MAIA Intelligence Corporate Presentation
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MAIA Intelligen ce Business Intelligence Software Product Company Presented by Sanjay Mehta CEO
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MAIA Intelligence is a software product company in Business Intelligence (BI) Space.
Transcript of MAIA Intelligence Corporate Presentation
MAIAIntelligence
Business IntelligenceSoftware Product Company
Presented by
Sanjay MehtaCEO
Solving BI Reporting Problem
Currently AddressedWith BI Software
Bottom of the Pyramid is
Under served & Uncontested
Bottom of the Pyramid is
Under served & Uncontested
Bottom of Pyramid either using spreadsheets or dependent on application vendor for reports. They are constantly struggling with their operational reporting needs
Currently AddressedWith BI Software
BI - Market• Gartner Research has put India as fastest growing
market in BI @37.5%CAGR in 2008• IDC Research on Indian BI DW Market Size
• Data monitor estimated the world market to be worth around US$4 billion in 2006, and predicts that the market size will double by 2012 BI License.
India BI DW Market Year 2007 Rs. Crore
Year 2012 Rs. Crore
License @ 27% CAGR 360 1192
Services @ 78% CAGR 112 2025
Current BI Market Leaders Category Positioning
BO – Leader in Business Intelligence
Cognos – Leader in CPM Corporate Performance Management
SAS – Leader in Business Analytics
Our Products
• 1KEY Agile BI Suite –Reporting & Analysis Software• 1KEY FCM – Financial Consolidation Management
software• 1KEY MIS Server – MIS for small & medium
businesses (SMB)• 1KEY Online – Business Intelligence in Software-As-
A-Service (SaaS) model• 1KEY Investigator – Data 4 Analysis (An audit cum
investigation tool)• postXBRL - extensible Business Reporting Language
Software
• 2006 – Business Intelligence product company established• 2007 - Featured in NASSCOM 100 IT Innovators• 2007 - MAIA in ATRE, a Global technology Summit hosted by Red Herring• 2008 - 1KEY Agile BI Suite featured in Microsoft Solution Directory• 2008 - 1KEY is the only Indian BI to be recognized by National Informatics Centre
Services Inc. (NICSI)• 2008 - Gartner’s Hype Cycle for ICT in India, Report mentioned MAIA• 2008 – Red Herring Asia Finalist 100• 2008 – India’s Most Trusted IT Vendor by a CIO Survey by The CTO Forum• 2009 – Named ‘Most Successful Startup’ to watch out for in 2009 by the readers
and editorial board of I.T. Magz• 2009 – NIC BIDW division recommends MAIA 1KEY for Technology Development
Board National Award• 2009 – Featured in Gartner’s BI Market Trend Report
Our Journey
Customers Cases•1KEY BI used on multiple diverse applications to give reports on their Treasury Fund Management, CRM, Karvy R & T Data & Research Team
Reliance Capital - Vinay Nigudkar CTO
•1KEY BI used for creating Dashboards and KPI’s on SAP Data and Non SAP data. They choose 1KEY because of speed of deployment and engagement cost
Tata Chemicals - Vikas Gadre CIO
•1KEY BI used extensively across the board from MD to operational front. Now reaching to 1000 user on Web Reporting.
India Infoline – Nirmal Jain MD
•1KEY BI was selected even after having Business Objects BO as affordability to empower across the company was a challenge. Empowered over 1200 users
Pidilite Industries – Apurva Parekh Director
•1KEY BI fastest implementation in weeks. This was the 2nd time purchase from the same CIO who was earlier with Pidilite.
Essel Propack – Zoeb Adenwala – CIO
•1KEY BI was proposed by Microsoft to ensure the reporting requirements were met and move from Excel to standardize reporting platform on SAP
Bharat Forge – Yogesh Zope CIO
•1KEY BI purchase by a PSU which had data on Tally and SAP and migration process was on when purchased to look at both Tally data and SAP data
Gujarat State Petroleum Corporation – Sandeep Shah CTO
2012 – India FocusBI Market Gaps in India MAIA Intelligence Solution
Indian market is about lot of people consuming little bit each & that adds up to a lot of operational users.
Architecture of the product is to accommodate thousand of users with ease on a single platform
Currently Very complex licensing and pricing policies
Server based simple licensing policy. Simple to Purchase
Need Experts to use the technology. Learning curve is very steep.Engagement time for services to deploy the solution is very high.
Clever Product. Provide highly interactive interface, intuitive reporting for operational users for improved decision making.
TCO increase with Traditional Static Reporting over a period due to additional functionality and enhancement requirements
Dynamic Reporting Capabilities ensures all the ad hoc reporting requirements are met resulting in low TCO
India is the fastest growing BI market in world.
Understanding Our Sales ModelCustomer Sales Software Application Sales (OEM)
Selling to the end customers as an independent product connecting to multiple applications.
Selling to software application vendorsApplication vendor bundles BI with their software and resell to their customers.
Full package license price Scale Down license price (80%) as restricted license work with their application.
Our Customers: Tata Chemicals, Essel Propack, Edelweiss Capital, Reliance Capital
Our Customers: Nelito Systems (Core Banking) Soham Computers (Pharma ERP)
•License Revenues – One Time•Services Revenues – Recurring (Continuous)•AMC Revenues – Yearly
•License Revenues – Recurring (Continuous)•Service Revenues – One Time•AMC Revenues – Yearly
Acquisition Channel – Through Partners Acquisition Channel - MAIA Direct
Partner Sales Model Examples:SAP ERP Microsoft Dynamics ERPBusiness Objects – BISAS - BI
OEM Sales Model Examples: Microsoft SQL Database OEMCognos BI OEM Business Object OEM
SWOTStrengths
• End to end offering in BI• Price leadership• Co-exist with other BI• Proved value with customer testimonial in media • Rapid product development with low cost• Small team taking BIG challenges • Dedicated and highly motivated team with near to
zero attrition• Foundation laid with partners• Single operating console for all modules• Brand visibility in shortest time
Weakness•Statistical modeling and analysis• Unknown brand in overseas market•Not working with BIG 4•Not Yet looked by large SI’s Like Wipro, Infosys,…• Have to create new relationship with each customer /
vendors from fresh as new entrant •Not having own ETL tool •XBRL India very slow•Not having separate team for overseas market•WebKey & 1KEY two separate version
Opportunity• Serving to the bottom of pyramid which is
underserved and uncontested• Large pool of Excel users in companies moving
towards BI for reporting• 1KEY Agile new version release to increase
per deal size for us in license & services both• Top research companies put BI as a top
priority • OEM market• Solution model sales• Bulk selling rights for overseas market
Threats• Large brand recall players like BO, Cognos, SAS,
Microstrategy,…• Database vendors like Microsoft, Oracle, IBM, Sybase
moving to presentation layer space• ERP vendors like SAP offering in-built BI Solution• Multi lingual BI reporting• Long selling cycle
Core Team
CEO – Sanjay Mehta
Head – Product Development – Jigisha Sanghvi
Team Size : 16
Head – Business Operations – Vipul Mehta
Team Size: 3
Head – Marketing – Vikram Kole
Team Size - 1
Head – Business Alliances – Hiten
Rathod
Team Size: 1
Head – Deliveries – Amit
Mahendale
Team Size: 2
Director Solution – CA Ashwin Dedhia
Total Team Size - 30
Technical Team Size - 20
Non Technical Team Size - 10
Software Product Companies Key Differentiator
• Higher return potential…greater valuation multiple on product revenue• Ability to scale revenue & profits from successful product is far greater
than with successful service• Relatively much longer wait to establishing market presence, brand name,
revenue…initial 18 to 24 months may see investments taking place without any returns or proof of it
• India services brand is globally accepted; extremely early days for Indian software products…consequently related investments are higher
• Skill requirement more rigid than in services • Team (both investee and investor) culture required is different • Channel investments are higher than in case of services partnerships-
selling products through partners is more challenging in the initial days until the product and the partnership mature
About MAIA • We have initial success , insight and guts, seeking growth capital. • We will succeed because our efforts and our laser beam focus will
help us defeat bigger and highly funded competitors in diverse business.
• We are frugal with two most precious assets: time and money.• Our secret weapon is knowing how to cut through bureaucracy.
Our size makes us faster and more nimble than any company could ever be.
• We are in it for the long haul. Building a business that will last separates us from the opportunist, and is an investment in our brand and our future.
• Surviving is succeeding, and each day that goes by makes it easier for us to reach our goals.
Thank you
Corporate Office:2/319, Millennium Business Park, Sector 1, Mahape, New Mumbai, India – 400 701Tel: 91-22-66888999 | Fax:91-22-66889000 | E-mail: [email protected]
MAIAIntelligen
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