Major drop profile 2016
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Transcript of Major drop profile 2016
Who We Are
MAJOR DROP was established in Kuala Lumpur, Malaysia in June 2014 during a time when streetwear and lifestyle goods were difficult to find.
Today, we’re the epitome of East meets West being one of Southeast Asia’s (SEA) leading street-lifestyle stores with over 70 specially curated brands from all over the world - all on one site, all in one store.
We’re passionate about the brands that we supply to our growing
customer base from around SEA and the world at great value, speed and ease. We’re here for the long run.
We’re both excited and inspired by the way street-fashion comes together as a whole within the culture. Our tagline, “Seek Your Style” encourages our customers to define their own style through us because in this world of conformity, individual style is one’s commodity.
How We’re Different
We believe in the emerging presence of South East Asian brands and MAJOR DROP aims to be that platform where the best of SEA and international street lifestyle brands can co-exist. We’re here to support the local while growing international.
We’ve also established a great loyalty program called “MD Homies” that looks to deliver value to our growing customer base as we continue to grow.
We’re also arguably one on the fastest growing and largest street-lifestyle stores in the region with 70 brands and growing.
Through MAJORDROP.COM, we ship across Malaysia through our national delivery agent, Pos Laju, and worldwide through SF Express. Express delivery is possible at an affordable rate while click and collect options at our stores and across Malaysia happens through our partnership with PostCo.
Built with Bricks & Connected Digitally
Built with Bricks & Connected DigitallyOur flagship store is located in Sunway Pyramid Shopping Centre within the robust township of Bandar Sunway where Millennials and Young Adults live, work and play.
Address: F1.84, Sunway Pyramid Shopping Centre, 3, Jalan PJS 11/15,Bandar Sunway, 46150 Petaling Jaya
Built with Bricks & Connected Digitally
Male: 75%Female: 25%
Age: 16 - 35
Digitally-Savvy: - Social Media driven
- Heavy mobile use - Online shopping
Value & Brand Driven: Knows the brand,
appreciates quality and value for money goods.
Social Currency: - Fashion forward
- Wants to be seen both online and offline
Passionate Customers
Brands That Keeps Us Going
We’re passionate about the global movement of streetwear culture and the way it transcends different communities. It’s vibrant, dynamic and conjures a strange kind of excitement that resonates with our customers. They do more than just buy a tee-shirt, they become submerged in the lifestyle.
With 70 brands, 3,600 products and growing, we’re a platform where the best of the South East Asia meets the world. We aim to do more than just sell product, but to springboard potential SEA labels into the scene all on one store. We believe prosperity is best enjoyed when shared and we’re game to have a little fun while we’re at it.
70 brands3,600+ products
Launched Major DropSunway Pyramid
June, 2014
Launched Majordrop.com
October, 2014
Online sales make up 23% of total
salesJune, 2016
Total online orders 583;
June, 2015
Online sales: 8% of total sales
June, 2015
Total online orders 1606; up 175%
June, 2016
Database 2015 10K; 5K
Database 2016 14K; 12.8K
RM1.1MFY2015
16.5k3.1k
Launched Snapchat March 2016
Launched Loyalty ProgramNov, 2015
The Journey Thus Far
13K Followers (November’16)
Our primary mode of communication to both national & international audiences. Instagram serves as our way to share information on latest brands in store and online, curate unique offerings and inspiration through lifestyle images. It is a means to constantly communicate and interact with our growing customer base.
(16,724 Subscribers (November’16)
Our growing EDM database is constantly expanding through constant on-ground acquisition from the MAJOR DROP store. Weekly content is shared and focused upon different segments of customers that are specially curated to suit specific characteristics and needs. Brand highlights as well as special promotions are consistently sent out to keep them coming back for more.
14,982 Fans (November’16)
Facebook acts as a primary driver of seasonal and special promotions that drive traffic over to MAJORDROP.COM. It’s also one of the means customers interact with us for direct inquiries and becomes a page that disseminates video and image based content.
350+ Views (November’16)
We use Snapchat to create a personal social connection with our customers by sharing stories that are created by the MAJOR DROP staff. We also invite special guests to take over our account while creating stories that are both engaging and entertaining. Snapchat also serves as a platform for us to execute exciting promos as part of our sales strategy.
Speak & Listen
Shawn Lee
We realise that by engaging brand ambassadors, it encourages customers to connect with the brand more. Seeing our products on their favourite artist or peers humanizes the brand and makes it more relatable.
At present, we are working with budding artist Shawn Lee who has a strong following of 64k Followers on Instagram and 107k “Fans on Facebook.
We’re happy and proud to have him on board this journey with us.
Major Drop Family
REJUVENATE DANCE CREW
Our addition to the Major Drop Family, we’ve supported RJVN Dance Crew with their social cause and performances across Malaysia & the world. We look forward to jump in on more exciting projects in the future throught the brands that we carry. With 37,118 Facebook Fans and 22.5k Followers on Instgram, the young talents have been great advocates of the brand and we’re looking for more success together.
Major Drop Family
The Hundreds is a 2-part project that houses a Classic Californian Streetwear brand and media platform dedicated to Global Street Culture. Founded by Bobby Kim (Bobby Hundreds) and Ben Shenassafar (Ben Hundreds).
In 2003, the Los Angeles-based company incorporates their trademark attitude and personal perspective on street subculture, with an emphasis on people over product. The Hundreds clothing encompasses T-shirts, denim, wovens, fleece, headwear, and outerwear.
Much of the brand narrative is told through collaborations, with partners like Disney, adidas, and Garfield. Currently, The Hundreds is stocked worldwide, with flagship locations in L.A.’s Fairfax District (est. 2007), San Francisco’s Union Square (est. 2008), and SoHo, New York (est. 2010).
We’re Also Distributors
Bellroy exists to slim your wallet. But just slim isn’t enough. We want our products to look elegant, be functional yet delightful to use, and offer a surplus in value. With a narrow focus, constant learning, agile processes and creative thinking, we can continually improve the solutions and insights we share.
If we do this well, you'll be able to move between work and play, having your pocket contents adapt along with you. Our efforts should also be respectful to all stakeholders in the business and friendly to the environment. If that sounds kinda interesting, jump in to our community, join in some of the conversation, and perhaps even become a part of this evolving group that is Bellroy.
We’re Also Distributors
We’re Also Distributors
Rastaclat is all about positivity. It's all in the name. The definition of rastaclat is the cloth of a righteous man or woman. These shoelace bracelets may be simple, but they promote positivity and freedom of expression.
Rastaclat is a symbol of righteousness, doing good for yourself and others. We believe that positive action can change lives, inspire confidence, and unite us as human beings.
People Over Product MAJOR DROP “Lucky 1”
Anniversary Party
(June 2015)
Marking our 1st year in business, we held a party at The Row, Kuala Lumpur. With 1,000 of our closest fans, friends and business partners invited, we had the pleasure of having Tom Yeti (YetiOut from Shanghai), Naufal & i-Sky (Hoax Vision from Kuala Lumpur) and DJ Biggie (Kartel Records from Kuala Lumpur) bring in the music. It was non-stop Hip-Hop music that got the town talking.
MAJOR DROP Presents “Barely Legal” Birthday Party(September 2015)
Working together with our good friends Naufal and i-Sky, we decided to throw an all-white themed for one of the DJ’s 21st birthday party that saw nearly 500 people rock up at Lust KL. We took this partnership to enhance the MAJOR DROP brand presence in KL’s nightlife and party culture to new heights.
Creating Talking Points
It’s The Ship
(November 2015)
Working with Livescape Asia on this monumental event saw MAJOR DROP becoming the official apparel sponsor for the three-day, two-night cruise party event.
We were commissioned to design and produce a complete set of goods from towels, boardshorts and an exclusive tee-shirt for every #ITS2015 goer.
Partnerships Through Events
Raising The Bar
(January 2016)
Linking up with co-founder Jin Hackman on this project saw us design the official design team for the RTB 2016 tees. We made good by setting up a pop-up booth and connecting with Okasian (Cohort - part of Keith Ape’s label).
There’s no denying the symbiosis that exists between music and streetwear. We’re always excited to be a part of the scene.
Making Global Local, Making Local Global
The F*cking Awesome Frat Party
(April 2016)
As part of our strategy of connecting with college and university students, we organised an underground house party alongside our Campus reps.
We hosted nearly 400 students at a secret location where they were treated to house party like games and tunes from local DJs. The aim of these parties are to engage and create a unique branding experience for students who are also our primary customer base.
People Over Product
Teamwork Makes The Dream Work. BOARD OF DIRECTORS
- St. George Bank
- Westpac Bank
Australia
- BCom (Finance) -
USYD
- GDip, FinPlan &
CFP
- Supply chain
mgmt
- BRDB
- BA (HONS)
Information
Systems
- Founded Pestle
& Mortar
Clothing
- BA
Architecture &
Design
Mark KohCo-Founder/Finance Director of Pencil
Produce Sdn [email protected]
Eddie SamadCo-Founder/Operations Director [email protected]
Hugh KohCreative Director/CEO/Co-Founder Pencil
Produce Sdn [email protected]
Julian KohCreative Lead / Head of
Mary YapContent Manager
- Bachelor (Hons) Visual Communication- NYLON Singapore
- Previously Zalora Malaysia- Startup Team Duriana
- BSc- Management & Marketing of Fashion Textile
- Production Manager- Events- Brand Distribution- Styling
- LLB (Hons) - Bachelor (Hons) Graphic Design- Marketing Collaterals
- Bachelor (Hons) ACCA- Audit Firm- WMS
Lim Shea-JeanHead Buyer
Joseph BenjaminRetail Manager
Celine WanBrand & Content [email protected]
Qistina OmarJunior Graphic Designer
Lawrence LeeSupply Chain Manager
Teamwork Makes The Dream Work.
- Digital marketing & advertising- Previously Head of Sales at Pencil Produce- BCom - Monash
Lim FeixiangCEO Major Drop / Head of Distribution Pencil [email protected]
CORE TEAM
