Making a Bigger Market for Pro Shoe Sales

SOLD EXCLUSIVEL Y through GOLF PROFESSIONALS

~~edAs hundreds of professionals know,the advent of the light weight SkeeRiegels opened a lively new marketfor golf shoes. This year, more thanever, the new Skee Riegels with theirmany improvements in constructionand styling, are certain to furtherswell your shoe profits. They'releather lined and a new, extremelylong counter improves their fit andstrengthens the shoe throughout.

The wide range of sizes and smart color combinations assurecomplete player comfort and color preference. Brown andCalf • Brown and White· Brown Alligator and Brown Calf •Black Alligator and Black Calf· Brown Casual- with Tasselsand adjustable Gore > Black Casual- with Tassels and adjust-able gore. Catalog gives complete information.' All men's shoeshave spikes.

The choosier your women players are aboutfashionable colors and the more insistentabout proper fitting - the more you'll pleasethem this season with the new women's SkeeRiegels. Truly they're the height of fairwayfootwear fashion and comfort.

Available in these color combinations:White Buck and Russet - Lug • Blue Elk and RedElk ---:Lug· Red Elk and Sand Elk - Lug • All-overRusset - Spikes • Brown Alligator and Brown Calf-Spikes • Black Alligator and Calf - Lug.

I

FOR

'if!0ffleIe

April, 1953

A New. Super Fine Golf GloveSkee Riegel Golf Gloves for 1953will open your eyes to a new standardof quality in the most colorful line ofall in golf gloves. Made of CabarattaLeather which you'll recognize asperfect for gloves.

• IN STOCK SERVICEWrite for catalog

The TED BISHOP CO .• Inc.101 Tremont Street • Boston 8. Mass.

31

GOLFERS IMPORTS, INC.Box 26 Hillside Manor

NEW HYDE PARK. L.I•• N.Y.Tel.: Floral Park 4·4115 • Bayside 9-9566

•Sole United States Agents for

The NORTH BRITISH RUBBER CO.. Ltd.Edinburgh. Scotland

North British SS (American size) golf ballsNorth British "Hi-Spot" (British size)

gorf ballsNorth British rubber riding boots

(Men's and Women's Sizes)North British rubber spiked golf oxfords

(Men's and Women's Sizes)

Sole United States Agents forJAMES INCE & SONS LTD••

London, England 'Fine grade of Tartan umbrellas

and umbrella seats

Agents for the Pro Line ofMacintosh Poplin Reversible WindbreakersFor men and women in two-tone brown and tan

Rainpants to match with jacketsAll-service, self lined Poplin jacket

with wool collar, waistband and cuffsTop Quality Cashmere Sweaters

imported from Edinburgh

Sole U. S. Agents forGEORGE NICOLL Clubs:

World famous Pin-Splitter ironsHenry Cotton Woods and Irons

Gem Putters(Hickory or Steel Shafts)

Available as complete clubs, or heads only

Imported Kestrel floater golf ball

Imported CIiHco Golf Bags

Famous Throughout the World.Sole Agent. New York. New Jersey and

Eastern PennsylvaniaFOLDA·FAIRWA Y

.1 Write for prices add dafai/s.

32

dustrial leagues, sold by C. H. Klingen-smith . . . To be site of plant of Westing-house Atomic Power div.•.• Carl Beljansigned as pro by Churchill VaUeyCC,Pittsburgh, Pa. . . • AI Houghton, pres.,Middle Atlantic PGA and pro, PrinceGeorge G&CC,Landover, Md., given 50thbirthday party and gifts by his members• • . AI's neighborhood pros joined in thefestivities.

Dunwoodie GC (NY Met. dist.) hasbeen sold and will be subdivided ... BobbyStowe from Meadowbrooks CC, Atlanta,Ga., to become pro-mgr., Toccoa (Ga.) CC... Jim Buckenheimer now pro at BlackHawk GC, Beaver Falls, Pa .... Groton,Conn., may have new course built bygroup headed by A. C. White, jr., Spring-field, Mass.

Joe Greene, former Jersey pro now inshipping business, convalescing after se-vere attack of pneumonia . . . PGA sum-mer tour with over $500,000prize moneyis richest in pro golf's history . . . It be-gins with Tournament of Champions atDesert Inn CC, Las Vegas, Nev.... Scor-ing has been fast on the winter circuitwith 13 players having averages under 71from Jan. 1 thru March 24 ... Mangrum

Happy day it is for me, but one "he'll" always rue,

His Golfcraft club hit the ball, good, and straight and true;

It was headed straight for a hole-in-one,

But I'll save him money by what I've done;

The drinks he'd buy would make him miss his rent.

How'd he explain to his wife where the money went?

I've collected a ball, Golfcraft by name,

That will go in my golf ball hall of fame.

de> )) cf"r_,,,, CLUB .i,6 ," GUARANTEE I

ESCONDIDO, CAlifORNIA

Golfdom

~ FOR THE MEN

Easy fitting plain toe blucher. All aroundreversed waterproof welt, fully leatherlined from heel to toe. Water repellantplump mahogany calf skin. DuFlex solesguaranteed against' buckling; inner soleswill not lump or curl. Replaceable Phillipsspikes.

Retail $13.95 Slightly higherWest

StyleNo. 41

FOR THE LADIES ~

Conventional raised seam moccasin pattern,combination instep and ankle fit, soft pliablebrown calf. Flexible DuFlex soles require nobreaking in and will not buckle. Replaceablespikes; removable kiltie. Also available inbrown calf and white elk apron style-Style No. 51.

Retail $13.95 Slightly higherWest

W rife for our new 1953 cafalog showing ourcomplefe line of golf, sporf and dress shoes

PRO.SHU COMPANY, INC."1918 N. Third Street (Dept. G) Harrisburg. Penna.

April, 1953 33

Make golf ALL Playand NO Work

~

GOLF·CART

Price $39.501. CART - 12" ball-bear-

ing wheels on wideadjustable axle givesmooth rolling stability.Perfect balance for ef-fortless handling. Rug-ged and rustproof.

2. BAG - 14 roomy clubpockets. Ball and ac-cessory pockets. Um-brella holder. Heavyreinforced country clubgreen, royal blue, orred canvas.

3. SEAT - Sturdyenough for theheaviest golfer orspectator. Makesthe back nine easyas the first.

Cart folds easily andcompactly to fit auto

trunk or locker. Cart, Bag, and Seat in one lightweightunit. A wonderful attention getter, it sells itself.

LUMEXGOLF CART SEAT

Simply attached to any center-post cart. The Seat structurecarries all the weight, puttingno strain on the Cart. Doesn'tinterfere with the pulling bal-.ance of the Cart.Folds compactly around Cartand bag. Weighs only 5

lfh~n~~~t is the same size andconstruction as the•• 3 FORE 1"'GOLF CART, ofwhich there aremore than 7,000now in use.CART and SEATfully guaranteedfor one year.THESE ARE"MUSTS" FOREVERY PROSHOP.

LUMEX - II Cleveland StreetVALLEY STREAM, N. Y.

34

leads with 69.25 for 24 rounds • • • TonyHolquin second with 69.94 for 18 rounds... Middleco1f, Worsham, Burke andBurkemo picked up and are not in aver-ages, although Middleco:ff ($6,404) andWorsham ($5,247) are 2d and 4th inprize money ..• Mangrum first with$6,730 and Bolt 3d with $6,375.

Peter A. Eagen, who retired as pro atLakewood (N. J.) CC in 1951 and pre-viously served other New Jersey Clubdied recently at Paul Kimball hospital,Lakewood.

Caribbean Golf Assn. recently formed· . . Members include clubs in Panama,Guatemala, Colombia and Puerto Ricowith Cuba, Costa Rica, Venezuela andJamaica probable members in near future· . . Assn. will send team of juniors toU. S. Junior Chamber of Commerce cham-pionship . . . Jaime Solera of Costa Rica.elected pres. and Charles MacMurray, Box1250, Panama City, R. P., sec.

San Francisco amateur golf champion-ship has record of 3,032 entries this year· .. Last year 2,828 entered _ .. ValleyHills CC 18-holes under construction atSyracuse, N. Y.... Indoor classes forjuniors, novice adults and advanced adults

DUBOWSymbol of Golf Club Excellenee

JOCK HUTCHISON and BETTY 'BUSH(Betty Bush, famous professional women's golfer, is

the newest member of our Advisory Golf Staff)PRECISION-BUILT GOLF CLUBS

GRADUATED GOOSE-NECK IRONSLAMINATED and PERSIMMON WOODS

COMPLETELY NEWand

DISTINCTIVELY STYLEDFor MEN and WOMEN GOLFERS•Also Makers of the New

DUBOW H. C. - SUPER 803 COVERGOLF BALL

The finest Golf Ball that can be madeWrite for descriptive folder and price list,

J. A. DUBOW SPORTING GOODS CORP.1905-13 Milwaukee Ave. Chicago 4, Ill.

Golfdom

No. 1208 New in design ... smart in style.A snap-down cap in choice of three checked-pattern color combinations. Tropical weight,extra full crown, acetate Rayon lining, breeze-way front of white Nylon-Rayon net. Onesize with concealed adjusting strap meets allsize requirements.

No. 475 Tennis visor, the famous Wimbledonmodel, in white Twill . . . a long time favorite onboth the courts and fairways. Easy size adjustmentwith-nickel slides. Padded forehead band, visor greenunderlined.

No. 601 A smart new model for girls in light andairy Rangoon material. Visor extends halfwayaround crown. Three attractive colors: yellow, rust,and light blue. Neatly tailored and made in twoadjustable sizes.

SUNSHINE HEADWEARFOR MEN, WOMEN and CHILDREN

"Fashion-firsts" for under the sun comfort. Modelsfor men, women and children ... quick sellers, everyone. All numbers in three adjustable sizes withelastic back unless otherwise stated.

No. 440 Made in white, tan, red, green, and navyTwill with airfio sides of white mesh. Texon visorwith green under brim in white cap, self under brimin others.

No. 574 Made of imported Toya cloth in a choiceof three colors ... all natural, brown with natural,and navy with white. Mesh type material is excep-tionally cool. Four sizes, not adjustable.

April, 1953 35

Ed says:

"OVER A HALF MILLIONGOLFERS ARE ENJOYING

THE EXCLUSIVE ADVANTAGESOF THE LIGHTWEIGHT

BALANCED GOLF BAG."

15 CLUB CAPACITY

COLOR - GREEN

$]60 F.O.B.ea. CHICAGO

Minimum shlpment-% doz.

ORDER NOW

BALANCED GOLF BAG1401 W. North Ave. Chicago 22

being conducted at Dalton, Mass., Com-munity house by John Kellar, pro, Pon-toosuc CC . . . Larry Crosby replacesbrother Bing on committee with GeorgeHjelte and Darsie L. Darsie to plan acqui-sition of public' golf courses and otherplay areas with Los Angeles Countyoil royalties ... Chuck Lewis in letter toSan Francisco Park and Recreation com-mission offers, on behalf of group, tobuild 18 or 27 hole course at McLarenpark, course to be city's property after 20years.

EI Cajon, Calif. Chamber of Commercepushing drive for public course ... PinesRidge GC, Ossining, N. Y., new course toopen this month . • • Oakland GC, Bay-side, L. I., N. Y. to be operated as feecourse by Marty Lyons, for 11 years gen.mgr. of the club when it was private ..•Alex Ednie, pro, and rest of staff remains.•. Club was sold by members because ofits high taxes • . • Wayne Murdocknamed mgr. Irvine Coast CC, Santa Ana,Calif.•.• Clubhouse and course now underconstruction • . . Course will be playableLabor Day says architect Billy Bell.

Grand tribute to Tommy Fry, pro atSan Mateo (Calif.) muny course in big

(Continued on page 120)

NoY# You Can' Get GENUINE

_1JJM1I~at LOWER

BUDGET-SAVING PRICES

Largest Suppliers to Golf Clubs for Nearly 30 Years

SAVE MONEY on the world's finest Golf Clubshower slippers •.• the superior, longer-lastingqualify slippers your members prefer .

•

SAVE THAT EXTRATOWEL! Sani-Treads re-duce towel wear and cutdown laundering costs.

D New LOW PRICE ScheduleD Packet of Samples and LiteratureD Special MONEY·SAVING OFFER

including FREE Steel Dispenser

Just check, tear out ad and mail toSAN I-TREAD DIVISION of Hubbs &Howe Co., 674 Young St., Tonawanda,N. Y.

YourBESTPROTECTIONAgainstFOOTINFECTION

SEWNSTYLE

36 Gal/dam

Made in Kilmarnock, Scotland

-' )

Rubber Heel, with grip equal to that of~ -spikes, prevents slipping on tiled

surfaces, roads or pavements. Eliminatessh(,)ck and leg muscle fatigue.

Designed by t:lIeI'I4If eotton

Re-inforced Waist at shoe'smost tested spot.

No hard heelstiffeners. Shoes

- p..m be worn withcomfort right outof the box.

J- ..•.•.Specially Tempered ReplaceableSpikes give maximum grip duringswing.

Middle SoleSpecial shock and dampresisting Middle Sole. Unlined, Supple, water resisting

upper, it is also light weight (24 oz.),cool, and gives added comfort.

Ample Stocks maintained in our New York Warehouse

In half sizes 6% to 11% - Widths 8, C, 0, E

Smaller or larger sizes will' be imported on special order

In saddle brown only - $25.00

AVAILABLE THROUGH GOLF PRO SHOPS ONLY

Cushion rubber layer acts as shockabsorber and reduces fatigue.

Sol. U"ited States Wholesale Distributors

ROBERT APPLEBY & COMPANY, INC.347 Madison Avenue, New York 17, N. Y.

April, 1953 37

Sell SWEET SHOT andyou sell SATiSFACTlOM!

YES, a Sweet Shot customer is oneyou can really count 011, because a

Sweet Shot sells itself for good-withbonus distance, greater accuracy onthe fairway and on the green.

Superior performance is built rightin the Sweet Shot. It has an ultra-highcompression, super-charged powercenter. This is wound with F-239vita-life pure rubber thread by Worth-ington's exclusive dyna-tension wind-ing process. It's construction thatpays off big in distance and accuracyfor your better golfers!

It can payoff big for you, too, be-cause the Sweet Shot is advertised andsold EXCLUSIVELY PRO. So featureand recommend Sweet Shot. TheWorthington Ball Company, Elyria,

Ohio.

49th year, Specializingin Golf Ball Manufacture

WORLD'S LARGEST EXCLUSIVE GOLF ,BALL MAKER

38 Gal/dam

THE BUS I N E,S SGOLFDOM

o FJOURNAL G 0 L F

APRIL. 1953

Officials Can Make ClubOperation Easier, Better

By LOUIS BERTOLONE

POLITICAL jobs have nothing on thegolf jobs for insecurity. Both owe

their uncertainty for able workers to lackof knowledge and understanding. Onlyrecently an incident occurred at a countryclub that had a touch of farce to it andthereby avoided a sorry climax. Fortu-nately, the general membership of theclub saw the facts in time or the clubwould have lost a first class golf coursesuperintendent, and the course superin-tendent would have had to undergo a try-ing period until he was able to situateelsewhere.

During the year the condition of thegolf course had not improved as much asthe membership had the right to hope,and, of course, the chairman of the greencommittee was blamed. He, in turn, im-mediately put the blame on the superin-tendent, and asked that he be fired, sayingthat he was unqualified; that he did notunderstand golf course upkeep, etc.

The members were right. The blamebelonged squarely on the committeeman'sshoulders. He had fought the superinten-dent throughout the whole year of histerm of office. The chairman had beenmore interested in showing the membershow much money he had saved them thanhe was in giving them the good golfcourse which they wanted. If the superin-tendent asked for something which wasdesperately needed the chairman alwayssaid, "No, we've got to keep expensesdown." When he, himself, wanted some-thing done, he would say to the superin-tendent, "The greens are too hard. Softenthem."

The superintendent asked for an aerat-ing device to open the greens, to soften

April, 1953

them up, but the chairman said, "It coststoo much. We've got to keep expensesdown."

"But an aerifler would do the job,"the superintendent pleaded.

"Water them. It's cheaper; but getthose greens so that they will', 'hold apitch."

So the superintendent poured water onthe greens and then the members com-plained about the greens going bad andstill not holding approaches.

Similar situations exist at many clubs.All that is necessary for correcting it is alittle understanding. In the first place,the chairman should be working with hissuperintendent not against a man withspecialized knowledge.

When the superintendent asks forsomething, it's not the place of the chair-man of the green committee to turn himdown right then and there. His job is todetermine if the request is justifiable, andthen to place that request with his rec-ommendations before the board of direc-tors. It is then up to the board to de-termine what can be afforded and whatcannot be afforded.

And when the members complain thechairman should talk the situation overwith the superintendent; find out thecause, the remedy recommended, and allthe other pertinent details. Once thechairman has this data he can discuss theproblem with the chairmen and superin-tendents at other clubs; find out what theyare doing, what they have done, andwhat they plan to do.

Armed with this data, he can intelli-gently ,discuss the problem with his own

39

team-mate who likewise should know thesituation at other clubs.

If possible the chairman .and the super-intendent should make these inspectionstogether. Thus working as a team, eachman will gain the other's respect and ad-miration, and the club will profit by hav-ing a better golf course.

In this way, the superintendent gets abetter close-up on the problems of theclub, and the club shares the problems ofthe superintendent.

The New Pro's Position

But this is only a segment of the club.There is the directorate; there is themanagement, and there is the pro depart-ment. They are the working vitals of anygolf club. These departments should workas a close knit unit, above all in harmonywith each other. The directorate is re-sponsible for the acts of all the depart-ments, and, it should strive always forbetterment. But this is not always thecase. Very often the uninitiated direc-torate in its enthusiasm to show themembership what it can do underminesthe club.

As in al'l mortal things hope lies in un-derstanding. The understanding of thedifficulties and personalities that makeclub jobs difficult. Let us take a look atsome behind-the-scene operations so wemay better understand what happens tothe pro after a month or two of service ata club,' unless he has an informed direc-torate behind him.

A cool attitude toward the person whois to occupy one, or two, or all three keypositions in a club exists before he haseven thought of applying for the vacancythat he wishes to fill. This coolness mayget its start from the person who hasbeen filling the job at the club, and whoseleaving creates the vacancy. He hasmade friends among the membership.Naturally, these friends "hate" to see himgo. They "hate" to see him replaced. Andthey also "hate" to see the new man takeover, and, therefore, the new man hassome enemies at the club even before hestarts on his new undertaking.

Then, as is the case of most good jobs,there are many unsuccessful candidatesfor the job; people who wanted the job,but did not get it. Each of these dis-appointed candidates had a friend or twowho are members of the club. These mem-bers spoke to one or two or more ofthe directors for their "champion."

40

Naturally, when they learn that their"champion" did not get the job, they aredisappointed. Further, unfortunately, per-haps unconsciously, they set up a re-sistance toward the new man.

The new man may have two strikesagainst him before he starts. But the mat-ter does not end there. Two more in-sidious conditions exist. Some who wereunsuccessful in obtaining the job forthemselves may be disappointed, envious,and spiteful, and malicious. "I'hey start aprogram to "get" the new man. Theydrop a derogatory remark here, anotherone there, and so on. Unfortunately,these "whispering" campaigns have anasty habit of gathering moss as they rollalong.

There to aid and abet the losers arethe disappointed members, the man whosponsored the "champion", the man who"hated" to see the friend leave and theman who has an ax to grind in general-all fall easy prey to these invectives.Sometimes they even start some of theirown.

How do these boys opera te ? Theyusually pick a weakness, a mistake made,an act of God and turn it to theirpurposes. As examples: The new pro playsin a tournament. He has a bad day, andshoots a 78. The wrecking crew beginsto say, "Your pro isn't much of a player,is he?" Or in the case of the golf coursesuperintendent; they wait for a brisk daywith a dry wind. They remember thisday. "You need a new course superin-tendent," they begin. "He doesn't knowhow to care for greens. Last Thursdaythey were as hard as rocks." The averagemember does not know that a dry windputs a hard surface to any green withina very short time.

Or the member who blames the man-ager for his spilling his Martini on thebeautiful evening gown of his fellow mem-ber's wife. "The tables were too closetogether. There wasn't enough room tomove. The manager should have moresense than to make such arrangements."

All these comments have a peculiar wayof reaching the directorate of the club.And to please their membership they firethe unlucky man, And the whole riga-marole starts all over again. That is,it starts all over again if the club has aninexperienced directorate. The seasonedboard of directors can and does judicious-ly sift the complaints.

Then again there is "chopping of heads"

Golfdom