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    BSNL

    Nationwide fixed line

    & cellular operator

    (Excluding Delhi and

    Mumbai)

    MTNL

    Local fixed line &cellular operator in

    Delhi and Mumbai.

    Private Operators

    Fixed line & cellular

    operator.

    VSNL

    International

    Telecom

    Services Provider

    Ministry of communication

    Telecom Commission

    (Policy and executive

    functions)

    Department of

    Telecommunication

    (DOT)

    Licensor

    Fixed line licensee

    Offering local fixed line

    services within circles.

    Cellular Licensee

    Offering local cellular mobile

    services.

    Telecom Regulatory

    Authority of India(TRAI)

    Sets tariff rates,

    interconnect

    charges

    and quality

    standards

    Telecom Dispute

    Settlement and

    Appellate Tribunal

    (TDSAT), consumers

    etc.

    , .

    Policy Makers

    Regulators

    Operators

    EXECUTIVE SUMMARY

    India is the fastest growing major mobile market in the world. Building on leadingposition in the market, Bharti Airtel LTD aims to capitalize on that growth

    potential to significantly increase the subscriber base and market share. Bharti

    Airtel LTD. is one of the leading telecom service providers in India. With around

    100 million customers, company is looking for turning bigger stones in Indian

    telecom industry.

    The objective of the research is to find out the visibility part & summer

    scheme communication a Concept evolved by Bharti Airtel Ltd, in order to

    address deep Rural Market Share. For this work an excel format was made and

    225 retailers survey were done. Thus, the primary data collected is being used for

    evaluating and analyzing results computing through statistical tools with the help

    of Microsoft Excel. On the basis on this information, results and analysis was

    given along with the recommendations.

    Through this research I have tried to analyze the visibility part which includes

    A4 sheet, shelf-strip & pos as well as working of Bharti Airtel in rural area. It

    is an honest attempt in understanding the market complexities and the problems

    faced by the retailers in the market.

    Structure of Indian Telecom Industry

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    HISTORY OF CELLULAR PHONY IN INDIA

    1992. Telecommunication sector in India liberalized to bridge the gap

    through government spending & to provide additional resources

    for the nations telecom target. Private sector allowed

    participating

    1993. The telecom industry gets an annual foreign investment Rs

    20.6 Million

    1994. License for providing cellular mobile services granted by the

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    Government of India for the Metropolitan cites of Delhi,

    Mumbai, Kolkata and Chennai. Cellular mobile service to be

    duopoly (i.e. not more than two cellular mobile operators could

    be licensed in each telecom circle), under a fixed license feeregime for 10 years.

    1995. 19 more telecom circles get mobile licenses

    1995 (August) Kolkata became the first metro to have a cellular network

    1997. Telecom Regulatory Authority of India is set up

    1998. Annual foreign investment in telecom stands at Rs 17,756.4

    Million.

    1999. FDI inflow into telecom sector falls by almost 90% to Rs.

    2126.7 Million

    1999 Tariff rebalancing exercise gets initiated

    1999(March) National Telecom Policy is announced.

    2000(June) FDI inflow drops further down to Rs 918 million coming

    2000 (January) Amendment of TRAI Act

    2010 Introduction of third generation services

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    Telecom Industry in India

    The telecom industry is one of the fastest growing industries in India. India has

    nearly 200 million telephone lines making it the third largest network in the world

    after China and USA. With a growth rate of 45%, Indian telecom industry has the

    highest growth rate in the world.

    History of Indian Telecommunications started in 1851 when the first operational

    land lines were laid by the government near Calcutta (seat of British power).

    Telephone services were introduced in India in 1881. In 1883 telephone services

    were merged with the postal system. Indian Radio Telegraph Company (IRT) was

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    formed in 1923. After independence in 1947, all the foreign telecommunication

    companies were nationalized to form the Posts, Telephone and Telegraph (PTT), a

    monopoly run by the government's Ministry of Communications. Telecom sector

    was considered as a strategic service and the government considered it best tobring under state's control.

    The first wind of reforms in telecommunications sector began to flow in 1980s

    when the private sector was allowed in telecommunications equipment

    manufacturing. In 1985, Department of Telecommunications (DOT) was

    established. It was an exclusive provider of domestic and long-distance service that

    would be its own regulator (separate from the postal system). In 1986, two wholly

    government-owned companies were created: the Videsh Sanchar Nigam Limited

    (VSNL) for international telecommunications and Mahan agar Telephone Nigam

    Limited (MTNL) for service in metropolitan areas.

    In 1990s, telecommunications sector benefited from the general opening up of the

    economy. Also, examples of telecom revolution in many other countries, which

    resulted in better quality of service and lower tariffs, led Indian policy makers to

    initiate a change process finally resulting in opening up of telecom services sector

    for the private sector. National Telecom Policy (NTP) 1994 was the first attempt to

    give a comprehensive roadmap for the Indian telecommunications sector. In 1997,

    Telecom Regulatory Authority of India (TRAI) was created. TRAI was formed to

    act as a regulator to facilitate the growth of the telecom sector. New National

    Telecom Policy was adopted in 1999 and cellular services were also launched inthe same year. Telecommunication sector in India can be divided into two

    segments: Fixed Service Provider (FSPs), and Cellular Services. Fixed line

    services consist of basic services, national or domestic long distance and

    international long distance services. The state operators (BSNL and MTNL),6 GautamBuddh Technical University

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    account for almost 90 per cent of revenues from basic services. Private sector

    services are presently available in selective urban areas, and collectively account

    for less than 5 per cent of subscriptions. However, private services focus on the

    business/corporate sector, and offer reliable, high- end services, such as leasedlines, ISDN, closed user group and videoconferencing.

    Cellular services can be further divided into two categories: Global System for

    Mobile Communications (GSM) and Code Division Multiple Access (CDMA).

    The GSM sector is dominated by Airtel, Vodafone-Hutch, and Idea Cellular, while

    the CDMA sector is dominated by Reliance and Tata Indicom. Opening up of

    international and domestic long distance telephony services are the major growth

    drivers for cellular industry. Cellular operators get substantial revenue from these

    services, and compensate them for reduction in tariffs on airtime, which along with

    rental was the main source of revenue. The reduction in tariffs for airtime, national

    long distance, international long distance, and handset prices has driven demand.

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    Telephone connections in millions

    220.743

    837.195

    1744.815

    1090.504

    35.997

    Africa

    America

    Asia

    EuropeOceania

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    Scope Of Telecom Industry

    The telecom industry is growing at a great pace of > 100% every year and the

    growth rate is expected to increase with every passing year. There are many new

    developments in the telecomm sector, including the ingress of 3G technology that

    the Indian market is witnessing at present.

    MTNL, BSNL, VSNL are the major Public Players whereas Airtel, Idea, Hutch,

    Tata, Reliance, BPL are the leading Private Players in the country. Some of them

    are entering foreign markets as well. Bharti Telecom will be launching its services

    for the NRIs in the US with the help of Airtel CALLHOME service.

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    The market shares of the leading Public and Private Players

    India's Largest Telecom Operators as on May 31,

    2009

    OperatorSubscriber Base

    (millions)

    Bharti Airtel 99.5

    Reliance Communications 77.2

    Vodafone Essar 74.0

    Bharat Sanchar Nigam Ltd. 53.6

    Idea Cellular Ltd. 41.2

    Tata Teleservices Ltd. 36.5

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    http://www.bhartiteleventures.com/http://www.relianceinfo.com/http://www.hutch.co.in/http://www.bsnl.co.in/http://www.ideacellular.com/http://www.tataindicom.com/http://www.bhartiteleventures.com/http://www.relianceinfo.com/http://www.hutch.co.in/http://www.bsnl.co.in/http://www.ideacellular.com/http://www.tataindicom.com/
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    INVESTMENT AND GROWTH

    In 2005-2006, the telecom industry witnessed a growth of 21% with total revenue of

    Rs. 86,720 crores, and the total investment rising to Rs. 2, 00,660 crores. It is

    projected that the telecom industry will be enjoying over 150% growth in the next

    4-6 years. The growth also requires a huge investment by the players in the sector.

    Bharti Airtel is planning to invest about $8 billion by the year 2010.

    Liberalization policy and some socio-economic factors are mainly responsible for

    the immense growth in the sales volumes. The lifestyle of the people has changed.

    They need to be connected to the other people all the time. With the lowering down

    of the tariffs the affordability of the mobile phones has increased. The finance

    sector has also come up with loans for handsets on 0% interest. Mobile services

    providers are also expanding their coverage area by installing more and more

    antennas and other equipments.

    The telecom sector in the country has already adopted the latest technological

    advancements to cater to the demands of the growing market. Telecom Expo India,Convergence India, VAS India and IPTV India being organized year to year are all

    Efforts in this direction.

    Budget 2007 has brought disappointment to the telecom sector. Mobile service

    providers have been asked to cut down their roaming rentals as well as their long

    distance and international call tariffs. This has led to discontent on the part of the

    service providers.

    However, Telecom Regulatory Authority of India (TRAI) is of the opinion that this

    will lead to increased use of roaming, which will ultimately lead to more revenue

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    generation. Moreover, with cheaper handsets and lesser tariffs, it is expected that by

    the year 2010 there will be over 500 million subscribers in the Indian telecom

    market.

    Also, the telecom industry this year will be focusing more on rural areas to connectthem with the urban areas so that the farmers and the small-scale industries can

    have faster access to information related to weather and market conditions.

    EMPLOYEE STATUS

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    With the coming of more and more projects, the telecom industry is going for high

    scale recruitments. There is a huge demand for software engineers, mobile analysts,

    and hardware engineers for mobile handsets. Besides, there are ample opportunitie

    for marketing people whose services are required to capture more and morecustomer base.

    The new projects, setting up of new service bases, expansion of coverage areas,

    network installations, maintenance, etc are providing more and more employment

    opportunities in the telecom sector.

    India telecom sector revenues 2009-10

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    http://www.indianomics.com/2009/07/15/india-telecom-sector-revenues-2009/http://www.indianomics.com/2009/07/15/india-telecom-sector-revenues-2009/
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    Total revenues of telecom sector reached 40444.66 crores. This includes both

    private and public sector. The adjusted gross revenue is 29725 crores. TRAI has

    released its quarterly report for the quarter ending on March 2009 and here is

    whats in store.

    A total of 22 operators (Private and public) contributed to the total revenues of

    29725 crores. Bharti Airtel is the top telecom company in revenues followed by

    BSNL, Vodafone and Reliance.

    BSNL and Airtel together have contributed to 51% of the total revenues; whereas

    the other 20 operators contributed 49%.

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    The average revenue per user (ARPU) of GSM is at 205 rupees and ARPU for

    CDMA it is at 99 rupees. Minutes of usage for GSM user is 484 minutes and for

    CDMA user is 352 minutes.

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    Telephone

    On landlines, intra-circle calls are considered local calls while inter-circle are

    considered long distance calls. Currently Government is working to integrate the

    whole country in one telecom circle. For long distance calls, the area code prefixed

    with a zero is dialed first which is then followed by the number (i.e. to call Delhi,

    011 would be dialed first followed by the phone number). For international calls,

    "00" must be dialed first followed by the country code, area code and localphone

    number. The country code for India is 91.

    Telephony Subscribers (Wireless and Landline): 621.28 million (Mar 2010)

    Land Lines: 36.96 million (Mar 2010)]

    Cell phones: 584.32 million (Mar 2010)

    Yearly Cell phone Addition: 178.25 million (Jan-Dec 2009)

    Monthly Cell phone Addition: 20.31 million (Mar 2010)

    Teledensity: 52.74%% (Mar 2010)

    Projected Teledensity: 1 billion, 84% of population by 2012.

    Mobile telephones

    The Mobile telecommunications system in India is the second largest in the world

    and it was thrown open to private players in the 1990s. The country is divided into

    multiple zones, called circles (roughly along state boundaries). Government and

    several private players run local and long distance telephone services. Competitionhas caused prices to drop and calls across India are one of the cheapest in the

    world. The rates are supposed to go down further with new measures to be taken

    by the Information Ministry. The mobile service has seen phenomenal growth

    since 2000. In September 2004, the number of mobile phone connections has16 GautamBuddh Technical University

    http://en.wikipedia.org/wiki/Delhihttp://en.wikipedia.org/wiki/List_of_country_calling_codeshttp://en.wikipedia.org/wiki/Area_codehttp://en.wikipedia.org/wiki/Phone_numberhttp://en.wikipedia.org/wiki/Phone_numberhttp://en.wikipedia.org/wiki/Delhihttp://en.wikipedia.org/wiki/List_of_country_calling_codeshttp://en.wikipedia.org/wiki/Area_codehttp://en.wikipedia.org/wiki/Phone_numberhttp://en.wikipedia.org/wiki/Phone_number
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    crossed fixed-line connections. India primarily follows the GSM mobile system, in

    the 900 MHz band. Recent operators also operate in the 1800 MHz band. The

    dominant players are Airtel, Reliance Infocomm, Vodafone, Idea cellular and

    BSNL/MTNL. There are many smaller players, with operations in only a fewstates. International roaming agreements exist between most operators and many

    foreign carriers.

    Main article: List of mobile network operators of India

    The breakup of wireless subscriber base in India as of December 2009 is givenbelow.

    Operator Subscriber base

    Bharti Airtel 118,864,031

    Reliance Communications 93,795,613

    Vodafone Essar 91,401,959

    BSNL 62,861,214

    Idea Cellular 57,611,872

    Tata Teleservices 57,329,449

    Aircel 31,023,997MTNL 4,875,913

    MTS India 3,042,741

    Loop Mobile India 2,649,730

    Uninor 1,208,130

    HFCL Infotel 341,862

    Stel 141,411

    All India 525,147,922

    India is divided into 22 telecom circles. They are listed below:

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    http://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/Airtelhttp://en.wikipedia.org/wiki/Reliance_Infocommhttp://en.wikipedia.org/wiki/Vodafonehttp://en.wikipedia.org/wiki/Idea_cellularhttp://en.wikipedia.org/wiki/BSNLhttp://en.wikipedia.org/wiki/MTNLhttp://en.wikipedia.org/wiki/Roaminghttp://en.wikipedia.org/wiki/Bharti_Airtelhttp://en.wikipedia.org/wiki/Reliance_Communicationshttp://en.wikipedia.org/wiki/Vodafone_Essarhttp://en.wikipedia.org/wiki/BSNLhttp://en.wikipedia.org/wiki/Idea_Cellularhttp://en.wikipedia.org/wiki/Tata_Teleserviceshttp://en.wikipedia.org/wiki/Aircelhttp://en.wikipedia.org/wiki/MTNLhttp://en.wikipedia.org/wiki/MTS_Indiahttp://en.wikipedia.org/wiki/Loop_Mobile_Indiahttp://en.wikipedia.org/wiki/Uninorhttp://en.wikipedia.org/w/index.php?title=HFCL_Infotel&action=edit&redlink=1http://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/Airtelhttp://en.wikipedia.org/wiki/Reliance_Infocommhttp://en.wikipedia.org/wiki/Vodafonehttp://en.wikipedia.org/wiki/Idea_cellularhttp://en.wikipedia.org/wiki/BSNLhttp://en.wikipedia.org/wiki/MTNLhttp://en.wikipedia.org/wiki/Roaminghttp://en.wikipedia.org/wiki/Bharti_Airtelhttp://en.wikipedia.org/wiki/Reliance_Communicationshttp://en.wikipedia.org/wiki/Vodafone_Essarhttp://en.wikipedia.org/wiki/BSNLhttp://en.wikipedia.org/wiki/Idea_Cellularhttp://en.wikipedia.org/wiki/Tata_Teleserviceshttp://en.wikipedia.org/wiki/Aircelhttp://en.wikipedia.org/wiki/MTNLhttp://en.wikipedia.org/wiki/MTS_Indiahttp://en.wikipedia.org/wiki/Loop_Mobile_Indiahttp://en.wikipedia.org/wiki/Uninorhttp://en.wikipedia.org/w/index.php?title=HFCL_Infotel&action=edit&redlink=1
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    Andhra Pradesh Bihar& Jharkhand Chennai Delhi Gujarat & Daman & Diu Haryana Himachal Pradesh Jammu and Kashmir Karnataka Kerala & Lakshadweep Kolkata Madhya Pradesh & Chhattisgarh Maharashtra excluding Mumbai & Goa Mumbai

    North Eastern States (Arunachal Pradesh, Assam, Manipur, Meghalaya,Mizoram,Nagaland, & Tripura) Orissa Punjab Tamil Nadu excluding Chennai & Pondicherry Eastern Uttar Pradesh Western Uttar Pradesh & Uttarakhand West Bengal excluding Kolkata, Andaman & Nicobar Islands & Sikkim

    Reason For Choosing Telecom Sector For Summer Internship

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    http://en.wikipedia.org/wiki/Andhra_Pradeshhttp://en.wikipedia.org/wiki/Biharhttp://en.wikipedia.org/wiki/Jharkhandhttp://en.wikipedia.org/wiki/Chennaihttp://en.wikipedia.org/wiki/Delhihttp://en.wikipedia.org/wiki/Gujarathttp://en.wikipedia.org/wiki/Daman_%26_Diuhttp://en.wikipedia.org/wiki/Haryanahttp://en.wikipedia.org/wiki/Himachal_Pradeshhttp://en.wikipedia.org/wiki/Jammu_and_Kashmirhttp://en.wikipedia.org/wiki/Karnatakahttp://en.wikipedia.org/wiki/Keralahttp://en.wikipedia.org/wiki/Lakshadweephttp://en.wikipedia.org/wiki/Kolkatahttp://en.wikipedia.org/wiki/Madhya_Pradeshhttp://en.wikipedia.org/wiki/Chhattisgarhhttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Goahttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Arunachal_Pradeshhttp://en.wikipedia.org/wiki/Assamhttp://en.wikipedia.org/wiki/Manipurhttp://en.wikipedia.org/wiki/Meghalayahttp://en.wikipedia.org/wiki/Mizoramhttp://en.wikipedia.org/wiki/Nagalandhttp://en.wikipedia.org/wiki/Tripurahttp://en.wikipedia.org/wiki/Orissahttp://en.wikipedia.org/wiki/Punjab_(India)http://en.wikipedia.org/wiki/Tamil_Naduhttp://en.wikipedia.org/wiki/Puducherryhttp://en.wikipedia.org/wiki/Uttar_Pradeshhttp://en.wikipedia.org/wiki/Uttar_Pradeshhttp://en.wikipedia.org/wiki/Uttarakhandhttp://en.wikipedia.org/wiki/West_Bengalhttp://en.wikipedia.org/wiki/Andaman_%26_Nicobar_Islandshttp://en.wikipedia.org/wiki/Sikkimhttp://en.wikipedia.org/wiki/Andhra_Pradeshhttp://en.wikipedia.org/wiki/Biharhttp://en.wikipedia.org/wiki/Jharkhandhttp://en.wikipedia.org/wiki/Chennaihttp://en.wikipedia.org/wiki/Delhihttp://en.wikipedia.org/wiki/Gujarathttp://en.wikipedia.org/wiki/Daman_%26_Diuhttp://en.wikipedia.org/wiki/Haryanahttp://en.wikipedia.org/wiki/Himachal_Pradeshhttp://en.wikipedia.org/wiki/Jammu_and_Kashmirhttp://en.wikipedia.org/wiki/Karnatakahttp://en.wikipedia.org/wiki/Keralahttp://en.wikipedia.org/wiki/Lakshadweephttp://en.wikipedia.org/wiki/Kolkatahttp://en.wikipedia.org/wiki/Madhya_Pradeshhttp://en.wikipedia.org/wiki/Chhattisgarhhttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Goahttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Arunachal_Pradeshhttp://en.wikipedia.org/wiki/Assamhttp://en.wikipedia.org/wiki/Manipurhttp://en.wikipedia.org/wiki/Meghalayahttp://en.wikipedia.org/wiki/Mizoramhttp://en.wikipedia.org/wiki/Nagalandhttp://en.wikipedia.org/wiki/Tripurahttp://en.wikipedia.org/wiki/Orissahttp://en.wikipedia.org/wiki/Punjab_(India)http://en.wikipedia.org/wiki/Tamil_Naduhttp://en.wikipedia.org/wiki/Puducherryhttp://en.wikipedia.org/wiki/Uttar_Pradeshhttp://en.wikipedia.org/wiki/Uttar_Pradeshhttp://en.wikipedia.org/wiki/Uttarakhandhttp://en.wikipedia.org/wiki/West_Bengalhttp://en.wikipedia.org/wiki/Andaman_%26_Nicobar_Islandshttp://en.wikipedia.org/wiki/Sikkim
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    These are few points for choosing the Telecom Sector

    The current global meltdown may have affected India as well, with reports of

    significant job cuts across various sectors. However, one sector continues to boom

    the telecom sector.

    According to a Telecom Regulatory Authority of India (TRAI), the total number of

    telephone connections reached 374.13 million at the end of November 08,

    resulting in the growth of teledensity to 32.34% in the country.TRAI further stated

    that 10.35 million wireless subscribers were added in November 2008, taking the

    total number of wireless subscribers (GSM, CDMA and WLL) to 336.08 million at

    the end of November 2008.

    In the landline segment, however, the subscriber base registered a drop of 38.05

    million by November 2008. The broadband subscriber base reached the 5.28

    million mark in the country at the end of this period.

    The total number of telephones - wireless and wire line - connections added

    during November 2008 amounted to 10.18 million. This is slightly less than the

    10.29 million total connections added in October 2008.Mobile phone call rates

    dropped in sharply in India over the years with some schemes by private operators

    offering as low as Re.0.09 per call. This has resulted in the mobile phone boom in

    the country with even Rickshaw Pullers and daily laborers using cell

    phones.Above data establishes an exemplary growth in telecom sector, which will

    continue in the coming future too.

    Reason For Choosing AIRTEL For Summer Training

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    Bharti Airtel is one of India's leading private sector providers of

    telecommunications services based on an aggregate of 100 million customers as on

    April 30, 2009. The businesses at Bharti Airtel have been structured into three

    individual strategic business units (SBUs) - mobile services, telemedia services

    (ATS) & enterprise services.

    Indias largest integrated and the first private telecom services provider with a

    footprint in all the 23 telecom circles. Bharti Airtel since its inception has been at

    the forefront of technology and has steered the course of the telecom sector in the

    country with its world class products and services. The Enterprise services provide

    end-to-end telecom solutions to corporate customers and national & international

    long distance services to carriers. All these services are provided under the Airtel

    brand.

    Bharti Airtel, India's has been at the forefront of the telecom revolution and has

    transformed the telecom sector with its world-class services built on leading edge

    technologies. Bharti has been a pioneering force in the telecom sector and today

    enjoys a strong nationwide presence. Company shares are listed on The Stock

    Exchange, Mumbai (BSE) and The National Stock Exchange of India Limited.

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    COMPANY PROFILE

    Airtel are one of Asias leading providers of telecommunication services

    with presence in all the 22 licensed jurisdictions (also known as Telecom

    Circles) in India, and in Srilanka. We served an aggregate of 133,708,496

    customers as of April 30, 2010, in India; of who 130,616,487 subscribe to

    our GSM services and 3,092,009 use our Telemedia Services either for voice

    and/or broadband access delivered through DSL. We are the largest wireless

    service provider in the country, based on the number of customers as of April

    30, 2010. We offer an integrated suite of telecom solutions to our enterprise

    customers, in addition to providing long distance connectivity both nationally

    and internationally. We also offer DTH and IPTV Services. All these

    services are rendered under a unified brand Airtel.

    The company also deploys, owns and manages passive infrastructure

    pertaining to telecom operations under its subsidiary Bharti Infratel Limited.

    Bharti Infratel owns 42% of Indus Towers Limited. Bharti Infratel and Indus

    Towers are the two top providers of passive infrastructure services in india

    MANAGEMENT PROFILE

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    Sunil Bharti Mittal ------------------ ---Chairman and Managing Director

    . Manoj Kohli-----------------------------Joint Managing Director

    . Akhil Gupta- -----------------------------Non Executive Director

    . Chua Sock Koong-----------------------Non Executive Director

    . Paul OSullivan- -------------------------Non Executive Director

    . Quah Kung Yang------------------------Non Executive Director

    . Rajan Bharti Mittal----------------------Non Executive Director

    . Rakesh Bharti Mittal- -------------------Non Executive Director

    . Craig Ehrlish- ----------------------------Independent Non Executive Director

    . Ajay Lal-- --------------------------------Independent Non Executive Director

    . Arun Bharat Ram-----------------------Independent Non Executive Director

    . Basher Abdulla Currimjee-------------Independent Non Executive Director

    . Mauro Sentinelli------------------------Independent Non Executive Director

    . N.Kumar---------------------------------Independent Non Executive Director

    . Nikesh Arora----------------------------Independent Non Executive Director

    . Pulak Chandan Prasad- ----------------Independent Non Executive Director

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    http://www.airtel.in/wps/wcm/connect/About%20Bharti%20Airtel/bharti+airtel/investor+relations/company+profile/management+profiles/pg_management_profile_sunil+bharti+mittalhttp://www.airtel.in/wps/wcm/connect/About%20Bharti%20Airtel/bharti+airtel/investor+relations/company+profile/management+profiles/pg_management_profile_manoj+kohlihttp://www.airtel.in/wps/wcm/connect/About%20Bharti%20Airtel/bharti+airtel/investor+relations/company+profile/management+profiles/pg_management_profile_sanjay+kapoorhttp://www.airtel.in/wps/wcm/connect/About%20Bharti%20Airtel/bharti+airtel/investor+relations/company+profile/management+profiles/pg_management_profile_david+nishballhttp://www.airtel.in/wps/wcm/connect/About%20Bharti%20Airtel/bharti+airtel/investor+relations/company+profile/management+profiles/pg_management_profile_atul+bindalhttp://www.airtel.in/wps/wcm/connect/About%20Bharti%20Airtel/bharti+airtel/investor+relations/company+profile/management+profiles/pg_management_profile_k.+srinivashttp://www.airtel.in/wps/wcm/connect/About%20Bharti%20Airtel/bharti+airtel/investor+relations/company+profile/management+profiles/pg_management_profile_jyoti+pawarhttp://www.airtel.in/wps/wcm/connect/About%20Bharti%20Airtel/bharti+airtel/investor+relations/company+profile/management+profiles/pg_management_profile_shamini+ramalingamhttp://www.airtel.in/wps/wcm/connect/About%20Bharti%20Airtel/bharti+airtel/investor+relations/company+profile/management+profiles/pg_management_profile_joachim+hornhttp://www.airtel.in/wps/wcm/connect/About%20Bharti%20Airtel/bharti+airtel/investor+relations/company+profile/management+profiles/pg_management_profile_s.+asokanhttp://www.airtel.in/wps/wcm/connect/About%20Bharti%20Airtel/bharti+airtel/investor+relations/company+profile/management+profiles/pg_management_profile_krishnamurthy+shankarhttp://www.airtel.in/wps/wcm/connect/About%20Bharti%20Airtel/bharti+airtel/investor+relations/company+profile/management+profiles/pg_management_profile_srikanth+balachanderhttp://www.airtel.in/wps/wcm/connect/About%20Bharti%20Airtel/bharti+airtel/investor+relations/company+profile/management+profiles/pg_management_profile_amrita+gangotra
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    Businesses

    Bharti Tele-Ventures current businesses include

    Mobile services

    Fixed-line { Home Phones }

    National and international long distance services

    VSAT, Data &Internet services and network solutions

    Blackberry

    E-mail on the go

    Calling Card

    Wireless Internet

    Satellite services

    Carrier services

    Bharti Values

    Innoventuring.

    Customer First

    Performance

    Culture

    Valuing Partnership

    Valuing People

    Responsible Corporate Citizenship

    Ethical practice

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    Bharti Airtel - Organization Structure

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    Achievements

    Recent Achievement 2008

    Voted Indias most innovative company in a survey conducted by The Wall

    Street Journal in 2008.

    Winner of the Gallup Great Workplace Award- Gallup Consulting, 2008.

    2nd Most Trusted Service Brand - Annual Economic Times-Brand Equity,

    Most Trusted Brands survey 2008.

    Best Content Service Award for its Farmer Information Dissemination

    Platform for Bharti Airtels joint venture with IFFCO, IKSL (IFFCO Kisan

    Samachar) - World Communications Awards 2008.

    Best Project Management Award for its Gujarat e-GRAM project - World

    Communications Awards 2008.

    Best Telecom Company at the NDTV Profit Business Leadership Awards.

    Best Carrier India for innovative products & services and efficient cost

    models and the Ovum Telco-Transformation award recognizing philosophy

    and execution of a successful outsourcing strategy at the Telecom Asia Awards

    2008.

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    Sunil Bharti Mittal was awarded the GSM Association Chairmans Award

    2008. The highest honour in global telecom sector recognized his tremendous

    contribution to the development of Indias telecom sector.

    Sunil Bharti Mittal adjudged the Business Leader Transforming India, 2008

    at theNDTV Profit Business Leadership Awards 2009

    ACHIEVEMENT IN 2010

    . AIRTEL has taken over Dubai based ZAINTelecom business from Africa while

    paying 10.7 billion dollar for it. AIRTEL has taken ZAIN 15 African nations

    right.

    . While doing this AIRTEL became the 5th ever telecom company in all over the

    world.

    . By this take over AIRTEL will have reach up to 18nations all over the world.

    . By this takeover AIRTEL business may reach up to 13 billion dollar.

    KEY FACTS

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    . 14 FEB 2010:- By leaving SUDAAN & MORRACO ZAIN Telecom

    announces selling of AFRICAN business.

    . 15 FEB 2010:- BHARTI AIRTEL & ZAIN made talk for business takeover

    contract.

    . 25 MAR 2010:- Both companies talk get over & BHARTI completes inspection

    ofZAIN AFRICAN business.

    . 30 MAR 2010:- Contract made between BHARTI AIRTEL & ZAIN

    VISION OF BHARTI

    "To make mobile communications a way of life and be the customers' first

    choice."

    By 2010 AIRTEL

    Will be the most admired brand in India.

    Loved by more customers.

    Targeted by top talent.

    Benchmarked by more businesses.

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    MISSION

    We will meet the mobile communication needs of our customers through:

    1. Error- free service delivery2. Innovative products and services

    3. Cost efficiency

    4. Unified Messaging Solutions

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    29 GautamBuddh Technical University

    Airtel services

    Wireless services

    . 2G/3G

    . Rural Market

    Telemedia Services

    . Fixed Line

    . Broadband

    . DTH(Media)

    Enterprise Services

    . Carriers

    . CorporatePassive Infrastructure Services

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    30 GautamBuddh Technical University

    Brief description about 2G and 3G

    Definition

    2G

    The name usually given to original GSM, CDMA, and TDMA

    networks. It uses the spectrum more efficiently than analog (1G)

    systems, and offers digital encryption of conversations. 2G

    networks introduced data services for mobiles starting with SMS.

    CDMA (Code-Division Multiple Access)

    CDMA is a digital technology for transmitting data. It is a general

    technology utilized through various standards.

    CDMA has no limit on capacity but the base station will only

    connect users upon determining that the call quality would fall

    bellow a predetermined limit.

    The term is often used to refer to one specific family of

    technologies - IS-95 (often referred to cdmaOne) and CDMA2000.

    Networks using this technology operate in the 800 and 1900 MHz

    frequency bands and are primarily used in the Americas and Asia.

    SMS (Short Messaging Service)

    SMS or the Short Messaging Service allows users to send and

    receive personal text messages directly between mobile phones

    or sometimes to email adresses. Each message can be up to 160

    characters long (when using the default character set) and can be

    sent to and from users of different operator networks. All mobile

    phones support SMS.

    Recently mobile manufacturers have started offering special

    reading layouts for SMS inspired by Instant Messengers such as

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    REVENUE GRAPH

    a) There was a loss of Rs.2051million in the year 2003 and revenue was Rs. 30,554

    million in the same year.

    b) Thereafter there is a gradual increase in both the revenue and profit year after

    year.

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    DAYS TO

    EXPLORE AREA

    S.NO. DATE PLACE

    MEANS OF

    TRANSPORT TSM/RSO

    1 19/5/10RASOOLABAD ALONG WITH SIR

    UTTAMTRIPATHI

    2 20/5/10PUKHRAIYA

    NBY ROADWAYSBUS

    RAHULSINGH

    3 21/5/10 AKBARPUR ALONG WITH SIR JEETENDRA SHUKLA

    4 24/5/10 KALPIBY ROADWAYSBUS

    KAPILMISHRA

    5 25/5/10 JALAUN BY ROADWAYSBUS SANDEEPMISHRA

    6 25/5/10 KOACHBY ROADWAYSBUS

    HIMANSHUBHATIA

    7 26/5/10 ORAIBY ROADWAYSBUS

    PANKAJSHARMA

    8 8/6/2010 AKBARPUR BY TATA MAGICJEETENDRA SHUKLA

    9 9/6/2010 RURA BY TATA MAGICJEETENDRA SHUKLA

    10 10/6/201 RANIA ALONG WITH SIR AMIT

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    0 BAJPAI

    1111/6/2010

    MUSANAGAR ALONG WITH SIR

    AMITBAJPAI

    12 14/6/10 SIKANDRA BY TATA MAGICRAHULSINGH

    13 17/6/10 BILHAUR ALONG WITH SIR SANTOSHRATHORE

    14 18/6/10 MANDHANA BY AUTOSANTOSHRATHORE

    15 21/6/10VISHAYAKPUR BY TATA MAGIC

    AMITBAJPAI

    16 22/6/10 AKBARPUR BY TATA MAGICJEETENDRA SHUKLA

    Objective of Study

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    Airtel has provided me the work regarding RETAILERS VISIBILITYin rural area

    to reach out rural retailers. The Objective of Study was to do the audit work of 225

    retailers while inspecting of poster (pos), A4 sheet, shelf-strip& summer scheme

    communication at every retail outlet. The flow of the Questionnaire was as under:-

    Writing of the shop name.

    Writing of the lapu number.

    Inspecting of the poster (pos) at the shop entrance as well as at eye

    contact of the customer.

    Inspecting of the A4 sheet at retail outlet.

    Inspecting of the shelf-strip at retail outlet.

    Inspecting of recharge coupons (RCV) at retail outlet.

    Inspecting of minimum 2 Sims at retail outlet.

    Inspecting of summer scheme while it is been communicated and noted

    in the retailers register or not.

    Asking of the retailer does he have any problem with the airtel or he is

    been satisfied with the airtel or not.

    Theoretical Framework

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    At the initial stage I cover rural Area for a better understanding of FOS

    working, the layout of a Rural Retail Shop and the attitude of an rural

    Retailer + Distributor i.e. business of Airtel. I also observed the key deliverables

    of Distributors, FOS& Retailers for first three days for better understanding themarket before providing me the project to get work on.

    The Teledensity in todays scenario is being driven by the Retailer who is the

    first interface with the Customer. Hence his Role is very crucial and every operator

    eyes to win the Retail Shelf for greater Market Share by:-

    Timely Service thru proper beat & trained FOS

    Availability of Stocks at his door steps

    Enabling proper supply of POS Display material

    Regular Product awareness.

    Retailer Schemes & other relevant benefits from time to time.

    Availability of sim at every retail outlet & solving of problem of retailers.

    The Area which we covered in rural for first three days as market study with

    TSM/RSO are Akbarpur, Rura and Pateypur which all come under Kanpur

    dehat.

    Key Deliverables of a Retailer, FOS, Distributor & TSM/RSO

    Retailer:_

    1. Timely service to Customers at Competitive Rates

    2. Duly filled APEF Compliance for every Sim Sold.

    FOS:-

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    1. Build strong bonding with retailers

    2. Proper Beat Working for supply of goods.

    Distributer:-

    1. Optimum Investment to match Market Demand

    2. Adequate Man Power to service the Market

    Tsm/Rso:-

    1. Timely visiting his distributer point according to his pgp or beat plan.

    2. Visiting number of retail outlets during the day.3. Solving of problem which came across with him by distributer or retailer or

    FOS.

    Technical Terms

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    (A)URBAN AREA (DD)

    1. DD (Direct Distributer) :- (a.) Distributer who has own full market tocover.

    (b.) Deals directly with the customer.

    2. FOS (Fleet on street):- Distributes product to the retailer.

    3. RUNNER: - Collects pef from the retailers.

    4. MIS (Management information system):- Work as a co-coordinator.DD Pef commission Rs.8 per pef form.

    Retailers margin 4%per pef form.

    (B)RURAL AREA (HUB)

    1. SPOKE: - Work as BTS tower.2. FOS(Fleet on street)3. RUNNER4. MIS(Management information system)

    MARGIN: - (a) Retailer- 2.75%

    (b) Spoke- 1.20%

    (c) Hub- 0.68%

    (C) ASC (Airtel Service Center)

    (D) UAO (Unique Activation Outlet)

    (E) URO (Unique Recharge Outlet)

    (F) LAPU: - Easy recharge, value filling or e-top number.

    (G) SOM: - Share of market.

    (H) SOGA: - Share of gross add (sim card+ gross add)

    (I) PRC (Paper Recharge Coupon)

    (J) JDU: -No customercall and zero budgeting call.

    (K) NON-IVR (Internal voice recorder):- 123 dial call number.37 GautamBuddh Technical University

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    (L) IVR (Internal voice recorder):-No 123 dial call number.

    (M) SONA (Share of Market Net Add)

    (N) BTS (Base Terminal Station)

    (O) PUK (Personal Unblocking Key)

    (P) GSM (Global Service for Mobile Communication)

    (Q) CDMA (Code Decisional Multiple Access)

    (R) REC (Revenue Earning Customers)

    (S) RCV (Recharge Voucher)

    Area Of Working

    1. AKBARPUR2. BILHAUR

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    3. JALAUN4. KOACH5. KALPI6. MANDHANA7. MUSANAGAR

    8. ORAI9. PATEYPUR10.PUKHRAIYAN11. RASOOLABAD12. RANIA13. RURA14. SIKANDRA15. VISHAYAKPUR

    These are the territories which come under KANPUR DEHAT.

    MAP of KANPUR-DEHAT

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    OUTCOME

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    AIRTEL should get focused on visibility of posters in outlets as there visibility is

    far lesser than compared to their competitors.

    FOS should daily visit retail outlets while checking the posters & TSM/RSO

    should pay attention to the visibility part while maintaining sufficient stock at their

    distributers point .

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    AIRTEL should get focused on the visibility of a4 sheet at the outlets as there

    visibility portion is much lesser as compared to other visibility material.

    TSM/RSO should also take much attention on this visibility as compare to other

    due to less visibility percentage.

    FOS also makes daily attention on the visibility of A4 sheets.

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    Visibility of shelf strip should be get enhanced in the retail outlets, its daily

    inspection should be done daily by the FOS & in its absence make paste in the

    outlets.

    TSM/RSO should get focused on the visibility of the shelf strip and make the

    sufficient amount of stock at their distributers point.

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    Communication of scheme should get communicate in VISHAYAKPUR,

    BILHAUR & MANDHANA region as their scheme communication is much lesser

    than other regions in the KANPUR DEHAT.

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    AIETEL should pay attention on the RCV as most of the retailers are focusing on

    the e-top only. TSM/RSO should enhance retailers for some amount of RCV at

    their outlets as it helps them during the server failure.

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    TSM/RSO should pay attention on FOS working for the scheme communication &

    himself also inspects FOS working while making a surprise visit to his beat area.

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    Research Methodology

    This section of the project emphasizes on the procedure used toaccomplish the project. To accomplish the project some data have

    been collected. The data collected is basically of two types

    Primary

    Data

    Secondary

    Data

    Primary data :

    Primary data generally means those raw data or data structure

    that are collected first time and have not had any previous

    meaningful interpretation for my summer internship projectreport. I have collected such primary data those questionnaire

    and personal interviews with serviceman (like doctors, engineers,

    teachers, private and government officials). Businessman , retired

    person and housewives to know their preferred mobile network

    services. An to know what they want from mobile network service

    providers

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    THE RESEARCH DESIGN

    The research design used in the project is Exploratory Design.

    The investigation is carried upon the Retailers visibility of AIRTEL. The reason

    for choosing this design is to get responses from the retailers so that the company

    could help out the final consumers by solving their problems.

    THE DATA SOURCE

    The source of the data has been owners of retail outlets in rural area, TSM/ RSO

    and distributors.

    Excel sheet with auditing work was more preferred in the collection of data

    DATA COLLECTON METHOD

    The data collection method used is primary data source. It was done by auditing

    in retail outlets from the RETAILERS by me.

    THE ANALYTICAL TOOLS USED

    The analytical tool used is the Micro Soft Excel.

    The analysis is done by using charts, tables and graphs

    THE SAMPLE SIZE AND DESIGN

    The sample size consists of 225 Retailers in rural area which are the most logical

    and unbiased response. The sample design was purposely chosen as

    JUDGEMENTAL SAMPLE DESIGN.

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    FEEDBACK

    1. Runner should find out new market for making new retailers.

    2. Tsm/Rso should encourage FOS for making new retailers by providing

    incentives (conveyance expenses).

    3. Fos should not waste more time on old retailers which he can use for making

    new retailers.

    4. Fos should have full knowledge of new schemes so that he can tell to the

    retailers.

    5. Regular meeting should be arranged between TSM/RSO, distributor, FOS and

    retailers.

    6. TSM/RSO should put more pressure on FOS for making new retailers.

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    CONCLUSION:-

    It was a great experience to accomplish this project which gave us a lot of

    information about the AIRTELs brand image. The whole training comprises of

    following activities:-

    1. Working structure of AIRTEL.

    2. Getting knowledge about the AIRTEL (prepaid) products.

    3. Knowledge about the rural market condition.

    4. Then I come to the main point of our project i.e. of rural market, I get

    relevant knowledge of rural market.

    5. I had given the definite area to visit the rural market i.e. Akbarpur, Rura,

    Rania, Musa Nagar, Vishayakpur, Bilhaur, Mandhana, Sikandra,

    Pukhraiyan, Kalpi, Jalaun, Koach, Orai, Rasoolabad and Pateypur.

    6. I went in the field with the excel sheet in a particular territory for doing the

    audit work according to my beat plan prepared by my mentor.

    7. I learn the corporate culture that helps a lot in our personalities.

    8. I receive many wonderful and knowledgeable suggestions and thoughts byour mentor.

    9. I came to know about how problems get solved i.e. firstly by retailer then by

    FOS then by distributer and lastly by TSM/RSO.

    10.I also came to know about organization structure model i.e. how orders

    been passed from top authority to bottom.

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    RECOMMENDATIONS

    With almost 100 million customer base, Airtel looks ahead towards untouched

    layers of growing Indian telecom market. After analyzing the outcome of our

    project, we recommended following points to the company for increasing its Rural

    Market Share:

    1. Sim Swapping facility should be improved because most of the time ASC

    face a problem in Swapping (Duplicate Sim Stock should be readily

    available with the Rural Sub Distributors).

    2. Company should bring awareness amongst Rural Customers about the

    operations of Airtel Service Centre in their Community and the benefits

    which they can get from ASCs, through Effective Communication Medium.

    3. Company should check that all ASCs charge the same amount for Sim

    Swapping from the customers.

    4. Meeting should be held between ZSM, TSM, RSO and DISTRIBUTER at

    regular intervals, so as to encourage ASC for sale of New Activations andschemes.

    5. Airtel should come up with more Rural Plans with low call rates.

    6. Airtel should make its Customer Care Service more & more supportive for

    ASC as well as retailers.

    7. Airtel needs to prune up its advertising campaign to increase the visibility of

    their brand in rural area through mobile van, hoardings, banners etc.

    8. Airtel should bring plastic coated poster as it looks attractive among other

    companies poster.

    9. Airtel should bring scented poster in market as it creates attractiveness

    among customers while entering the retail outlet.

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    10.We should daily visit the retail outlet with posters, A4sheets &shelf-

    strip and in absence of any visibility part make it paste at the outlet.

    11.PEF form should get filled by some village girls while giving some

    commission per PEF form as they filled carefully as compare to the fos andrunner of the distributer and they can be focused more on the visibility of

    retail outlet as they get free from filling the PEF form.

    12.Airtel should make more posters available in the rural market as compare to

    the new competitors. Airtel poster availability is only as compare to the

    new competitors and less as compared to old competitors.

    13.Airtel should make more focus on selling of recharge coupons (RCV)

    especially (50&100 RCV) for incase when server get down.

    14.Runner work should get extended rather than collection of PEF.

    15.FOS should make attention for making new retailers though TSM should

    encourage them for this.

    16.FOS should make focus on checking BHR of the retailers lapu number.

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    MARKETWORKING SHEET

    S.NO.SHOPNAME LAPU NO.

    POS A4 STRIP

    RCV SIM

    SCHEMECOMM.

    SUMMERSCHEME

    1Amit

    mobile9935847615 0 1 0 1 1 1 1

    2 Pal mobile9935386936 1 1 1 1 1 0 0

    3Swagat

    mobile9935847616 1 1 1 1 1 1 1

    4Om

    telecom9936114568 1 1 1 1 1 1 1

    5

    Harsh

    medical

    993584762

    0 0 1 1 1 1 1 1

    6Anil bookdepot

    9935851991 1 1 1 1 1 1 1

    7Vaishali

    telecom9935384921 0 0 1 1 1 1 0

    8Diwedi

    telecom9936114575 1 0 1 0 1 1 1

    9Ansh

    telecom8009613911 1 0 0 1 1 1 0

    10

    Anandeshwartelecom

    9935386237 0 1 1 1 1 1 1

    11Nandu

    mobile9935388143 1 1 0 1 1 1 0

    12Global

    connection9935014582 1 1 1 1 1 1 1

    13Akash

    telecom8009613941 1 1 0 1 0 1 1

    14Mahima

    telecom9621408488 1 0 0 1 1 1 1

    15Maa Kalka

    telecom8009613712 1 0 0 1 1 1 1

    DATE-

    8/6/10PLACE-

    Akbarpur

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    MARKET

    WORKING

    SHEET

    S.NO.SHOPNAME LAPU NO.

    POS A4 STRIP RCV SIM

    SCHEMECOMM.

    SUMERSCHE

    1Dikshamobile

    9936271688 1 0 0 1 1 1 1

    2Rishitelecom

    9793656833 1 1 0 1 1 1 1

    3Riyatelecom

    9935171198 1 1 0 1 1 1 1

    4 New rajmobile 9793745960 0 1 1 1 1 1 1

    5

    Sonimobileshop

    9935322933 1 0 0 0 1 1 1

    6Hemantmobile

    9935853617 1 1 1 1 1 1 1

    7Aasthatelecom

    9956692074 1 0 1 1 1 1 1

    8Globustelecom

    9936271466 1 0 0 0 1 1 1

    9

    Shri balaji

    telecom

    993585366

    4 1 0 1 1 0 1 1

    10Tajtelecom

    9935936730 0 1 0 1 1 1 1

    11Katiyarbag

    9936271837 1 1 0 1 1 1 1

    12Gupta

    kirana9936271833 1 1 1 1 1 0 0

    13 Jai balaji9936271586 1 0 1 1 1 1 1

    14Swatimobile

    9956692056 1 1 1 1 1 0 0

    15

    Shameem

    telecom

    995669207

    3 0 0 0 1 1 1 1

    DATE-

    14/6/10PLACE-

    Sikandra

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    Bibliography

    The following information that is given in this project has been sorted from the

    following sources:

    Websites on the Internet

    http:// www.airtel.in

    http:// www.airtelenterprise.com

    http:// www.economictimes.com

    http:// www.wikipedea.com

    Books and Newspapers referred

    Economic Times

    Times of India

    Business Today

    C R Kothari Research Methodology

    Marketing Management Philip Kotler & Kevin Lane Keller

    55 GautamBuddh Technical University

    http://www.airtel.in/http://www.airtelenterprise.com/http://www.economictimes.com/http://www.wikipedea.com/http://www.airtel.in/http://www.airtelenterprise.com/http://www.economictimes.com/http://www.wikipedea.com/
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    Survey Questionnaire

    On

    3G awareness in Kanpur city

    1-NAME:-..

    2-AGE:-.

    3-ADDRESS:-.........

    4-OCCUPATION:-

    5-MOBILE:-.

    Q-1 You are using the mobile network of which company?

    (a) Airtel (b)BSNL (c)Vodafone (d)

    others(..)

    Q-2 Why are you using only that service provider?

    (a) Connectivity (b) tariff plan (c) subsidiary plan (d) other

    Q-3 What is your opinion about Airtel Company?

    (a) Very good (b)good (c)moderate (d) not

    good

    Q-4 Are you aware of new 3G services of mobile companies?

    (a)Yes (b) No

    Q- 5 Do you know about Airtel 3G?

    (a)Yes (b) No

    Q-6 Are you satisfy with your 3G service?

    (a)Yes (b) No

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    Q-7 Have you ever compared your 3G service with other service provider?

    (a)Yes (b) No

    Q-8 Speed of your service provider?

    (a)high (b) moderate (c) low

    Q-9 Do you face any kind of problem while using 3G services?

    (a)Yes (b) no

    Q-10 Where do you face that problem ?

    (a) Video calling (b) surfing (c) downloading

    (d) other..