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BSNL
Nationwide fixed line
& cellular operator
(Excluding Delhi and
Mumbai)
MTNL
Local fixed line &cellular operator in
Delhi and Mumbai.
Private Operators
Fixed line & cellular
operator.
VSNL
International
Telecom
Services Provider
Ministry of communication
Telecom Commission
(Policy and executive
functions)
Department of
Telecommunication
(DOT)
Licensor
Fixed line licensee
Offering local fixed line
services within circles.
Cellular Licensee
Offering local cellular mobile
services.
Telecom Regulatory
Authority of India(TRAI)
Sets tariff rates,
interconnect
charges
and quality
standards
Telecom Dispute
Settlement and
Appellate Tribunal
(TDSAT), consumers
etc.
, .
Policy Makers
Regulators
Operators
EXECUTIVE SUMMARY
India is the fastest growing major mobile market in the world. Building on leadingposition in the market, Bharti Airtel LTD aims to capitalize on that growth
potential to significantly increase the subscriber base and market share. Bharti
Airtel LTD. is one of the leading telecom service providers in India. With around
100 million customers, company is looking for turning bigger stones in Indian
telecom industry.
The objective of the research is to find out the visibility part & summer
scheme communication a Concept evolved by Bharti Airtel Ltd, in order to
address deep Rural Market Share. For this work an excel format was made and
225 retailers survey were done. Thus, the primary data collected is being used for
evaluating and analyzing results computing through statistical tools with the help
of Microsoft Excel. On the basis on this information, results and analysis was
given along with the recommendations.
Through this research I have tried to analyze the visibility part which includes
A4 sheet, shelf-strip & pos as well as working of Bharti Airtel in rural area. It
is an honest attempt in understanding the market complexities and the problems
faced by the retailers in the market.
Structure of Indian Telecom Industry
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HISTORY OF CELLULAR PHONY IN INDIA
1992. Telecommunication sector in India liberalized to bridge the gap
through government spending & to provide additional resources
for the nations telecom target. Private sector allowed
participating
1993. The telecom industry gets an annual foreign investment Rs
20.6 Million
1994. License for providing cellular mobile services granted by the
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Government of India for the Metropolitan cites of Delhi,
Mumbai, Kolkata and Chennai. Cellular mobile service to be
duopoly (i.e. not more than two cellular mobile operators could
be licensed in each telecom circle), under a fixed license feeregime for 10 years.
1995. 19 more telecom circles get mobile licenses
1995 (August) Kolkata became the first metro to have a cellular network
1997. Telecom Regulatory Authority of India is set up
1998. Annual foreign investment in telecom stands at Rs 17,756.4
Million.
1999. FDI inflow into telecom sector falls by almost 90% to Rs.
2126.7 Million
1999 Tariff rebalancing exercise gets initiated
1999(March) National Telecom Policy is announced.
2000(June) FDI inflow drops further down to Rs 918 million coming
2000 (January) Amendment of TRAI Act
2010 Introduction of third generation services
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Telecom Industry in India
The telecom industry is one of the fastest growing industries in India. India has
nearly 200 million telephone lines making it the third largest network in the world
after China and USA. With a growth rate of 45%, Indian telecom industry has the
highest growth rate in the world.
History of Indian Telecommunications started in 1851 when the first operational
land lines were laid by the government near Calcutta (seat of British power).
Telephone services were introduced in India in 1881. In 1883 telephone services
were merged with the postal system. Indian Radio Telegraph Company (IRT) was
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formed in 1923. After independence in 1947, all the foreign telecommunication
companies were nationalized to form the Posts, Telephone and Telegraph (PTT), a
monopoly run by the government's Ministry of Communications. Telecom sector
was considered as a strategic service and the government considered it best tobring under state's control.
The first wind of reforms in telecommunications sector began to flow in 1980s
when the private sector was allowed in telecommunications equipment
manufacturing. In 1985, Department of Telecommunications (DOT) was
established. It was an exclusive provider of domestic and long-distance service that
would be its own regulator (separate from the postal system). In 1986, two wholly
government-owned companies were created: the Videsh Sanchar Nigam Limited
(VSNL) for international telecommunications and Mahan agar Telephone Nigam
Limited (MTNL) for service in metropolitan areas.
In 1990s, telecommunications sector benefited from the general opening up of the
economy. Also, examples of telecom revolution in many other countries, which
resulted in better quality of service and lower tariffs, led Indian policy makers to
initiate a change process finally resulting in opening up of telecom services sector
for the private sector. National Telecom Policy (NTP) 1994 was the first attempt to
give a comprehensive roadmap for the Indian telecommunications sector. In 1997,
Telecom Regulatory Authority of India (TRAI) was created. TRAI was formed to
act as a regulator to facilitate the growth of the telecom sector. New National
Telecom Policy was adopted in 1999 and cellular services were also launched inthe same year. Telecommunication sector in India can be divided into two
segments: Fixed Service Provider (FSPs), and Cellular Services. Fixed line
services consist of basic services, national or domestic long distance and
international long distance services. The state operators (BSNL and MTNL),6 GautamBuddh Technical University
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account for almost 90 per cent of revenues from basic services. Private sector
services are presently available in selective urban areas, and collectively account
for less than 5 per cent of subscriptions. However, private services focus on the
business/corporate sector, and offer reliable, high- end services, such as leasedlines, ISDN, closed user group and videoconferencing.
Cellular services can be further divided into two categories: Global System for
Mobile Communications (GSM) and Code Division Multiple Access (CDMA).
The GSM sector is dominated by Airtel, Vodafone-Hutch, and Idea Cellular, while
the CDMA sector is dominated by Reliance and Tata Indicom. Opening up of
international and domestic long distance telephony services are the major growth
drivers for cellular industry. Cellular operators get substantial revenue from these
services, and compensate them for reduction in tariffs on airtime, which along with
rental was the main source of revenue. The reduction in tariffs for airtime, national
long distance, international long distance, and handset prices has driven demand.
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Telephone connections in millions
220.743
837.195
1744.815
1090.504
35.997
Africa
America
Asia
EuropeOceania
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Scope Of Telecom Industry
The telecom industry is growing at a great pace of > 100% every year and the
growth rate is expected to increase with every passing year. There are many new
developments in the telecomm sector, including the ingress of 3G technology that
the Indian market is witnessing at present.
MTNL, BSNL, VSNL are the major Public Players whereas Airtel, Idea, Hutch,
Tata, Reliance, BPL are the leading Private Players in the country. Some of them
are entering foreign markets as well. Bharti Telecom will be launching its services
for the NRIs in the US with the help of Airtel CALLHOME service.
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The market shares of the leading Public and Private Players
India's Largest Telecom Operators as on May 31,
2009
OperatorSubscriber Base
(millions)
Bharti Airtel 99.5
Reliance Communications 77.2
Vodafone Essar 74.0
Bharat Sanchar Nigam Ltd. 53.6
Idea Cellular Ltd. 41.2
Tata Teleservices Ltd. 36.5
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http://www.bhartiteleventures.com/http://www.relianceinfo.com/http://www.hutch.co.in/http://www.bsnl.co.in/http://www.ideacellular.com/http://www.tataindicom.com/http://www.bhartiteleventures.com/http://www.relianceinfo.com/http://www.hutch.co.in/http://www.bsnl.co.in/http://www.ideacellular.com/http://www.tataindicom.com/ -
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INVESTMENT AND GROWTH
In 2005-2006, the telecom industry witnessed a growth of 21% with total revenue of
Rs. 86,720 crores, and the total investment rising to Rs. 2, 00,660 crores. It is
projected that the telecom industry will be enjoying over 150% growth in the next
4-6 years. The growth also requires a huge investment by the players in the sector.
Bharti Airtel is planning to invest about $8 billion by the year 2010.
Liberalization policy and some socio-economic factors are mainly responsible for
the immense growth in the sales volumes. The lifestyle of the people has changed.
They need to be connected to the other people all the time. With the lowering down
of the tariffs the affordability of the mobile phones has increased. The finance
sector has also come up with loans for handsets on 0% interest. Mobile services
providers are also expanding their coverage area by installing more and more
antennas and other equipments.
The telecom sector in the country has already adopted the latest technological
advancements to cater to the demands of the growing market. Telecom Expo India,Convergence India, VAS India and IPTV India being organized year to year are all
Efforts in this direction.
Budget 2007 has brought disappointment to the telecom sector. Mobile service
providers have been asked to cut down their roaming rentals as well as their long
distance and international call tariffs. This has led to discontent on the part of the
service providers.
However, Telecom Regulatory Authority of India (TRAI) is of the opinion that this
will lead to increased use of roaming, which will ultimately lead to more revenue
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generation. Moreover, with cheaper handsets and lesser tariffs, it is expected that by
the year 2010 there will be over 500 million subscribers in the Indian telecom
market.
Also, the telecom industry this year will be focusing more on rural areas to connectthem with the urban areas so that the farmers and the small-scale industries can
have faster access to information related to weather and market conditions.
EMPLOYEE STATUS
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With the coming of more and more projects, the telecom industry is going for high
scale recruitments. There is a huge demand for software engineers, mobile analysts,
and hardware engineers for mobile handsets. Besides, there are ample opportunitie
for marketing people whose services are required to capture more and morecustomer base.
The new projects, setting up of new service bases, expansion of coverage areas,
network installations, maintenance, etc are providing more and more employment
opportunities in the telecom sector.
India telecom sector revenues 2009-10
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http://www.indianomics.com/2009/07/15/india-telecom-sector-revenues-2009/http://www.indianomics.com/2009/07/15/india-telecom-sector-revenues-2009/ -
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Total revenues of telecom sector reached 40444.66 crores. This includes both
private and public sector. The adjusted gross revenue is 29725 crores. TRAI has
released its quarterly report for the quarter ending on March 2009 and here is
whats in store.
A total of 22 operators (Private and public) contributed to the total revenues of
29725 crores. Bharti Airtel is the top telecom company in revenues followed by
BSNL, Vodafone and Reliance.
BSNL and Airtel together have contributed to 51% of the total revenues; whereas
the other 20 operators contributed 49%.
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The average revenue per user (ARPU) of GSM is at 205 rupees and ARPU for
CDMA it is at 99 rupees. Minutes of usage for GSM user is 484 minutes and for
CDMA user is 352 minutes.
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Telephone
On landlines, intra-circle calls are considered local calls while inter-circle are
considered long distance calls. Currently Government is working to integrate the
whole country in one telecom circle. For long distance calls, the area code prefixed
with a zero is dialed first which is then followed by the number (i.e. to call Delhi,
011 would be dialed first followed by the phone number). For international calls,
"00" must be dialed first followed by the country code, area code and localphone
number. The country code for India is 91.
Telephony Subscribers (Wireless and Landline): 621.28 million (Mar 2010)
Land Lines: 36.96 million (Mar 2010)]
Cell phones: 584.32 million (Mar 2010)
Yearly Cell phone Addition: 178.25 million (Jan-Dec 2009)
Monthly Cell phone Addition: 20.31 million (Mar 2010)
Teledensity: 52.74%% (Mar 2010)
Projected Teledensity: 1 billion, 84% of population by 2012.
Mobile telephones
The Mobile telecommunications system in India is the second largest in the world
and it was thrown open to private players in the 1990s. The country is divided into
multiple zones, called circles (roughly along state boundaries). Government and
several private players run local and long distance telephone services. Competitionhas caused prices to drop and calls across India are one of the cheapest in the
world. The rates are supposed to go down further with new measures to be taken
by the Information Ministry. The mobile service has seen phenomenal growth
since 2000. In September 2004, the number of mobile phone connections has16 GautamBuddh Technical University
http://en.wikipedia.org/wiki/Delhihttp://en.wikipedia.org/wiki/List_of_country_calling_codeshttp://en.wikipedia.org/wiki/Area_codehttp://en.wikipedia.org/wiki/Phone_numberhttp://en.wikipedia.org/wiki/Phone_numberhttp://en.wikipedia.org/wiki/Delhihttp://en.wikipedia.org/wiki/List_of_country_calling_codeshttp://en.wikipedia.org/wiki/Area_codehttp://en.wikipedia.org/wiki/Phone_numberhttp://en.wikipedia.org/wiki/Phone_number -
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crossed fixed-line connections. India primarily follows the GSM mobile system, in
the 900 MHz band. Recent operators also operate in the 1800 MHz band. The
dominant players are Airtel, Reliance Infocomm, Vodafone, Idea cellular and
BSNL/MTNL. There are many smaller players, with operations in only a fewstates. International roaming agreements exist between most operators and many
foreign carriers.
Main article: List of mobile network operators of India
The breakup of wireless subscriber base in India as of December 2009 is givenbelow.
Operator Subscriber base
Bharti Airtel 118,864,031
Reliance Communications 93,795,613
Vodafone Essar 91,401,959
BSNL 62,861,214
Idea Cellular 57,611,872
Tata Teleservices 57,329,449
Aircel 31,023,997MTNL 4,875,913
MTS India 3,042,741
Loop Mobile India 2,649,730
Uninor 1,208,130
HFCL Infotel 341,862
Stel 141,411
All India 525,147,922
India is divided into 22 telecom circles. They are listed below:
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http://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/Airtelhttp://en.wikipedia.org/wiki/Reliance_Infocommhttp://en.wikipedia.org/wiki/Vodafonehttp://en.wikipedia.org/wiki/Idea_cellularhttp://en.wikipedia.org/wiki/BSNLhttp://en.wikipedia.org/wiki/MTNLhttp://en.wikipedia.org/wiki/Roaminghttp://en.wikipedia.org/wiki/Bharti_Airtelhttp://en.wikipedia.org/wiki/Reliance_Communicationshttp://en.wikipedia.org/wiki/Vodafone_Essarhttp://en.wikipedia.org/wiki/BSNLhttp://en.wikipedia.org/wiki/Idea_Cellularhttp://en.wikipedia.org/wiki/Tata_Teleserviceshttp://en.wikipedia.org/wiki/Aircelhttp://en.wikipedia.org/wiki/MTNLhttp://en.wikipedia.org/wiki/MTS_Indiahttp://en.wikipedia.org/wiki/Loop_Mobile_Indiahttp://en.wikipedia.org/wiki/Uninorhttp://en.wikipedia.org/w/index.php?title=HFCL_Infotel&action=edit&redlink=1http://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/Airtelhttp://en.wikipedia.org/wiki/Reliance_Infocommhttp://en.wikipedia.org/wiki/Vodafonehttp://en.wikipedia.org/wiki/Idea_cellularhttp://en.wikipedia.org/wiki/BSNLhttp://en.wikipedia.org/wiki/MTNLhttp://en.wikipedia.org/wiki/Roaminghttp://en.wikipedia.org/wiki/Bharti_Airtelhttp://en.wikipedia.org/wiki/Reliance_Communicationshttp://en.wikipedia.org/wiki/Vodafone_Essarhttp://en.wikipedia.org/wiki/BSNLhttp://en.wikipedia.org/wiki/Idea_Cellularhttp://en.wikipedia.org/wiki/Tata_Teleserviceshttp://en.wikipedia.org/wiki/Aircelhttp://en.wikipedia.org/wiki/MTNLhttp://en.wikipedia.org/wiki/MTS_Indiahttp://en.wikipedia.org/wiki/Loop_Mobile_Indiahttp://en.wikipedia.org/wiki/Uninorhttp://en.wikipedia.org/w/index.php?title=HFCL_Infotel&action=edit&redlink=1 -
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Andhra Pradesh Bihar& Jharkhand Chennai Delhi Gujarat & Daman & Diu Haryana Himachal Pradesh Jammu and Kashmir Karnataka Kerala & Lakshadweep Kolkata Madhya Pradesh & Chhattisgarh Maharashtra excluding Mumbai & Goa Mumbai
North Eastern States (Arunachal Pradesh, Assam, Manipur, Meghalaya,Mizoram,Nagaland, & Tripura) Orissa Punjab Tamil Nadu excluding Chennai & Pondicherry Eastern Uttar Pradesh Western Uttar Pradesh & Uttarakhand West Bengal excluding Kolkata, Andaman & Nicobar Islands & Sikkim
Reason For Choosing Telecom Sector For Summer Internship
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http://en.wikipedia.org/wiki/Andhra_Pradeshhttp://en.wikipedia.org/wiki/Biharhttp://en.wikipedia.org/wiki/Jharkhandhttp://en.wikipedia.org/wiki/Chennaihttp://en.wikipedia.org/wiki/Delhihttp://en.wikipedia.org/wiki/Gujarathttp://en.wikipedia.org/wiki/Daman_%26_Diuhttp://en.wikipedia.org/wiki/Haryanahttp://en.wikipedia.org/wiki/Himachal_Pradeshhttp://en.wikipedia.org/wiki/Jammu_and_Kashmirhttp://en.wikipedia.org/wiki/Karnatakahttp://en.wikipedia.org/wiki/Keralahttp://en.wikipedia.org/wiki/Lakshadweephttp://en.wikipedia.org/wiki/Kolkatahttp://en.wikipedia.org/wiki/Madhya_Pradeshhttp://en.wikipedia.org/wiki/Chhattisgarhhttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Goahttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Arunachal_Pradeshhttp://en.wikipedia.org/wiki/Assamhttp://en.wikipedia.org/wiki/Manipurhttp://en.wikipedia.org/wiki/Meghalayahttp://en.wikipedia.org/wiki/Mizoramhttp://en.wikipedia.org/wiki/Nagalandhttp://en.wikipedia.org/wiki/Tripurahttp://en.wikipedia.org/wiki/Orissahttp://en.wikipedia.org/wiki/Punjab_(India)http://en.wikipedia.org/wiki/Tamil_Naduhttp://en.wikipedia.org/wiki/Puducherryhttp://en.wikipedia.org/wiki/Uttar_Pradeshhttp://en.wikipedia.org/wiki/Uttar_Pradeshhttp://en.wikipedia.org/wiki/Uttarakhandhttp://en.wikipedia.org/wiki/West_Bengalhttp://en.wikipedia.org/wiki/Andaman_%26_Nicobar_Islandshttp://en.wikipedia.org/wiki/Sikkimhttp://en.wikipedia.org/wiki/Andhra_Pradeshhttp://en.wikipedia.org/wiki/Biharhttp://en.wikipedia.org/wiki/Jharkhandhttp://en.wikipedia.org/wiki/Chennaihttp://en.wikipedia.org/wiki/Delhihttp://en.wikipedia.org/wiki/Gujarathttp://en.wikipedia.org/wiki/Daman_%26_Diuhttp://en.wikipedia.org/wiki/Haryanahttp://en.wikipedia.org/wiki/Himachal_Pradeshhttp://en.wikipedia.org/wiki/Jammu_and_Kashmirhttp://en.wikipedia.org/wiki/Karnatakahttp://en.wikipedia.org/wiki/Keralahttp://en.wikipedia.org/wiki/Lakshadweephttp://en.wikipedia.org/wiki/Kolkatahttp://en.wikipedia.org/wiki/Madhya_Pradeshhttp://en.wikipedia.org/wiki/Chhattisgarhhttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Goahttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Arunachal_Pradeshhttp://en.wikipedia.org/wiki/Assamhttp://en.wikipedia.org/wiki/Manipurhttp://en.wikipedia.org/wiki/Meghalayahttp://en.wikipedia.org/wiki/Mizoramhttp://en.wikipedia.org/wiki/Nagalandhttp://en.wikipedia.org/wiki/Tripurahttp://en.wikipedia.org/wiki/Orissahttp://en.wikipedia.org/wiki/Punjab_(India)http://en.wikipedia.org/wiki/Tamil_Naduhttp://en.wikipedia.org/wiki/Puducherryhttp://en.wikipedia.org/wiki/Uttar_Pradeshhttp://en.wikipedia.org/wiki/Uttar_Pradeshhttp://en.wikipedia.org/wiki/Uttarakhandhttp://en.wikipedia.org/wiki/West_Bengalhttp://en.wikipedia.org/wiki/Andaman_%26_Nicobar_Islandshttp://en.wikipedia.org/wiki/Sikkim -
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These are few points for choosing the Telecom Sector
The current global meltdown may have affected India as well, with reports of
significant job cuts across various sectors. However, one sector continues to boom
the telecom sector.
According to a Telecom Regulatory Authority of India (TRAI), the total number of
telephone connections reached 374.13 million at the end of November 08,
resulting in the growth of teledensity to 32.34% in the country.TRAI further stated
that 10.35 million wireless subscribers were added in November 2008, taking the
total number of wireless subscribers (GSM, CDMA and WLL) to 336.08 million at
the end of November 2008.
In the landline segment, however, the subscriber base registered a drop of 38.05
million by November 2008. The broadband subscriber base reached the 5.28
million mark in the country at the end of this period.
The total number of telephones - wireless and wire line - connections added
during November 2008 amounted to 10.18 million. This is slightly less than the
10.29 million total connections added in October 2008.Mobile phone call rates
dropped in sharply in India over the years with some schemes by private operators
offering as low as Re.0.09 per call. This has resulted in the mobile phone boom in
the country with even Rickshaw Pullers and daily laborers using cell
phones.Above data establishes an exemplary growth in telecom sector, which will
continue in the coming future too.
Reason For Choosing AIRTEL For Summer Training
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Bharti Airtel is one of India's leading private sector providers of
telecommunications services based on an aggregate of 100 million customers as on
April 30, 2009. The businesses at Bharti Airtel have been structured into three
individual strategic business units (SBUs) - mobile services, telemedia services
(ATS) & enterprise services.
Indias largest integrated and the first private telecom services provider with a
footprint in all the 23 telecom circles. Bharti Airtel since its inception has been at
the forefront of technology and has steered the course of the telecom sector in the
country with its world class products and services. The Enterprise services provide
end-to-end telecom solutions to corporate customers and national & international
long distance services to carriers. All these services are provided under the Airtel
brand.
Bharti Airtel, India's has been at the forefront of the telecom revolution and has
transformed the telecom sector with its world-class services built on leading edge
technologies. Bharti has been a pioneering force in the telecom sector and today
enjoys a strong nationwide presence. Company shares are listed on The Stock
Exchange, Mumbai (BSE) and The National Stock Exchange of India Limited.
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COMPANY PROFILE
Airtel are one of Asias leading providers of telecommunication services
with presence in all the 22 licensed jurisdictions (also known as Telecom
Circles) in India, and in Srilanka. We served an aggregate of 133,708,496
customers as of April 30, 2010, in India; of who 130,616,487 subscribe to
our GSM services and 3,092,009 use our Telemedia Services either for voice
and/or broadband access delivered through DSL. We are the largest wireless
service provider in the country, based on the number of customers as of April
30, 2010. We offer an integrated suite of telecom solutions to our enterprise
customers, in addition to providing long distance connectivity both nationally
and internationally. We also offer DTH and IPTV Services. All these
services are rendered under a unified brand Airtel.
The company also deploys, owns and manages passive infrastructure
pertaining to telecom operations under its subsidiary Bharti Infratel Limited.
Bharti Infratel owns 42% of Indus Towers Limited. Bharti Infratel and Indus
Towers are the two top providers of passive infrastructure services in india
MANAGEMENT PROFILE
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Sunil Bharti Mittal ------------------ ---Chairman and Managing Director
. Manoj Kohli-----------------------------Joint Managing Director
. Akhil Gupta- -----------------------------Non Executive Director
. Chua Sock Koong-----------------------Non Executive Director
. Paul OSullivan- -------------------------Non Executive Director
. Quah Kung Yang------------------------Non Executive Director
. Rajan Bharti Mittal----------------------Non Executive Director
. Rakesh Bharti Mittal- -------------------Non Executive Director
. Craig Ehrlish- ----------------------------Independent Non Executive Director
. Ajay Lal-- --------------------------------Independent Non Executive Director
. Arun Bharat Ram-----------------------Independent Non Executive Director
. Basher Abdulla Currimjee-------------Independent Non Executive Director
. Mauro Sentinelli------------------------Independent Non Executive Director
. N.Kumar---------------------------------Independent Non Executive Director
. Nikesh Arora----------------------------Independent Non Executive Director
. Pulak Chandan Prasad- ----------------Independent Non Executive Director
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http://www.airtel.in/wps/wcm/connect/About%20Bharti%20Airtel/bharti+airtel/investor+relations/company+profile/management+profiles/pg_management_profile_sunil+bharti+mittalhttp://www.airtel.in/wps/wcm/connect/About%20Bharti%20Airtel/bharti+airtel/investor+relations/company+profile/management+profiles/pg_management_profile_manoj+kohlihttp://www.airtel.in/wps/wcm/connect/About%20Bharti%20Airtel/bharti+airtel/investor+relations/company+profile/management+profiles/pg_management_profile_sanjay+kapoorhttp://www.airtel.in/wps/wcm/connect/About%20Bharti%20Airtel/bharti+airtel/investor+relations/company+profile/management+profiles/pg_management_profile_david+nishballhttp://www.airtel.in/wps/wcm/connect/About%20Bharti%20Airtel/bharti+airtel/investor+relations/company+profile/management+profiles/pg_management_profile_atul+bindalhttp://www.airtel.in/wps/wcm/connect/About%20Bharti%20Airtel/bharti+airtel/investor+relations/company+profile/management+profiles/pg_management_profile_k.+srinivashttp://www.airtel.in/wps/wcm/connect/About%20Bharti%20Airtel/bharti+airtel/investor+relations/company+profile/management+profiles/pg_management_profile_jyoti+pawarhttp://www.airtel.in/wps/wcm/connect/About%20Bharti%20Airtel/bharti+airtel/investor+relations/company+profile/management+profiles/pg_management_profile_shamini+ramalingamhttp://www.airtel.in/wps/wcm/connect/About%20Bharti%20Airtel/bharti+airtel/investor+relations/company+profile/management+profiles/pg_management_profile_joachim+hornhttp://www.airtel.in/wps/wcm/connect/About%20Bharti%20Airtel/bharti+airtel/investor+relations/company+profile/management+profiles/pg_management_profile_s.+asokanhttp://www.airtel.in/wps/wcm/connect/About%20Bharti%20Airtel/bharti+airtel/investor+relations/company+profile/management+profiles/pg_management_profile_krishnamurthy+shankarhttp://www.airtel.in/wps/wcm/connect/About%20Bharti%20Airtel/bharti+airtel/investor+relations/company+profile/management+profiles/pg_management_profile_srikanth+balachanderhttp://www.airtel.in/wps/wcm/connect/About%20Bharti%20Airtel/bharti+airtel/investor+relations/company+profile/management+profiles/pg_management_profile_amrita+gangotra -
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Businesses
Bharti Tele-Ventures current businesses include
Mobile services
Fixed-line { Home Phones }
National and international long distance services
VSAT, Data &Internet services and network solutions
Blackberry
E-mail on the go
Calling Card
Wireless Internet
Satellite services
Carrier services
Bharti Values
Innoventuring.
Customer First
Performance
Culture
Valuing Partnership
Valuing People
Responsible Corporate Citizenship
Ethical practice
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Bharti Airtel - Organization Structure
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Achievements
Recent Achievement 2008
Voted Indias most innovative company in a survey conducted by The Wall
Street Journal in 2008.
Winner of the Gallup Great Workplace Award- Gallup Consulting, 2008.
2nd Most Trusted Service Brand - Annual Economic Times-Brand Equity,
Most Trusted Brands survey 2008.
Best Content Service Award for its Farmer Information Dissemination
Platform for Bharti Airtels joint venture with IFFCO, IKSL (IFFCO Kisan
Samachar) - World Communications Awards 2008.
Best Project Management Award for its Gujarat e-GRAM project - World
Communications Awards 2008.
Best Telecom Company at the NDTV Profit Business Leadership Awards.
Best Carrier India for innovative products & services and efficient cost
models and the Ovum Telco-Transformation award recognizing philosophy
and execution of a successful outsourcing strategy at the Telecom Asia Awards
2008.
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Sunil Bharti Mittal was awarded the GSM Association Chairmans Award
2008. The highest honour in global telecom sector recognized his tremendous
contribution to the development of Indias telecom sector.
Sunil Bharti Mittal adjudged the Business Leader Transforming India, 2008
at theNDTV Profit Business Leadership Awards 2009
ACHIEVEMENT IN 2010
. AIRTEL has taken over Dubai based ZAINTelecom business from Africa while
paying 10.7 billion dollar for it. AIRTEL has taken ZAIN 15 African nations
right.
. While doing this AIRTEL became the 5th ever telecom company in all over the
world.
. By this take over AIRTEL will have reach up to 18nations all over the world.
. By this takeover AIRTEL business may reach up to 13 billion dollar.
KEY FACTS
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. 14 FEB 2010:- By leaving SUDAAN & MORRACO ZAIN Telecom
announces selling of AFRICAN business.
. 15 FEB 2010:- BHARTI AIRTEL & ZAIN made talk for business takeover
contract.
. 25 MAR 2010:- Both companies talk get over & BHARTI completes inspection
ofZAIN AFRICAN business.
. 30 MAR 2010:- Contract made between BHARTI AIRTEL & ZAIN
VISION OF BHARTI
"To make mobile communications a way of life and be the customers' first
choice."
By 2010 AIRTEL
Will be the most admired brand in India.
Loved by more customers.
Targeted by top talent.
Benchmarked by more businesses.
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MISSION
We will meet the mobile communication needs of our customers through:
1. Error- free service delivery2. Innovative products and services
3. Cost efficiency
4. Unified Messaging Solutions
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Airtel services
Wireless services
. 2G/3G
. Rural Market
Telemedia Services
. Fixed Line
. Broadband
. DTH(Media)
Enterprise Services
. Carriers
. CorporatePassive Infrastructure Services
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Brief description about 2G and 3G
Definition
2G
The name usually given to original GSM, CDMA, and TDMA
networks. It uses the spectrum more efficiently than analog (1G)
systems, and offers digital encryption of conversations. 2G
networks introduced data services for mobiles starting with SMS.
CDMA (Code-Division Multiple Access)
CDMA is a digital technology for transmitting data. It is a general
technology utilized through various standards.
CDMA has no limit on capacity but the base station will only
connect users upon determining that the call quality would fall
bellow a predetermined limit.
The term is often used to refer to one specific family of
technologies - IS-95 (often referred to cdmaOne) and CDMA2000.
Networks using this technology operate in the 800 and 1900 MHz
frequency bands and are primarily used in the Americas and Asia.
SMS (Short Messaging Service)
SMS or the Short Messaging Service allows users to send and
receive personal text messages directly between mobile phones
or sometimes to email adresses. Each message can be up to 160
characters long (when using the default character set) and can be
sent to and from users of different operator networks. All mobile
phones support SMS.
Recently mobile manufacturers have started offering special
reading layouts for SMS inspired by Instant Messengers such as
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REVENUE GRAPH
a) There was a loss of Rs.2051million in the year 2003 and revenue was Rs. 30,554
million in the same year.
b) Thereafter there is a gradual increase in both the revenue and profit year after
year.
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DAYS TO
EXPLORE AREA
S.NO. DATE PLACE
MEANS OF
TRANSPORT TSM/RSO
1 19/5/10RASOOLABAD ALONG WITH SIR
UTTAMTRIPATHI
2 20/5/10PUKHRAIYA
NBY ROADWAYSBUS
RAHULSINGH
3 21/5/10 AKBARPUR ALONG WITH SIR JEETENDRA SHUKLA
4 24/5/10 KALPIBY ROADWAYSBUS
KAPILMISHRA
5 25/5/10 JALAUN BY ROADWAYSBUS SANDEEPMISHRA
6 25/5/10 KOACHBY ROADWAYSBUS
HIMANSHUBHATIA
7 26/5/10 ORAIBY ROADWAYSBUS
PANKAJSHARMA
8 8/6/2010 AKBARPUR BY TATA MAGICJEETENDRA SHUKLA
9 9/6/2010 RURA BY TATA MAGICJEETENDRA SHUKLA
10 10/6/201 RANIA ALONG WITH SIR AMIT
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0 BAJPAI
1111/6/2010
MUSANAGAR ALONG WITH SIR
AMITBAJPAI
12 14/6/10 SIKANDRA BY TATA MAGICRAHULSINGH
13 17/6/10 BILHAUR ALONG WITH SIR SANTOSHRATHORE
14 18/6/10 MANDHANA BY AUTOSANTOSHRATHORE
15 21/6/10VISHAYAKPUR BY TATA MAGIC
AMITBAJPAI
16 22/6/10 AKBARPUR BY TATA MAGICJEETENDRA SHUKLA
Objective of Study
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Airtel has provided me the work regarding RETAILERS VISIBILITYin rural area
to reach out rural retailers. The Objective of Study was to do the audit work of 225
retailers while inspecting of poster (pos), A4 sheet, shelf-strip& summer scheme
communication at every retail outlet. The flow of the Questionnaire was as under:-
Writing of the shop name.
Writing of the lapu number.
Inspecting of the poster (pos) at the shop entrance as well as at eye
contact of the customer.
Inspecting of the A4 sheet at retail outlet.
Inspecting of the shelf-strip at retail outlet.
Inspecting of recharge coupons (RCV) at retail outlet.
Inspecting of minimum 2 Sims at retail outlet.
Inspecting of summer scheme while it is been communicated and noted
in the retailers register or not.
Asking of the retailer does he have any problem with the airtel or he is
been satisfied with the airtel or not.
Theoretical Framework
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At the initial stage I cover rural Area for a better understanding of FOS
working, the layout of a Rural Retail Shop and the attitude of an rural
Retailer + Distributor i.e. business of Airtel. I also observed the key deliverables
of Distributors, FOS& Retailers for first three days for better understanding themarket before providing me the project to get work on.
The Teledensity in todays scenario is being driven by the Retailer who is the
first interface with the Customer. Hence his Role is very crucial and every operator
eyes to win the Retail Shelf for greater Market Share by:-
Timely Service thru proper beat & trained FOS
Availability of Stocks at his door steps
Enabling proper supply of POS Display material
Regular Product awareness.
Retailer Schemes & other relevant benefits from time to time.
Availability of sim at every retail outlet & solving of problem of retailers.
The Area which we covered in rural for first three days as market study with
TSM/RSO are Akbarpur, Rura and Pateypur which all come under Kanpur
dehat.
Key Deliverables of a Retailer, FOS, Distributor & TSM/RSO
Retailer:_
1. Timely service to Customers at Competitive Rates
2. Duly filled APEF Compliance for every Sim Sold.
FOS:-
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1. Build strong bonding with retailers
2. Proper Beat Working for supply of goods.
Distributer:-
1. Optimum Investment to match Market Demand
2. Adequate Man Power to service the Market
Tsm/Rso:-
1. Timely visiting his distributer point according to his pgp or beat plan.
2. Visiting number of retail outlets during the day.3. Solving of problem which came across with him by distributer or retailer or
FOS.
Technical Terms
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(A)URBAN AREA (DD)
1. DD (Direct Distributer) :- (a.) Distributer who has own full market tocover.
(b.) Deals directly with the customer.
2. FOS (Fleet on street):- Distributes product to the retailer.
3. RUNNER: - Collects pef from the retailers.
4. MIS (Management information system):- Work as a co-coordinator.DD Pef commission Rs.8 per pef form.
Retailers margin 4%per pef form.
(B)RURAL AREA (HUB)
1. SPOKE: - Work as BTS tower.2. FOS(Fleet on street)3. RUNNER4. MIS(Management information system)
MARGIN: - (a) Retailer- 2.75%
(b) Spoke- 1.20%
(c) Hub- 0.68%
(C) ASC (Airtel Service Center)
(D) UAO (Unique Activation Outlet)
(E) URO (Unique Recharge Outlet)
(F) LAPU: - Easy recharge, value filling or e-top number.
(G) SOM: - Share of market.
(H) SOGA: - Share of gross add (sim card+ gross add)
(I) PRC (Paper Recharge Coupon)
(J) JDU: -No customercall and zero budgeting call.
(K) NON-IVR (Internal voice recorder):- 123 dial call number.37 GautamBuddh Technical University
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(L) IVR (Internal voice recorder):-No 123 dial call number.
(M) SONA (Share of Market Net Add)
(N) BTS (Base Terminal Station)
(O) PUK (Personal Unblocking Key)
(P) GSM (Global Service for Mobile Communication)
(Q) CDMA (Code Decisional Multiple Access)
(R) REC (Revenue Earning Customers)
(S) RCV (Recharge Voucher)
Area Of Working
1. AKBARPUR2. BILHAUR
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3. JALAUN4. KOACH5. KALPI6. MANDHANA7. MUSANAGAR
8. ORAI9. PATEYPUR10.PUKHRAIYAN11. RASOOLABAD12. RANIA13. RURA14. SIKANDRA15. VISHAYAKPUR
These are the territories which come under KANPUR DEHAT.
MAP of KANPUR-DEHAT
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OUTCOME
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AIRTEL should get focused on visibility of posters in outlets as there visibility is
far lesser than compared to their competitors.
FOS should daily visit retail outlets while checking the posters & TSM/RSO
should pay attention to the visibility part while maintaining sufficient stock at their
distributers point .
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AIRTEL should get focused on the visibility of a4 sheet at the outlets as there
visibility portion is much lesser as compared to other visibility material.
TSM/RSO should also take much attention on this visibility as compare to other
due to less visibility percentage.
FOS also makes daily attention on the visibility of A4 sheets.
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Visibility of shelf strip should be get enhanced in the retail outlets, its daily
inspection should be done daily by the FOS & in its absence make paste in the
outlets.
TSM/RSO should get focused on the visibility of the shelf strip and make the
sufficient amount of stock at their distributers point.
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Communication of scheme should get communicate in VISHAYAKPUR,
BILHAUR & MANDHANA region as their scheme communication is much lesser
than other regions in the KANPUR DEHAT.
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AIETEL should pay attention on the RCV as most of the retailers are focusing on
the e-top only. TSM/RSO should enhance retailers for some amount of RCV at
their outlets as it helps them during the server failure.
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TSM/RSO should pay attention on FOS working for the scheme communication &
himself also inspects FOS working while making a surprise visit to his beat area.
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Research Methodology
This section of the project emphasizes on the procedure used toaccomplish the project. To accomplish the project some data have
been collected. The data collected is basically of two types
Primary
Data
Secondary
Data
Primary data :
Primary data generally means those raw data or data structure
that are collected first time and have not had any previous
meaningful interpretation for my summer internship projectreport. I have collected such primary data those questionnaire
and personal interviews with serviceman (like doctors, engineers,
teachers, private and government officials). Businessman , retired
person and housewives to know their preferred mobile network
services. An to know what they want from mobile network service
providers
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THE RESEARCH DESIGN
The research design used in the project is Exploratory Design.
The investigation is carried upon the Retailers visibility of AIRTEL. The reason
for choosing this design is to get responses from the retailers so that the company
could help out the final consumers by solving their problems.
THE DATA SOURCE
The source of the data has been owners of retail outlets in rural area, TSM/ RSO
and distributors.
Excel sheet with auditing work was more preferred in the collection of data
DATA COLLECTON METHOD
The data collection method used is primary data source. It was done by auditing
in retail outlets from the RETAILERS by me.
THE ANALYTICAL TOOLS USED
The analytical tool used is the Micro Soft Excel.
The analysis is done by using charts, tables and graphs
THE SAMPLE SIZE AND DESIGN
The sample size consists of 225 Retailers in rural area which are the most logical
and unbiased response. The sample design was purposely chosen as
JUDGEMENTAL SAMPLE DESIGN.
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FEEDBACK
1. Runner should find out new market for making new retailers.
2. Tsm/Rso should encourage FOS for making new retailers by providing
incentives (conveyance expenses).
3. Fos should not waste more time on old retailers which he can use for making
new retailers.
4. Fos should have full knowledge of new schemes so that he can tell to the
retailers.
5. Regular meeting should be arranged between TSM/RSO, distributor, FOS and
retailers.
6. TSM/RSO should put more pressure on FOS for making new retailers.
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CONCLUSION:-
It was a great experience to accomplish this project which gave us a lot of
information about the AIRTELs brand image. The whole training comprises of
following activities:-
1. Working structure of AIRTEL.
2. Getting knowledge about the AIRTEL (prepaid) products.
3. Knowledge about the rural market condition.
4. Then I come to the main point of our project i.e. of rural market, I get
relevant knowledge of rural market.
5. I had given the definite area to visit the rural market i.e. Akbarpur, Rura,
Rania, Musa Nagar, Vishayakpur, Bilhaur, Mandhana, Sikandra,
Pukhraiyan, Kalpi, Jalaun, Koach, Orai, Rasoolabad and Pateypur.
6. I went in the field with the excel sheet in a particular territory for doing the
audit work according to my beat plan prepared by my mentor.
7. I learn the corporate culture that helps a lot in our personalities.
8. I receive many wonderful and knowledgeable suggestions and thoughts byour mentor.
9. I came to know about how problems get solved i.e. firstly by retailer then by
FOS then by distributer and lastly by TSM/RSO.
10.I also came to know about organization structure model i.e. how orders
been passed from top authority to bottom.
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RECOMMENDATIONS
With almost 100 million customer base, Airtel looks ahead towards untouched
layers of growing Indian telecom market. After analyzing the outcome of our
project, we recommended following points to the company for increasing its Rural
Market Share:
1. Sim Swapping facility should be improved because most of the time ASC
face a problem in Swapping (Duplicate Sim Stock should be readily
available with the Rural Sub Distributors).
2. Company should bring awareness amongst Rural Customers about the
operations of Airtel Service Centre in their Community and the benefits
which they can get from ASCs, through Effective Communication Medium.
3. Company should check that all ASCs charge the same amount for Sim
Swapping from the customers.
4. Meeting should be held between ZSM, TSM, RSO and DISTRIBUTER at
regular intervals, so as to encourage ASC for sale of New Activations andschemes.
5. Airtel should come up with more Rural Plans with low call rates.
6. Airtel should make its Customer Care Service more & more supportive for
ASC as well as retailers.
7. Airtel needs to prune up its advertising campaign to increase the visibility of
their brand in rural area through mobile van, hoardings, banners etc.
8. Airtel should bring plastic coated poster as it looks attractive among other
companies poster.
9. Airtel should bring scented poster in market as it creates attractiveness
among customers while entering the retail outlet.
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10.We should daily visit the retail outlet with posters, A4sheets &shelf-
strip and in absence of any visibility part make it paste at the outlet.
11.PEF form should get filled by some village girls while giving some
commission per PEF form as they filled carefully as compare to the fos andrunner of the distributer and they can be focused more on the visibility of
retail outlet as they get free from filling the PEF form.
12.Airtel should make more posters available in the rural market as compare to
the new competitors. Airtel poster availability is only as compare to the
new competitors and less as compared to old competitors.
13.Airtel should make more focus on selling of recharge coupons (RCV)
especially (50&100 RCV) for incase when server get down.
14.Runner work should get extended rather than collection of PEF.
15.FOS should make attention for making new retailers though TSM should
encourage them for this.
16.FOS should make focus on checking BHR of the retailers lapu number.
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MARKETWORKING SHEET
S.NO.SHOPNAME LAPU NO.
POS A4 STRIP
RCV SIM
SCHEMECOMM.
SUMMERSCHEME
1Amit
mobile9935847615 0 1 0 1 1 1 1
2 Pal mobile9935386936 1 1 1 1 1 0 0
3Swagat
mobile9935847616 1 1 1 1 1 1 1
4Om
telecom9936114568 1 1 1 1 1 1 1
5
Harsh
medical
993584762
0 0 1 1 1 1 1 1
6Anil bookdepot
9935851991 1 1 1 1 1 1 1
7Vaishali
telecom9935384921 0 0 1 1 1 1 0
8Diwedi
telecom9936114575 1 0 1 0 1 1 1
9Ansh
telecom8009613911 1 0 0 1 1 1 0
10
Anandeshwartelecom
9935386237 0 1 1 1 1 1 1
11Nandu
mobile9935388143 1 1 0 1 1 1 0
12Global
connection9935014582 1 1 1 1 1 1 1
13Akash
telecom8009613941 1 1 0 1 0 1 1
14Mahima
telecom9621408488 1 0 0 1 1 1 1
15Maa Kalka
telecom8009613712 1 0 0 1 1 1 1
DATE-
8/6/10PLACE-
Akbarpur
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MARKET
WORKING
SHEET
S.NO.SHOPNAME LAPU NO.
POS A4 STRIP RCV SIM
SCHEMECOMM.
SUMERSCHE
1Dikshamobile
9936271688 1 0 0 1 1 1 1
2Rishitelecom
9793656833 1 1 0 1 1 1 1
3Riyatelecom
9935171198 1 1 0 1 1 1 1
4 New rajmobile 9793745960 0 1 1 1 1 1 1
5
Sonimobileshop
9935322933 1 0 0 0 1 1 1
6Hemantmobile
9935853617 1 1 1 1 1 1 1
7Aasthatelecom
9956692074 1 0 1 1 1 1 1
8Globustelecom
9936271466 1 0 0 0 1 1 1
9
Shri balaji
telecom
993585366
4 1 0 1 1 0 1 1
10Tajtelecom
9935936730 0 1 0 1 1 1 1
11Katiyarbag
9936271837 1 1 0 1 1 1 1
12Gupta
kirana9936271833 1 1 1 1 1 0 0
13 Jai balaji9936271586 1 0 1 1 1 1 1
14Swatimobile
9956692056 1 1 1 1 1 0 0
15
Shameem
telecom
995669207
3 0 0 0 1 1 1 1
DATE-
14/6/10PLACE-
Sikandra
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Bibliography
The following information that is given in this project has been sorted from the
following sources:
Websites on the Internet
http:// www.airtel.in
http:// www.airtelenterprise.com
http:// www.economictimes.com
http:// www.wikipedea.com
Books and Newspapers referred
Economic Times
Times of India
Business Today
C R Kothari Research Methodology
Marketing Management Philip Kotler & Kevin Lane Keller
55 GautamBuddh Technical University
http://www.airtel.in/http://www.airtelenterprise.com/http://www.economictimes.com/http://www.wikipedea.com/http://www.airtel.in/http://www.airtelenterprise.com/http://www.economictimes.com/http://www.wikipedea.com/ -
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Survey Questionnaire
On
3G awareness in Kanpur city
1-NAME:-..
2-AGE:-.
3-ADDRESS:-.........
4-OCCUPATION:-
5-MOBILE:-.
Q-1 You are using the mobile network of which company?
(a) Airtel (b)BSNL (c)Vodafone (d)
others(..)
Q-2 Why are you using only that service provider?
(a) Connectivity (b) tariff plan (c) subsidiary plan (d) other
Q-3 What is your opinion about Airtel Company?
(a) Very good (b)good (c)moderate (d) not
good
Q-4 Are you aware of new 3G services of mobile companies?
(a)Yes (b) No
Q- 5 Do you know about Airtel 3G?
(a)Yes (b) No
Q-6 Are you satisfy with your 3G service?
(a)Yes (b) No
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Q-7 Have you ever compared your 3G service with other service provider?
(a)Yes (b) No
Q-8 Speed of your service provider?
(a)high (b) moderate (c) low
Q-9 Do you face any kind of problem while using 3G services?
(a)Yes (b) no
Q-10 Where do you face that problem ?
(a) Video calling (b) surfing (c) downloading
(d) other..