MAKEUP IN PARIS 2016... THREE DAYS TO GO BEFORE THE KICK-OFF! A

PROGRAMME THAT WILL PROVE EQUAL TO THE EVENT...

Conferences, animations, workshops, contests, make-up parades, a unique exhibition... This seventh edition of MakeUp in Paris looks very promising. Only three days to go before the doors of the Carrousel du Louvre open on this make-up event dedicated to an entire professional sector. Brief reminder of the show highlights you will be able to attend... Nearly twenty conferences led by thirty speakers on topics as varied as the everyday work of a MakeUp Artist, the expectations of the Distribution sector, the art of using an applicator, the extraordinary impact of a sample on product sales, the fantastic progress made by tools dedicated to Packaging Design, the training of students who one day will be in charge of managing these specific

tools, and finally the dominating influence of environmental concerns on all these Beauty related activities, and more... The complete programme! Thursday, June 9, 2016 10:00 am - 10:45 am: The evolution of an unavoidable item: the sample Still and always greatly appreciated by consumers, sometimes sparingly distributed like a reward, the unavoidable sample is changing. Roundtable moderated by Charles-Emmanuel Gounod, Beautyworld Connexions, with the participation of: Vinciane Devillers, Marketing Product Manager Samplers & Mini-Products, Albéa Ludovic Anceau, CEO International, Arcade Beauty Aude de Livonnière, General Manager, LIVCER Guy Delpuech, General Manager, ADELPII Questions: 1) The situation of the market. What samples are we talking about? 2) What is the role of a sample? How and why give a new lease of live to samples? How to make their distribution more efficient? 3) Can we and should we still innovate in samples given their cost? 4) How to exploit the marketing impact of the sample and the resulting possible data management? 11:00 am - 11:45 am: From packaging to textures, the various customization strategies Conference by Françoise Dassetto, Founder and CEO of Eferday who will address the following topics: Inspirations from artists and artisans, limited editions, products customization or packaging support to enhance a texture. Products and design strategies as a way to create brand value. 11:45 am - 12:15 pm: The importance of transversal packaging trainings What is the type of Packaging training offered in the U.S., by Prof. Hae Chang Gea, Director and Program Chair, Packaging Engineering, Rutgers University? What is the type of Packaging training offered in France, by Serge German, ESEPAC Director?

1:00 pm - 1:45 pm: Applicators vs. applicators... In a cosmetic world where formulas outdo one another in efficiency and in promotion; the application has become THE way to achieve product differenciation. Indeed, brands have realized that offering a perfect formula was not enough any more, they must also advocate a make-up RESULT to their consumers, the applicator is therefore THE key. The end with too small or unconvenient applicators, we have now entered the era of KING applicators. Create value and gain in relevance. Conference by Michel Limongi, Beauty Architect Designer. 2:00 pm - 5:00 pm: Make-up: A growth driver for distribution... and its consequences!" Is make-up a growth driver for distribution? What are the broad lines for the future? How to adapt to the influx of new brands, new distribution concepts and online sales? An afternoon in partnership with the CEW France, moderated by Laurence Dorlhac, TV Beauty Journalist (France 2), a member of the CEW and Laurence Moulin, General Manager of CEW France and the participation of Olivier Carrette, Digital & Marketing Director, Marrionnaud France. 2:00 pm - 2:30 pm : A prospective analysis by Carlin of five key trends in the distribution of beauty products in France Conference by Pauline Bonafous, Marketing Project Manager, CARLIN. The "phygital"; between physical and digital, the "Store 3.0" "All-in-one"; the "life style" POS When Beauty helps retailers diversifyé 2:30 pm - 4:45 pm: Each type of distribution has its specificities and challenges Round table moderated by Laurence Dorlhac, Beauty Journalist (France 2), member of the CEW, Mirabelle Belloir, journalist at LSA and Laurence Moulin with the participation of: Olivier Carette, Digital & Marketing Director, Marionnaud France Catherine Spindler, Chief Marketing Officer, Vente-Privée.com Lara Rouyres, Founder & CEO at S E L E C T I O N N I S T. 4:45 pm - 5:00 pm: Conclusion Friday, June 10 2016

10:00 am - 10:45 am: Make Up Artists in 2016; top professionals and top media personalities Roundtable moderated by Charles-Emmanuel Gounod, Beautyworld Connexions with the participation of: Max Herlant, Professional Make Up Artist and Make-up Advisor for Yves Rocher Dany Sanz, Creator and Artistic Director of MAKE UP FOR EVER Questions addressed: Brief presentation of each participant Tell us about your career path? In what does your work consist today? How do you work with a brand, a packaging manufacturer or with personalities in the movie world or politics? What is the future of Make Up Artists? Question & Answers 10:45 am - 11:00 am: Prospective and makeup By Thierry de Baschmakoff, Artistic Director, Aesthete 11:00 am - 12:00 pm: Challenges in packaging; plastic and cardboards? Two didactic conferences of 30 minutes each, on the issues, challenges and opportunities offered by the development of primary and secondary plastic/cardboard packaging. When it comes to plastic processing, there are things to know on the design and functions of a mould to properly create a plastic part (make-up case, mascara etc.) and not ask for something that cannot be done, by Franck Moiriat, Mould maker, General Manager of Denis & Moiriat Company. The many facets of cardboard and the infinite possibilities of an ancient, ecological, flexible, printable material..., to design your next successful secondary packaging, by Laurent Hugo, Senior Sales Manager, and François Breney, Technical Manager, Iggesund Company. 12:00 pm - 12:45 pm: Natural Ingredients: What are the technical and economic challenges? According to excerpts from a recent report from Markets and Markets published in PremiumBeautynews, global demand for personal care ingredients is projected to reach US $ 17.6 billion by 2020, with a compound annual growth rate (CAGR) of 5.4% from 2015 to 2020. The Asia-Pacific region is expected to be the most dynamic market in the next five years, with China, Japan, India and South Korea as key regional players.

The report also provides a gradual shift of the market of personal care ingredients of synthetic ingredients to ingredients derived from living or natural systems. Yet, such a shift will not be without consequences on future choices and sourcing methods. But, what are we talking about exactly? Organic, natural, eco-friendly, ethical... There is a very broad variety of terms..., not to mention the proliferation of labels. Finally, actives put forward are not always fully understood by novices. Many questions... of a programme moderated by Laurence Mulon, Toxicologist Eurotox, Mulon Conseil with three key notes speakers: Valérie Pian-Parison, Personal Care Marketing Manager Europe, BASF Marc Roussel, General Manager, Daito Kasei Europe Dr. Matthias Lergenmüller, Senior Director of Global Technology Application Network, Pigments & Functional Materials, Merck 12:45 pm - 12:55 pm: What is the weight of e-commerce in the global cosmetic business? What are the differences from one continent to another? From one generation to another? With Laurence-Anne Parent, Senior Partner at Advancy, a Strategy consulting firm. 12:55 pm - 1:15 pm: Ten Digital Disruptors in Beauty Conference par John Mercer, Analyst/Senior Manager, Fung Global Retail & Technology. Fung Global Retail & technology will count down its ten digital trends and innovations that are changing the way consumers browse, test and buy beauty products. 1:15 pm - 2:30 pm: Digital and customer experience 1:15 pm - 1:45 pm: 3 key players in Make-up Applications; live demonstration by: 1:15 pm -1:25 pm: Lawrence O'Toole, Co-founder of OTSTC - CREATIVE BIOMETRIC. 1:25 pm - 1:35 pm: Sylvain Delteil, Director Business Development, Perfect Corp. 1:35 pm - 1:45 pm: Michel Zampa , VP Business Development, Wisimage. 1:45 pm - 2:30 pm: How the new technologies are revolutionizing customer experience: make-up applications, packaging, POS, products «on demand",

customisation... Roundtable moderated by Séverine Boutry with the participation of representatives of the following companies: Sandrine Haller, Directrice Marketing & Communications, Feeligold by Feeligreen Olivier Fiastre, General Manager, Provaine « The Nail Revolution » Anne Laure Linage, Marketing Director Albéa Cosmetic Rigid Packaging Lawrence O'Toole, Co-founder of OTSTC - CREATIVE BIOMETRIC Sylvain Delteil, Director Business Development, Perfect Corp Michel Zampa , VP Business Development, Wisimage 2:30 pm - 3:00 pm: Data the new resource What are the tools available to capture this data? What are the objectives? For what developments? Roundtable moderated by Séverine Boutry with the participation of representatives of the following companies: Guilhem Fouetillou, Cofounder, Linkfluence Francois Xavier Bois , Founder & General Manager of the digital agency Kernix Matthieu Bourgeois, Lawyer, Simon Associés. 3:00 pm - 4:00 pm: Between East and West: Iran, a market that is opening? 3:00pm – 3:45pm: The New Faces Of Iran; Beauty, Fashion and Paradoxes: Iran is now considered as the new major actor of the Est with a strong influence in the Western and Eastern worlds. Persiennes Consulting offers you a prospective study on the Iranian market for fashion, beauty and luxury players. The first trend and qualitative analysis of Iran's promising and often unknown market after 35 years of embargo. Conference by Nilufar KHALESSI, Founder of Les Persiennes and Persiennes Consulting, who will address the following topic :: The major pillars of Iran society Deciphering the famous « Persian Paradox » The myths & modern codes of Iranian femininity The influence of social media & the power of youth in the country The fashion & beauty trends of the market The luxury consumption in Iran Portrait of Iranian women: attitude, lifestyle, values… Beauty and Fashion portrait Innovation 3 :45pm – 4 :00pm: Testimony of a brand in Iran; The Iranian make up market

An overview of the main difficulties and opportunities to penetrate the Iranian make-up market (regulations, financial constraints, ...) By Gabriele Faustinelli, Director International Division of Deborah. 4:00 pm - 5:15pm: Sustainable development and packaging, new challenges ahead Roundtable moderated by Thomas Busuttil, Co-manager of the consulting firm UTOPIES, with the support of Charles-Emmanuel Gounod, Beautyworld Connexions and the participation of: Philippe Bonningue, Global Director of Sustainable Packaging & Development – L'OREAL Fanny Frémont, Responsable RSE, Achats Qualité Groupe Rocher Isabelle Roatta, Directeur RSE Achats, Chanel Parfums Beauté Sandrine Sommer, Sustainable Development Director, Guerla Cécile Tuil, VP Communications, Albéa The products: 1 / How do you deal with eco design approaches for cosmetics? (Product and pack, POS, container/content interaction, communication,...) 2 / More specifically for your product formulas, what issues/priorities do you currently integrate today? (actives, nano elements, plastic microbeads...) 3 / How do you take into account biodiversity issues? (Eco toxicology, ABS,...) Organization and management: 1 / Have you already taken steps in terms of co-innovation, collaborative innovation with your stakeholders? (suppliers, customers, bloggers, crowd sourcing...) 2 / How do you deal with the necessary changes within your teams to properly address these issues? (organization, changes and/or new skills, bonuses,...) The Environment Live! They were many to answer the call both in formulation, accessories and packaging and want to participate to the contest organized by the MakeUp in Paris team and sponsored by Chanel Parfums et Beauté. Ten formulation companies decided to submit a total of sixteen products while twelve packaging and accessory suppliers will present a total of nineteen products. The products selected will be presented to visitors in the MakeUp in sustainable area of the event. This area, located at the entrance of the show will enable visitors to better understand and therefore better anticipate environmental issues in the "Personal care & Beauty sector". Chanel Parfums et Beauté, the sponsor of this area, will take the opportunity to introduce its SEP tool developed

with the company Pure Project, a tool that will be available as an open source tool The Digital & Beauty new appointment Because Digital technology is transforming today every business, its impact on the Beauty industry is also huge. With the Digital Beauty area, visitors will have the opportunity to discover digital solutions applied specifically to Beauty and Make-up and meet the various service providers in the field. These can be very innovative companies in product design, distribution and customer relations, of consulting firms specialized in digital strategy. The Digital Beauty concept: "Learn, Test & Connect" to understand the issues and inputs of digital technology in beauty, experiment dedicated tools and services, and make fruitful contacts with digital and beauty experts. Alongside the very interactive Digital beauty Area, a series of conferences will be proposed to get a grasp at the following key topics: - Give the product a different dynamic, with a 3D dimension - Encourage the brand to express itself, and interact with a knowledgeable audience - Offer an interactive, offline and online personal experience - Reinvent customer relationship Makeup and perfume, an ancestral bond! This will be one of the highlights of this seventh edition of MakeUp in Paris. As in the previous editions and with the active collaboration of the Anne Camilli et Cie Agency and its Musée à la Carte®, and with also Isabelle Ferrand, (Cinquième Sens Company), visitors will be given both the opportunity to discover more than 80 collectibles over 250 years old, – demonstrating that make-up and perfume have always been closely related – and also participate to an olfactory workshop to test and try to recognize a selection of characteristic make-up scents. A great and exciting moment not to be missed.