Magnum mini launc hhh (1)
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MAGNUM MINI LAUNCH
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WHO WE ARE?
Corporate Communication MAnagerŞahika İrem ARICI
Brand Manager Haluk KÜÇÜK
Corporate Communication DirectorSürpriz İPEKLİ
Media and Strategy ExpertsSebahat TEZCAN – Onur CANDAN
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“MAGNUM MİNİ:KENDİ KÜÇÜK HAZZI BÜYÜK!
Dondurma tarihinin yetişkinlere özel ilk çubuklu ve premium dondurması Magnum, dünyada ilk kez 1989 yılında Almanya’da satışa
sunuldu. Piyasaya sürüldüğü günden bu yana tüketicilerini farklı lezzetleriyle
şaşırtan gözde lezzeti Magnum’un, aynı hazzı evinde de yaşamak isteyen tüketiciler için özel olarak hazırladığı Magnum Mini, evde yaşanacak mini
hazlar vaat ediyor.13 Mayıs 2014 Salı günü saat 14.00’da İzmir Ekonomi Üniversitesi
M405 nolu sınıfta 25. Yıla özel yapılacak olan lansmanımıza sizleri de görmekten mutluluk duyarız.
Medya iletişim: Sebahat TezcanTel: 05441232334
Mail: [email protected]
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ABOUT MAGNUM MİNİ
It was established in Germany in 1989. Magnum was selling in Turkey in 1994.
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MAGNUM MİNİ VARİATİES
MAGNUM MİNİ CLASSİC, ALMOND, WHİTE
MAGNUM MİNİ PİSTACHİOS, CLASSİC, NUTS
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DESİNİNG AND PACKAGİNG OF MAGNUM MİNİ
Typical Features; Perceptions of
product outside Easy of maintain in
fridge Basic Elegant
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MOTTO
‘Kendi Küçük Hazzı Büyük’
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TARGET AUDİENCE
Young adult + Adult Mostly women
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MEDİA STRATEGİES
Social Media TV Print Media Outdoor+
+
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SOCİAL MEDİA
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#magnumminiile
#magnummini
#kendikücükhazzibüyük
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New facebook account Advertising on side
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#magnumminiile
#magnummini
#kendikücükhazzibüyük
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TV
Advertising Product placement
Medcezir Güneşi Beklerken
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MEDCEZİR
The Medcezir series’ character name of MİRA
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GÜNEŞİ BEKLERKEN
Kerem zeynep
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TV ADVERTISING
Kanal d Star tv ATV
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PRİNT MEDİA
NATIONAL NEWSPAPERS
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LOCAL NEWSPAPERS
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MAGAZİNES
Cosmopolitan GQ Elle
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OUTDOOR
Selma Ergeç wiil be utilised in billboards as a model
İZMİRBus stops in Balçova,Konak,Karşıyaka,Güzelyalı,Bornova
İSTANBULBus stops in Nişantası, Beşiktaş,Beyoğlu,Taksim
ANKARABus stops in Kızılay,Dikmen,Çankaya,Keçiören additionaly, specific areas in other cities and megalights
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BUDGET
Totaly 4.500.000$
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THANK YOU FOR LISTENING