Websites Aren’t Just Pretty Pictures

Make Yours Work For You

A Bit About Me• Co-founder of DIY Website

Coach

• Building WordPress sites since 2008

• Regular speaker at WordPress conferences

• 15 years as a business analyst

• Not a designer :(

The Importance Of Responsive• > 50% of all browsing now done on mobile/tablet

• Miniature versions of your site are a turn-off

vs

The Importance Of ResponsiveMobile friendly options:

• Adaptive • Separate site for different devices• Multiples sites to update / branding inconsistencies

• Responsive• Elements on site moved and resized to fit available space

• Consistent site branding across devices

The Importance Of ResponsiveMake sure you test your site

Test your website here: http://ami.responsivedesign.is

Opt-Ins And List BuildingImportance of building a list

• Bring people back to your site

• Build relationships

• Promote your services to a warm audience

• Opens the door to joint venture opportunities

Opt-Ins And List BuildingPlace opt-ins where they are most likely to be seen

Opt-in positioned at the top of the sidebar - visible when visiting pages within the website

Opt-in positioned below the main header picture area - visible when first arriving on your site.

After your posts is also a good option

Opt-Ins And List BuildingTo bribe or not to bribe?

• Tend to get higher conversion rate with a bribe

• Bribe needs to be relevant

• Can end up with a lot of “tire kickers”

• Go with your gut, then test, test, test

Opt-Ins And List BuildingThe pop-up balancing act

• Shown to massively increase signups, but can also turn many users off

• General guidelines:• Allow a reasonable time for a visitor to see your site first

• Don’t display again for 7 days after a visitor closes it

• Target to the page (or exit intent)

Opt-Ins And List BuildingRecommended opt-in tools

Genesis eNews Extended

5 Ways Lose Visitors In 10 Sec• Slow page loading

• Confusing navigation

• Inconsistent or un-professional look

• Content that doesn’t appeal

• Too focussed on Google

#1 - Slow LoadingWhy page load speed is important

• Visitors hate waiting• Short attention spans

• Plenty of other options

• Big factor in Google rankings

#1 - Slow LoadingCommon Causes:

• Too many images and/or fonts

• Unoptimised images

• Too many plugins

• Poorly coded and/or feature bloated theme

• Cheap hosting

#1 - Slow LoadingCommon Cures:

• Caching (plugin or hosting level)

• Offload file delivery (use a CDN)

• Image optimisation

• Better hosting

#2 - Confusing Navigation• Visitors don’t want to have to think too hard

• Make it easy for them to find what they are looking for

• Use terms they are familiar with (don’t get too creative with your menus)

• Mimimise the number of choices (use sub-menus if necessary)

Simple menu

#2 - Confusing NavigationResource boxes make it easy to find your core content

Resource boxes in a website sidebar

#3 - Unprofessional Look• A visitor’s impression of your site affects how they

view your products/services

vs

#3 - Unprofessional LookCommon cures:

• Consistent use of (minimal) colours and fonts

• Get a branding expert to create a style guide - and stick to it

#4 - Content That Doesn’t Appeal• Topics not of interest

• Difficult to read due to layout

• Difficult to read due to language usage (eg, jargon)

• No personality in your writing

• Too focussed on you

#4 - Content That Doesn’t AppealCommon cures:

• Hook in to THEIR problems and emotions

• Use stories instead of lecturing

#5 - Too Google Focussed• Over “optimised” content is hard for humans to

read - it doesn’t flow

• Picking the wrong keywords can attract the wrong crowd

#5 - Too Google FocussedCommon cures:

• Write for humans. Google will rank you if you provide value

• Use meaningful page titles

• Useful meta description (2 line ad)

• Provide Google with an XML sitemap (use a plugin)

Help Your Readers Promote You• People like to share things that make them look

good to their friends & followers• Write content that is worth sharing

• Make it easy for visitors to share - social sharing plugins

• Don’t go overboard - focus on those channels that your target audience will use

Help Your Readers Promote YouRecommended plugins:

• Jetpack

• Floating Social Bar

Behind The ScenesSecurity and Monitoring

• The good news is most hacking attacks are automated - it’s nothing personal• A few simple steps will protect you from most attacks

• Monitoring will alert you should the worst happen

Behind The ScenesSecurity and Monitoring Recommendations

Behind The ScenesBackup

• Make sure you can recover should something happen to your site

• Don’t rely on your host to backup/recover

• Store backups offsite for extra protection

• Make sure you can restore easily from your backups

Behind The ScenesBackup Recommendations

Need Help

Business Boost Pack• Secure WordPress installation

• Backup and Security configuration

• Premium responsive theme, fully configured

• Opt-ins integrated to your list(s)

• Migration of your content

• Styling to match your brand

• Integrated training videos

Business Boost PackBonus: 1 hour customised training session

Investment: $1,199 + GST

More details:

http://www.diywebsitecoach.com/services/

Questions?

Connect With Us

www.diywebsitecoach.com

facebook.com/diywebsitecoach