile has changed

O Updated information on:O nutrient definitionsO reference intake valuesO analytical methodsO dietary recommendations

“The current nutrition label has served us well

for the past 20 years, but we must be sure that what is iconic doesn't

become a relic," says FDA Commissioner Margaret A.

Hamburg, M.D. "The proposed changes to the

Nutrition Facts label should make it easier than ever to judge a food by its label and reflect the latest evidence on how what we

eat affects our health."

What is Different?O Greater emphasis

on ‘calories’ – larger, bolder type

O ‘Added Sugars’ O Calories from fat

no longer listedO Number of

servings per package is more prominent

O Amount per serving will have actual serving size listed

O Updated serving size requirements

O Updated Daily Values

O Potassium and Vit D required

"The proposed new label is intended to bring

attention to calories and serving sizes, which are important in addressing these problems. Further, we are now proposing to

require the listing of added sugars. The 2010 Dietary Guidelines for

Americans recommends reducing calories from added sugars and solid fats.” -Michael Landa,

director of FDA's Center for Food Safety and

Applied Nutrition

Obesity Working Group (OWG)

O August 2003O Created to develop an action plan

covering the critical dimensions of the obesity problem in America

O Principle aspect develop approach for enhancing and improving food label to help consumers prevent weight gain and reduce obesity

Single-Serving Containers

Dual Column Labeling

RACCs - Reference Accounts

Customarily Consumed

Current EffortsO “Read the Label”

Youth Outreach Campaign, 2007

O Front-of-Package (FOP) Labeling Initiative

O FDA website resources

Future ImplicationsO Consumer education efforts

O FDA consumer research to produce action

O Implementing school health programs

O Community outreach

FYIO Public comment period has been

extended to August 1, 2014

ReferencesO http

://www.fooddruglaw.com/2014/03/04/fda-proposes-significant-changes-to-raccs-and-serving-size-requirements/

O http://www.fda.gov/ForConsumers/ConsumerUpdates/ucm387114.htm

O http://www.fda.gov/ForConsumers/ConsumerUpdates/ucm334749.htm

O https://www.federalregister.gov/articles/2014/03/03/2014-04387/food-labeling-revision-of-the-nutrition-and-supplement-facts-labels

O https://www.federalregister.gov/articles/2014/03/03/2014-04385/food-labeling-serving-sizes-of-foods-that-can-reasonably-be-consumed-at-one-eating-occasion#h-42

O http://www.fda.gov/Food/IngredientsPackagingLabeling/LabelingNutrition/ucm281746.htm

Cost AnalysisBenefits Costs Net benefits

Present Value (PV):      O 3% $31.4 $2.3 $29.1O 7% $21.1 $2.3 $18.8Annualized (3% PV Amount)    O 3% $2.0 $0.2 $1.8Annualized (7% PV Amount)    O 7% $1.9 $0.2 $1.7[$ in billions 2011]