Mailcamp: Andy Snow, MHRA
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Transcript of Mailcamp: Andy Snow, MHRA
© Crown copyright 2011
Safeguarding public health
Email alerts: relevant, timely and targeted
Andy SnowWeb Development ManagerMedicines & Healthcare products Regulatory Agency
Slide 2
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Who we are…
• The MHRA is an executive agency of the Department of Health
• We regulate the safety, quality, effectiveness and performance of medicines and medical devices
• Our key stakeholders are healthcare professionals, the Pharmaceutical industry, patients and the public
Slide 3
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How we came to be using email alerts
• Set up in response to feedback from a wide-ranging consultation process
• Stakeholders wanted to be informed of updates to important safety issues directly in real time
• Wide variety of subject areas
Slide 4
© Crown copyright 2011
Facts and figures
• 76 different content channels
• Over 33,000 subscribers
• Over 375,000 subscriptions
• Over 3.3 million emails so far this year
• 78.9% customer engagement rate
Slide 5
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How the system works and has developed
• Emails triggered via our content management system
• Very little input needed to send an alert so running the system has virtually no impact on staff resources
• Users manage their own subscriptions online
• options to unsubscribe
• change the alerts that they are signed up to
• change email addresses
• suspend their account for a set period of time
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Next steps: tailoring our alerts more for our users
• User friendly across multiple platforms / devices
• Reviewing the format of the titles in the emails
• Reviewing the order of the information in the body of the email to enhance the use of preview screens
• Make more use of our summary information in the email
• Integrating our alerts with social media
Slide 9
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Lessons learned
• People want targeted information
• Email alerting does not need to be labour intensive
• Listen to your users
• Quick, easy sign-up process