Presented by Jon EdwardsSunset Studios Media Solutions, Inc.

Magor TeleCollaboration: the leading visual collaboration solution

• Seamlessly integrates high definition video and advanced desktop sharing in a peer-to-peer communications architecture

• Enables instant access to the information and people you need, when you need them

• Rather than ‘talk now, do later’; create working collaborative sessions, from the comfort of your own office

• Helps organizations speed and enhance decision making, improve productivity and strengthen relationships with colleagues, suppliers, partners and customers – around the city or around the world

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New business dynamics drives new communication/collaboration tools

• Current economic climate requires companies to• Streamline what they do• Automate as much as possible• Up productivity metric

• This is resulting in• Geographically dispersed teams• Multiple hats and multi-tasking• Growth in knowledge workers• Need to engage an increasingly mobile workforce

• “Doing more with less” shifts focus to improving business processes and streamlining workflow

• Provides for ad hoc, rather than scheduled, meetings • On-demand access to relevant decision data is critical• Immersive video for strengthened relationships

• Consumerism enters the enterprise• “Don’t tell me how and when I can use something. Let me work the way I like to

and use the tools I want to!”• Immediate gratification

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Visual collaborations VS visual communications

• Redefines the video conference business model •Visual collaboration meets new demands via peer to peer network

• Seamlessly integrated desktop sharing and advanced collaboration capabilities

• Instant access to the information and people you need, when you need them.

• conduct rich, working collaborative sessions rather than ‘talk now, do later’

Christie Digital saw the benefits to implementing this game-changing video collaboration tool into their work-flow across 14 countries

worldwide

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Christie chose Magor for worldwide visual collaboration infrastructure

• North America, Europe and Asia, 14 Magor endpoints

• Leveraging Magor’s flexible peer-to-peer architecture and advanced collaboration capabilities

• Enables access to subject matter experts and critical information via visual collaboration meetings on an ad-hoc, as needed basis

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The JewelboxChristie Digital Systems, Inc - Cypress California

Programmed and installed by Sunset Studios Media Solutions, Inc.

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“Providing our global offices with an easy to use, rich visual collaboration experience that speeds and enhances decision making and raises productivity was a key priority for us.”

“After evaluating our options, the Magor TeleCollaboration system stood out for its flexible peer-to-peer architecture, which allows us to bring subject matter experts and critical information into visual collaboration meetings on an ad-hoc, as needed basis.”

Ashish Kudsia, IT Director, February 2011

What is needed?

Advanced collaboration

Advanced collaboration

Any browser, any device

Any browser, any device

High quality videoHigh quality videoEnd user controlEnd user control

Human experience design

Human experience designScalabilityScalability

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Sophisticated desktop sharing and collaboration

• Access, share and grant control over multiple concurrent documents, files and applications

• Always have the information you need, when you need it

Advanced collaboration

Advanced collaboration

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End user flexibility and control over experience

• See what you want, how you want

• No multipoint control unit (MCU) dictating your experience

• Add, drop and reconnect participants in an ad-hoc way, with no impact on others

End user controlEnd user control

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Highest quality 1080p video

• Pick up on non-verbal cues

• See details of white boards, flip charts,shared materials

High quality videoHigh quality video

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Advanced scalable video coding• The ONLY scalable, adaptive,

real time 1080p HD video available today

• Works over any network, including non-engineered IP networks like the Internet

• Leverages flexible video compression processes that adapt in real time to varying network conditions and end-user behavior

• Protects critical network traffic and applications ScalabilityScalability

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Human experience design

• Immersive, realistic interactions

• Accurate eye contact

• Consistent gaze direction

• Eliminates meeting fatigue

Toronto

Shanghai

Los Angeles

Human experience design

Human experience design

Any Browser, Any Device

• Anytime/ Anywhere Extends a Magor TeleCollaboration session to remote users, enabling them to view the session’s shared desktops through a standard web browser while participating by voice via the integrated audio bridge

• Any desktop, notebook, iPhone, iPad, Blackberry Torch/Bold, HTC Android, Galaxy Tablet, etc.

• Remote users can be granted control of shared desktops

Any browser, any device

Any browser, any device

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Release 3.3 (Q2 2011)

• Remote users can receive a Unicaststream of any videos or desktops shared within a Magor TeleCollaboration session

• Point-to-point, two-way video calling from Skype video mobile client to a Magor endpoint

• Wordy - Mobile users provide video from their location (airport, disaster scene, … ) over 3/4G/WiFi wireless to a Magor endpoint and Magor endpoint delivers video to any other Magor EP which redistributes to attached mobile participants anywhere in Canada! Any browser, any

deviceAny browser, any

device

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Summary• Game Changing paradigm shift!

• Traditional video conferencing does not support the integrated and dispersed workflow as we move to a more ad-hoc work environment used by geographically-dispersed workers wearing multiple hats

• These new tools for collaboration redefine how workers can work to deliver highest productivity

• Magor TeleCollaboration enables workers to access the right people and information any time by delivering:

• Advanced collaboration

• End user control

• Highest quality 1080p video

• Human experience design

• Access from any browser on any device

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The Power of Now – Magor video collaboration Improving the way we work, without changing how

we work

Legacy video conferencing: ‘Talk now, do later’

Magor TeleCollaboration: ‘Get work done now’

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Appendix Backup Slides

March 2011

On its videoconferencing‐merits alone, Magor competes well against other videoconferencing / telepresence offerings. However, when combined with its powerful, paradigm‐busting data collaboration engine and the advanced capabilities described above, this solution really shines.

Wainhouse Research Report, May 2010

Richness index values assessed for standard collaboration solutions

Source: Frost & Sullivan

• A single-screen, single-camera system

• Ideal for people who need to collaborate with remote teams and off-site parties

• Flexibility of using up to six video collaboration windows

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• A two screen, one or two camera system

• Ideal for busy professionals and small teams who need the flexibility of two screens

• Two cameras support two full size videos with eye contact along with more flexible video and collaboration display options

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• A three screen, two or three camera system

• Ideal for geographically dispersed teams and teams that need to collaborate with off-site parties

• Supports up to three full size videos along with more flexible video and collaborative display options

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Interoperability with legacy endpoints and MCUs

Vendor ModelEndpoint/MCU

Aethra Vega X3 Endpoint

Lifesize Room Endpoint

Lifesize Room 200 Endpoint

Tandberg C90 Endpoint

Tandberg 600 MXP Endpoint

Tandberg 880 MXP Endpoint

Tandberg T1000 Endpoint

Tandberg Codian 4505 MCU

Tandberg Codian 4310 MCU

Polycom HDX‐8000 Endpoint

Polycom RMX ‐2000 MCU

Polycom VSX‐7000 Endpoint

Polycom VSX‐3000 Endpoint

Sony XC80 Endpoint

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For more information please contact:

Sunset Studios Media Solutions, IncVisual Collaboration Technology Group

Los Angeles, California818.907.7630