Make a Statement Our Objective Make a bold statement and unique presence Successfully target...

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UA English Department Publicity Plan 2014-2015

Transcript of Make a Statement Our Objective Make a bold statement and unique presence Successfully target...

UA English Department

Publicity Plan 2014-2015

Make a StatementOur Objective

Make a bold statement and unique presence

Successfully target audience

Social Media, Events, web-design

Social Media Utilize free marketing opportunity to connect with

students and faculty, and also potential students and faculty, and other student groups and organizations on campus

allows an organization to be seen as accessible or visible in the public eye

Integrated Marketing Communication

Social Media Use of different platforms

Instagram, Twitter, Facebook

Campaigns

Interactive

Social Media

Social Media

Events Events can help build community and build a

presence on campus.

One monthly event

Open Mic nights, poetry readings, creative writing readings

UNC, Harvard, NYU

Events

Events

Curb Appeal A web site today can make or break a business

Visual appeal

Minimalistic design

Rethink layout

Curb Appeal