MAKE GUEST WIFI BRING · Option Bro wifi Contextual advertising Promotion in social networks...
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Transcript of MAKE GUEST WIFI BRING · Option Bro wifi Contextual advertising Promotion in social networks...
MAKE GUEST WIFI BRINGREAL BENEFIT FOR YOUR BUSINESS
www.browifi.com
YOUR WIFI CAN MORE!
BRO WIFI MAKES USUAL WIFI IN EFFECTIVE MARKETING TOOLS
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1 2 3 4Your guest connect to Wifi networks
To connect to the Internet choose a social network
Subscribe to your group or place advertising post
Access to the Internet is open
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HOW IT WORKS
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OR RIGHT BUSINESS DECISIONS RELYING ON STATS
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DATE OF BIRTHSEX PHONE, MAIL, PROFILE
REGULAR VISITSSOCIAL NETWORKAGE
The system collects data about visitors, based on the profile information of social network
The data is displayed in a user-friendly charts and graphs
BRO WIFI - BEST MARKETING
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OR HOW TO EXPLORE THE TARGET AUDIENCE BUSINESS THROUGH WIFI
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The collected data allow you to adapt your establishment to the needs of customers, maximize the use of advertising resource.
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DESCRIPTION: understanding the social network through which most visitors go, you’ll be well-placed advertising in digital, as well as to promote their own accounts. Also, you can always contact any customer directly, simply by writing them a private message.
EXAMPLE: your guests are getting access using facebook more often, which means that you will advertise and maintain accounts in the first place in this social network. You can always tell the client’s opinion, simply write to him. For example, Is it good waiter service?, or whether he liked the food, or just to find out how he was doing;)
RESULT: competent advertising, direct contact with the client.
DESCRIPTION: These data allow you to determine who is most loyal to your institution - men or women, and help more flexible approach to the formation of your services.
EXAMPLE: on the basis of the statistics, you have determined that 70% of your visitors - women, and decided to hire a staff of men entered desserts and pastries, cocktails for women, as well as special events for women.
RESULTS: increase sales!
HOW TO USE IT
1. Sex
2. Social network
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OR HOW TO EXPLORE THE TARGET AUDIENCE BUSINESS THROUGH WIFI
DESCRIPTION: You will have a unique contact database of all your clients. Use it to send news, information, advertising.
EXAMPLE: You have opened a new facility and make all your e-mail clients to open or if a new campaign «Bring your friend - get a discount of 20%.»
RESULT: an increase in sales and number of customers.
DESCRIPTION: You can advance to invite guests to spend your birthday in your institution, or to make a «pleasant surprise» casual / regular customers, having presented a symbolic gift on his birthday.
EXAMPLE: A client Mark Zuckerberg will celebrate the birthday of 3 days. Send it by mail or personal message that you have for the kitchen birthday discount of 30%.
RESULT: The client selects your restaurant to celebrate.
HOW TO USE IT
3. Date of birth
4. Phone, Email
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OR HOW TO EXPLORE THE TARGET AUDIENCE BUSINESS THROUGH WIFI
And many, many examples exist to use this information. You’ll see when you try!
DESCRIPTION: You can follow the statistics of visiting customers and to provide social services and offer your «regulars.»
EXAMPLE: most to you in the restaurant comes Pavel Durov. You make a «gift from the chef» or «the bartender» or «from the director of» on his 50th visit and say, «Did you know that you are in our restaurant 50th time and we really appreciate you?». And make a gift.
RESULT: 100% customer loyalty to your institution!
DESCRIPTION: This category can help you identify the target audience based on age.
EXAMPLE: The age of the majority of your visitors from 16 to 22. You choose the «youth» music, themes, enter the menu and hearty affordable for students or doing an action «Show student ID - get a DISCOUNT ON BEER TO 30%.»
RESULT: increasing customer loyalty, increasing sales.
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HOW TO USE IT
5. Age 6. Regular visits
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A SMALL EXAMPLE
189 000Among them are connected to Bro Wifi (it is 70%)
People visited your restaurant in the past month
Gained access via social network (it is 60%)
Friends in social network, on average, each of the guests
POTENTIAL CUSTOMERS WILL SEE YOUR MESSAGE
THIS EFFECTIVELY
3000 2100 1260 150
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Option Bro wifi Contextual advertising
Promotion in social networks
SMS-mailing Distribution of leaflets
The price of one view 0.03 uah 0.42 uah 0.65 uah 0.25 uah 2.5 uah
The cost per subscriber 0.61 uah - 9 uah - -
Features
Large audience coverage,
long viewing ads, since this
recommendation of friends
Advertising is not effective if the client
does not want himself to find
information about you
Most «do not target groups of
subscribers»
People remove spam e-mail automatically
How often do you
take flyers personaly? :)
No need to special staff yes yes no yes no
A detailed portrait of the target
audienceyes yes no no no
The credibility of the source of
informationyes no no no no
Action advertising 24 hours yes yes yes no no
EVALUATE THE BENEFITS OF BRO WIFI
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PRICES ARE IN HRYVNIA PER MONTH OF ADVERTISING40000
36000 uah
14000 uah
8000 uah
5000 uah3600 uah
2600 uah2000 uah600 uah
35000
30000
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25000
10000
20000
5000
0Bro Wifi Article in the
media on the site
Bill board Posts in social
networks
Banner on website
SMM TVRadio
AND WE HAVE CHEAPER
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In your personal account, you can in the most convenient format to receive all the data and filter them by date
EASE OF USE
