Make your social games virile!
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Transcript of Make your social games virile!
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How do you increase the virility…..
sriramkri at gmail com@sriramkri
http://cn.linkedin.com/in/sriramkrishnan
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…of your social games
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Yes, you heard it right. VIRILITY.
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Definition
the masculine property of being capable of copulation and procreation
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make your social game the alfa male in this dog eat dog world
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Your social games ….
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Need to stand out … grow …and leave a mark
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Getting your game to be virile is just the first step …
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A virile game is not the end solution …
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Ensure focus is given to developing the funnel …
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Kick-ass virile games let the users do the procreating and copulating …
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So, how can you create a kick-ass virile social game that will let the users do the procreating and copulating given that Facebook is constantly changing user privacy settings and making it difficult to freely acquire new users
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A combination of many things …
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Facebook = Viagra
Assume …
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Now that the hard part is out of the way
…
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Let’s focus on increasing your user
count …
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In public: You want to be the alfa male of all social games ...
Where the sun doesn’t shine: Implement steps to increase your user count!
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FB platform features
Incentives
Design Metrics
Publicity
Luck
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Utilize all FB Platform features
Games can’t be too dependent on any single FB platform feature
It has to utilize all FB platform features available: publish2stream, publish pictures, become a fan, bookmarking, email
Some features are better at acquiring users, some are better at retaining users
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Incentivize co-operation, sharing
Games have to encourage the user to interact with and to engage other users
Incentives, incentives, incentives! To promote in-game action, To invite
new users, To get invited users to accept invitation, To become a fan – Big Thing!, To subscribe to email or bookmarking, To grow avatar, farm, land, accomplish missions etc
Ensure that the users are obliged to engage or to reciprocate action
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DesignSimple UI for UX
Complicated applications take a longer time to catch on
K.I.S.S Backend: No major complicated effort
requiredIntegrate non-conditional viral
features in the game mechanics
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Start tracking early + track everything
Tracking + Metrics = Feedback -> Better decision making
Listen to your users. Excellent management of community
K factor, Click/Publish ratios, Response rates, ROIs
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Publicity + Customer acquisition
Old school – PR, blogs, conferences Leverage others: Cross promotion on
6waves, own apps etc Ads on Rockyou, FB etc
You will also need luck on your side
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Increase your count with the 6 steps!
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But let’s delve …
FB platform features
Incentives
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Those days, games relied on notifications, forced invitations and publish2streams …
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Users:
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Game developers:
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These days, more emphasis on publish2stream; incentivizing cooperation ...
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Game developers:
Only major virile option …
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So, what’s the most important FB tool you can use to make your game virile on Facebook?
Publish2stream
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Publish2stream is the mating call
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Incentives = PeacockingPeacocking means dressing for attention. Just like Peacock's use their feathers to get a mate.
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Publish2Stream
Incentives
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Users procreate and copulate!
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To show and tellleveling upwin/loss in battlesending/receivingchallenging friendsobtaining itemsfinding items
When do you publish2stream?
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To seek favours, to make requestsbuildings get constructed fasterto grow your farmsfertilize cropsto fill up clanto fill up homeshiring friends in Hotelsurvey questions about user
When do you publish2stream?
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Users frequently encouraged to publish2stream
More publish2streams
Incentivizing publish2streams
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User 1 Publishes
User 2 clicks, completes action
User 1 gets incentives
User 1 nags User 2 to complete action
Incentivizing publish2streams
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User 1 Publishes
User 2 clicks , completes action
User 1 + 2 get incentives
Win-win
Incentivizing publish2streams
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Publish2streams can have a variety of incentive strategies
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Tips to bring out the beast in your game…
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Use a cute picture for your stream post.
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Incentivize the small bottom right link to encourage procreation and copulation …
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Use “call for mating” headers instead of general boring statements …
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Ask yourself, would you rather …..
Get a sign on bonus?
Save the seal?
Play Tiki resort?
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Mating analytics
Track the # of times a pop-up is shown, and a pop-up is published to stream
There are three areas on a stream post users can choose to click (look below)
Track the click through rates, and action completed for all 3 areas
Determine which one works best!
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Variables2trackDate or Cohort
Type of stream postDesigns or styles for a/b testing
# of pop-ups shown to users (a)# of published pop-ups (b)
Published/shown ratio = b/a
# of clicks from all users for pop-up (c)Clicks/published ratio = c/b
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Click breakdown – Where did users click? 1 – Picture (d), % of total clicks = d/c 2 – Header (e), % of total clicks = e/c 3 – Small link (f), % of total clicks = f/c
Actions completed 1 – Action 1 – g 2 – Action 2 – h 3 – Action 3 – I
Total action completed = g+h+I = j
Total ROI = j/c or j/b or j/a depending on what you’re tracking
Variables2track - contd
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Date/Cohort Why Pop-up Styles # shown to user
# published by user
Ratio (pub/shown)
27 May Item found Style 1 A B B/AStyle 2Style 3
27 May Game won Style 1
Date/Cohort Total clicks Ratio (clicks/pub)
Call for action
# of clicks % of clicks
27 May C C/B 1. Picture D D/C2. Header E E/C3. Small link F F/C
27 May
Date/Cohort Actions competed
Ratio (action / clicks)
Total action completed
Total ROI
27 May G G/DJ = G + H + I J/CH H/E
I I/F
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Date/Cohort Why Pop-up Styles # shown to user
# published by user
Ratio (pub/shown)
27 May Item found Style 1 A B B/AStyle 2Style 3
27 May Game won Style 1
Date/Cohort Total clicks Ratio (clicks/pub)
Call for action
# of clicks % of clicks
27 May C C/B 1. Picture D D/C2. Header E E/C3. Small link F F/C
27 May
Date/Cohort Actions competed
Ratio (action / clicks)
Total action completed
Total ROI
27 May G G/DJ = G + H + I J/CH H/E
I I/F
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Hopefully you’re now able to develop a virile game …
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Increase your game’s user count … !
Be the social game alfa male … !
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The END
Need any clarification on Facebook virality? Any feedback? Like to have the excel sheet for the publish2stream analytics? Contact me below. Cheers.
sriramkri at gmail com@sriramkrihttp://cn.linkedin.com/in/sriramkrishnan