MAKE-UP | LAUNCH CALENDAR JAN/ FEV/ MAR/ APR 2012 Ideal long-wearing color Optimum comfort level New...

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MAKE-UP | LAUNCH CALENDAR JAN/ FEV/ MAR/ APR 2012 • Ideal long-wearing color • Optimum comfort level • New easy-to-apply color •Perfectly resistant, soft and shiny film •Reflects natural light •Quick-drying, streak-free FADE-RESISTANT GLOSS SHINE NAIL POLISH DUETS FOR HANDS & FEET RESULTS. KEY WORDS CUSTOMER CONCERNS TECHNOLOGY BENEFITS COMPOSITION 4. EASY APPLICATION When the bottle is shaken, the formula turns from a gel into a liquid for easy application. The formula takes on this gel appearance for flawless results. 3. QUICK-DRYING With EXPRESS DRY SOLVENTS. 1. IDEAL LONG-WEARING COLOR MULTI-POLYMER COMPLEX provides a film that is perfectly resistant, soft and shiny. 2. STREAK-FREE & LONG-WEAR MIRROR SHINE WHITE MICA LAMELLA reflect natural light. APPLICATION VERNIS IN LOVE NEW BRUSH – Lancôme exclusive - Mistake-free application - More shine - More intense color

Transcript of MAKE-UP | LAUNCH CALENDAR JAN/ FEV/ MAR/ APR 2012 Ideal long-wearing color Optimum comfort level New...

Page 1: MAKE-UP | LAUNCH CALENDAR JAN/ FEV/ MAR/ APR 2012 Ideal long-wearing color Optimum comfort level New easy-to-apply color Perfectly resistant, soft and.

MAKE-UP | LAUNCH CALENDAR JAN/ FEV/ MAR/ APR 2012

• Ideal long-wearing color • Optimum comfort level • New easy-to-apply color

•Perfectly resistant, soft and shiny film•Reflects natural light•Quick-drying, streak-free

FADE-RESISTANTGLOSS SHINE NAIL POLISHDUETS FOR HANDS & FEET

RESULTS. KEY WORDSCUSTOMER CONCERNS

TECHNOLOGYBENEFITS

COMPOSITION

4. EASY APPLICATION When the bottle is shaken, the formula

turns from a gel into a liquid for easy application. The formula takes on this gel appearance for flawless results.

3. QUICK-DRYING With EXPRESS DRY SOLVENTS.

1. IDEAL LONG-WEARING COLOR MULTI-POLYMER COMPLEX provides a

film that is perfectly resistant, soft and shiny.

2. STREAK-FREE & LONG-WEAR MIRROR SHINE WHITE MICA LAMELLA reflect natural light.

APPLICATION

VERNISIN LOVE

NEW BRUSH – Lancôme exclusive

- Mistake-free application- More shine- More intense color

Page 2: MAKE-UP | LAUNCH CALENDAR JAN/ FEV/ MAR/ APR 2012 Ideal long-wearing color Optimum comfort level New easy-to-apply color Perfectly resistant, soft and.

MAKE-UP | LAUNCH CALENDAR JAN/ FEV/ MAR/ APR 2012

YOUR PERFECT LOOK

CATCH PHRASE

YOU: “Hello! Are you in love with your nails?”

CUSTOMER says YES!

YOU: Please, allow me to show you the new Lancôme nail polish Vernis in Love…. a nail polish in love with your nails, in love with colors for the precious moments of your day! Which moment do you want to try?

CUSTOMER says NO!

YOU: I can change that! Please, allow me to show you the new Lancôme nail polish Vernis in Love…. a nail polish in love with your nails, in love with colors for the precious moments of your day! Which moment do you want to try?

PRESENT THE RANGE

Highlight your cheeksEnhance the beauty of your lips

Customize your nails

ROUGE IN LOVE VERNIS IN LOVE BLUSH SUBTIL

24 “COLOR MUST” SHADES12 LOVELY DUETS TO MIX AND MATCH ON HANDS & FEET

Page 3: MAKE-UP | LAUNCH CALENDAR JAN/ FEV/ MAR/ APR 2012 Ideal long-wearing color Optimum comfort level New easy-to-apply color Perfectly resistant, soft and.

MAKE-UP | LAUNCH CALENDAR JAN/ FEV/ MAR/ APR 2012

LIPSTICK LINK-SELLING

BOUDOIR TIME TONIGHT IS MY NIGHT

JOLIS MATINS

LIPSTICK STAR SHADE

NAIL POLISH STAR DUET

322MCorail in Love

340BRose Boudoir

377NMidnight Rose

VERNIS 407N + 441N

VERNIS 220 M+105M

VERNIS 112 B + 375 B

PRESENT THE RANGE BY USING THE ROUGE IN LOVE AND VERNIS IN LOVE SHADE TOOL:

1. Show the customer how to combine the various colors of Rouge in Love with Vernis in Love by using the look card based on different times of day: Jolis Matins, Boudoir Time and Tonight is My Night

2. Apply make-up to the customer's lips