Telling doesn't equal learning: Going from forgettable to memorable
MAKE PARKING FORGETTABLE · UX Fail ‘London councils spend up to £100m a year on traffic...
Transcript of MAKE PARKING FORGETTABLE · UX Fail ‘London councils spend up to £100m a year on traffic...
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M AK E PAR K ING FO RGETTABLE
TM
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Copyright © 2017 Yellow Line Parking Ltd - All Rights Reserved - Proprietary & Confidential
Global Parking Problem
UK
The amount drivers overpay for parking
£6.7 Billion
The amount drivers pay in parking fines
£1.2 Billion
Searching for parking wastes
£1.4BHours
£550MGallons of
fuel
£23.BFrom the economy
USA
The amount drivers overpay for parking
$20.4 B illion
The amount drivers pay in parking fines
$2.6 B illion
Searching for parking wastes
$3.6BHours
$1.7BGallons of
fuel
$72.7BFrom the economy
Germany
The amount drivers overpay for parking
€4.4 B illion
The amount drivers pay in parking fines
€380 M illion
Searching for parking wastes
€1.9BHours
€3.2BGallons of
fuel
€40.4BFrom the economy
Data and Insights provided by INRIX
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Copyright © 2017 Yellow Line Parking Ltd - All Rights Reserved - Proprietary & Confidential
Real World CAV
UX Fail
‘Over 80% of theUK is void of any parking mapsor useful data that benefits citiesor drivers.’
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Copyright © 2017 Yellow Line Parking Ltd - All Rights Reserved - Proprietary & Confidential
Real World CAV
UX Fail
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Copyright © 2017 Yellow Line Parking Ltd - All Rights Reserved - Proprietary & Confidential
Real World CAV
UX Fail
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Copyright © 2017 Yellow Line Parking Ltd - All Rights Reserved - Proprietary & Confidential
Real World CAV
UX Fail
‘Long exclusive cashless contracts are blocking intelligent mobility opportunities.’
● No centralised marketplace● Customer confusion● Pay-as-you-go not possible● Lackluster for innovation● Customer ownership conflict
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Copyright © 2017 Yellow Line Parking Ltd - All Rights Reserved - Proprietary & Confidential
Real World CAV
UX Fail
‘London councils spend up to £100m a year on traffic enforcement.’
● It costs the councils as well as you!● 48% of appealed tickets are revoked● Some council make a loss on issuing fines● Not a sustainable business model● Penalising is not the future
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Copyright © 2017 Yellow Line Parking Ltd - All Rights Reserved - Proprietary & Confidential
‘With autonomous vehicles it’s not about the journey, it’s about the destination.’
Real World CAV
Problem Ahead
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‘Connected cars will stillbe stupid if not connectedto a digital and physical infrastructure.’Who's accountable if a CAV get a ticket?
Real World CAV
Problem Ahead
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Real World CAV
No Pain, No Gain
● Removing the virtual roadblock unlocks a £265bn Intelligent Mobility opportunity by 2025.
● If you reduce congestion by 10% you can increase GDP by 2%.(London would gain £+6bn)
C A V 3
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Real World CAV
New Business Models
‘Parking as a Service needs to happen in order to open up MaaS.’Key Ingredients;● Authoritative Data Sources● Ultimate Choice and Peace of Mind● Frictionless Payments● Full Accountability● Incentives for all parties
Connected fleets will need pay a subscription to park freely within cities.
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Copyright © 2017 Yellow Line Parking Ltd - All Rights Reserved - Proprietary & Confidential
Real World CAV
Current Fragmented Ecosystem
IT & TRAFFIC & INFRASTRUCTURE● Control Centers● Traffic Lights
MOBILITY SERVICE PROVIDERS
TRANSPORT INFO INTEGRATION
AUTOMOTIVE INDUSTRY
CITY MANAGEMENT - ITS SYSTEM● Local Authorities● Traffic Management Center● Emergency Services● Dynamic Road Use Charging● E Payment● Integrated Parking● Real Time Information
MARKETING ADVERTISING, SOCIAL
LOCATION BASED SERVICES
DESIGN & ENGINEERING
PCONNECTED VEHICLES need to talk to MaaS Data Hubs
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CAV has all info and paymens for destination Car park On-Street
Vehicle leaves home
CAVP as a service
CustomerData
Traffic Data
Payment
Off -street OperatorsOn-street
Local Authority
MaaS Data
Other OEM Data
Booking & PaymentParking & Nav Data to Vehicle
Airport / Hotel / Shopping Centre
Real World CAV
CAV Parking as a Service
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M AK E PAR K ING FO RGETTABLE
HO W DO ES….
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Copyright © 2017 Yellow Line Parking Ltd - All Rights Reserved - Proprietary & Confidential
AppyParking
Mission
‘Make parking truly forgettable by providing kerbside navigation and automated payments to connected vehicles’
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Copyright © 2017 Yellow Line Parking Ltd - All Rights Reserved - Proprietary & Confidential
End to End - Big Data with Big Detail
AppyPlatform ™
KERBSIDE MANAGEMENT FOR SMART CITIES• End-to-end big data, analytics, IoT and payments.
DATA FOR INTELLIGENT MOBILITY APPLICATIONS • The world’s first standardised HD K erbside map• C onnected car technology offering frictionless pay-as-you parking.
>
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Copyright © 2017 Yellow Line Parking Ltd - All Rights Reserved - Proprietary & Confidential
HD Kerbside Data
‘Signs to Lines’ LiDAR mapping - Patent Pending
LiDAR survey unit maps 30km to 50km a day Point Cloud Asset Mapping - 3 - 8cm Accuracy
Traffic Regulation Map extracted in 2D GIS Format HD Kerbside Map created‘Signs to Lines’ Machine Learning
1 2
‘360 Street View’ capture of all street signs
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4 5 6
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Copyright © 2017 Yellow Line Parking Ltd - All Rights Reserved - Proprietary & Confidential
AppyParking
London Restriction Map
Greater London has 19,000km of road network. 9,000km of it contains kerbside restrictions.
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Copyright © 2017 Yellow Line Parking Ltd - All Rights Reserved - Proprietary & Confidential
Real World CAV
Frictionless Payments
There are two ways to offer frictionless payments enabling pay-as-you-go parking essential for CAV .
Connected car technology.
O n-street sensors and B LE tag.
3 STEPS TO FRICTIONLESS
● V ehicles arrives at parking location● Drivers confirms preloaded map pin in app● Session automatically ends when vehicle
departs
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AppyParking - Frictionless Payments
One Click Parking™
“This solution has the potential to save Pimlico Plumbers over £100k a year.”
Charlie Mullins - CEO Pimlico Plumbers
PARIS TRIAL
“Reduces parking from 20 minutes to 30 seconds
W ider roll out using R enualt Nissan TCU units in France and UK .
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Thank you!