Invisible Ink

Makayla Kordas

ProblemCan’t get some jobs with tattoos

Tattoo concealer rubs off easily

Long sleeves and pants are hot

SolutionCovers tattoos seamlessly

Matches pigment

vs

Description of Product

A tattoo to cover your tattoo

Matches skin pigment

Temporary

Online

To provide and create job opportunities for people who have or want tattoos

Social ImpactRecycled and reusable packaging

Mission

Business ModelDescription of Expenses

Variable Material Expenses

Total: $0.87

Item $Invisible Ink tattoo

cover$0.35

Product bag $0.41Shipping envelope $0.10

Labeled ribbon $0.01

Fixed Expenses Total: $37.02Item $

Advertising $10.00 Depreciation $1.07Rent/utilities $22.00

Web site $3.95

Economics of One UnitSelling Price $15.00 Cost of var. materials exp. $0.87 Cost of labor $0.16 Other variable costs $0.49Total COGS $1.52Contribution Margin $13.48

Definition of One UnitOne 3 by 5 inch square of tattoo coverage

in any color

Monthly Break Even Units$37.02

= 2.74 ≈ 3 units$13.48

Market Analysis

Description of Target ConsumerDemographics Geographics

• Adults 16+• Have tattoos• Professional job

• USA

Psychographics Buying Patterns• People who like body art• People who need/want

to cover their tattoos temporarily

• Adults willing to order a new package of Invisible Ink patches every other week to cover their tattoos daily

Total Population

Target Market Population

300,000,000

Market Size(based on

survey)

Target Market Size

Market Statistics

Industry Name: Cosmetic and Beauty Products Annual Industry Sales: $50 Billion

60,000,000

600,000

Marketing and SalesRibbon Website

Word of mouth

Pairing with tattoo parlors

Social mediaInstagramTwitterFacebook

CompetitionInvisible ink

Wundercover

Kat Von D Tattoo Concealer

Application Fast Fast SlowConvenience

Easy to use Easy to use Hard to use

Durability Waterproof Removes with water

Can wipe off without water

Your Competitive Advantages

1. Easy2. Convenient3. Waterproof

QualificationsMember of my own target market

Mom started her own business

Good customer service

Marketing and Entrepreneurship class

Sales Projections

Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec0

5

10

15

20

25

30

Units Sold

Units Sold

Total Units230

Gross Revenue$3,450

Net Profit$2,353

My market research survey stated that 82% of people with tattoos use clothing to cover them.

Start-up FundsItem Why Needed Cost

Computer/phone Business communications PreownedDBA Start business $5.00Website Business is online $4.00Manufacturing cost First run of product $250.00Patent Protect product idea $9,000.00Advertisement Get the product out there $10.00

Total Startup Expenditures $9,269.00

Emergency Fund $4,634.00Reserve for Fixed Expenses $111.00

Total Startup Investment $14,014.00

ROI: Return on Investment$2,353.53

= 17% ≈ $0.17$14,014

ROS: Return on Sales$2,353.53

= 10% ≈ $.10$230

Future plans Philanthropy Develop sleeves of bigger size to fit whole arm

Pairing with tattoo parlors

5 percent of net profit goes to cancer patients

Invisible Ink

Makayla Kordas

Adding tattoos to the business world

Thank you for your consideration of

http://invisibleinktattooconselar.weebly.comEmail us at: invisibleinkconsealer@gmail.com