Biscuit industry Presented byPankaj Singh

Batch 2011-13 Vamnicom,pune

The biscuit Industry in India accounts for a total turnover of ` 3000 crores. India is considered to be the third largest biscuit manufacturer in the world only after USA and China. India's biscuit industry is categorized into the organized and unorganized sectors. The organized sector of the Indian biscuit industry accounts for 65% and the unorganized sector accounts for 35% of the total turnover

Britannia Industries Ltd

Based in Bangalore Britannia Industries Ltd is reputed as being one of the top biscuit brands in India. The company was established way back in 1892 and till today has managed to maintain a distinctive position in the Indian biscuit industry specially with its most popular brand called Tiger. Britannia holds a 38% market share in the biscuit industry in India. Britannia Industries Ltd. : Net sales for FY 2008-09 are Rs 3,112.2 Cr. For FY 07-08 biscuits recorded sales of Rs. 2,329.9 Cr.Key Products Tiger, Good Day, Bourbon, 50-50, Treat, Milk Bikis, Marie Gold, NutriChoice, Timepass, Little Hearts

Parle Products Pvt. Ltd

Founded in 1929, Parle Products Pvt. Ltd ranks among the top biscuit brands in India. The company has 7 manufacturing units of its own and 51 manufacturing units on contract. Accounting for about 30-35% of market share in the biscuit industry . Key Products : Parle - G , Hide and Seek ,Krackjack ,Hide & Seek Milano ,Magix ,Digestive Marie ,Monaco ,Parle Marie ,Kreams ,Milk Shakti ,Parle 20-20 Cookies ,Golden arcs ,Nimkin ,Kreams Gold ,Chox ,Monaco Jeera

Surya Food & Agro Ltd 

Surya Food & Agro Ltd manufacturing and sells biscuits under the brand 'Priyagold'. Counted as among the top biscuit brands in India Priyagold is considered to be one of the best evening tea biscuits. The Company has three manufacturing units located in Greater Noida, Lucknow and Surat. Key Products : Classic Cream , Butter Bite ,Kids Cream ,Bourbon ,Big Boss ,Marie Lite ,Magic Gold ,CNC ,Cheese Cracker ,Snacks Zig Zag ,Don ,Coconut Crunch ,Cheez Bit Classic Salt ,Chatpata

ITC Ltd

The famous ITC Group ventured into the biscuits market in July 2003 with the introduction of the Sunfeast range of biscuits. Sunfeast currently holds a market share of ~10% is surely on its way to becoming a top biscuit brand in IndiaKey Products : Sunfeast Milky Magic ,Sunfeast Marie Light ,Sunfeast Golden Bakery ,Sunfeast Dark Fantasy ,Sunfeast Dream Cream ,Sunfeast Snacky ,Sunfeast sweet 'n salt ,Sunfeast Nice ,Sunfeast Benne Vita Flaxseed Biscuits ,Sunfeast Special 

Anmol Biscuits Ltd

Anmol Biscuits Ltd : Anmol is a popular brand of eastern & northern region, having manufacturing facilities in W.B & U.P.Key Products : Lemon Mazaa , Funfill Choco Vanilla , Yummy - Milk Cream , Tip Top Kajoo Kurkure Masala, Coconutty , Thin Arrowroot , Marie,2 in 1, Butter Bake , Cream Cracker , Dil Khush , Dream Lite , E-Time , Funfill Orange , Funfill Rich Chocolate ,Golmol ,Jadoo ,Marie Time , Snackles ,Milk Made

Market Share Breakdown

38%

34%7%

4%2%

15%

Bread industry in IndiaBread is a hygienically manufactured and packed snack food product available at comparatively cheap prices. Major consumers of bread are people from the lower middle class and economically weaker segments consuming more than 90 per cent of the bread industry's total production. Bread is low margin-high volume based processed food and bread making is a labor intensive process

Major BrandsThe two major players i.e. BIL & MFIL are having a market share of 10-12 percent and 7-8 percent respectively. Apart from these two, there are few large regional players such as Spencers in South India, Vibbs in Maharashtra, Kitty and Bonn in Punjab, 365days in Delhi NCR, Haryana, etc and Harvest Gold and Perfect in Delhi & NCR

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