THE EXPORTER’S CONFERENCE

Shelley Guerard Head of Asia ICEBREAKER

Hengjie WangCo-founder and CEO

KAMI

Semanie CatoHead of Sales and Partnerships

TRACKBACK

Hon. David Parker Minister of Trade & Export Growth

NEW ZEALAND GOVERNMENT

Rachel TauleleiCEO

KONO NZ

Dave CourtnayChief Grower & Alliances Officer

ZESPRI INTERNATIONAL

David WilksGeneral Manager

WETA WORKSHOP

Thursday, 17 October 20198:30 – 17:00Drinks & Canapes 17:00 – 18:00

Pullman HotelCorner Princes Street and Waterloo Quadrant, Auckland

Individual PricingMembers: $289+GSTNon-Members: $379+GSTGroup Booking 3+ (*Price Per Person)Members: $249+GST*Non-Members: $339+GST*

Table of 8Members: $1800+GSTNon-Members: $2200+GST

Major Event. For the event type “Major Event” there are no exchanges or refunds except as required by law. If you are unable to attend, you can provide a substitute on ten clear working days notice. If a refund is made, the Employers and Manufacturers Association (Northern) may retain a 20% administration fee. If you are unable to attend and no refund is issued, you may still receive the conference documentation, where available.EMA reserves the right to add, withdraw, reschedule or substitute speakers and/or vary advertised programmes, prices, event dates and venues. EMA also reserves the right to cancel any part of the event. The “Major Event” category includes, but is not limited to EMA events, Thrive, Go Global and Digi_X. In the event of cancellation, total refunds and damages, where required by law, are limited to the value of the paid registration.Any materials, presentations, language or statements made by our presenters, speakers, partners or sponsors do not necessarily reflect the views of Employers & Manufacturers Association (Northern) Inc.

Go Global 2019 brings you innovative, tech-savvy and customer-focused leaders who are changing the way they export and deliver at scale. Why the changes? Because it cuts down their trade risks.

Join us for a full day of Kiwi exporters telling their big stories about how they are leaping forward and battling international competitors. Take what they’ve learnt and see how you can scale your exporting business.

Check out all 19 speakers at WWW.GOGLOBAL.NZ

Celeste McCormick Retail Lead

GOOGLE

THANKS TO OUR PARTNERS

To view the full programme, visit WWW.GOGLOBAL.NZ

FEATURED SPEAKERS

THURSDAY, 17 OCTOBER 2019 | AUCKLAND

THE EXPORTER’S CONFERENCE

Shelley Guerard Head of Asia ICEBREAKER

Hengjie WangCo-founder and CEO

KAMI

Semanie CatoHead of Sales and Partnerships

TRACKBACK

Hon. David Parker Minister of Trade & Export Growth

NEW ZEALAND GOVERNMENT

Rachel TauleleiCEO

KONO NZ

Dave CourtnayChief Grower & Alliances Officer

ZESPRI INTERNATIONAL

David WilksGeneral Manager

WETA WORKSHOP

Thursday, 17 October 20198:30 – 17:00Drinks & Canapes 17:00 – 18:00

Pullman HotelCorner Princes Street and Waterloo Quadrant, Auckland

Individual PricingMembers: $289+GSTNon-Members: $379+GSTGroup Booking 3+ (*Price Per Person)Members: $249+GST*Non-Members: $339+GST*

Table of 8Members: $1800+GSTNon-Members: $2200+GST

Major Event. For the event type “Major Event” there are no exchanges or refunds except as required by law. If you are unable to attend, you can provide a substitute on ten clear working days notice. If a refund is made, the Employers and Manufacturers Association (Northern) may retain a 20% administration fee. If you are unable to attend and no refund is issued, you may still receive the conference documentation, where available.EMA reserves the right to add, withdraw, reschedule or substitute speakers and/or vary advertised programmes, prices, event dates and venues. EMA also reserves the right to cancel any part of the event. The “Major Event” category includes, but is not limited to EMA events, Thrive, Go Global and Digi_X. In the event of cancellation, total refunds and damages, where required by law, are limited to the value of the paid registration.Any materials, presentations, language or statements made by our presenters, speakers, partners or sponsors do not necessarily reflect the views of Employers & Manufacturers Association (Northern) Inc.

Go Global 2019 brings you innovative, tech-savvy and customer-focused leaders who are changing the way they export and deliver at scale. Why the changes? Because it cuts down their trade risks.

Join us for a full day of Kiwi exporters telling their big stories about how they are leaping forward and battling international competitors. Take what they’ve learnt and see how you can scale your exporting business.

Check out all 19 speakers at WWW.GOGLOBAL.NZ

Celeste McCormick Retail Lead

GOOGLE

THANKS TO OUR PARTNERS

To view the full programme, visit WWW.GOGLOBAL.NZ

FEATURED SPEAKERS

THURSDAY, 17 OCTOBER 2019 | AUCKLAND

THE EXPORTER’S CONFERENCE

Shelley Guerard Head of Asia ICEBREAKER

Hengjie WangCo-founder and CEO

KAMI

Semanie CatoHead of Sales and Partnerships

TRACKBACK

Hon. David Parker Minister of Trade & Export Growth

NEW ZEALAND GOVERNMENT

Rachel TauleleiCEO

KONO NZ

Dave CourtnayChief Grower & Alliances Officer

ZESPRI INTERNATIONAL

David WilksGeneral Manager

WETA WORKSHOP

Thursday, 17 October 20198:30 – 17:00Drinks & Canapes 17:00 – 18:00

Pullman HotelCorner Princes Street and Waterloo Quadrant, Auckland

Individual PricingMembers: $289+GSTNon-Members: $379+GSTGroup Booking 3+ (*Price Per Person)Members: $249+GST*Non-Members: $339+GST*

Table of 8Members: $1800+GSTNon-Members: $2200+GST

Major Event. For the event type “Major Event” there are no exchanges or refunds except as required by law. If you are unable to attend, you can provide a substitute on ten clear working days notice. If a refund is made, the Employers and Manufacturers Association (Northern) may retain a 20% administration fee. If you are unable to attend and no refund is issued, you may still receive the conference documentation, where available.EMA reserves the right to add, withdraw, reschedule or substitute speakers and/or vary advertised programmes, prices, event dates and venues. EMA also reserves the right to cancel any part of the event. The “Major Event” category includes, but is not limited to EMA events, Thrive, Go Global and Digi_X. In the event of cancellation, total refunds and damages, where required by law, are limited to the value of the paid registration.Any materials, presentations, language or statements made by our presenters, speakers, partners or sponsors do not necessarily reflect the views of Employers & Manufacturers Association (Northern) Inc.

Go Global 2019 brings you innovative, tech-savvy and customer-focused leaders who are changing the way they export and deliver at scale. Why the changes? Because it cuts down their trade risks.

Join us for a full day of Kiwi exporters telling their big stories about how they are leaping forward and battling international competitors. Take what they’ve learnt and see how you can scale your exporting business.

Check out all 19 speakers at WWW.GOGLOBAL.NZ

Celeste McCormick Retail Lead

GOOGLE

THANKS TO OUR PARTNERS

To view the full programme, visit WWW.GOGLOBAL.NZ

FEATURED SPEAKERS

THURSDAY, 17 OCTOBER 2019 | AUCKLAND

8.00 – 8:30 Registration and networking8.30 – 8.40 WelcomeNadine Higgins, Head of Brand, Comms + Content enableMe and Freelance Journalist8.40 – 8.45 Export New Zealand WelcomeCatherine Beard, Executive Director, ExportNZ8.45 – 9.05 A LOOK BEHIND THE CURTAIN HOW – TRADE PRIORITIES, TRADE-OFFS AND TRADING PARTNERS. Trade priorities, inclusivity and building in

and the focus for the Government once we have a high coverage of FTA’s with trading partners?Hon. David Parker, Minister of Trade & Export Growth, New Zealand Government9.05 – 9.40 NZ’S REALITY WITH INTERNATIONAL TRADE RISKS AND MFAT’S APPROACH TO OUR NEGOTIATIONS. Dark clouds are gathering in international trade

China, a messy Brexit and the WTO disputes system under threat from the US failing to approve of new appellant judges. What does this mean for New Zealand exporters and whatis MFAT doing to manage these risks? Vangelis Vitalis,

New Zealand Government

9.40 - 10.30 TECH TIGERS - LEADING THE FUTURE OF THE WAY WE WORK BYTE-SIZED CASE STUDIES WITH BIG TECH INNOVATIONS. ROAM CREATIVE - businesses and products, working with clients from around the world Chris Moore, Co-Founder, Roam CreativeDEXIBIT - Big data analytics for visitor attractions around the world. Finalists in the ExportNZ Auckland/Waikato AirNZ Cargo Awards 2019. Cecilia Paredes, Marketing Director, DexibitKAMI - Your digital classroom hero. Over seven million educators are using Kami in the USA and beyond. Winners of the ExportNZ Auckland/Waikato AirNZ Cargo Awards 2019Hengjie Wang, Co-founder and CEO, Kami

10.30 – 11.00 Networking Break - Morning Tea

11.00 - 11.35 KEYNOTE SPEAKER

WETA WORKSHOP BENEFITS BEYOND THE SCREEN: WETA WORKSHOP’S JOURNEY TO EXPORT GROWTH THROUGH DIVERSIFICATION. By diversifying in ways that complement its core concept design and manufacturing capabilities, Weta Workshop boasts award winning, location-based entertainment, mixed reality gaming divisions, a consumer products division, and a thriving tourism operation that’s set to expand into Auckland in 2020. David Wilks, General Manager, Weta Workshop

THURSDAY, 17 OCTOBER 2019 WWW.GOGLOBAL.NZ

14.30 - 15.00 KEYNOTE SPEAKER

APRA AMCOS THE POWER OF INTERNATIONAL COLLABORATION AND HOW DOING THINGS DI ERENTLY IS SPARKING CREATIVITY IN THE MUSIC INDUSTRY. The digitisation of the music industry haslowered barriers to entry for artists, but howdoes that translate into a viable commercialmodel, ensuring a sustainable industry andartists getting paid. APRA AMCOS has takensteps to shore up their resilience by investingin a collaboration model with big names in the USA. Victoria Kelly, Director of NZ Member Services, APRA AMCOS

15.00 – 15.30 Networking Break - Afternoon Tea

ADAPTING TO DIFFERENT MARKET15.30 - 15.50 ICEBREAKER TEST AND LEARN – ADAPTING TO CHANGE AND DOING IT AT SCALE. Adapting your product to a new market.Icebreaker have learned by trial and error how

markets and this is a case study in lessonslearned. Shelley Guerard, Head of Asia, icebreaker 15.50 - 16.10 ZESPRI NOT ALL MARKETS ARE CREATED EQUAL – HOW ZESPRI HAS ADAPTED TO THE DIFFERENT MARKETS AND CULTURES THEY WORK WITH. What works in one market does not necessarily translate into success in another. Dave Courtney will share how they have changed their messaging and marketing, depending on the market insight they have gained. David Courtney, Zespri International

E- COMMERCE – CHANGING AT PACE.

16.10 - 16.25 TRADE MONSTER SCALING UP – HOW INTEGRATION SERVED BIG WINS IN THE CHINESE MARKET. What does it take to get noticed in China?Trade Monster is the biggest e commerceseller on behalf of many well-known Kiwibrands. How does it work, what’s changingand how are they keeping up with the pace ofchange. Gavin Yang, Managing Director, Trademonster 16.25 - 16.50 GOOGLE HOW GOOGLE IS PLAYING IT’S PART WITH INTERNATIONAL TRADE. How New Zealand business can leverage their insights and how Google can do some of the heavy lifting for exporters. Celeste McCormick, Retail Lead, Google NZ

16.50 - 17.00 Closing Remarks Catherine Beard, Executive Director, ExportNZ

17.00 - 18.00 Networking - Drinks & Canapés

WE ARE HERE TO HELP

11.35 – 11.55 HEROINES & HEROES, VICTORIES & DEFEATS – UNPACKING THE HIGHS AND LOWS OF EXPORTING.World Trade Fair in Dubai 2020, America’s Cup2021 and APEC in Auckland 2021 - How areNZTE leveraging these events, how exporters canget involved and what they can do to help.Tim Green, General Manager – Customers, NZTE 11.55 – 12.15 PERCEPTION VS. REALITY - NZ STORY DIVE DEEP INTO THEIR RESEARCH ABOUT HOW THE WORLD SEES NEW ZEALAND. How the market see us and your place in the world can have a massive impact on your potential market share, access to markets and the distributors you’re forming relationships with – NZ Story have new insights on what this looks like and how we need to navigate moving forward. Rebecca Smith, Director, NZ Story

12.15 – 13.15 Networking Break - Lunch

FOOD AND BEVERAGE BRAND BUILDERS

13.15 – 13.35 PICS PEANUT BUTTERFROM HOMEMADE TO ICONIC – SEEING WHAT WE DO DIFFERENTLY AND BUILDING A BRAND TO MATCH. From homemade peanut butter sold at the farmers’ market to an iconic brand found in the bestsupermarkets in the world. What makes

Pic Picout, Founder, Pic’s Peanut Butter 13.35 – 13.55 KONO SUSTAINABLE, ETHICAL AND INNOVATIVE – MORE THAN JUST THE NEW ZEALAND NATURAL IMAGE. Kono NZ is a vertically integrated, familyowned Māori food and beverage producer. Kono is an artisan producer, and exporter of award-winning wine, cider, seafood, fruit and natural fruit bars. From pasture to plate, hear how Kono are taking on the world and telling their unique story. Rachel Taulelei, CEO, Kono NZ 13.55 – 14.15 ALLIANCE GROUP 65 COUNTRIES, MOVING UP THE VALUE CHAIN AND KEEPING IT ALL ABOUT OUR PEOPLE. Nigel Jones shares what it takes to move up the value chain, from commodity to high value product, which is being sold in Michelin star restaurants in Hong Kong, Singapore, United Kingdom and United States. Nigel Jones, General Manager – Strategy, Alliance Group 14.15-14.30 TRACKBACK BUY, EAT, WEAR – USING BLOCKCHAIN TO KEEP IT REAL. What are you purchasing, eating? A case study of manuka honey and deer velvet. Semanie Cato, Head of Sales and Partnerships, TrackBack