Main task-Task 8-Audience research-results and conclusions

11
AUDIENCE RESEARCH-RESULTS AND CONCLUSIONS BY JACK ETTINGER

Transcript of Main task-Task 8-Audience research-results and conclusions

AUDIENCE RESEARCH-RESULTS AND CONCLUSIONS BY JACK ETTINGER

ARE YOU MALE OR FEMALE?• One of the questions I ask in

the audience if they was a male or female, to find out which gender reads music magazines more. I also have my market research to help me with this question.

• For my questionnaire results the 31 respondents, I found out that the people who have done the magazine questionnaire there has been more boys than girls 18 boys did my questionnaire and 13 girls also did my questionnaire but this suggest to me that a mixture of boys and girls read music magazine. This will help with my planning because I will be aiming to market my magazine at both genders.

HOW OLD ARE YOU?

• One of the questions I ask in the audience how old are they, to find out which age group reads music magazines more. I also have my market research to help me with this question.

• For my questionnaire results the 31 respondents, I found out that the people who have done the magazine questionnaire have main been in the age range of 16 to 20,as 25 selected this box .This will help with my planning because I will be aiming to market my magazine at people the ages of 16 to 20.

HOW OFTEN DO YOU BUY MUSIC MAGAZINES?• One of the questions I ask in the

audience how often do they buy music magazines, to find out how often people buy music magazines. If they never buy a music magazine or they by one weekly ,monthly or yearly. I also have my market research to help me with this question.

• For my questionnaire results the 31 respondents, I found out that the people who have done the magazine questionnaire read music magazines more in the week that monthly .This will help with my planning because I will be sell my magazine weekly instead of monthly. Even though there was only three more people who put this. I may even consider ptting my magazine as a bi-weekly product.

HOW MUCH ARE YOU WILLING TO PAY FOR A MUSIC MAGAZINE?• One of the questions I ask in

the audience how much they are willing to play for a music magazine. To see how much music magazines buys are willing to pay for magazines. I also have my market research to help me with this question.

• For my questionnaire results the 31 respondents, I found out that the people who have done the magazine questionnaire , are mainly willing to pay £1.99 to £2.50.This will help with my planning because I will be now aiming to sell my magazine at £2.50 instead of £3.80.

WHO IS YOUR FAVOURITE BAND OR SOLO ARTIST?• One of the questions I ask in

the audience who there favourite bands or solo artist where. To see what to have for my cover lines and artist names because ,the people who buy these magazines want to know about these artist. I also have my market research to help me with this question.

• For my questionnaire results the 31 respondents, I found out that the people who have done the magazine questionnaire, like a good range of artist and many of them was in fact alternative and indie artists. This will help with my planning because I will be now have these artist feature as article in my music magazine.

WHAT IS YOUR FAVOURITE MUSIC GENRE?

• One of the questions I ask in the audience what is there favourite music genre. To see if the genre I am choosing is right so that people will by my music magazine. I also have my market research to help me with this question.

• For my questionnaire results the 31 respondents, I found out that the people who have done the magazine questionnaire, i found out that people many like the rock and alternative genre or other music genres. This will help with my planning because I will be now help me pick a genre for my music magazine.

WHAT THREE WORDS DO YOU ASSOCIATE WITH THE INDIE GENRE?• One of the questions I ask in

the audience what three words do they associate with the indie genre. To see what to have as my magazine name. Cover lines and names of articles. I also have my market research to help me with this question.

• For my questionnaire results the 31 respondents, I found out that the people who have done the magazine questionnaire, They have given what words they associate with my genre.This will help with my planning because I could use one of these words for my magazine title ,cover lines and article titles and i could use these type of words in my magazine.

WHAT THREE COLOURS DO YOU ASSOCIATE WITH THE INDIE GENRE?• One of the questions I ask in

the audience what three colours do they associate with the indie genre. To see what to have as my magazine house style and colour scheme. I also have my market research to help me with this question.

• For my questionnaire results the 31 respondents, I found out that the people who have done the magazine questionnaire ,have given what colour they associate with the genre. This will help with my planning because I will be able to create a house style and colour scheme from this. I am thinking of the colours blue, silver and gold.

WHICH MAGAZINES DO YOU READ?• One of the questions I ask in the

audience what three colours do they associate with the indie genre. To see what magazines people read and to see who my magazines competitors are going to be. I also have my market research to help me with this question.

• For my questionnaire results the 31 respondents, I found out that the people who have done the magazine questionnaire mainly read the music magazines kerrang and then Mojo, then Nme more in the week that monthly .This will help with my planning because I will try to produce the same quailt of a magazine as kerrang, if not better.

HOW MANY PAGES DO YOU EXPECT TO HAVE IN A MUSIC MAGAZINE?• One of the questions I ask in the

audience how many pages do they expect to have in a music magazine. To see how many pages I should have in my magazine , I also have my market research to help me with this question.

• For my questionnaire results the 31 respondents, I found out that the people who have done the magazine questionnaire ,have given what colour they associate with the genre. This will help with my planning because I will be able to create a house style and colour scheme from this. I am thinking of the colours blue, silver and gold.