INTEGRATED MARKETINGMAKE THE MOST OF

INTEGRATED

The combination of marketing channels to help deliver one consistent message so brand loyalty and trust build faster

MARKETING

DEFINEYOUR GOALS

What do you want to achieve?

Content Slide

• Increase sales of full-priced products

• Balance of new vs. repeat customers

• New product introduction

• Selling all “old stock”

• Increase in social engagement

Choose measurable goals that communicate precisely what it is you want to accomplish with your campaign

Set a start and end date • Month? Season? Retail quarter?

DETERMINE YOUR AUDIENCE

Who do you want to reach?

Content Slide

➔ Brick & Mortar vs. E-Commerce

➔ All Customers

➔ New Customers

➔ VIP

KEEP ITCONSISTENT

Create a branded campaign

Content Slide

Based on your goals:➔ Choose a theme and color pallette➔ What’s the messaging? Do you need a title?

Example 1:Goal: Introduce new product line Audience: New online customers + Existing Customers

Message: Shop our newest styles first & find inspiration on Pinterest Summer Style boardCTA: Shop Now!

Example 2: Goal: Get rid of old inventory Audience: Existing Brick & Mortar CustomersMessage: Shop Our Summer Sidewalk Sale!CTA: First 50 customers receive extra 10% off clearance

Hint! Use the SnapRetail library for inspiration

EXECUTEVIA CHANNELS

Content Slide

Store signage

Website

Email (one or series)

Social media (Facebook, Twitter, Pinterest, Instagram, etc.)

How do you spread the word?

Content Slide

Store Signage

Example 2:

Example 1:

Hint! Download the tags at www.SnapRetail.com/blog

Content Slide

Website

Content Slide

Email

Think about your subject lines too! Try personalization and

emojis.

Content Slide

Social MediaExample 1:

Content Slide

Social Media

Content Slide

Social MediaExample 2:

Content Slide

INTEGRATED MARKETINGExample 1

Content Slide

INTEGRATED MARKETINGExample 2

SCHEDULE CAMPAIGNS

Content Slide

70% of marketers say that marketing calendars are

extremely important.

Marketo

Content Slide

BOOSTON SOCIAL

▪ GOAL: More likes, comments, shares and clicks

▪ Quickest way to run a Facebook ad to reach your audience

▪ Can be created from ads manager or directly from the post itself

Boosted Posts/ Page Post Engagement

EVALUATEYOUR RESULTS

• Increase sales of full-priced products → Did you sell more?

• Balance of new vs. repeat customers → Did you reach more people?

• New product introduction → Do people know about the new product/service?

• Selling all “old stock” → Check your POS? Did you sell it?

• Increase in social engagement → Do you have more followers?

Did you achieve your goal?

Questions?

SOMETHING