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Making better location-related
decisions with Qlik GeoAnalytics®
Daniele Cesario
Qlik Solution Architect
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Everything is related to everything else, but near things are
more related than distant things.«Waldo Tobler»
Mapping Geo-Analysis
The visualization of
location-based data
The analysis of
location-based data
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• Severe outbreak of cholera in the Soho district of London
• Prevailing theory was that cholera spread via the air
1854 London cholera outbreak
Reported deaths
9 Marshall Street
4 Ganton Street
36 Brewer Street
6 Lexington Street
6 Ganton Street
8 Ganton Street
3 Newburgh Street
72 Broadwick Street
68 Broadwick Street
12A Newburgh Street
12 Newburgh Street
Reported deaths
41 Broadwick Street
51 Lexington Street
43 Lexington Street
77 Beak Street
75 Beak Street
73 Beak Street
69 Beak Street
65 Beak Street
61 Beak Street
41 Broadwick Street
6 Green's Court
Reported deaths
12 Newburgh Street
188 Regent Street
44 Beak Street
53 Marshall Street
57 Beak Street
49 Marshall Street
2 Marshall Street
41 Broadwick Street
51 Lexington Street
49 Marshall Street
1 Silver Place
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Pump Locations
50 Rupert Street
52 Bridle Street
39 Broadwick Street
25 Warwick Street
34 Great Marlborough Street
• Dr. John Snow theorized that contaminated water, not air, spread cholera
1854 London cholera outbreak
Reported deaths
9 Marshall Street
4 Ganton Street
36 Brewer Street
6 Lexington Street
6 Ganton Street
8 Ganton Street
3 Newburgh Street
72 Broadwick Street
68 Broadwick Street
12A Newburgh Street
12 Newburgh Street
Reported deaths
41 Broadwick Street
51 Lexington Street
43 Lexington Street
77 Beak Street
75 Beak Street
73 Beak Street
69 Beak Street
65 Beak Street
61 Beak Street
41 Broadwick Street
6 Green's Court
Reported deaths
12 Newburgh Street
188 Regent Street
44 Beak Street
53 Marshall Street
57 Beak Street
49 Marshall Street
2 Marshall Street
41 Broadwick Street
51 Lexington Street
49 Marshall Street
1 Silver Place
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1854 London cholera outbreak
Reported deaths
9 Marshall Street
4 Ganton Street
36 Brewer Street
6 Lexington Street
6 Ganton Street
8 Ganton Street
3 Newburgh Street
72 Broadwick Street
68 Broadwick Street
12A Newburgh Street
12 Newburgh Street
Reported deaths
41 Broadwick Street
51 Lexington Street
43 Lexington Street
77 Beak Street
75 Beak Street
73 Beak Street
69 Beak Street
65 Beak Street
61 Beak Street
41 Broadwick Street
6 Green's Court
Reported deaths
12 Newburgh Street
188 Regent Street
44 Beak Street
53 Marshall Street
57 Beak Street
49 Marshall Street
2 Marshall Street
41 Broadwick Street
51 Lexington Street
49 Marshall Street
1 Silver PlacePump Locations
50 Rupert Street
52 Bridle Street
39 Broadwick Street
25 Warwick Street
34 Great Marlborough Street
Mapping
What was the closest pump to each death?
How many deaths were in a 5 minute walk from each pump?
Which pump is closest to the largest grouping of deaths?
Clustering Heat map
Mapping vs. Geo-analysis
Mapping Geo-Analysis
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Insurance - Claims/Risk management
• Validate storm-related damage claims vs. areas affected by severe weather
Healthcare - Outbreak Monitoring
• Animate past and potential spread across healthcare locations for flu outbreaks, lead
poisoning cases, Zika, etc.
Energy & Utilities - Health Safety & Environmental
• Leakage analysis (water & sewage, oil, gas & dangerous materials), tracking dangerous
work areas, engineer work permits and locations
Transportation & Logistics - Supply Chain Management
• Include drive times when analyzing which supplier can best support a manufacturing site
Sales – Assess revenue potential
• Combine internal Sales data with key external data such as regional income levels and
population density
Geo-analysisThe growing need to understand “where” data
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• High performance, interactive mapping
• Gain geospatial insight
• Broad location-related use cases
Powerful map visualization and location-based analytics for both Qlik Sense® and QlikView®
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• A geospatial platform
• On-premise or Cloud-based
• Domain expertise
Increase ROI with location-related use cases
Industries Business Functions Integrations
Qlik® is #1 in the 2017
Dresner Location Intelligence Market Study
Copyright 2017 Dresner Advisory Services. Location Intelligence
Market Study is part of the Dresner Wisdom of Crowds series.
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“With Qlik we have gained new insights in customer
behavior and buying patterns that have been
extremely valuable for us in the expansion of our
successful franchise enterprise.”
Challenges• Continue rapid expansion without cannibalizing existing sales
• Optimize decision-making
• Generate new sales rather than move clients and sales from
one shop to another.
Solution
BenefitsAbout Sportson
• Bike franchise chain in Sweden
• Founded in 1980
• Headquartered in Gothenburg, Sweden
• +25 Franchise shops in 15 cities
Jonas Holtbo, Director of Franchise at Sportson
• Analyze the sales potential of new locations
• Understand and make use of customer behaviors
• Analyze Sales Performance across the entire franchise
• Understand revenue potential for new store sites
• New insights and metrics in current operations.
• Business Users have continuous data driven insights into
Retail Site Selection rather than using gut feel.
• Data Storytelling allows Sportson to be more
collaborative with franchisees
Sportson
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Solution
Challenges• Signed Carbon Pact - 5-year strategic commitment to
reduce their environmental footprint
• Reduce the CO2 emissions per container by 20% by 2020
Solution
BenefitsAbout
• Provides Sea-Air Freight, Cargo insurance and Custom
Clearance
• 100 000 Monthly Shipments for 400 customers
• Qlik Sense® customer
• Calculate environmental impact of carriers using shipment
data (previous and planned) and carbon footprint data from
the EcoTransIT® World Initiative (EWI)
• Used Qlik GeoAnalytics to analyze different routes vs.
environmental impact
• Able to advise customers on preferred routes based on time
vs. cost vs. carbon footprint
• Customers can understand routes used by other customers
• Better plan future travel logistics such as harbor reservations
• Improve data quality by allowing for data entries and
emission calculations to be easily reviewed
European Logistics Company
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Solution
Challenges• Better understand where recent graduates now work and live
• Improve outreach to prospective new students
• Improve government reporting
Solution
BenefitsAbout
• One of the top 50 young Universities in the world
• Over 26,000 students
• QlikView® customer
• Created own geographical hierarchy
• Combined internal data with data from other universities
• Able to track and analyze alumni data
• Create new targeted marketing campaigns to prospective
students based on alumni data
• Analyze student and alumni trends - where they grew up;
where they now live and work after graduation
• Compare own student outcomes vs. other universities
• Use results to justify budget increase
European University
Demonstration
Qlik® is #1 in the 2017
Dresner Location Intelligence Market Study
Copyright 2017 Dresner Advisory Services. Location Intelligence
Market Study is part of the Dresner Wisdom of Crowds series.
Thank you!