BRAND CONTENT PROJECT

The summer is the most important season

for the brazilian fashion market.The rising temperatures also heats the sales in the

commerce. To seize the opportunity, we created an online strategy to invite the public to know the 2013

Summer Collection that had just arrivedat Shopping Recife’s stores.

Shopping Recife is the most traditional mall of brazilian northeastern.About 65 thousand people attend daily through its more than 450 stores.

We called the most influential fashion

blogger in Brazil to present the new collection. During a walk in the mall, with the help of a fashion

photographer, Camila Coutinho invited customers to go through a makeover for the summer. The strategy was

to turn the interventions in a series of 4 programs for internet where she also explained

to viewers the biggest trendsof the season.

Camila Coutinho is the fifth most influential fashion blogger in the world.Her blog, garotasestupidas.com, has more than 3 million unique visitors per month.

The programs aired on YouTube and other social networks. It reached over 30 thousand viewers in the launch week

of the collection.