Make PR more like I&R
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Make PR more like I&RNW AIRS Conference
Matt Kinshella, 211infoOctober 7, 2010
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Have you used PR to be helpful?
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Four Pillars of PR to I&R
• Valuable• Human• Succinct• Front of Mind
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What’s in the toolbox?
• A plan• Website• Email• Social Web
http://www.flickr.com/photos/loonatic/
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What are your goals?
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Plan
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XWebsite
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Website Tips
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Tips for Emails
• Do you need an upgrade?– I like MailChimp.com
• Get Personal• Mix it up• Test, test, test
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How many of you use the social web?
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Social Web
http://www.flickr.com/photos/eschipul/
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BethKanter.org
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• Is it social?• Drives web traffic• Pulse of the community
morpurgo.nl
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Video
• Build a history• Speak to your audience• Keep it short• Share
http://www.flickr.com/photos/mauritsonline/
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Blogging• Great for your website traffic
•Imagine an audience member and write to them
•Write great headlines
•Web copy isn’t print
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• Why do people “like” you?• Too popular to ignore• Open the curtains• Post when people are reading Facebook.
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Lessons Learned
• Culture shift• Break out of learning silos• Reuse and recycle
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Recap
• PR to I&R means…– Valuable– Human– Succinct – Front of Mind
• Expand the tool box– Make a plane with measureable goals– Dynamic Website– Short, personal and tested emails– Listen, listen, listen – then engage onthe social web