MAKE-UP | LAUNCH CALENDAR JAN/ FEV/ MAR/ APR 2012 Ideal long-wearing color Optimum comfort level New...
-
Upload
lisa-marsha-osborne -
Category
Documents
-
view
215 -
download
1
Transcript of MAKE-UP | LAUNCH CALENDAR JAN/ FEV/ MAR/ APR 2012 Ideal long-wearing color Optimum comfort level New...
MAKE-UP | LAUNCH CALENDAR JAN/ FEV/ MAR/ APR 2012
• Ideal long-wearing color • Optimum comfort level • New easy-to-apply color
•Perfectly resistant, soft and shiny film•Reflects natural light•Quick-drying, streak-free
FADE-RESISTANTGLOSS SHINE NAIL POLISHDUETS FOR HANDS & FEET
RESULTS. KEY WORDSCUSTOMER CONCERNS
TECHNOLOGYBENEFITS
COMPOSITION
4. EASY APPLICATION When the bottle is shaken, the formula
turns from a gel into a liquid for easy application. The formula takes on this gel appearance for flawless results.
3. QUICK-DRYING With EXPRESS DRY SOLVENTS.
1. IDEAL LONG-WEARING COLOR MULTI-POLYMER COMPLEX provides a
film that is perfectly resistant, soft and shiny.
2. STREAK-FREE & LONG-WEAR MIRROR SHINE WHITE MICA LAMELLA reflect natural light.
APPLICATION
VERNISIN LOVE
NEW BRUSH – Lancôme exclusive
- Mistake-free application- More shine- More intense color
MAKE-UP | LAUNCH CALENDAR JAN/ FEV/ MAR/ APR 2012
YOUR PERFECT LOOK
CATCH PHRASE
YOU: “Hello! Are you in love with your nails?”
CUSTOMER says YES!
YOU: Please, allow me to show you the new Lancôme nail polish Vernis in Love…. a nail polish in love with your nails, in love with colors for the precious moments of your day! Which moment do you want to try?
CUSTOMER says NO!
YOU: I can change that! Please, allow me to show you the new Lancôme nail polish Vernis in Love…. a nail polish in love with your nails, in love with colors for the precious moments of your day! Which moment do you want to try?
PRESENT THE RANGE
Highlight your cheeksEnhance the beauty of your lips
Customize your nails
ROUGE IN LOVE VERNIS IN LOVE BLUSH SUBTIL
24 “COLOR MUST” SHADES12 LOVELY DUETS TO MIX AND MATCH ON HANDS & FEET
MAKE-UP | LAUNCH CALENDAR JAN/ FEV/ MAR/ APR 2012
LIPSTICK LINK-SELLING
BOUDOIR TIME TONIGHT IS MY NIGHT
JOLIS MATINS
LIPSTICK STAR SHADE
NAIL POLISH STAR DUET
322MCorail in Love
340BRose Boudoir
377NMidnight Rose
VERNIS 407N + 441N
VERNIS 220 M+105M
VERNIS 112 B + 375 B
PRESENT THE RANGE BY USING THE ROUGE IN LOVE AND VERNIS IN LOVE SHADE TOOL:
1. Show the customer how to combine the various colors of Rouge in Love with Vernis in Love by using the look card based on different times of day: Jolis Matins, Boudoir Time and Tonight is My Night
2. Apply make-up to the customer's lips