Maine womens network social marketing webinar
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Transcript of Maine womens network social marketing webinar
Top Strategies
for marketing your business online
brought to you by:
July 10, 2012
For the times, they are a changin’
New marketing tactics
People are relying more heavily on
interactive online media for their
information via….
The question used to be:
how do your customers find you?
Now is:
where do your
current and future customers
find what they need?
Facebook now has more than
901 million ACTIVE
users
Social Media Marketing
Facebook• Do I need to use it? If you
are able to, you should. If
you’re responsible for
marketing your business,
absolutely.
• Does my business need to
be there now? Yes. There
are no ifs, ands, or buts.
Regardless of your business,
you need to be represented
here. We can help!
• Top benefit: You stay top of
mind with people as they
browse – you’re part of the
conversation
Facebook: Statistics
• More than 50% of active users log in each day
• People spend over 700 billion minutes per month on Facebook
• 2.7 billion posts are “liked” or commented on each day
• 250 million photos are shared each day
• 1 million business page “likes” are happening each day – and that is shared with all of their friends
Source: Facebook
Facebook: Timeline for Business Pages
15 15
16 16
17
• Do I need to use it? It is
powerful but not for
everyone
• Does my business need
to be there now?
Depends on your
business. If you create
and write a lot of
content, Twitter is a
fantastic tool. It works
extremely well for
searching, listening and
communicating quickly
with your customers
• Do I need to use it? If you
would benefit from
sharing your background,
establishing your
expertise, and showing
who you are connected
to professionally, yes.
• Does my business need
to be there now? It’s
much more important for
companies interested in
hiring, and/or conducting
b2b business, but can be
a very powerful tool for
establishing expertise as
well
Foursquare• Do I need to use it? If you
enjoy showing businesses
that you frequent them, and
if you’re just a wee bit
competitive, it is a fun tool to
use. Great for deals or
visiting new areas
• Does my business need to be
there now? If your business
is retail, hospitality-oriented,
a restaurant or bar, we highly
recommend leveraging
Foursquare. It is a powerful
tool to offer deals, recognize
your best customers, and
monitor what customers are
saying about you on the
Web.
Google+ (G+)
• Do I need to use it? If you
enjoy Facebook for the
social aspect, or Twitter
for the opportunity to see
the news and content you
should be reading, you’ll
enjoy G+
• Does my business need to
be there now? We
recommend businesses to
strongly consider it
because it dramatically
increases search engine
rankings, but can
repurpose content
YouTube: 2nd largest search engine
Professionally designed page
Win at social media
• Professionally designed page
• Thoughtful content strategy that incorporates
the personal touch, sales and marketing, and
outbound marketing strategy
• Listen and respond, stimulate conversation
• Utilize the new feature of outbound
commenting as your page
• WOW your fans!
Search & Reputation Management
The Web & Mobile have gone LOCAL
• 1 out of every 5
searches has local
intent
• 1 out of every 3
mobile searches
has local intent and
mobile is up 40%
from last year
- For Bing, 53% of mobile searches have local intent
- On average, 50% of users interested in local mobile
coupons
Source: Gregg Stuart 15miles
The key is Reputation Management…
And you need it now more than EVER!
Listing Management
• The backbone of search are a series of directories throughout the web
What matters?• Accuracy: Ensure that business
listings contain the correct information
• Distribution: Disperse listings to multiple distribution channels
• Signal Strength: Business listing is accurate and identical across multiple channels
• Enrichment: Add additional information/features to listings
Source: Gregg Stuart 15miles
Content Marketing
Content is king
• One of the largest determining factors in how
well your site performs on search is the quality,
relevancy, amount of and freshness of your
content – and keywords!!
• Carefully consider your site content and how it
incorporates words people will search for you by
• Can you / should you blog? Try BDN Maine
Marketplace
Content is king
• Can you establish yourself as an expert and/or
resource?
• Blog suggestions:
• Top 10 FAQ about your business
• Overcome objections
• Consider – what do people type in to search engines
that you can answer?
• PLAN!
Marketing online can be very effective
and affordable
and social media needs
only a moderate financial investment
However, it is not free…
…it does cost time and skilled people