Mahindra SamriddhiAgri Awards

Category : Best Integrated Initiative using ATL/BTL

M&M Objective

Lead the Country towards Farm Technology (Samriddhi)

By Recognizing Agri Innovation (Agri Awards)

Strategy

Bring the backbone of the country in Forefront & Honor their Contribution

From Here....To Here

Also, Bringing the Women Farmers Forward

From Here…

..To Here

M&M Samriddhi India Agri Awards

An Initiative to Recognize Farmers’ Contribution to Indian Farming

The Outstanding Agri Innovations

The Standard Output

Innovative Technique Use

Increased Output Using Drip Water Irrigation

Increased Output UsingNew technique

Innovative Terrace Farming by Women Farmers

Approach

Nationwide Initiative’s

Awareness & Hype

360 Degree Robust Communication Plan

Exploration of Millions of

Farmers’ Innovative Techniques

Selection of

Most Innovative Farmers

Integration of ATL & BTL To Enable Reaching & Exploring

a Wide Universe of Farmers Association with Agri Universities & Agri Societies

Mobile Communication Units

One-on-One InteractionLeaflets DistributionStatic Visibility

Print Media

National TV Coverage

Result

M&M Samriddhi Awards –

Igniting Innovation in Agriculture

Farm Technology

(Agri Innovation & IT)

Rural Prosperity (Encouraging Rural Women)

Driving Agri Partners & Propellers

Together Contributing to Country’s GDP