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Makeup for the Everyday Woman

Module 01

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1. Module 01: Maintaining your natural beauty

Table of Contents

1. Module 01: Maintaining your natural beauty ........................................................................................................ 1

1.1 Natural Beauty and Healthy Glow ........................................................................................................................ 2

1.2 Cleaning, Exfoliating, and Toning the Skin ............................................................................................ 2

1.2.1 Cleansing........................................................................................................................................... 3

1.2.2 Exfoliating and Toning ..................................................................................................................... 4

1.2.3 Hydrating .......................................................................................................................................... 5

1.3 Identifying Your Skin Type – Dry Skin ................................................................................................................ 7

1.3.1 Identifying Your Skin Type – Oily Skin........................................................................................... 8

1.3.2 Identifying Your Skin Type - Combination Skin ............................................................................. 9

1.4 DIY Skincare Treatments .................................................................................................................... 10

1.5 Dry and ageing skin ............................................................................................................................ 11

1.6 Oily Skin ............................................................................................................................................. 11

1.7 Acne-free skin ..................................................................................................................................... 12

1.8 Fade acne scarring ............................................................................................................................. 12

1.9 Ageless Skin – Mature (50 years +) .................................................................................................... 13

1.10 Ageless Skin - Middle-Aged (ages 35-50) ......................................................................................... 14

1.11 Ageless Skin – Adulthood (ages 25-35) ............................................................................................ 15

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1.1 Natural Beauty and Healthy Glow

Throughout this course we’ll be teaching you to enhance your natural beauty using makeup, but we also want

to ensure you have a flawless and healthy base for when you want to be au naturelle! Skin health is not only

about looking good, it’s about feeling good. Studies show that the condition and appearance of skin is one of

the biggest contributors to low- self esteem among women; either because of acne, discolouration, or fine

lines. Women of every age can achieve optimal skin health, and even contributing factors such as genetics and

environment can be cheated with the right tools and approaches. In this module, we’ll focus on getting you to

look and feel your best without any makeup at all, so you’ll be confident enough to take on the world fresh-

faced and fancy-free!

Cleansing, exfoliating, and toning the skin

Identifying your skin type

DIY skincare treatments

Ageless skin (mature 50+)

Ageless skin (middle-aged 35-50)

Ageless skin (adulthood 25-35)

1.2 Cleaning, Exfoliating, and Toning the Skin

Creating an excellent base for your makeup is just as important as the makeup itself! If you think of your face

as a work of art, preparing the skin is like priming the canvas – you have to give the paint a flawless base to

work off of. Not only will makeup look better when the skin is healthy and clear, but the application process

will be smoother AND the product will last longer! Skin care is an ongoing process that should be the first

step of your beauty regimen. By starting the day with the right skin care routine you may notice a small

difference in your skin’s appearance and texture right away, but likely it will take at least a week or two before

you see noticeable improvement. So be patient!

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If you invest in just one step of your beauty regime, it should be skin care. Beautiful skin radically transform

a person’s appearance, and make you look healthy, youthful, and fresh. When you have radian skin you won’t

neet a lot of makeup, as your glowing face will do all the talking! A clear and even complexion will give you

more options when it comes to products and techniques, so you’ll be able to experiment more with your

makeup looks.

1.2.1 Cleansing

The first step in preparing the skin is cleansing. Cleansing is critical to ensure that any previous makeup is

removed, along with any dirt, oil or residue. There are a few options when it comes to cleansing your client’s

skin:

Makeup Removing Wipes: One of the easiest ways to cleanse the skin is by utilizing a makeup

removing wipe. This option is great for times where you need a quick option to remove makeup,

or you are limited on space. To start, take a makeup removing wipe and gently wipe it across the

face in slow, smooth movements applying a small amount of pressure. Continue this motion with

clean areas of the wipe until all makeup and dirt is removed.

Cleansing Cloth: Another option for cleansing the skin is by utilizing a cleansing cloth.

Typically, a microfiber towel, these cloths combine with water to effectively cleanse the skin and

remove makeup. Taking a clean cloth, wet with water and smooth all over the face to cleanse.

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Cleansing Facial Soap: The most effective way to cleanse the skin is by using a traditional

cleansing facial soap on the skin to remove makeup, dirt and oil. If you are doing this on a client,

gently wet the skin with a damp washcloth. Follow up by applying the facial soap with either your

fingers or a cloth until any residue has lifted. Finish by using a damp washcloth to remove the

soap and pat dry. If you are doing this on yourself, simply wet the face and use the facial soap to

wash your face in the traditional fashion to cleanse.

1.2.2 Exfoliating and Toning

After cleansing, it is important to either exfoliate or tone the skin. This allows the skin to return to its optimal

state, and can help prep the skin’s texture for makeup application.

Exfoliating

Exfoliants remove dead skin cells from the surface of your skin, revealing the fresh new skin underneath,

giving you an instant radiance. When it comes to exfoliating, this would typically be done by using a chemical

or physical exfoliant on the skin. A chemical exfoliant removes dead skin cells with its chemical enzymes,

and a physical exfoliant typically has microbeads or grains that will scrub dead skin away . You can also use

exfoliating devices and sponges, but these aren’t advised for sensitive skin. Your skin may become a little

irritated at this step, so don’t be alarmed if your face is pink or even a little puffy – it will subside in a few

minutes.

It’s important not to over-do this step. There are many products available for daily use that are gentle on the

skin and will only give you mild results, but, when used daily, you’ll notice a dramatic improvement over

time. Harsher products, like some exfoliating masks or products with stronger chemicals or denser

concentration of scrubbing beads, should only be used on a weekly basis. Overuse will result in your natural

oils being stripped away, and you skin may dry out or look irritated.

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Toning

Toners are used to remove any remaining traces of residue, dirt, or oil. There are different toners to achieve

certain results; you can use a hydrating toner to replenish the skin, a calming toner to minimize irritation, and

astringent toners to reduce oil and large pores in oily skin types. Toners are almost always liquid based, and

should be applied to a cotton pad and wiped gently across the face. You can also use a misting toner that is

sprayed directly on to the skin. Using the wrong toner can also dry out your skin, so if you have dry skin avoid

astringent products and look for hydrating toners. Combination skin types can use an astringent toner on the

T-zone or other oil-prone areas ONLY.

1.2.3 Hydrating

Products can range from moisturizing creams to hydrating serums, and they can be cream or water-based. You

should read labels carefully to ensure you’re using the right product for your skin type. We’ll give you some

tips on what to shop for, but generally products will have the recommended skin type directly on the label, so

you’ll know if it’s a good choice for “dry”, “oily” “combination” or “mature” skin.

If your skin is sensitive and easily irritated, look for hypoallergenic products or products with natural

ingredients that are labeled “allergy-free”.

If after applying moisturizer you find that your skin still needs a bit of hydration (you can tell by feeling the

skin with your fingers; it should be soft and supple, but not greasy), you can use a hydrating mist. These come

in cans or bottles and will help to seal in the moisturizer and make the skin appear dewy and plump Hydrating

the skin after a thorough cleansing routine is critical to keeping the skin from drying out during the makeup

application process. Take a moisturizer, and pat gently into the skin to allow the moisturizer to fully sink in.

The gentle pressing will also promote circulation in the skin, which will give the skin a healthy glow prior to

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makeup application. A tip for those with dry skin: apply moisturizer while the face is still a bit damp, to help

absorb the product fully into your pores.

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1.3 Identifying Your Skin Type – Dry Skin

Dry skin can sometimes be determined by a person’s genetics; however, it is more commonly triggered by

external factors such as extreme climates, medications, and cosmetics. Dry skin is also the result of the body’s

natural ageing process due to the slowing down of the skin’s sebum production.

Characteristics:

No oil

Patchy

Tight

Rough or flakey texture

Red

Tips:

Avoid products that contain chemicals and properties with drying ingredients. Milky-based

products are best.

Look for these ingredients in moisturizers: Ceramides, Glycerin, Hyaluronic Acid, and

Dimethicone; they’ll keep moisture locked in by helping skin to retain and absorb water.

It’s still necessary to exfoliate, as dry skin can look dull due to dead cells on the skin’s surface.

But be gentle and concentrate on the T-zone and other areas with oil build-up.

Hot water strips the skin of all its essential natural oils, which dries the skin out - so keep hot

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showers short.

Moisturize your skin when it is still a bit damp, to help lock the moisture into your skin.

Hydrating masks are a great way to introduce moisture; use weekly or bi-weekly as needed.

Massage the skin regularly to increase circulation. If skin is itchy, use avocado oil to nourish and

soften.

1.3.1 Identifying Your Skin Type – Oily Skin

When the skin’s surface has an increased number of lipids, oily skin occurs. The overproduction of lipids is

caused by overactive sebaceous glands.

Characteristics:

Shiny

Larger pores

Can be prone to acne breakouts

Prone to blackheads due to clogged pores

Feels “moisturized” even without product

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Tips:

Avoid potent products promising to dry out oils. The key to managing oil production is keeping

pores clean.

The best cleansers are generally foam based, and contain ingredients: salicylic acid, benzoyl

peroxide, glycolic acid, and/or beta-hydroxy acid

Wash face twice daily. For in-between oil buildup, use face blotters or cleansing pads to remove

excess oil. Avoid over-washing, as this will strip essential oils.

Oily skin still needs moisture, but you should use only water based moisturizers or oil free serums

Mattifying toners with astringent can make a difference in minimizing pores and giving skin a

“tighter” look.

Drinking lots of water will help to flush out toxins that cause breakouts and clogged pores

Use a good pore cleanser at the end of the night, as it’s crucial to remove every trace of makeup

before bed.

1.3.2 Identifying Your Skin Type - Combination Skin

When you have localized areas of dryness and/or oily patches, you most likely have combination skin.

Characteristics:

Shiny or oily in the T-Zone

Dry patches

Can have mild acne breakouts

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Tips:

In general, it’s best to use oil-free moisturizers. Choose water-based creams and serums.

Do not use two different moisturizers or cleansers on your face. Opt for mild products that suit all

skin types.

The best kind of cleanser for combination skin is a mild gel-based cleanser.

If you decide to use a toner, use one that has glycerin, as it is less likely to strip your skin.

Do not opt for a deep skin exfoliator, instead find one a beta hydroxyl acid product as this will

only gently exfoliate the surface of your skin.

Avoid using leave-in conditioner. These clog the forehead’s pores makes the area even oilier.

If you use acne products ONLY apply them to acne-prone areas (most likely the T-zone).

Moisturize during the day with a mattifying product. This will absorb the excess sebum around

the T-zone but won’t dry out the rest of your face. Apply generously and blot off excess cream in

oilier areas with a blotter.

If you have extremely dry/oily skin you can hydrate by steaming. Boil a bot of water and stand

overtop with your face several inches from the water. Cover your head and the pot with a towel

to trap steam, and allow your face to soak up the moisture for 5-10 minutes. Stand further back if

there’s too much heat.

1.4 DIY Skincare Treatments

It is not necessary to spend hundreds of dollars on beauty treatments, and cosmetics to help rectify a few

common skin problems there are many natural ingredients that you most likely have readily stocked at home.

A lot of the ingredients found in the big-name cosmetic brands and skincare ranges are very similar to those

that you find in your kitchen cupboard. Skincare and cosmetics companies often fool the consumer with their

long scientific names, making us think that we are buying something really special and rare.

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1.5 Dry and ageing skin

A cocoa mask full of antioxidants will help replenish your skin’s moisture and give it a restored more youthful

appearance. As your skin ages, its moisture barrier does not work as well as it used to and this leads to the

dryness of the skin. When this happens, the most important thing for your skin is hydration.

Mix 1 T of cocoa powder with 1 T honey, 1 T sour cream and the white of one egg. Beat the ingredients until

it forms a creamy consistency and apply the mixture to your face and allow it to dry properly before rinsing it

off. The sour cream is a type of lactic acid which helps hydrate the skin, honey is a kind of humectants that

also helps increase the skin’s hydration while the egg white’s protein helps tighten and firm the skin.

Making a homemade hydrating mask using half an avocado and one quarter cup of honey left on the face for

5-10 minutes works as well. Both avocados and honey are rich when it comes to moisturising properties.

1.6 Oily Skin

To reduce the effects of oily skin, use apple cider mixed with ground up oats. Applying apple cider, which has

high levels of alpha-hydroxy acids, will help remove the excess oil and build-up. Oats also contain saponins,

which act as a powerful cleanser and exfoliator to the skin.

To make this mix, combine 3 tsp of ground oats with ¼ tsp of apple cider until the mix is a smooth consistency.

Add an extra ¼ T lemon juice mixed with 1 T brown sugar and stir it into the mix until everything is even.

Apply the mix to freshly cleaned skin and allow it to sit and penetrate for 5-10 minutes. Afterwards, rub it into

your skin in circular motions to exfoliate your skin and increase its blood flow. Rinse off the scrub with

lukewarm water and pat your face dry with a clean cotton towel and carry about your daily skincare routine

as usual.

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1.7 Acne-free skin

The combination of onions and oatmeal works wonders as a pureed face mask to fight acne. The oatmeal helps

clear any pores that might be clogged and the onions are used for their anti-inflammatory properties that can

help heal any acne scarring. If you want your face mask to have a thicker consistency, add some honey for its

moisturising properties.

Puree two white onions until they form a pulpy juice and add a cup of oatmeal to the mix. Give it a quick zap

in the blender, making sure not to destroy the texture of the oatmeal. Pat the mask onto a dry clean face and

leave for 5-15 minutes. After the time is up, gently massage it into your skin and rinse off it with warm water.

1.8 Fade acne scarring

A number of skin lighteners that can be purchased at the chemist’s contain hydroquinone which kills the skin’s

melanin causing the reduction of the skin’s colouration. If used too much, this can result in mercury poisoning.

You can get the same results by simply using lemon and Greek yoghurt.

Squeeze three lemons into a cup and a half of Greek yoghurt and mix it well to avoid it curdling. Use it either

as a mask or an on-the-spot treatment to target discoloured areas.

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1.9 Ageless Skin – Mature (50 years +)

When it comes to mature skin, genetics and lifestyle choices will generally have the most effect on your skin’s

condition and appearance. This is why it’s important to care for skin early on and take preventative measures,

because once fine lines have set or skin has begun to sag, it’s difficult to revert back to a clean slate. Avoiding

sun exposure, reducing alcohol intake, not smoking, and managing stress are all the best ways to minimize

signs of aging. There are also many products available to reduce depigmentation, make wrinkles less

prominent, and make skin more plump to prevent sagging.

1. Cleanse - your face with a cleanser that either contains alpha or beta hydroxy acids. These acids

help replace the skin’s cells that have been lost during the ageing process leaving the skin looking

dull.

2. Moisturise - your skin. The more hydrated your skin is the less visible fine lines and wrinkles

are. Some of the first areas to show visible signs of ageing are the neck and chest areas, so it is

important to moisturise past your chin. Look for moisturizers containing Vitamin A, Vitamin C,

kinetin, coenzyme Q10, and copper, all of which have natural anti-ageing properties that kill the

free radicals making your skin appear and feel firmer. Let your moisturiser absorb into your facial

skin and neck area for approximately 5 minutes.

3. Serums work well on older skin. If you use a serum, use it once a week in place of your regular

moisturiser to give it all the nutrients your skin needs. Vitamin-based serums work best for mature

skin. When applying your serum, apply it using upward movements from the neck up.

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1.10 Ageless Skin - Middle-Aged (ages 35-50)

Your skin during the mid stages of life can be difficult to care for, as you’ll have to transition from the skin

care routine you may have used for years, to concetrate on anti-aging treatments and damage repair. It’s

inevitable that wrinkles will show, but now is the abolsute crucial time to minimize their appearance by using

preventitive products and treatments. You don’t have to go crazy with anti-aging products; overall body health

is integral to healthy skin, so staying hydrated, eating a nutrient-rich diet, and getting enough sleep will also

go a long way in making skin look youthrful and fresh.

1. Cleanse: You’ll likely need to choose a gentler cleanser than what you may have used in your

20’s and early 30’s. Instead of worrying about acne and breakouts, you’re more likely to worry

about fine lines and depigmentation. Choose mild products that are milky or cream based, and if

you do suffer from acne, look for products that contain salicylic acid.

2. Moisturize: Look for products rich in antioxidants and vitamin C or E to help repair your skin.

Your moisturizer should contain epidermal growth stimulants to help with collagen production.

Using a special under eye cream that is more concentrated and rich in formula will help to even

out skin tone, reduce puffiness, and minimize fine lines. Be sure to use sunscreen, as sun damage

will be hard to repair as you age.

3. Night: At this age, it’s worth developing a specific routine for night, so your skin can continue

treatment overnight. Using retinoid products will boost the elasticity of your skin and prevent

sagging and loose skin, especially around the cheek, jaw, and neck.

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1.11 Ageless Skin – Adulthood (ages 25-35)

At this stage, you may notice that breakouts are less frequent (though many adults still experience acne), and

that your skin has become more manageable. What you should pay attention to is exfoliation, as skin cell

production starts to slow down, thereby decreasing fresh cell regeneration. When this happens, the complexion

looks dull, ashy, and tired. It’s also important to be aware of sun exposure, as the skin will also lose a bit of

elasticity in this stage, which means fine lines and depigmentation that occur due to sun bathing can be

permanent. The key at this stage is to start taking preventative measures to ensure healthy skin as you enter

middle age.

1. Cleanse: You’ll most likely be able to keep using whatever products have worked for you

throughout your early 20’s, but you may opt for a gentler version if your breakouts are under

control. To help brighten your complexion, look for cleansers with hydroxyl acids. Exfoliate once

or twice a week, and consider a weekly “brightening” mask treatment to make the skin more

luminous.

2. Moisturize: Look for moisturizers that contain at least SPF 15 or Vitamin C to protect your skin

from the sun, even on a day-to-day basis. Unless your skin is very oily, you can look for products

that are richer and creamier, as skin will start to dry out in the coming years. Plumping serums

will prevent sagging and fine lines from setting in.

3. Night: Now’s the time to focus on reducing lines and discolouration under the eyes, so you’ll have

an easier time managing this skin later on. Use an under-eye cream in addition to moisturizer, and

look specifically for anti-redness and anti-inflammatory properties such as caffeine or retinal in

product ingredients.