MAJORITY OF CANADIANS WEIGH IN ON THEIR PREFERENCE TO …€¦ · Capital One offers Prime +0.9%...
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MAJORITY OF CANADIANS "WEIGH IN" ON THEIR PREFERENCE TO FOLLOW A BUDGET RATHER THAN A DIET IN 2008 Capital One offers Prime +0.9% MasterCard to help Canadians "Lose the Rate". Toronto, ON (January 28, 2008) – A new survey released by Capital One Canada reveals that 41 percent of Canadians are staying away from making New Year's resolutions altogether, but if they had to choose, almost three-quarters (74 percent) would rather follow a budget than a diet. Of those that have made resolutions, long-term fitness – both financial and physical – appears to be the goal. Almost one in five (19 percent) Canadians say they have resolved to get physically fit, while 11 percent resolve to get in shape financially. The survey also shows that many Canadians are on the right track to financial fitness. More than two thirds (71 percent) of those questioned say they either stuck to their budget for holiday shopping or came in under. However, the survey also revealed that one quarter (25 percent) of Canadians do not know the interest rate on their primary credit card and the majority of Canadians (58 percent) do not know that there are many low-interest options available in the marketplace. "It's wonderful that Canadians are planning to take an active role in securing their financial future in 2008," says Pam Girardo of Capital One Canada. "January is the perfect time to set financial goals for the coming year and to make a plan to help you get there. We are pleased to offer consumers the Prime +0.9% Platinum MasterCard, with no annual fee or balance transfer fee, to help Canadians achieve their New Year financial goals." To celebrate its Prime +0.9% MasterCard, Capital One has launched a "Lose the Rate" promotion, playing off the weight loss resolutions that are prominent at this time of year. A Capital One "Lose the Rate" Running Team will be hitting the streets of Vancouver over the next few weeks to pass out healthy snacks and remind Vancouverites that interest rates can be an important factor in getting financially fit. Capital One also launched an online "Win your Balance Transfer" contest for a chance to win up to $10,000. More information about the contest can be found at losetherate.ca . The Prime +0.9% card, currently Canada's lowest long-term rate on purchases and balance transfers, eliminates the hassle for consumers who are tired of continually checking credit card rates – and often switching cards – to ensure that their interest rate remains competitive. The card's interest rate equals 0.9 plus the prime lending rate. Features of the Prime +0.9% Platinum Mastercard include: Long-term interest rate equal to the Canadian prime rate +0.9% on purchases and balance transfers No annual fee No balance transfer fee $0 fraud liability for fraudulent or unauthorized charges Ability to choose your own payment date For more information on Capital One cards and services, and tips on how to manage credit effectively, please visit Capital One's web site at www.capitalone.ca. Survey Methodology The Ipsos Reid survey was conducted from January 8th to 10th, 2008. For the survey, a representative randomly selected sample of 1,000 adult Canadians was interviewed by telephone. Margin of error is ±3.02 percent. About Capital One Located in Toronto, Ontario, Capital One has offered Canadian consumers a range of competitive MasterCard credit cards since 1996, when the company first introduced the Platinum MasterCard in Canada. Capital One Canada is a division of Capital One Bank, a subsidiary of Capital One Financial Corporation of McLean, Virginia (NYSE: COF). Contact Pam Girardo, Capital One 416-549-2783 [email protected] ® ®
Transcript of MAJORITY OF CANADIANS WEIGH IN ON THEIR PREFERENCE TO …€¦ · Capital One offers Prime +0.9%...
MAJORITY OF CANADIANS "WEIGH IN" ON THEIR PREFERENCE TO FOLLOW A BUDGET RATHERTHAN A DIET IN 2008
CapitalOneoffersPrime+0.9%MasterCardtohelpCanadians"LosetheRate".Toronto,ON(January28,2008)–AnewsurveyreleasedbyCapitalOneCanadarevealsthat41percentofCanadiansarestayingawayfrommakingNewYear'sresolutionsaltogether,butiftheyhadtochoose,almostthree-quarters(74percent)wouldratherfollowabudgetthanadiet.Ofthosethathavemaderesolutions,long-termfitness–bothfinancialandphysical–appearstobethegoal.Almostoneinfive(19percent)Canadianssaytheyhaveresolvedtogetphysicallyfit,while11percentresolvetogetinshapefinancially.
ThesurveyalsoshowsthatmanyCanadiansareontherighttracktofinancialfitness.Morethantwothirds(71percent)ofthosequestionedsaytheyeitherstucktotheirbudgetforholidayshoppingorcameinunder.However,thesurveyalsorevealedthatonequarter(25percent)ofCanadiansdonotknowtheinterestrateontheirprimarycreditcardandthemajorityofCanadians(58percent)donotknowthattherearemanylow-interestoptionsavailableinthemarketplace.
"It'swonderfulthatCanadiansareplanningtotakeanactiveroleinsecuringtheirfinancialfuturein2008,"saysPamGirardoofCapitalOneCanada."Januaryistheperfecttimetosetfinancialgoalsforthecomingyearandtomakeaplantohelpyougetthere.WearepleasedtoofferconsumersthePrime+0.9%PlatinumMasterCard,withnoannualfeeorbalancetransferfee,tohelpCanadiansachievetheirNewYearfinancialgoals."
TocelebrateitsPrime+0.9%MasterCard,CapitalOnehaslauncheda"LosetheRate"promotion,playingofftheweightlossresolutionsthatareprominentatthistimeofyear.ACapitalOne"LosetheRate"RunningTeamwillbehittingthestreetsofVancouveroverthenextfewweekstopassouthealthysnacksandremindVancouveritesthatinterestratescanbeanimportantfactoringettingfinanciallyfit.CapitalOnealsolaunchedanonline"WinyourBalanceTransfer"contestforachancetowinupto$10,000.Moreinformationaboutthecontestcanbefoundatlosetherate.ca.
ThePrime+0.9%card,currentlyCanada'slowestlong-termrateonpurchasesandbalancetransfers,eliminatesthehassleforconsumerswhoaretiredofcontinuallycheckingcreditcardrates–andoftenswitchingcards–toensurethattheirinterestrateremainscompetitive.Thecard'sinterestrateequals0.9plustheprimelendingrate.
FeaturesofthePrime+0.9%PlatinumMastercardinclude:Long-terminterestrateequaltotheCanadianprimerate+0.9%onpurchasesandbalancetransfersNoannualfeeNobalancetransferfee$0fraudliabilityforfraudulentorunauthorizedchargesAbilitytochooseyourownpaymentdateFormoreinformationonCapitalOnecardsandservices,andtipsonhowtomanagecrediteffectively,pleasevisitCapitalOne'swebsiteatwww.capitalone.ca.
SurveyMethodologyTheIpsosReidsurveywasconductedfromJanuary8thto10th,2008.Forthesurvey,arepresentativerandomlyselectedsampleof1,000adultCanadianswasinterviewedbytelephone.Marginoferroris±3.02percent.
AboutCapitalOneLocatedinToronto,Ontario,CapitalOnehasofferedCanadianconsumersarangeofcompetitiveMasterCard creditcardssince1996,whenthecompanyfirstintroducedthePlatinumMasterCard inCanada.CapitalOneCanadaisadivisionofCapitalOneBank,asubsidiaryofCapitalOneFinancialCorporationofMcLean,Virginia(NYSE:COF).
ContactPamGirardo,[email protected]
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CAPITAL ONE GRAND SLAM OF CURLING ANNOUNCES CURLING'S FIRST MILLION DOLLAR CONTEST
Oneluckycurlingfanwillwinthechancetohitthebuttonforamilliondollars,liveonCBCTelevision.Toronto,ON(March19,2008)–TheCapitalOneGrandSlamofCurlingseriesannouncedtodaythecreationoftheCapitalOneMillionDollarButton,acontestwhereoneluckyfanwillwinthechancetothrowarocktothebuttonfor$1million(CDN),liveonCBCTelevision,duringthe2009MastersofCurlinginJanuary.
TheCapitalOneMillionDollarButtonisthefirstcurling-basedcontestwithagrandprizeof$1millionavailabletobewon.
InordertowintheCapitalOneMillionDollarButton'sgrandprizeofaone-timepaymentof$1million,thecontest'sfinalistmustsuccessfullydeliverarockfromthehackandplacethestonewithinthebuttononaregulationcurlingsheet.Thecontest'sfinalistwillhavejustoneopportunitytoexecutetheshot.
"We'recommittedtocontinuallydevelopingandpromotingthesportofcurling,andwhatbetterwaytogetthefansinvolvedthantogetthemontheice,"saidIanCunningham,ChiefOperatingOfficer,CapitalOneCanada."We'rethrilledtoprovidethisnewlevelofexcitementtotheCapitalOneGrandSlamofCurlingseriesandwehopetoseeamilliondollarthrowinJanuary."
Duringthemen's2008-09CapitalOneGrandSlamofCurlingseries,luckyfansattheClassicCanadianOpenandTheNationalwillberandomlyselectedtothrowastone.Duringeachevent,thefanwhoisclosesttothebuttonwillwintherighttocompeteinthesemi-finalsoftheCapitalOneMillionDollarButtonduringthe2009MastersofCurling.Inaddition,twofanswillberandomlyselectedthroughanationaldrawtocompeteforthe$1millionprize.
Thefoursemi-finalistswillsubsequentlycompeteinaplayoffagainsteachother.Thequalifierwhothrowsthestoneclosesttothebuttonwillearntherighttocompetefor$1millioninthefinalsoftheCapitalOneMillionDollarButton.
AcompleteoverviewoftherulesandregulationsfortheCapitalOneMillionDollarButtonwillbeannouncedatalaterdate.
AstheofficialtelevisionbroadcasteroftheCapitalOneGrandSlamofCurling,CBCSportswillaircoverageoftheplayoffsandfinalsofthefirstthree2008-09men'sCapitalOneGrandSlamofCurlingevents.CBCSportswillalsobroadcastthemen'sandwomen'sfinalsofthe2009Players'Championship,theeighthandfinallegoftheCapitalOneGrandSlamofCurlingseries.
Heldannuallysince2001-02,theCapitalOneGrandSlamofCurlingisaseriesofeightpremiermen'sandwomen'seventsthatboastCanada'sdeepestandstrongestcurlingfields.Themen's2008-09CapitalOneGrandSlamofCurlingserieswillfeaturefoureventsincludingtheClassicCanadianOpen,TheNational,theMastersofCurlingandthePlayers'Championship.Theofficialdatesandlocationsforthefourmen's2008-09CapitalOneGrandSlamofCurlingserieseventswillbeannouncedinthecomingmonths.
AboutCapitalOneLocatedinToronto,Ontario,CapitalOnehasofferedCanadianconsumersarangeofcompetitiveMasterCard creditcardssince1996,whenthecompanyfirstintroducedthePlatinumMasterCard inCanada.CapitalOneCanadaisadivisionofCapitalOneBank,asubsidiaryofCapitalOne,N.A.ofMcLean,Virginia(NYSE:COF).
AboutCBCCBC/Radio-CanadaisCanada'snationalpublicbroadcasterandoneofitslargestculturalinstitutions.With28servicesofferedonRadio,Television,theInternet,satelliteradio,digitalaudio,aswellasthroughitsrecordandmusicdistributionserviceandwirelessWAPandSMSmessagingservices,CBC/Radio-Canadaisavailablehow,where,andwhenCanadianswantit.
AboutInsightSportsLtd.InsightSportsLtd.isaleadingNorthAmericansportsmediaandentertainmentcompanywhichowns,creates,aggregatesanddistributessportsandentertainmentcontentacrossmultipleplatforms,includingbroadcasttelevision,events,on-line,mobile,in-arenaandvideoon-demand.
Amongitstraditionalmediaassets,InsightSportsoperatesthreespecialtytelevisionnetworks:GOLTVCanada( www.goltv.ca),a24-hoursoccernetwork;WFN:WorldFishingNetwork(www.wfn.tv),NorthAmerica'sonlynetworkdevotedentirelytofishing,and;GameTV(www.igametv.com),theonlyCanadiantelevisionnetworkthatgivesviewersachancetowingreatprizes,simplybytuningin.ThecompanyalsoownsAquilaProductionsInc.,aleaderinsportstelevisionandeventproduction,andholdsasignificantinterestintheNHLNetwork(www.nhlnetwork.ca),a24-hourhockeychannel.
Amongitseventassets,InsightSportsownsandoperatestheCapitalOneGrandSlamofCurling( www.worldcurlingtour.com),aseries ofeighthigh-profilemen'sandwomen'seventsthatfeatureCanada'sdeepestandstrongestcurlingfields,andFordMajorLeague GamingCanada(www.mlgcanada.com),anaffiliateofMajorLeagueGaming,Inc.,andthelargestorganizedleagueandinternational sanctioning body for professional video gaming.
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Amongitsotherbusinesses,InsightSportsistheexclusivesponsorshipagencyoftheBuffaloBills'eight-gameNFLseriesattheRogersCentreinToronto(www.billsintoronto.com)andalsomanagesWayneGretzky'sofficialwebsite, www.gretzky.com.
BasedinToronto,theprincipalshareholdersofInsightSportsincludeLarryTanenbaum(KilmerEnterprisesInc.,asubsidiaryofKilmerVanNostrandCo.Limited)andMWI&Partners.Formoreinformationseewww.insightsports.com.Contact
ChrisDoyle,[email protected]
PamGirardo,[email protected]
FRAUDSTERS TARGETING YOUTH: CAPITAL ONE AND FRAUD SQUAD TV HELP YOUNG CANADIANSFIGHT BACK
FraudPreventionMonthculminateswithCapitalOneFraudAwarenessQuizanddistributionofeducationmaterials.Toronto,ON(March31,2008)–CapitalOneCanadaandFraudSquadTVhavejoinedforcestofightfraudthroughanationwide,multimediacampaigntohelpinform,educate,andpreventyoungpeopleandtheirfamiliesfromfallingvictimtoonlinefraudandotherscams.MarkingtheendofFraudPreventionMonth,theinitiativeincludesdistributionoffraudeducationmaterialstomorethan1,300publiclibrariesacrossthecountry,andthelaunchoftheCapitalOneFraudAwarenessQuiztobehousedonaninteractivewebsite(www.fraudsquadtv.com)withtips,podcastsandmore.
"Youngpeoplearequicklybecomingaprimetargetforfraud.Asfraudsterscontinuetotakeadvantageofnewtechnologiestoscaminnocentvictims,theprominenceoftechnologyinyoungpeoples'everydaylivesmakesthemalikelytargetforcomputer-basedscams,"saysCraigHannaford,retiredRCMPFraudInvestigatorandExecutiveConsultantofFraudSquadTV."Feedbackfromourlawenforcementnetworkandouraudienceindicatesthatthereisahugegapineducatingyouthaboutthedangersofidentitytheftandfraud.Weneedtotakeimmediateaction."
AccordingtoastudycommissionedbytheCompetitionBureauofCanada,fourinevery10(41%)Canadiansaged18-34saidthattheyorsomeoneintheirhouseholdhasbeenavictimoffraud.Furthermore,youngerCanadiansaged18to34arelesslikely(20%)toconsiderreportingincidentsoffraudtopolice.
"Thesharingofpersonalinformationonsocialnetworkingsites,creationofboguswebsites,anddistributionofspame-mailsarejustafewoftherisksthatyoungpeopleareexposedtoonadailybasis,"saysDr.MilenaHead,AssociateDeanoftheDeGrooteSchoolofBusinessatMcMasterUniversityandaleadingexpertonidentitytheft."Simplemeasurescanhelpprotectconsumersagainstbecomingavictim,likebeingdiscreetwithonlinepostings,avoidingobviouspasswordsandimplementingprivacycontrolsonsocialnetworkingsites."
ArecentIpsosReidInter@ctiveTeensstudyindicatesthatyoutharehookedtoon-linesocializingnetworksfarmorethananyotherdemographic.Themajorityofkidssurveyed(88%)participateinanonlinesocialactivity(comparedto70%ofadults),andmorethanhalf(59%)visitonlinesocialnetworksorcommunitiesdailyorafewtimesperweek.
"CapitalOneiscommittedtoeducatingandempoweringthepublictoprotectthemselvesagainstidentitytheftandfraud,"saysBillCilluffo,PresidentofCapitalOneCanada."WeareproudtobepartneringwithFraudSquadTVtogenerateawarenessinacompellingwaythatspeakstothosemostatrisk.Youngpeopleneedtobeawareofthedangersandunderstandthatbytakingprecautionstheycanhelpprotectthemselves–andtheirfamilies–frombecomingvictimsoffraud."
Thisinitiativeisdesignedtoreachouttoyoungpeoplewheretheyare,andincludes:
CapitalOneFraudAwarenessQuiz.ThelaunchofaneducationcampaigninassociationwiththeMuchMusicChannelencouragingviewerstoparticipateintheCapitalOneFraudAwarenessQuiz.Eachyoungpersonwhocompletesthequizwillbeenteredintoacontesttowinvaluableprizes,includingwirelessdevicesandshredders.Freequarterlynewsletteranddownloadable"Fraudcasts,"whichwillbemadeavailabletowirelessdevices.FraudSquadwebsite(www.fraudsquadtv.com),whichwillincludetargetedinformationforyoungpeople.Thequiz,fraudcastsandotherinformativeofferingswillbeavailableforaccesson-demand.FraudSquadTVFraudPreventionPackage,includingeducationmaterialssuchasFraudSquadTV's13-episodeTVSeason1DVDBoxSet,postersandnewsletters,whichwillbedistributedtomorethan1,300publiclibrariesacrossthecountry.CapitalOneandFraudSquadTVaremembersoftheCanadianFraudPreventionForum.Formoreinformation,visitwww.fraudsquadtv.comorwww.capitalone.ca.
AboutCapitalOneLocatedinToronto,Ontario,CapitalOnehasofferedCanadianconsumersarangeofcompetitiveMasterCard creditcardssince1996,whenthecompanyfirstintroducedthePlatinumMasterCard inCanada.CapitalOneCanadaisadivisionofCapitalOneBank,asubsidiaryofCapitalOneFinancialCorporationofMcLean,Virginia(NYSE:COF).CapitalOneiscommittedtoeducatingconsumersaboutpreventingidentifytheftandfraud,andisaproudmemberoftheCanadianFraudPreventionForum.
AboutFraudSquadFraudSquadTVisafirst-of-its-kindprogramthateffectivelybringsfraudawarenessandpreventiontomassmediatoincreasetheawarenessofCanadianstothisgrowingcrime.Ithasbeendevelopedwiththesupportoflawenforcement,governmentagenciesand
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privatesectorcorporations.StoriesandinformationfortheseriescomefromtheRoyalCanadianMountedPolice,TorontoPoliceServices,FederalBureauofInvestigationandtheCoalitionAgainstInsuranceFraud,tonameafew.
TheserieslaunchedonSeptember24,2007,ontheEducationStation(Alberta&BC)theCanadianLearningTelevisionnetworkandCourtTVCanada.Inadditiontotheshow,afullyintegratedwebsite,www.fraudsquadtv.com,providesacomprehensivelibraryoffraudinformationaswellasaBlog,BreakingNewsandtheworld'sfirstFraudcaststoinformthepublicofthemostcurrentfraudsbeingperpetratedintheirarea.
NEW STUDY: CANADIANS LOSE PRECIOUS TIME EVERY DAY DOING ROUTINE TRANSACTIONS
CapitalOneoffersPayPasscontactlesstechnologytohelpconsumerssavetime.Toronto,ON(May20,2008)–AnewsurveybyCapitalOneCanadashowsthatindividualCanadiansspendmorethan115hours–almostfivedays–eachyearwaitinginlineandpayingfordailypurchases.Whilethesesmallpurchasesarepartoftheirdailyroutines,frustrationbecomesanaddedcostfortheirmorningcoffees,dailynewspapers,gas,movierentalsandsimilaritemsforeventhestereotypicallypatientCanadians.Infact,morethanone-third(38%)ofCanadiansreportbeingfrustratedwaitingforthepersoninfrontofthemtopay.
Facedwithalongwaitinline,anoverwhelming71%ofCanadianstrytomanagetheirfrustrationwithareminderoftheadagethat"patienceisavirtue."However,despitesuchreminders,slightlymorethanone-fifthofthese(21%)arenotabovecomplainingtoothercustomersintheline-up.Evenmoresignificantisthefactthatnearlyanotherquarter(24%)saidthattheyabandontheirpurchasesandleavethestore.ThisstudydemonstratesthevaluethatCanadiansplaceontheirtimeandhighlightstheneedforimprovedconsumerspendingexperiences.
CapitalOneCanadaisequippingcardholderswithMasterCardPayPasstechnologytohelpcardholderssavetimewhenmakingsmalleverydaypurchases.Eliminatingthehassleofdiggingforcashorsigningareceipt,thePayPasscardfeaturestechnologythatallowscardholderstosimplytaptheircardordeviceonthePayPass-enabledreaderatavarietyofretaillocations,suchasgrocerystores,coffeeshops,movietheatres,gasstations,concessionstands,quick-serverestaurantsandotheremergingacceptancelocations.AccordingtoMasterCardresearch,PayPasstechnologyoffersa40%reductioninwaittimeatdrive-thruandquickservicerestaurantsanda15-20%reductioninwaittimeatstores.
"Convenience,speedandsecurityarevaluablecommoditiesthesedaysanditwasanobviouschoiceforustoprovideMasterCardPayPasstechnologytoourcustomers,"saidBillCilluffo,President,CapitalOneCanada." PayPasstechnologyprovidesa10-40%reductionintransactiontime,whichmeansthatwecanhelpCanadianssavebetween28and46hoursayearastheymakedailypurchases."
"PayPasswasspecificallydesignedtoofferaconvenientandeasyalternativetopayingwithcash,"saysKevinStanton,President,MasterCardCanada."ByofferingPayPasstechnologytoitscustomers,CapitalOneisofferingimprovedexperiencesforcardholdersandaccesstoamoreefficientsystemofcommercethatmakestransactionsfaster,easierandmoresecure."
"It'sthesameCapitalOnecard,justevenmoreconvenient,"saidCilluffo."ItstillworkseverywhereMasterCardisaccepted,anditstilloffersthesecurityofZeroLiabilityonunauthorizeduse."
PayPassoffers'hassle-free'benefits,including:Convenience–Customersmayusetheir PayPass-enabledMasterCardatpaymentterminalsdisplayingthe PayPasslogo.PayPasscardscanalsobeusedinthetraditionalmanneranywhereMasterCardisacceptedaroundtheworld,includingonlineandoverthephone.Speed–It'safastandconvenientpaymentoptionsothatcustomersnolongerneedtofumbleforcashandcoins,swipeacardorsignareceipt.Safetyandsecurity–ThePayPassdeviceneverleavescustomers'handsandcustomershavethebenefitofZeroLiabilityforunauthorizeduse.TheysimplytaptheirPayPasscardordeviceagainstthereaderatcheckoutandwaitforthe'beep'toconfirmthatthetransactionhasbeenprocessed.BudgetingAssistance–Payingforsmalltransactionswithacreditcardallowsforbetterrecordkeepingthancashsocustomerscankeeptrackofthosedailytransactionsthataddup.FormoreinformationaboutCapitalOneMasterCardwithPayPass,visitwww.capitalone.ca/paypass.
AbouttheSurveyThesearethefindingsofanIpsosReidpollconductedonbehalfofCapitalOnefromApril29toMay1,2008.Forthesurvey,arepresentativerandomlyselectedsampleof1000adultCanadianswasinterviewedbytelephone.Withasampleofthissize,theresultsareconsideredaccuratetowithin±3.1percentagepoints,19timesoutof20,ofwhattheywouldhavebeenhadtheentireadultpopulationofCanadabeenpolled.Themarginoferrorwillbelargerwithinregionsandforothersub-groupingsofthesurveypopulation.Thesedatawereweightedtoensurethatthesample'sregionalandage/sexcompositionreflectsthatoftheactualCanadianpopulationaccordingtoCensusdata.
AboutCapitalOneCanadaLocatedinToronto,Ontario,CapitalOnehasofferedCanadianconsumersarangeofcompetitiveMasterCard creditcardssince1996,whenthecompanyfirstintroducedthePlatinumMasterCard inCanada.CapitalOneCanadaisadivisionofCapitalOneBank, subsidiary of Capital One Financial Corporation of McLean, Virginia (NYSE: COF).MasterCard is a registered trademark and PayPass and Tap & Go are trademarks of MasterCard International Incorporated.a
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LOCAL BANDS TO PERFORM AT FREE CONCERT SPONSORED BY CAPITAL ONE
Concerthelpsraisemoneyandsupportforfamiliesfightingchildhoodcancer.Toronto,ON(June10,2008)–LocalCanadianbandswillperformafreeconcert–sponsoredbyCapitalOneCanada–atEatonCentre/TrinitySquarefrom12:30p.m.–3:30p.m.onJune13.OrganizedbytheCoasttoCoastAgainstCancerFoundation,theconcertispartoftheSearsNationalKidsCancerRidethatisworkingitswayacrossCanada.Therideisexpectedtoraise$1.5millioninsupportofchildrenandtheirfamilieslivingwithandbeyondcancer.
TheCanadianbands,includingCrashParallel,FairGround,Photocell,TheFlintsandHelloBeautifulwilljoinanumberofVIPs,riders,sponsors,medicalpractitioners,familiesandorganizerstocelebratetheride'sprogress.
"CapitalOneCanadaisthrilledthatwecanbringthesemusicianstogethertobenefitourcommunity,"saidIanCunningham,ChiefOperatingOfficer."WeareproudtosupporttheSearsNationalKidsCancerRideandexcitedtohosttheTrinitySquareconcertonJune13th."
EatonCentre/TrinitySquareindowntownTorontowillbethesiteoftheeventthatwillkickoffwithaspecialwelcometotheridersfromtheLieutenantGovernorofOntario,TheHonourableDavidC.Onley.AdditionalVIPsandCanadianmusictalent,includingsomesurpriseguests,willmakeanappearanceduringthethree-hourevent.AttendeeswillalsohavetheopportunitytosignupforstageridestakingplaceJune14thandtodonatetothecause.
"Weknowthatchildhoodandadolescentcancerisverydifferentfromadultcancerandplacesitsownuniquedemandsonfamiliesandourhealthcaresystem,"saidJeffRushton,FounderoftheCoasttoCoastAgainstCancerFoundation."Thefundsraisedduringthisridewillgodirectlytohelpingdealwiththesedemands.We'regratefultohaveCapitalOnesupportthiscelebrationeventaswemakeourwayacrossthecountry."
TheSearsNationalKidsCancerRidesaw50nationalridersleaveVancouveronJune2enroutetoHalifax,wheretheyarescheduledtoarriveonJune20.Alongtheway,theridersarebeingjoinedbyhundredsofCanadianswhoareparticipatinginshortercommunityridesofbetween25and200km.Asnationalcycliststravelfromcoasttocoasttheyarebeingmetbysupporters,stoppingatSearslocationsforcommunitysupportandrefreshments,andvisitingwithpediatriconcologycentresalongtheway.Bothnationalandcommunitycyclistssignagiant(childdesigned)cardatmanyofthepediatriccentresasasymbolofloveandhopeforallchildrenandtheirfamiliesbattlingcancer.
AboutCoasttoCoastAgainstCancerFoundationTheSearsNationalKidsCancerRideisorganizedbytheCoasttoCoastAgainstCancerFoundation(CTCACF).CTCACFisanationalcharitablefoundationdedicatedtoimprovingsurvivalratesandqualityoflifeofchildrenlivingwithandbeyondcancer.Thefoundation,whichisprimarilyvolunteer-based,developsandrunsanumberofhighquality,physicallychallenginglocal,regionalandnationaleventsthatraisefundsdirectedtowardspediatriconcologyresearch,survivorshipandsupportprograms.
AboutCapitalOneCanadaLocatedinToronto,Ontario,CapitalOnehasofferedCanadianconsumersarangeofcompetitiveMasterCard creditcardssince1996,whenthecompanyfirstintroducedthePlatinumMasterCard inCanada.CapitalOneCanadaisadivisionofCapitalOneBank,asubsidiaryofCapitalOne,N.A.ofMcLean,Virginia(NYSE:COF).CapitalOneiscommittedtothecommunityandtohelpingyouthatriskthroughourbusinessandnonprofitpartnershipsandthroughtheskillsanddedicationofourtalentedassociates.
Forfurtherinformation,visitwww.nationalkidscancerride.com
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CANADIAN TOUR AND CAPITAL ONE MAKE BIRDIES FOR KIDS
Pro-AmproceedstogototheNationalJuniorGolfAcademytohelpat-riskyouthlearnvaluablelifeskills.Toronto,ON(June13,2008)–TheCanadianTourandCapitalOneCanadahavejoinedforcestohostthe"BirdiesforKids"fundraisertobeheldMondayJuly28,2008atthehistoricScarboroGolf&CountryClub."BirdiesforKids"isaprograminitiatedbyCanadianTourplayerstosupportfundraisinginitiativesforchildrenfromeconomicallychallengedandhigh-riskareas.
ThefundraisertakesplacetheeveoftheCanadianTour'sInternationalTeamMatchesandpairsamateursalongsidetwodozenleadingPGATOURprospects–severalofwhomwillhavecompetedattheRBCCanadianOpenthepreviousweek.
AllproceedsfromthefundraiserwillbenefittheNationalJuniorGolfAcademy(NJGA),anon-profitgroupthatusestherulesgoverninggolfasamediumtoteachlife-skillstoat-riskyouthinToronto.TheprogramhashelpedhundredsofyoungadultsinTorontodevelopkeysocialandeconomicskillsthatareessentialforsuccess.
"Therearefewthingsmoreimportantthanthewell-beingofouryouth,andthroughtheBirdiesforKidsprogramourplayersrecognizethevaluableworkoftheNJGA,"statedCanadianTourCommissionerRichardJanes."Tohave24ofourtopplayersgivesogenerouslyoftheirtimetohelpsupportthisinitiativeisatestamenttothecharacteroftheseyoungmen."
ThisisthesecondyeartheCanadianTourhasselectedtheNJGAasthebeneficiaryofthe"BirdiesforKids"program.In2007,CanadianTourplayersraised$10,000fortheprogramwithadollardonatedforeachbirdiemade.TheCanadianTouranditsplayersarelookingforcorporationstocontributematchingdonationsin2008.
"Helpingat-riskyouthachievetheirfullpotentialisoneofCapitalOne'spriorities,"saidIanCunningham,ChiefOperatingOfficer,CapitalOneCanada."We'reproudtopartnerwiththeCanadianTourtohelpraisemoneytoteachlife-skillstoyouththroughtheBirdiesforKidsprogram."
"Ourgoalistocontinuetoservetheneedsofthechildrengrowingupinthesecommunitiesandthisfundraiserisasignificantsteptowardthatgoal,"saidNJGApresidentKingsleyRowe."Weareabletonurturethedreamsofyoungpeopleandworkwiththeirfamilieswhoarefacingchallengingsituations."
EsmeHooperacknowledgedthepositiveinfluencetheNJGAprogramhadonhersonLincoln."Despitehislearningdisability,Lincolnenjoysthegameofgolf.Hestartedtheprogramwhenhewas12andstayedwithituntilheturned18.Theprogramhelpedhimstayfocusedandhehasn'tlethisdisabilityholdhimback."Manyofthechildreninvolvedintheprogramhavegraduatedhighschoolandfurtheredtheireducationatprestigiouscollegesanduniversities."
AbouttheCanadianTourTheCanadianTourisanon-profitassociationrepresentingsomeofthetopyoungPGATOURprospectsfrommorethanadozencountriesaroundtheworldandisamemberoftheInternationalFederationofPGATours.ItoperatestournamentsineverymajorCanadianmarketaswellasaseriesofeventsintheUnitedStatesandMexicoincludingtheMexicanPGAChampionship.
AboutCapitalOneCanadaLocatedinToronto,Ontario,CapitalOnehasofferedCanadianconsumersarangeofcompetitiveMasterCard creditcardssince1996,whenthecompanyfirstintroducedthePlatinumMasterCard inCanada.CapitalOneCanadaisadivisionofCapitalOneBank,asubsidiaryofCapitalOne,N.A.ofMcLean,Virginia(NYSE:COF).CapitalOneiscommittedtothecommunityandtohelpingyouthatriskthroughourbusinessandnonprofitpartnershipsandthroughtheskillsanddedicationofourtalentedassociates.
AbouttheNationalJuniorGolfAcademyTheNJGAgivesopportunitiestochildrenandyouthgrowingupinthehigh-riskeconomicallychallengedneighbourhoodofJaneandFinchandaddressesdelinquency.OperatingoutoftheDriftwoodCommunityCentre,ourcoreenrolmentis50youthwithanadditionalwaitinglist.Theprogramisconductedyearroundandisdesignedtobreakdownsocio-economicbarriersbyusinggolfasaforceforgood,givingyouthabetteralternativeandpreparingthemtoachievetheirfullpotential.
ContactJohnBerkovich,[email protected]
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CANADIAN SENIORS LOSE $6 MILLION ANNUALLY TO FRAUDULENT MARKETING AND FINANCIALSCAMS
CapitalOnejoinsforceswithSeniorBusterstohelpseniorsspotfaudandfightback.Toronto,ON(Aug7,2008)–AccordingtothemostrecentdatafromSeniorBusters,thousandsofelderlyCanadiansarevictimizedbyfinancialfraudeachyear.Mail,telephoneandonlinescamshaveleftmanyseniorswithsignificantmonetarylosses,oftendepletingtheirlife-savings.CapitalOneCanadahasjoinedforceswithSeniorBusterstoraiseawarenessabouttheprevalenceofthesecrimesandhelpeducateandprotectseniorsfromfraud.
"Educationandhelpingtobuildaheightenedawarenessaboutthesekindsofcrimesiscriticaltoprotectingoldercitizensinourcommunitiesandpreventingfraud,"saidPamGirardo,spokespersonforCapitalOneCanada."WearedelightedtoseethatwehavehelpedSeniorBustersexpandtheireffortstoeducateseniorsabouttherealdangerslurkingintheirowncommunities.Wehopethisknowledgewillempowerseniorsandpreventthemfromfallingvictimtothesepredators."
CapitalOne'sfinancialsupporttoSeniorBustersishelpingthempurchasemuchneededequipmenttoenableexpandedoutreachefforts.SeniorBustersisthevolunteercomponentofPhoneBusters,theCanadianAnti-FraudCallCentrejointlyrunbytheRoyalCanadianMountedPolice(RCMP),theOntarioProvincialPolice,andtheCompetitionBureauCanada.SeniorBusters,whichisstaffedbyretiredseniorswhovolunteertohelpotherseniors,usesahands-onapproachanddirectcommunityoutreach.
"Weseethatthefraudsterspreyonthefactthatseniorsareoftenlonely,lackingfamilysupport,andaresometimesadditionallyvulnerableasaresultofAlzheimer'sorsimilarlyimpairingillnesses,"saidSgt.DebbieBell,anOntarioProvincialPoliceOfficerwithSeniorBusters."Thefactthatourvolunteersarethemselvesseniorshelpsbreakdownbarrierswhencommunicatingwithvictims.Thisapproachgenerallymakesseniorsmorecomfortablewithreportingthecrimeanditfacilitatesraisingawarenessofthemanyscamsoutthere."
Fraudstersareincreasinglyinnovative,employingabroadrangeofscamstorip-offseniors.Identitythefttoppedthelistin2007withareported$6,421,952lost,followedbythe"NigerianLetter"scam(whereafictitioushigh-rankingpersoninaforeigncountrytriestoenlisthelpmovingalargesumofmoneyoutoftheircountryintothevictim'sbankaccount)whichclaimed$4,935,030,investmentscams,whichaccountedforanadditional$3,553,320lost,andscamsofferingphonyprizes,whichgeneratedlossesof$3,506,289.
"Thenumberofscamsdesignedtotakeadvantageofconsumers,particularlyseniors,isincreasing,"addedGirardo."Seniorsandotherscanhelpprotectthemselvesfromfinancialfraudbycarefullyprotectingtheirpersonalinformationincludingcreditcard,bankaccountandSocialInsuranceNumbers."
AgeRange
NumberofVictims(CND/US)
(Annual)AverageLossPerVictim
(Annual)TotalLossForAgeRange
50-59 1680 $5,116.42 $8,595,593.57
60-69 990 $7,737.58 $7,660,202.49
70-79 875 $7,918.20 $6,928,425.82
80-89 589 $9,351.74 $5,508,172.27
90-99 64 $29,228.98 $1,870,654.67
Phonebustersalsostressesthatwhileidentitytheftandotherformsoffinancialfraudaffectindividuals,thereisalsoanimpactongovernment,business,andthegeneralpublic.Thechallengeofthwartingthistypeofcrimeisfurthercomplicatedbythefactthatidentitytheftisoftencoordinatednationallyand/orinternationally.Inlightofthis,theRCMPisworkingwithotherlawenforcementagencies,othersectionsoftheGovernmentofCanada,theprovinces,territoriesandprivateindustrytofightthisgrowingtrend.IndividualCanadiansareurgedtobeproactiveinfightingidentityfraud.
"Everyonemustbevigilantinprotectingthemselvesagainstlossoftheirpersonalandfinancialinformation,"saidCpl.LouisRobertson,anRCMPofficerwithPhoneBusters.
CapitalOneCanadaalsoofferstipsforseniorstohelpguardagainstidentitytheftandfraud:Don'tbeafraidtosay'no'.Becarefulwhenyouspeaktotelemarketers–hangupifyoufeeluncomfortableordonottrustthecaller.Don'tgiveintohigh-pressuresalestactics.Don'trevealyourcreditcard,bankaccountorSocialInsuranceNumberstounfamiliarcompaniesorpeople.
Doyourownresearchoncharitiesandothersolicitors.Itisyourmoney–neverbeafraidtoaskwhereitisgoing.Getdetailsofalldealsinwritingandneversigncontractsthathaveblanklinesorspacesinthem.Ifitsoundstoogoodtobetrue,itprobablyis.Ifyoususpectorknowyouareavictimoffraudulentscams(including:telemarketingfraud,advancedfeefraud,andidentitytheft)contactyourlocalpoliceservice,reportfraudonlinethroughwww.recol.caorcallTheCanadianAnti-FraudCallCentre(formerlyPhoneBusters)at1-888-495-8501.
ForacopyofCapitalOne'sGuidetoProtectingYourselffromIdentityTheft,visit www.capitalone.ca/fraud.
AboutCapitalOneCanada:LocatedinToronto,Ontario,CapitalOnehasofferedCanadianconsumersarangeofcompetitiveMasterCard creditcardssince1996,whenthecompanyfirstintroducedthePlatinumMasterCard inCanada.CapitalOneCanadaisadivisionofCapitalOneBank,asubsidiaryofCapitalOne,N.A.ofMcLean,Virginia(NYSE:COF).
AboutPhoneBustersandSeniorBusters(www.phonebusters.com)TheCanadianAntiFraudCallCentre(CAFCC)wasestablishedinJanuary1993bytheOntarioProvincialPolice(OPP)asProjectPhoneBustersandistodayjointlyoperatedbytheRoyalCanadianMountedPolice,theOPPandtheCompetitionBureauCanada.CAFCCisanationalcallcentrewhereCanadianscanreportmassmarketingfraudandidentitytheftcomplaints.SeniorBusterspresentlyconsistsofmorethan60volunteermembersovertheageof50.Thesevolunteermembersworktoreducetheleveloffraudulenttelemarketingagainstseniors.Theycontactfamilymembers,localpoliceagencies,elderabusecommittees,andwillprovidetheseniorswiththenecessarytoolstoeffectivelyfightthiscrime.
ContactRCMPCpl.LouisRobertson,PhoneBusters705-494-3182
OntarioProvincialPoliceSgt.DebbieBell,SeniorBusters705-494-3628
PamGirardo,[email protected]
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POST-SECONDARY STUDENTS IN NEED OF MONEY MANAGEMENT 101
CapitalOnesurveyfindsstudentsconcernedaboutlackoffunds,butmakingbasicfinancialmistakesthatcostthemcash.Toronto,ON(August21,2008)–MostCanadianpost-secondarystudentsareworkinghardthissummer-withnearly80percent(79.7percent)takingonsummerjobs–andthemajority(71percent)planningtousetheirhard-earnedcashtohelppayforlivingexpensesandtuitioninthecomingschoolyear.However,accordingtoCapitalOneCanada'sback-to-schoolsurvey,nearly60percentofthestudentssurveyed(59.6percent)arestillworriedabouthavingenoughmoneytolastthemthroughtheschoolyear.Infact,somestudentssaidtheymakesomebig(andsurprising)sacrificestogetby:Fifty-threepercentsaidtheydipintosavingstocovereverydayexpensesThirty-sixpercentsaidtheyskipmealstosavemoneyTwenty-fourpercentsaidtheyforegomedication,dentalvisitsorothermedicaltreatmentElevenpercentsaidtheysometimesweardirtyclotheswhentheycan'taffordavisittothelaundromatDespitetheworriesaboutnothavingsufficientcashtocoverschoolyearexpenses,thesurveyrevealedthatmanystudentsarenotusingbasicmoneymanagementskillstohelpmakeendsmeet.Morethanhalf(51percent)ofstudentsdonotdevelopabudgetandsticktoit,andfortypercentdonottracktheirdailypurchases.Thesurveyalsoshowedthatsavingtheirsummerearningsisnotapriority.Forty-sixpercentofstudentsaresavinglessthanhalfoftheirsummerearningsfortheupcomingschoolyear,andmorethanoneinten(12.8percent)arenotsavinganyoftheirsummerearningsatall.
"Goingtocollegeanduniversityisastressfultime,andworryingaboutyourfinancesontopofyourstudiescanaddanotherincredibleburdentostudents.That'swhyitismoreimportantthaneverforyoungpeopletolearnthebasicsaboutmoney,budgetmanagement,andthedifferencebetweenneedsversuswants,"saidLaurelOstfield,spokespersonforCapitalOneCanada."Oursurveyrevealsthatsomeofthemostbasicmoneymanagementtechniquesarenotbeingusedbystudents,suchasdevelopingabudget,trackingyourexpensesandhavingthedisciplinetostaywithinyourbudgetlimit."
Dailyexpensestakeatoll,withstudentsreportingthattheygenerallyoverspendonrestaurants(45.2percent),groceries(44.4percent),alcohol(32.9percent),clothes(32.7percent),andtransportation(25.18percent).
Whileeconomicchallenges,likehighergasolineandfoodprices,maybecompoundingstudents'financialwoes,thesurveyalsoindicatesthatmanystudentsaremakingsomefinancialmistakesthatcanbecostly.Forexample:Eighty-two(82)percentofstudentsdonotreviewtheircreditscoreannually.Fifty-three(53)percentofstudentsdipintosavingstocovereverydayexpenses.Thirty-nine(39)percentofstudentsdonotpaymorethantheminimumamountonloanseverymonth.Fifteen(15)percentofstudentsdonotmaketheirpaymentsontimeeverymonth.Sixteen(16)percentofstudentsexceedtheircreditlimit.Seventeen(17)percentofstudentsborrowmoneytopayoffanotherdebtorloan.Studentsmaynotbetheonlyonestoblame.Halfofthestudentssurveyed(50.4percent)saidtheylearnedhowtomanagetheirfinancesfromtheirparents,whileonly1.8percentsaidthattheylearnedaboutfinancialmanagementatschool.Justoverfortypercent(41.2percent)saidtheytaughtthemselveshowtomanagetheirfinances.
"Wehavestudentswhocometousforcreditcounselingservicesonaregularbasis.Unfortunately,bythetimetheycometoseeus,theyareusuallydeepintodebtandcreditorsareknockingattheirdoor,"saysElenaJara,creditorrelationsspecialistandeducationcoordinatorforCreditCanada."Thistimeofyearisagreattimetositdownwithyourchildrenanddiscussfinances.Teensareeagertolearnaboutmoneymanagementandtheywanttolearnaboutitfromtheirparents."
Afterall,whatisthefirstthingthatstudentsdowhentheyrunoutofmoneyduringtheschoolyear?Asktheirparentsofcourse.Almosttwiceasmanystudents(43.4percent)wouldratherasktheirparentsthangetajob(22.1percent).
MoneyManagementTipsTohelpyoustayfiscallyfit,CapitalOneoffersthefollowingadvicetostudents:Developabudgetandsticktoit.Abudgetisanimportantfirststeptosuccessfulfinancialmanagement.Itwillhelpyoutoorganizeyour financesandsetparametersonyourspending.Keeptrackofyourdailypurchases–Knowingwhatyouspendeverydaywillhelpyoustaywithinyourbudgetlimits.Knowyourcreditscoreandreviewitatleastonceayear.Thisscoreisusedbylenders,landlordsandpotentialemployerstoassess yourfinancialintegrity.ObtainacopyofyourcreditscoreforaminimalfeebycontactingTransUnion(www.transunion.ca)orEquifax(www.econsumer.equifax.ca).Paymorethantheminimumdue.Whenyoucan,trytopaymorethantheminimumbalancedueonyourcreditcardbilleverymonth. Makeyourpaymentsontime.Paycloseattentiontotheduedateforyourpaymentssinceahistoryoflatepaymentswillaffectyour credit score.
Shoparoundtofindthecreditcardthatbestmeetsyourfinancialneeds.Comparisonshoppingcansaveyoumoneyandmayeven provideyouwithvaluablerewards.
DoNOT…Paybillslate.Borrowmoneytopayoffanotherdebtorloan.Obtainanewcreditcardtopayoffanoldone.Dipintoyoursavingstocovereverydayexpenses.(Source:CapitalOneCanada.Formoretipsandadvice,visit www.capitalone.ca)
SurveyMethodologyFortheCanadianBacktoSchoolStudy.BraunResearchwasengagedtoconduct502interviewswithmenandwomenthroughoutCanadawhoare18-25yearsofageandwereplanningtoattendpostsecondaryschoolinthefall.Allrespondentswereemailedusingarandomsampleofpanelists.SurveyswereconductedonlinefromJuly18th-July25th,2008.Themarginoferrorforthestudyisplusorminus4.4percentagepoints.Interviewswereverifiedunderseparateemailtodeterminetruthfulscreening.
Samplingforthisstudywasconductedusingapanelofpre-selected,opted-inCanadianresidentsbetweentheagesof18and25whowerescreenedwhetherornottheywerecollegeboundthiscomingfall.AllinterviewswereconductedusingBraunResearch'sproprietaryonlinesoftware.
StatisticalweightsweredesignedfromstatisticsfromtheMinistryofEducation www.edu.gov.on.ca/engandtheCanadianNationalCensuswww.censusfinder.com/Canada-census-records.htmAboutCapitalOne
LocatedinToronto,Ontario,CapitalOnehasofferedCanadianconsumersarangeofcompetitiveMasterCard creditcardssince1996,whenthecompanyfirstintroducedthePlatinumMasterCard inCanada.CapitalOneCanadaisadivisionofCapitalOneBank,asubsidiaryofCapitalOne,N.A.ofMcLean,Virginia(NYSE:COF).
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NO HASSLE REWARDS™ FROM CAPITAL ONE MEANS NO SURPRISES FOR CANADIANS
Newrewardsproductschallengethestatusquo.Toronto,ON(September18,2008)–CapitalOneCanadalaunchedtwonewNoHassleRewardsproductstodaytoexpandtheirexistingsuiteofrewardsproducts.TheNoHassleMilesPlusPlatinumMasterCardandNoHassleCashBackPlusPlatinumMasterCardofferrichrewardswithoutthesurprisescommonlyfoundinotherrewardsprograms.
"WeknowCanadiansearnrewardsandthenarefrustratedbyunanticipatedfees,blackoutdatesandotherrestrictionstheyencounterwhenthey'retryingtoredeemthem,"saidBillCilluffo,president,CapitalOneCanada."Wenowofferfourrewardsproductsthatproviderewardsconsumerscanactuallyuse."
TheNoHassleRewardsproductsfromCapitalOneofferrewardsthatareeasytoredeem,havenohiddenredemptionfeesandnotravelrestrictions.There'snolimittohowmanyrewardscustomerscanaccumulateandrewardsneverexpire.
ThenewCapitalOneNoHassleRewardsproductsannouncedtodayinclude:ThenewNoHassleMilesPlusPlatinumMasterCardofferstworewardmilesforeverydollarspentonpurchases.Customerscanflyonanyairlineatanytime,andhavethefreedomtobooktravelanywaytheychoose.Plusrewardscanbeusedtopayfortraveltaxes.Inadditiontoairlinetickets,rewardscanberedeemedforcash,merchandiseandgiftcards.ThenewNoHassleCashBackPlusPlatinumMasterCardoffersupto2%cashbackonpurchases.Rewardscanberedeemedintheformofachequeorstatementcreditanytimeoncetherewardsbalancereaches$15.ThesetwonewproductscomplementtheexistingNoHassleRewardscardsfromCapitalOne,whichincludetheMilesPlatinumMasterCard,thathasthesamefeaturesasabove,butoffersonerewardmileforeverdollarspentonpurchasesandnoannualfee.LikewisefortheCashBackPlatinumMasterCard,whichoffersupto1%cashbackonpurchasesandnoannualfee.
"Peoplehaveenoughstressintheirlivesandthelastthingtheyneedishassleswhenredeemingtheirrewards,"saidCilluffo."Ourmotivationisourcustomersandwe'reproudtobeofferingproductsthatsuittheirneeds."FormoreinformationaboutthenewNoHassleRewardsCards,visitwww.capitalone.ca.
AboutCapitalOneLocatedinToronto,Ontario,CapitalOnehasofferedCanadianconsumersarangeofcompetitiveMasterCardcreditcardssince1996,whenthecompanyfirstintroducedthePlatinumMasterCardinCanada.CapitalOneCanadaisadivisionofCapitalOneBank,asubsidiaryofCapitalOne,N.A.ofMcLean,Virginia(NYSE:COF).
'MONKEY SEE, MONKEY DO,' AS TEENS ADOPT THEIR PARENTS' APPROACH TO MONEY MATTERS
Gapsinfinancialeducationpersistevenduringharshfinancialtimes;CreditEducationWeektobringawarenessandtoolstotheforefront.Toronto,ON(October30,2008)–Arecentnationalsurveyofparentsandtheirteensfoundthatparentsarenotpassingthegradewhenitcomestoteachingtheirteenagersaboutmoney.Thestudy,commissionedbyCreditCanada,revealedthatonly14%ofparentsaretakingthetimetoprovideanin-depthexplanationtotheirteensabouttheimportanceofsavingmoney,differentsavingvehiclesandthebenefitsofeach.
Thestudy-releasedinconjunctionwithCreditCanada'sandCapitalOne'sSecondAnnualCreditEducationWeek-alsorevealedthatteenagersareeithermimicking,orinsomecases,farexceedingtheirparents'poormoneymanagementbehaviors.Forexample,thestudyfound:Budgeting:Only56%ofparentssetabudgetforthemselvesandtrytosticktoit,whileamere25%of teenagersareadoptingthisbudgetingbehaviorSaving:Only33%ofparentsthinksavingmoneyisimportantandconsistentlysaveeverymonth,whileonly20%of teenagersdothesame"Wearepoisedtohaveanothergenerationunpreparedtomanagetheirmoneyandsavefortheirfuturesbecausenobodyistakingthetimetoproperlyexplainallthebasicsofmoneymanagementtothem,"saidLaurieCampbell,ExecutiveDirectorofCreditCanada."Thenextgenerationwillbeasill-equippedtodealwiththeirfinancesastheirparentsifwedon'tstarttakingtheresponsibilityofteachingourchildrenthebasicsaboutmoneymoreseriously."
Infact,financialeducationhasneverbeenmoreurgent.Accordingtothe2007VanierInstitute'sstudyentitledTheCurrentStateofCanadianFamilyFinances,householdincomesarerisingbutdebthasrisenseventimesfastersince1990.
"Financialeducationisthekeytogivingourteenagersthetoolstheyneedtosucceedintheseturbulenteconomictimes,"saidBillCilluffo,president,CapitalOneCanada."Thisyear'sCreditEducationWeekpromisestoaddressthisalarminggapsofuturegenerationslearnhowtomanagetheirmoneywisely."
Withtheaddedvolatilityofourcurrenteconomy,learninghowtoeffectivelymanageyourmoneyhasbecomeevenmorecritical.ThatiswhyCreditCanadaandCapitalOnehavepartneredtogethertopresentthesecondannualCreditEducationWeek.CreditEducationWeekisanationaleventcreatedtoempowerthepublictomakewisefinancialchoices.Thisyear,theeventfocusesonimprovingthefinancialliteracyofteenagersandhelpingparentsteachtheirchildrenmoreeffectively.
CreditEducationWeekkicks-offonNovember17th withahighschoolpresentationbycomedianJamesCunninghamofFunnyMoney,aprogramthatdeliversapowerfulfinancialmessagetoyouthusinghumour.TheeventculminatesonNovember20thwithaspeakerseriesandtradeshoweventthatwillbeopentothepublic.Additionalresearchfindingsandinformationwillbemadeavailablealongwithinnovativefinancialmanagementtoolsandcomprehensiveonlinemoneymanagementinformationforyouthandadults.
Formoredetailedinformationandascheduleofactivities,visit www.crediteducationweekcanada.com.
AbouttheSurveyThesearethecompletefindingsfromaTorqueCustomerStrategyconductedonbehalfofCreditCanada.Theon-linesurveywascompletedwithparentsandtheirteensbetweenAugust27thandSeptember9th,2008.Intotal,407surveyresponseswerecollectedfromparentsand407surveyresponseswerecollectedfromteenagers,withequaldistributionacrossthe4majorregionsinCanada.Themarginoferrorforthecombinedstatistics(parentsandteenagers)is+/-3.43%19timesoutof20.Individually,themarginoferroris+/-4.86%19timesoutof20.
AboutCreditCanadaCreditCanadaisanon-profitcharitableservicethathasassistedthousandsofpeoplewithcreditcounsellinganddebtmanagementprogramssince1966.CreditCanadaisamemberoftheOntarioAssociationofCreditCounsellingServicesandaCharterMemberofCreditCounsellingCanada.
AboutCapitalOneLocatedinToronto,Ontario,CapitalOnehasofferedCanadianconsumersarangeofcompetitiveMasterCard creditcardssince1996,whenthecompanyfirstintroducedthePlatinumMasterCard inCanada.CapitalOneCanadaisadivisionofCapitalOneBank,asubsidiaryofCapitalOne,N.A.ofMcLean,Virginia(NYSE:COF).
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FINALLY... A REWARDS CARD FOR TRUE CURLING FANATICS
NewcardfromCapitalOneisthefirstinCanadatoofferuniquecurlingexperiences.Toronto,ON(November07,2008)–CapitalOneislaunchinganewrewardscardforCanada'scurlingfans.TheCurlingPlatinumMasterCardwillallowenthusiaststoredeemtheirrewardsforallthingscurling,includinggearandmerchandise,andisthefirstinCanadatoofferuniquecurlingexperiences.
InadditiontoCapitalOne'sstandardrewardsoptionssuchasmilesandcashback,fanswillbeabletoredeemforavarietyofcurlingrewards,includingtheopportunitytobeanhonoraryscorerataneventorhaveaclinicwithaprofessionalcurler.CardholdersalsowillbeabletocombinetheirrewardmileswithotherCapitalOnecustomers.Thisnewfeaturewillallowgroupsofcustomerstoworktogethertoredeemfasterfortheseexcitingcurlingevents.
"CurlingisquintessentiallyCanadiananditisabouttimeitsfansarerewardedfortheirsupport,"saidIanCunningham,ChiefOperatingOfficer,CapitalOneCanada."Notonlywillcardholdersenjoyarewardsprogramthatiseasytouse,buttheyalsowillbeabletofurtherindulgeintheirloveofcurling."
TheCurlingPlatinumMasterCardisthelatestadditiontotheCapitalOnesuiteofNoHassleRewardscardsthatofferrewardsthatareeasytoredeem,havenohiddenredemptionfeesandnotravelrestrictions.There'snolimittohowmanyrewardscustomerscanearnandrewardsneverexpire.Cardholdersalsowillbeabletoredeemtheirrewardsfortravel,merchandiseandcashinadditiontocurlingspecificrewards.
"Thisisgreatnewsforcurlinganditsincrediblydedicatedfanbase,"saidKevinMartin,2008WorldCurlingMen'sChampion."ThisistrulyafirstforCanadiancurlingandwelookforwardtoseeingenthusiastsgetinthegame."
"TheCurlingPlatinumMasterCardisone-of-a-kind,justlikeCanadiancurlingfans,"saidJenniferJones,2008WorldCurlingWomen'sChampion."CurlingismypassionandI'mgladthatCapitalOnewillhelpbringthatpassiontolifeforsomeluckycurlingfanatics."
TheCurlingPlatinumMasterCardoffersonerewardmileforeverydollarspentonpurchases,5,000bonusrewardsmilesonthefirstpurchaseandnoannualfee.
ThisisthelatestevolutionofCapitalOne'ssponsorshipoftheCapitalOneGrandSlamofCurling.Heldannuallysince2001-02,theCapitalOneGrandSlamofCurlingisaseriesofeightpremiermen'sandwomen'seventsthatboastCanada'sdeepestandstrongestcurlingfields.CapitalOnesignedonastitlesponsorin2007andremainscommittedtodevelopingandpromotingthesportofcurling.Lastyear,thecompanydevelopedtheSchoolofRocksprogram,aninteractivegrassrootsclinicdesignedtogivelocalstudentstheopportunitytoreceiveexperttipsandadvicefromCanada'stopplayers.CapitalOnealsohelpedestablishcurling'sfirstMillionDollarButtonContestwhichpremieresinNovember.
FormoreinformationaboutthenewCurlingPlatinumMasterCard,visit www.capitalone.ca/curlingcard.
AboutCapitalOneLocatedinToronto,Ontario,CapitalOnehasofferedCanadianconsumersarangeofcompetitiveMasterCardcreditcardssince1996,whenthecompanyfirstintroducedthePlatinumMasterCardinCanada.CapitalOneCanadaisadivisionofCapitalOneBank,asubsidiaryofCapitalOne,N.A.ofMcLean,Virginia(NYSE:COF).
CREDIT EDUCATION WEEK 2008: TEENS TALK ABOUT MONEY
Surveyfindsteensaremoreinterestedinfinancialeducationthantheirparentsthink!Toronto,ON(November17,2008)–Today,CreditCanadaandCapitalOneCanadalaunchedthesecondannualCreditEducationWeektomorethan800highschoolstudentsfromSATEC@W.A.PorterCollegiateInstitute.TheSATECstudentsweretheperfectaudienceforthemoneymanagementmessage.AccordingtoarecentsurveybyCreditCanada,97%ofteensareinterestedinlearningaboutmoneymanagement,yetonly13%indicatedthattheyknowalotaboutthesubject.CreditEducationWeek2008seekstoaddressthisknowledgegapbyteachingteenstosaveproperlyandbudgetconsistentlytoavoidadebt-filledfuture.
"Ithinkitisveryimportanttomanagemymoney.IamonlyjustlearningthebasicsnowbutIknowIhavealongwaytogo,"saysJashetaGovindarajan,[email protected]."I'vetriedthenewPiggyPalbudgettrackerandIthinkitisanawesomewaytoshowmehowmuchIspendeverydayandhowtosaveformyfuture."
JoinedbytheHonourableHarinderTakhar,MinisterofSmallBusinessandConsumerServices,CreditCanadaandCapitalOneintroducedinnovativeandinteractivetoolsdesignedtohelpteens–andtheirparentsandteachers–takecontroloftheirfinances.
"Teenagersareeagertolearn–alltheyneedissomeinspiration,"saidBillCilluffo,President,CapitalOneCanada."Ourhopeisthat,usingthesetools,parentsandteacherscanworkwithteenstodevelopbudgetsandtesttheirmoneymanagementskillsandfinancialjudgment.Everythingtheylearnnowalsobetterpreparesthemforfinancialdecision-makingasadults."
Theeventintroducedanewinteractivebudgettrackercalled PiggyPal.cathatcanbedownloadedontoamobilephonetohelpkeepspendingundercontrol.Thestudentsalsoplayedanon-linetriviagamedevelopedtohelpteenagerslearnthebasicsofmoneymanagementinafun,competitiveway–athomeorintheclassroom.ThelauncheventconcludedwithanentertainingpresentationbycomedianJamesCunninghamofFunnyMoneyInc.,whodeliveredapowerfulmessageabouttheimportanceofunderstandingfinances.
"Teensaretellingusthattheywanttolearnaboutmoney,buttheywantittobefunandinteractive,"saidLaurieCampbell,ExecutiveDirector,CreditCanada."AlmosteveryteenagerhasamobiledeviceoraccesstotheInternet.Byputtingthetechnologyintheirhandswiththebudgettrackerandtheonlinegame,weareempoweringteenagerstotakeresponsibilityfortheirownfinancialfuture."
Financialeducationforteensisgreatlyneeded.AccordingtotheCreditCanadasurvey:Howtosavemoney'isthemostimportanttopicforteens,butunfortunately,only14%ofparentsareactuallyprovidinganin-depthexplanationofwaystosavemoneytotheirteenagers.70%ofparentsarewillingtotopuptheirteenagers'allowancesoncommand,preventingtheirteensfromlearningthevalueofmoney.Teenagersindicatethatthetopthreepreferencestolearningaboutmoneyandfinancesare:takingaclassinschool(ranked#1);usinganinteractivetoolwithparents(ranked#2)andusinganinteractivetoolwithfriends(ranked#3).CreditEducationWeekrunsuntilNovember20th ,concludingwithapopularspeakerseriesfromrenownedfinancialexpertsandatradeshoweventthatwillbefreetothepublic.
Formoredetailedinformationandascheduleofactivities,visit: www.crediteducationweekcanada.com.
AbouttheSurveyThesearethecompletefindingsfromaTorqueCustomerStrategyconductedonbehalfofCreditCanada.Theon-linesurveywascompletedwithparentsandtheirteensbetweenAugust27thandSeptember9th,2008.Intotal,407surveyresponseswerecollectedfromparentsand407surveyresponseswerecollectedfromteenagers,withequaldistributionacrossthe4majorregionsinCanada.Themarginoferrorforthecombinedstatistics(parentsandteenagers)is+/-3.43%19timesoutof20.Individually,themarginoferroris+/-4.86%19timesoutof20.
AboutCreditCanadaCreditCanadaisanon-profitcharitableservicethathasassistedthousandsofpeoplewithcreditcounsellinganddebtmanagementprogramssince1966.CreditCanadaisamemberoftheOntarioAssociationofCreditCounsellingServicesandaCharterMemberofCreditCounsellingCanada.
AboutCapitalOneLocatedinToronto,Ontario,CapitalOnehasofferedCanadianconsumersarangeofcompetitiveMasterCard creditcardssince1996,whenthecompanyfirstintroducedthePlatinumMasterCard inCanada.CapitalOneCanadaisadivisionofCapitalOneBank,asubsidiaryofCapitalOne,N.A.ofMcLean,Virginia(NYSE:COF).
HIGHLIGHTSOFTHE2008CREDITCANADASURVEYSometeenagershaveevenworsemoneymanagementhabitsthantheirparents:Of the 33% of parents who consistently save money every month, only 41% of their teenagers followed the same behavior of their parents.
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Overall,only20%ofteenagerssavemoneyanddoitconsistentlyeverymonth.While56%ofparentssetabudgetandtrytosticktoit,onlyone-quarterofteenagers(25%)setabudgetandtrytosticktoit.Manyparentsarenotteachingtheirchildrenthefundamentalsofmoneymanagement:Only14%ofparentsindicatethattheyhaveprovidedanin-depthexplanationtotheirteenagerabouttheimportanceofsavingmoney, differentsavingvehicles,andthebenefitsofeach.70%ofparentsarewillingtogivetheirteenagermoneyastheyneeditortopuptheirsetallowances.Asignificantgapexistsbetweenwhatparentsthinktheyareteachingtheirteensandwhatteenagersareactuallylearning: 88%ofparentsteachtheirteenagersaboutdebitcards;however,only45%ofteenagersindicatetheyhaveastrongunderstandingofit. 89%ofparentsteachtheirteenagersaboutsavingsaccounts;howeveronly39%ofteenagersindicatethattheyhadastrong understandingofhowtouseasavingsaccount.68%ofparentsteachtheirchildrenhowtousecreditcards;however,only18%ofteenagerssaytheyhaveastrongunderstandingofhow touseone.Parentsmayoverestimatetheimpactofteacherswhenitcomestoteachingmoneymanagementtotheirteens:61%ofparentssaythatteachershaveastrongorverystrongimpactonteenager'sknowledgeofmoney;however,only40%of teenagersindicatethattheirteacherstaughtthemsomethingaboutmoney.Teenspreferinteractivelearningformoneymatters:Teenagersindicatethatthetopthreepreferencestolearningaboutmoneyandfinancesare:takingaclassinschool(ranked#1);using aninteractivetoolwithparents(ranked#2)andusinganinteractivetoolwithfriends(ranked#3).
Contacts:LaurieCampbell,[email protected]
LaurelOstfield,[email protected]
OVER 41 MILLION ABANDONED ONLINE ACCOUNTS ARE VULNERABLE TO ID THEFT AND FRAUD
CapitalOneCanadaadvisesholidayshopperstobemindfulofthepersonalinformationtheyshareonline.Toronto,ON(December9,2008)–AnewsurveybyCapitalOneCanadashowsthat,whilemorethantwo-thirds(69%)ofCanadiansareconcernedaboutthesafetyoftheirpersonalinformationonline,Canadianadultshaveanaverageofnineonlineaccounts–fromshoppingandemailtosocialnetworkinganddatingsites-wheretheysharepersonalinformationandpotentiallyincreasetheirriskofidentitytheft.Thesurveyalsorevealsthatonaverage,twoofthoseonlineaccountshavenotbeenusedinthelastyear,translatingintoapproximately41millioninactiveaccounts.
"Oursurveyshowsthattwooutofthreepeople(67%)havenotproactivelycloseddownoldonlineaccountsandprofiles,"saidLaurelOstfield,spokespersonforCapitalOneCanada."Openinganonlineaccountrequirespersonalinformationsuchasnames,addresses,datesofbirthortelephonenumbers.Asmoreandmorepeopleshopandcommunicateonline,it'simportantforeveryonetothinkabouthowandwheretheyaresharingthistypeofpersonalinformation.Themorepeopledivulgeandleaveonline,thegreaterthepotentialthreatforfraudandidentitytheft."
Canadiansappeartobeneglectingtheseinactiveaccountsprimarilyduetoalackofawarenessorcarelessness.Forexample,twenty-eight(28%)ofonlineCanadiansdidnotknowitwasnecessarytocloseaninactiveaccount,23%forgotabouttheiraccountalltogether,and15%forgottheirpassword.
Thesurveyalsofoundthatnearlythreequarters(73%)ofCanadiansareconcernedaboutbecomingavictimofidentitytheft,butmanyarenottakingsimplestepstoprotectthemselves.Forexample:20%ofCanadiansrarely/neverlooktoseeifawebsiteissecurebeforepurchasinganitemonline72%ofCanadiansrarely/neverreviewtheircreditbureaureportOneinthreeCanadians(33%)always/sometimesthrowdebitorcreditcardreceiptsintherecyclingbin12%ofCanadiansrarely/neverchecktheircreditcardstatementsforunexpectedorincorrectcharges"Onlinecommerceisincreasinglyimportanttotheeconomyandtoconsumers,"saidDr.MilenaHead,associatedean,McMasterUniversityandaleadingexpertonidentitytheft."Anidentityfraudstercanobtainsomeone'spersonalinformationandapplyforloansandvariousotherfinancialproductsusingthisstoleninformation.Everyonehasaroletoplayinsecuringpersonalinformationonline,includingconsumers,retailersandgovernments.CanadiansneedtotakeresponsibilitybytakingtheappropriateprecautionstoprotecttheirprivacyontheInternet."
Toofferanaddedlevelofprotection,CapitalOneCanadacustomerscansignupforAlerts,acomplimentaryfeatureavailablethroughCapitalOne'sOnlineBankingsite.Anemailortextmessageissentimmediatelyifalargetransactionischargedtothecustomer'scardorifthecardisbeingusedoutsideofCanada.
CapitalOnealsorecommendsthatCanadiansremainvigilantabouttheinformationtheyshareonlineandtakeafewkeyprecautionstoprotectthemselveswhenshoppingontheInternet:Lookforsignsthatawebsiteissafe–Onlybuyfromaselleryoutrustandlookforsignsthatthesiteissecure,suchasaclosedpadlockonthebrowser'sstatusbar.Whenyou'reaskedtoprovidepaymentinformation,thebeginningofthewebsite'sURLaddressshouldchangefromhttptoshttporhttps,indicatingthatthepurchaseisencryptedorsecured.Don'tfallforafalseemailorpop-up–Neverrespondtoemailsorinstantmessagesthataskyoutoprovideaccountinformationfor"verification."Usefirewalls,anti-spyware,andanti-virussoftware–andkeepthemuptodate–toprotectyourhomecomputer.Considerhowyou'llpay–Creditcardsgenerallyareasaferoptionbecausetheyallowbuyerstoseekacreditfromtheissueriftheproductisn'tdeliveredorisn'twhatwasordered.Keepapapertrail–Printandsaverecordsofyouronlinetransactions,includingtheproductdescriptionandprice,theonlinereceipt,andcopiesofanyemailyouexchangewiththeseller.Readyourcreditcardstatementsassoonasyougetthemtomakesuretherearen'tanyunauthorizedcharges.Formoreinformationonhowtoprotectyourselffromidentitytheft,visit www.capitalone.ca.
AbouttheSurveyThesearethefindingsofapollconductedbyIpsosReid,onbehalfofCapitalOne,fromNovember3toNovember7,2008.Thisonlinesurveyof1049CanadianadultswasconductedviatheIpsosI-SayOnlinePanel,IpsosReid'snationalonlinepanel.Anunweightedprobabilitysampleofthissize,witha100%responserate,wouldhaveanestimatedmarginoferrorof+/-3.1percentagepoints,19timesoutof20,hadtheentireadultpopulationofCanadabeenpolled.Formoredetailedinformationaboutthesurvey,gotowww.ipsos-na.com/news/pressrelease.cfm?id=4195.
LocatedinToronto,Ontario,CapitalOnehasofferedCanadianconsumersarangeofcompetitiveMasterCardcreditcardssince1996,whenthecompanyfirstintroducedthePlatinumMasterCardinCanada.CapitalOneCanadaisadivisionofCapitalOneBank,asubsidiaryofCapitalOneFinancialCorporationofMcLean,Virginia(NYSE:COF).
Contacts:LaurelOstfield,[email protected]
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