MAGNOLIA, ARKANSAS 630 KC 1000 WATTS - World Radio …
41
MAGNOLIA, ARKANSAS 630 KC 1000 WATTS MURSRIESIOtO CENTS?P 1111 NASHVILLE »MITE C1111S ASHDOWN NEW BOETOM N REDWATER ---;5/A4. DOLK.L ASSVIILE TIEXAS LINDEN KILDARE TUN VIVIAN INIRAL SPRINGS SARATOGA EULTON TEXARKANA EOUKE 1000RIDGt HOSSTON 7 7 pIt t?/ lIf L.CH flt I,11 BENTON MOORINGSIOt AMITY PIKE SLIGHT BLEVINS WASHINGTON MOPE PATHOS GRAYSONIA STAMPS OKOIONA Wf1KERSEVON ARKADEINIA CURTIS GUR DON RESCOTT READER WATERLOO STEPHENS LEWISVILLE BRADLIY SRINGMILL AIM DEALING ALDO WSNlII MAGNOLIA S M4/M SARI PTA COTTON VALLEY HOMER CAMDEN MT. HOLLY WILLOW CA ITNA.E MANNING S/ARKMAM LOUANN SMACKOVER NORNLE T . . i{zSET:ZI SIT HAYNESVILLE NORTMAN 2 MV/M _SHREVEPORT e...)le... tRAMA ATXIM9 MINDEN SIRtY RIN:.GOL0 LISBON ATHENS GIPSLMD PRINCETON FORDYCE NEW EDINBURG BEARDEN TINSMAN HAMPTON NOW HILL ANON 4 BANKS HERMITAGE MOROAY SONO ARKANSAS HUTTI ADCADIA 51145505o U IlSflANALI(D. BERNK:E G MAR SA R M I RVILLE DUBACH DOWNSVILLE RUSTON JRT CMOVDEA
Transcript of MAGNOLIA, ARKANSAS 630 KC 1000 WATTS - World Radio …
MAGNOLIA, ARKANSAS630 KC 1000 WATTS
MURSRIESIOtO
CENTS?P 1111
NASHVILLE
»MITE C1111S
ASHDOWN
NEW BOETOM
N
REDWATER
---;5/A4.
DOLK.L ASSVIILE
TIEXASLINDEN
KILDARE
TUN
VIVIAN
INIRAL SPRINGS
SARATOGA
EULTON
TEXARKANA
EOUKE
1000RIDGt
HOSSTON
77
pIt t?/ lIf L.CH flt
I,11 BENTON
MOORINGSIOt
AMITY
PIKE
SLIGHT
BLEVINS
WASHINGTON
MOPE
PATHOS
GRAYSONIA
STAMPS
OKOIONA
Wf1KERSEVON
ARKADEINIA
CURTIS
GUR DON
RESCOTT
READER
WATERLOO
STEPHENS
LEWISVILLE
BRADLIY
SRINGMILL
AIM DEALING
ALDO WSNlII
MAGNOLIA
S M4/M
SARI PTA
COTTON VALLEY
HOMER
CAMDEN
MT. HOLLY
WILLOW
CA ITNA.E
MANNING
S/ARKMAM
LOUANN
SMACKOVER
NORNLE T
. . i{zSET:ZI SIT
HAYNESVILLE
NORTMAN 2 MV/M
_SHREVEPORT
e...)le...
tRAMA ATXIM9
MINDEN
SIRtY
RIN:.GOL0
LISBON
ATHENS
GIPSLMD
PRINCETON
FORDYCE
NEW EDINBURG
BEARDEN
TINSMAN
HAMPTON
NOW HILL
ANON
4
BANKS
HERMITAGE
MOROAY
SONO
ARKANSASHUTTI
ADCADIA 51145505o
U IlSflANALI(D.
BERNK:E
G
MAR
SA R M I RVILLE
DUBACH
DOWNSVILLE
RUSTON
JRT
CMOVDEA
FOR YEARS
T H E
FAVORITE
-)F ALL AREAy. :Ci, T&S gr
AND LOCrSl.
ADVERTISERS
AKPays
Off!
Serving Arkansas' Richest Agricultural Area
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CESHA
PREPARED BY RADIO, INC., 1955.
1956 DATA: 0. 0.Within i'Cionthintonr
Total Population 64,100 280,100Total Families 18,010 78,100Total Radio Homes 17,910 72,510Total Passenger Cars 18,590 77,820Consumer Spendable Income $73,671,000 275,909,000
RETAIL SALE;J BREAKDOWN:Food Stores $10,520,000 41,810,000Drug Stores $ 1,510,000 4,630,000Eat -Drink Places $ 1,730,000 7,010,000General Merchandise $ 5,200,000 18,900,000Apparel Stores $ 1,050,000 9,746,000Home Furnishings $ 2,150,000 9,020,000Automotive Stores $12,800,000 39,300,000Filling Stat.lonly $ 3,860,000 11,785,000Building Materials $10,150,000 22,280,000
183,540,000WHOLESALE SALES $24,880,000 93,480,000
FARM DATA:Total Population 29,800 88,480Farm Families 7,690 25,100Farm Radio Homes 7,520 25,020Gross Farm Income $56,094,000 158,268,000
TOTAL RETAIL SALES __$55,227,000
KWAKTHE VOICE OF THE GRAND PRAIRIE
STUTTGART, ARKANSAS
*Serving the Duck and Rice Capitalof the World.
KWAK- 250 WATTS
Melvin P. Spann, Or,z,;.Mancger
P. O. Box ~Ye) 7
1240 KCS. ._
2-5212STUTTGART, ARKANSAS
',4T'Rt'.&: 1555 NH Sarre: et Buying Powrr, 1166-68 NaDB t,onaumer1365 Census of Dtwlneeai Deportment of A¢rleulture 1068t BF11NA
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El Paso
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BethesdaIND
o
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m Bernie
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o Mognerso e
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Pangburn & adtordm
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Bold Knobs
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CLEVELAND
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Yorktown Grady
° Gould oStor City
LINCOLN
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Swill°
I
Dryden0
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JACKSON POINSETT°Jock sonport °
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NewCatrot OModrid
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O
Cardwell eNornersville CoolereYr °Oaleachviille
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Bay° Caraways oErowoh Luxor; Osceolo
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Alg000
WOODRUFF
McClelland
.gpes Arc
lbosBeld
PRAIRIE °Haan
oFisher
0 Trumann
Marked Tree.TyrontaoDecker bull* °
Cherry Valley
CROSS
Keiser 0
CRITTENDEN Lupo Millington opoNorvell
Ridge
LAUDE
Goldduo
GCoionays M°HICKMAN .volt
.o. Clintonen
Wmgr1.1 o I
IW ° S n°P"P" ht"Union City '°' OBION
hfisiou Trimble0 0,10a
DYER
DyersbuFinley -
owlkes
Henning
Colt°ST. FRForrest
redonia
De Valls Bluff
Clarendonhgiomono
Non MONROEui
Holly Grove
ARKANSASHumph ey Matra
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De Witt*
DESHAgDumas
BRADLEYBrodley
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DREW Mew o
Demsott
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e 14 LEEBrink ey
o Moro
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Wobosho
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le
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Crenshaw
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mson
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McGehee Bomb
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Nolte BOLIVAR
WASHINGTON
CH ICOT
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000 WATTS950 KCS
o
Dublin o
áSumner
Minter City
°Schlater
LEFLORE
Indianola <Ditto Reno
Sk»""óoVirribern I <I' Mood
Inverness° swore.
SUN-FLOWERDrew CD
Scale of Miles
20 90 60
der
o
TATEoln
ITO
dis
esville
moo 0Willtston
IS
IA SHALL
ndence
Woledordo
Potts Camp
es Point
Gore, o
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GadsdenSprit
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HAYWOODHunter
Brownsville
e Stanton
AYETTE
Bemis 0>
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Toone o
ton hi BolivaráSomerville
BENTON Walnut -
LAFAYETTE
illOsford
o
A'5 Water Valleyd YALOBUSHA
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YOUllgS
Philipp °Holovmh GRENADAElltort
Hickorcy Flat
T1PPAH
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UNION New
aloe Splimner 0
CALHOUN
Portsboroa
CARROLL
Northcarrolltce
Carrolitm
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MONT-GOMERY
Kilmichaelo
Houlk 01
CH ICK AS,
oPYland Bun
Randolph
PONTOTOC
Vardaman
'9 Wo:Idland
WEBSTER
MathistonTomnoleno
wart Relormo
oCoilo CHOCTAWAda, Vaidená
CM« Wore Hord 1 iv
heba 0C
OKTIBStork
Stur
WINST
FORREST CITY, ARK.WLS
MEASUREMENTS BY W. L. SMITH & RALPH J. BITZER 1960
rude G,op..,i,.0
oCertnge
burin
Fordyc
(1
ihantm
ir
[Willow ors. Mountain View
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HOWELL '0 Il0
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v,oloo
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a r shall
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Natako
Un.on
Wmena
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Rlton
Koshkonong
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p,SRlem
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Calico Rock°Bf«kwrll
AMelbourne
STONE
Srtomo
boods
Mountoin View
CLEBURNETREN S0oIey°
Clinton A ofdgemoni
HT.050,101,
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to
vine
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FAULKNER,6,Conwoy
vdon,o
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Jacksonville°
Mount Pleasant°
Gr,on
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SHARP
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Evening Shade
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me
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WarooH,ckorArri,n $la y
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Rock;s O Tie Plant
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JEFFERSON
West End°®Pin BluBrewster Brick YardMo,co. o
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ad °
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CLEVELAND
:ALHOUNI i"ono
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Nettleton° Lake City
Bayo Caraway
JACKSON POINSETT el Trumanna/oáronpon °
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ABrotfeld bin e
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yw,. IS Round Pend I " Oaks Ile ^ °Hill
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wout ° Mr v
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0 oErd«a AHernandoSMar¡anno' ¡Rob,nronr,u. Bulks
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PHILLIPS olsa TUNICAW. Helena
ID
Morrell Barter°He ra o Dundee
°Dye» °Gotland
Wilson°
laner°( ORondolph Coi¡
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l. Wilford °°Aloka M
11
SHLLBY oRosemark
ooamoC `0rett Pt. opletlown °Dorl1,ra
eoAHOMA talon O_\°Farrell iMa ks
heo,d° Lem
.® uark5tlol °Lomb.UITMaBobo Morlton
Snow to o Il'gor«oDrb',n°
shire° 1O"
o i She[W¡nstomdle°
°Wetson Mound Bayou*1 R& le
Walt Mer¡gdd°Pau
Cl.velond.A.
:41414 oMedtShaw
Ahonsos Ci A °Scott
Houey BOLIVAR
Rohrerp
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ASHLEY
5000 WATTS950 KCS
Lek} Villag.&Montroteo
I
0
0W nrerill*WASHINGTON
loo,r.wu. o(heobo le
r.snvi S a cA0Mta
Scale of Miles
20 40
Romeo
PwcMañSUN-FLOWER oClendoroDrew
Minter City
°Rulwdle..tr,lb0 I °H,ghlondola
°kMaterLEFLOREGreenwoodb.
IHa Bena
Biome°
Sunflower
IndianolaARood°
nW/Mat- Sri/low
60
Sida
04710
70,00
edit
tesville
°Pop.rowder
End
Tutwller Charleston,&ÁSurmer
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TALLAHATCHIECarcJlo°
Phrl;pp
Fowlkes.Ti(rett
s Point
Hobe,Gal
ALE
O' Ripley
ton
9
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08.01 FrwnandFriendship
Gadsden
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HAYWOODrnre,ndleom Benrs
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Medo °
Brownsville
Stanton
HARDEMAh I.AYETTE too"eo \Iloway 0 Whilevllle Slam ron
10° mSomeriille ..H0 óOoklond Middleburg O
cw on OW,Ihtlon I °Hlckory Valley¡ oIS
Rosrvill. á oscw
I¡ervilla to Gamg:
rnro
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a 'Saulsbury
r BrownÍ éÍd8BENTON WRlnutC
deuce
1 Wolerlordo
Potts CampHickory Flat
O
Abbwilleo
LAFAYETTE
TaYlo,°
AWafer Valley
YALOBUSHA°Oakland
°i,llnroba
ol,pl
o.ASMaidF oy°knJTIPPAH
©Rrple
*Blue MoanDunn,
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.Myrtle
UNION ANew
woner.,lleoerre Sr
Ingomar
obeoto
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°Holcomb GRENADAf then
Soeeproo
CALHOUN
CARROLL
leorthcar
()Duck Hill
MONT-GOMERY
Verdes
°DermaBig Creek
WEBSTER
IkaeVon Vleero
°Pylod Boo
Conner lonod
he `5.4.
Mathistonomnoleno
CHOCTAWAdo, Vardenek
°Biodr Howl
hebaoC
OKTIBStork
FORREST CITY, ARK.WLS
MEASUREMENTS BY W. L. SMITH & RALPH J. BITZER 1960
KXOW Covers .. .
58 Counties in Arkansas
and
Vast Areas
of Oklahoma,
Texas, Louisiana,
and Mississippi
1,7E6,200 PWOPIZLive, Work and Euy
Muskogee
Antlers
.025Mw;
ti
Yeze Po-itz
JY
Linden
w
Berryville
Benton
Shreeporl Minden
--Mountain ,
FarrnervillvLa.
f
Forrest
Scity
kil114.'12 /,/**,¡4:10
17."' *
Oh
11 ).
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ta Serving Wore Than 2C,100 Homes in our Primary, Contcur. with
Good Niusic-News-Spods and Farm Coverage.
e Retail Sales Exceeds $72Feud Sales Alone Surpasses $20 Mons!
260 XC - Strong Signeyi More
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AZAUWIT !DATA:
í
20 MV/MCoverce&
Total Population 34,200
Total Households i 0,40Total Radio Homes ..... 10,50Q
Total Passenger Cars t 0,700Spendable ineorr.e ..... 39,577,000
DA17,:
lood Soles . .9,822:000
Dri.tg Sales $ 785,000Cenerul Pritirchonc1114 4,123,C00Appgrel Stores .........S 973,000Home rumithirigs . $ 99.5,003Autornnlive Soleh ........... ......,. $ 8,117.(100Filling Stations .......- ..5 2,592,000
Total Retail Sales $ 28,945.00ü'A:hoid-sui4. 9.2<ci,r1D0
'At v.5xvv:
...-..-- .......Furrn Hortteslutet Fern. 10,6S:5.000
Within Within05 PAN', h's
CovetaG?
101",73026,r1O1."ri
26.300; 26.900105.315 0-
2O.52 11002,9:17 C93
10.953.0003,514.1.A.)93 3t10 000
i8.4",4.CJP7,714,00a
78,515,01031,350,VJO
12,15
457,75E,,n0 440.111.0
elsvmer MeL'Ltt Dom; rA't
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Population IncreasingN. W. Ark. 3 countiesPopulation increase averages
5 per cent per year
a:»: :rc-..
Spendable Incomeover 500 million in 6surrounding counties
44.I.44444
Retail Salesincreasing 10.2% per year
:-: :.°.ti.: : r6
Programing
5-10-15 MinutesNews, Sports and Weather25 Times DailyMusic -Variety geared tothe time of day
INDEPENDENT LOCAL RADIOMember of the Arkansas Radio Network
AM & FM Programed Separately
1/2 Millivolt Coverage
41 KANSASEN CE
rFEYVILLEEY
J JCHE 1!Á!gp
SAUNA*TE GROG.* ,
NOWATACR9IG .`
.ESVILLE NOWA'A
CHELSEA
VIN ITA
PI CHO!TÚRY '
COMMERCE,,COMMERCE
OTT . AAFTON
ADAIR
II ROGERS MAYESCOLLINSVILL.t
CLAREMORE QPRYOR
{1LíO
WAGONERCO W ETA
WA GONE
:E LL
ÉRIS
MUSKOGEEQBOYNTONMUSKOGEE
C NEC OTAH
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OUST GROVE
WESTVILLE
CHEROKEETALE QUA H : : ADáIR
FT SMITH`.
UNUNWURLJCr_ RT GE
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Ti JOPLI N 'áARC IE
LAWRENCE
MT. VERNON®
DIAMONRn!STOTTS CITY
NEWTON ^ ARIDtt.11((ILLS
, ,(]AURORAGRANBY
NEOSHQSENECA
1',*ANDERSON
Í ' "' LANAGANMCDONALO
LLE
+R SULPHUR SPRINGSJA GRAVETTE SiARFELD
ELAWAR=B NN
*GENTRY ROGERSii..OWELL,
SILQAM
SPRIN
- ' RINGS()FAY _TTEVILLJi
PRAIRIL GROVE
WASHINGTON ADUTCH MILLS.
EVAN°VLlE *WIN$ 01y
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WARNER :
\SEQUOYAÑ'
CRAWFO.eD
VAN_ BUREN
Fi
CITY
CHRISTh
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BARRYcassvlu.E
SEUGMAN
í CRANC
GALEN
STONE
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*EUREKA SPRINGSBERRYVILLE
'L,CARROL
BCALP
DALE
HI NOSVILLE*HUNTSVILLE
MADISON
ST. PAUL4, Y/
WESTEI
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NEWTC
LI
/ JOHNSONANKL/N
CLARKVILLEnv n.,. LA. () r
North West ArkansasNorth East OklahomaSouth West Missouriis a rapidly growing area
Many industries relocatinghere
The most in exciting water-sports-fishing and vacationarea
iOr:»o-'o <
Tourist and visitors spendover 20 million in 6 countycoverage area-North WestArkansas and North E.Oklahoma
-:--'-: :-.
Phone: (501)-524-3154Siloam Springs, Ark. 72761
AM KUOA 5000 Watts 455' Tower
FM KUOA-FM 2 85 o Watts Horiz. & Vert.
Rosebud PickensSedon
KMCW COVERAGE MAP
Grubbs
Newport
3 Are %se 6
Newport Q.e
Am.aon 2l
1-4 4
lKMCW -1190 -
AUGUSTAwordan __
' ludsonu © .W z `vc*
Kensett V61' IrUeaK:Ar1f
44 westP.M [ 51' eGrays 6 9 / -'6i aa 6 '461
SERVING WOODRUFF -WHITE -CROSS -JACKSON COUNTIESC L Gregory
. Wrvd4
Grdttn.uej 262 3. 5
21 -
3
i
Georyet[.k.and NOwl11N"emann M__ _ _ 6Vanety J D...e º
Beébe Corner '-Is-
_.- 45 s, 6 Cotton6............ f l3i `, p Lttie
NiCYOryD.,e Plant 2
Pldns lo
t 6
2 BrasfieldBescoe
i22OevausBe
302 1 M
KMCW 1190 - Augusta, Ark.
4E TEo,SErr ;OLNr
4 n
ST FRANCISO NAT.aeon FOREST
ONfltLAKE
LaG_anyeIl
L l.i snob Cee[i rAif`
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KNEA 1000 Watts )70 h cs.1
i ge 9<ey Jlloídieast v4nbacas'r
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Thiel
Lone.
Tulip
Jacinto
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LITTLE ROCKS%la
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le
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-Mabel
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Sardis
petonti
Pratt Ile
KN,(,Nurn
Bunn
Princeton
2A S
Holly Springs
Bearden
25Eagle /Mills /
Thornton 5
n
771 5\ C A c;i oLocust WoodberryBayou
Delhi
n Snow -41
Hamptone
e
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Elllsville
Tinsman
us
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a Phe
Yorktown L5
Randall 9' Griffith 1Spring Nebo
t Glendale. 5
2l.: s
Warren
ornerville
ock Sprs
Relfs Bluff
ARKANSAS ,. ." etGCgl
Green Hill
Florence e
Sweet I JOHoeS'-. Horne
6 `;;; 0.25 MV/M CONTOUR
Contours are based on FCC authorizedL antenna etf icüency and Soil Conductivity
--- Map M-3
NANNUVN65 _Keo
ghts- 191 bldkemore
slle0.5 MV/M CONTOUR
:Woodson
Hensl
Redfield
Plum
Wright
Jefferson Sherrill
WalserChapel
Mt.Kedron Zion
DUNK,' ell
Calmer
A N DRowell
MCK nney
N -
Gethsemane7
9IEllison
StoAltheime,
ARKANSASlakeDole
cocc[Gt
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Noblelake
Sumpte
Hermitage
Montos
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A
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McArthur
COVERAGE MAP FOR RADIO STATION KOTNAT PINE BLUFF, ARKANSAS OPERATING ON1490 KCS WITH A POWER OF 1,000 WATTSRALPH J. BITZER, CONSULTING RADIO ENGINEER, 812 OLIVE ST., ST. LOUIS,MO.
Pine Bluff, Arkansas
M O. !
WalnutRidge ¡TENN
I
I ARK. lJ r_-, MISS
1....,,. 4.4.4.1.1
C ARTER ...., \r" A f?QD IisC.,`: L 5BUT(_cq
...._ti:..w..4" fj
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I I :4\\ OsRi:r`
`1-1
RADIO STATION
COVERAGE MAP
ENGINEERING £ DRAFTING BY
BROADCASTERS SERVICE CO.
JW8 ti PtOlns
Doniphan° !I / Malden MADRID
I Ut LTON I/ L O P if -ea. w«.«,«,,, .02-A r ` - I
,... ._- :K R;L W I
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a I I NDEPENDENC7 / IMISSISSIPPI 't,ounkair "r C R A I G Ir E A D ,V, i
o I I-....r_.. ,\IiilBatesville
Tuckerman ---O -Osced3eyCi» E!f,r F? N ,U\\ Q. 5 .//Tr:man I /
Newport Han-IsburgI w-.--_____41 i p i a I
F'ltber J ACKSON PO IN S cTT / 1'IPTO,!Springs 1_.----_r_.-c J WHITE4 1 >, . .... ,.......... ..;
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- GREENE1i--
SCALE OF MILES
G 10 20 30 40 50
0
MARKET DATA
POPULATION
RADIO HOMES
RETAIL SALES (S)
343,871
87,980
197,893,000
KRLW1320 KC -- 1000 WATTS
WALNUT RIDGE, ARKANSAS
OWNED AND OPERATED BY:
MEMBERARK. BROADCASTERS
UNITED PRESS NEWS
NBC THESAURUS LIBRARY
LAWRENCE COUNTY BROADCASTING COMPANY
facts on KRLW1. The "realistic" station -rate wise. KRLW rates as shown below are so designed that the
national advertiser is not penalized. You will be buying ALL of a local market on localrates.
2. With a signal strength of 1000 watts, KRLW gives ample clear signal coverage of one ofthe richest areas of Northeast Arkansas.
3. The area served by KRLW includes many small towns with a variety of commerce. With-in our area are many cotton farms, rice farms, cattle ranches and poultry raisers. Toour immediate west lies the "new playground" of northeast Arkansas. Hardy, Arkansashas long been a popular resort, and the new resort town of Cherokee has just beenestablished, affording lake front sites, swimming, boating, fishing and all outdoor activi-ties, drawing thousands of visitors every week to our area.
4. Programming on KRLW is aimed at our exclusive trade area. Local news programs, localtalent shows, local sports, and local public service-all tie KRLW to the daily lives ofour listeners. In a wider sense, KRLW has the news service of United Press, transcrip-tion service of NBC Thesaurus, and broadcast all University of Arkansas football games.
5. Located 100 miles from Memphis, 135 miles from Little Rock, and 225 miles from St. Louis,KRLW is not bothered with TV competition for our daytime audience. In this area al-most EVERYONE listens to KRLW most of the time.
6. KRLW announcers "SELL" - The fact that we enjoy almost 100% local advertisers'support, means that KRLW would be a good buy for YOU. We are interested in get-ting RESULTS for you.
RATE CARD NO. 3:1 ti.
60 min. 30.0030 min. 17.50
15 min. 9.00
5 min. 5.001 min. 3.00
30 sec. 2.00
13 i.
27.50
15.00
8.25
4.65
2.85
1.85
ffective September 1st, 1955
6 ti.25.00
13.50
7.75
4.15
2.50
1.65
52 ti. 100 or more23.50 21.75
11.75 11.00
7.00 6.25
3.75 3.352.25 2.001.50 1.35
No contracts accepted for more than one year. Programs and announcements may NOT becombined for quantity discount. Usual 15% commission allowable to recognized advertis-ing agencies.
NOTE: Special package rate - Thirty 30 -second announcements per week for $36.00.
For further information, write: William H. Cate, General Manager.
.
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730 KILOCYCLE COVERAGE OF THE GIGANTIC MEMPHISMETROPOLITAN AREA!!
KSUDTHE FINEST IN GOSPEL AND FOLK MUSIC!!
KTHSCoverage map
MADISON COUNTY
CARROLL COUNTY
Area Code 501 423-2148
Berryville, Arkansas 72616
-
.
TANEY COUNTYMISSOURI .
BOOI+E COUNT.a..ws
NEWTON COUNTM.MLb
.5 mv/m
--
The 2 my/m and .5 my/mcontours shown on this map are
a facsimile of the contours filed withthe FCC as prepared by Guy C. Hutcheson,Concultinc Radio Engineer of Arlington,Texas ... March 6, 1957.
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RADIO STATION: KTLOMountain Home, ArkansasPrequency: 1240 KCS
Power: 1 KW., DAY
0.5 MV/M Contour
13
W. H. BRADLEYEIRTRONIC ENGINFTBING
.511.1. :r-',11S17 .1s 1.1g. tar,t
SAND SPRINGS, OKLA. 14083AREA CODE: 918CIRCLE 5-5603CIRCLE 5-5444
ONE OF THE NATION'S PIONEERS
BACK IN 1922 - 3 WATTS
iir.qKLCN - FM 21,000 WATTS
iq r* . ti
' I Hr: irnu LT \Z' U Li
La L uTHE PIONEER RADIO VOICE OF ARKANSAS
Iythevflle, Arkansas
This is the 42 county area (plus fractions) servedby K L C N Here live 2,000,400 persons astypically American as the Liberty Bell
MA: ;(ET D/ :
CoverageTotal Population ---------------------------------------------2,000,400Total households --------------------------------------------------53-1,900Total AM Radio Homes ------------------------------------------531,950Total Passenger Cars ------------------------------------------------527,300Spendale Income -------------------------------------------------$2,368,94i.000BETA 11.. DATA:Food Sales -------------------------------------------------------$ 397,56,CC0Drug Sales -------------------------------------------------------------$ 47,571,000
Genera] Merchandise --------------------------------------------$ 17M42O0Apparel Stores ------------------------------------------------------$ 93112,u00Home Furni3hizigs -----------------------------------------------$ 7357,u0OAutomotive Sales ---------------------------------------------------$ 33,66.000Fi1ling Stations --------------------------------------------------------$ l35,: .000
TOTAL IETAIL SALES --------------------------$l,65í 13
TOTAL WHOLESALE SALES ------------$ 65':.. -
EM D[3'X\:T'fl loputicn ------------------------------------------ fLL '1i
- --_:-1r_ -.
For over 40 years KLCN has been a daily listen-ing habit in Northeast Arkansas. Southeast Miss.ouri and West Tennessee.
HAROLD SUDBURY, GENERAL MANAGERTelephone PO 2-2093
Represented Nationally bySAVALLI / GATES
_ _ aaaaall1111110 W r r+a air _
AM -FM R LnO FOR NORTH ARKANSAS®Springfield
SC L1VLV1-FMI--- -I C:
AuroraLAWRENCE r
BARRY STONE®Monett
G°I`°'
7 .r;V.
C.assYille
McDONALD 1 `` =---~h.
BENTON
Rogers
Lowell
R'ASHINU;7ON Springdale
Fayettevill
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GREENEIWEBSTER
Spar's I
. landnille I
I
CHRISTIAN I DOUGLASI.'"' ;rrru" TANEY OZARü
Sp9s.I
Branson
Blue E
N,a Ozark
Forsylh
r'ollister
° dsedale
CARROLI. I oI Spgs. o reve ' ` 1v.. Lead
"IheL,rrr,
rr,® Berryville Prosper , Mtn.¿Err, Ridl S/.,.rlr (..rl, aker.é - - BOONE ' HomeGreen Forest \I Summit conerl..;<, 1 Alpena Flippm,®R I
5 BAXTERo Bellelonte r i'u.1>;.j
o
0.5 MVM-AM
rdsville
Huntsville
Aurora
Winer
MADISON
r i::;NIiLIN
l P att Yellville
1 valley Sp9sl MARION ' --------_T 1 \ h rlclrI L-- e Mull---- r-
1
1
Marble Falls
NEWTON
Jasper l ar:hencn
Marshall C
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S
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JOHNSON I POPE IJr Sco'lan
Clans
..-;
Scot's lte Her
Russville
Dardanele
ELL\
Appleton
VAN BL'I:E"
Alkirs
1r C'
CONWAY
Brkaell
IZARD
Mid -America's Playground
in the Heart of the Ozark lakes Region
HARRISON, ARKANSAS
Wood Products, Livestock and Poultry are the principal sources of
income, BUT ... Millions of Tourists Sportsmen Annually Visit this
4Lake Region, including Bull Shoals, Table Rock, Norfolk and BeaverLakes.
Local News atol SpirtsUniversity of Arkansas SpirtsEL Louis Cardinal Easeb2li
- UPI Worldwide flews
HARRISON BROADCASTING CORPORATION
W. J. Wheeler, Station ManagerEverett Horton, Commrl. Manager
P. 0. Box 120 Phone (5011 365-2301
H ?RISON, ARXF NS.7tS
0.5 MVM 50 UYMCoverage Coverage
Population 100 E00 21' E::Households 32,590 69 91:.
Radio Homes 29,520 67:':Automobiles 34,700 '::Spendable Income S126,659,000 5:06 E:; :::
RETAIL SALES:
Food Stores S 19,710,000 5 4151 ,C:2Drug Stores S 2,658.030 S 61 C 7 023
Gen'l. Merchandise S 10,369.000 S 21 205.20:Apparel Stores S 3,538.000 S E os: o::Home Furnishings S 2,652,000 S 6 411 030Auto Dealers S 17,8772,000 S 21: ..Service Stations S 1,669.300 5 10 -': Jr:Total Retail Sales 5103,795,000 5238,707.000
FARM DATA:
Farm Population 36,200 7' :00Farm Households 9,050 19.075
Gross Farm Income S 52,352,000 5136,157,300
SOURCE: SRDS Consumer Data exclusively.
luresentz-d THE DEVNEY ORGANIZATION Prepared ..L :iSSOCT.\
K Coverage MapScotts
le 3
orelanp
ANSAsnDlytfC.r.COItEGE
Russellville
Appteto
Atkins 6
Irdanelk s, 6A7Mnr..¿-% - Wilson
Cf ,i® K enwood ._-_'.uaw/HAT LLO1ME Rr7GEl
Pontoon
aa w /III . VE 6 . 3
eryllle
5 Casa k.a..-a.
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coon Nimrod
I o EHollis a.r
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le
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D
SnHngsE Ol1ACH17ASr PO
Moúnta
Mountain Valley
P tnes{ °
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dton 1
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Corr/MINT
Ve
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'7a901T1.}. 3 5 '7
IJC.rIado Valley
eNorasa+Fmr K
ANSCSM MACHO'S
COLLEGE
I GFR Mayflower
. onme 1Ie
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Southside 17
Greenbrier
3
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dale Shady Grove
it#Ie Rock,
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o
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ancee \ 7IivÑr.,,71- -- End
I _
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- .- e_ Republican2
3
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e Plumerville_ Menitee
' f Morriltoñ © 0 c. ` .aF.Op z :
ARKANSPS/G.
. M® Houston '
..Lonsdale.
..-i Central
Do216n11
7
' Cleveland
Center Ridge
N W Aa
2 Birds TownSaint Vincent
Solgohachra
ercupnwuP
Wnhams Jcl
Friendship s
L
Crows13
Rolla
5 Irk-. Brown SD_Ing
Arkadelphia , I Willow
' crossRoads
ss eoS MTVEAmEGTOUNO
ra57OMCn4 ATOO'.
6 1
2 NaylorI
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LakeConway
- %C_ aaeaysoN
CaloJ Macan
5 1
Morgan Gravel
N.L ittIeR,dger3. Rock
9 176 Shera
wreckHaoa
®
3
Sweet,Home
Higgins
3 1\ 13Wrightsville
Rosebud
11yte KKaAM FOrCE
SASE
a Galloway
24Sheridan
Grapevine
Pans Jul n
U R N E 3
Letona
24 13y l°A'
Scott
Jefferson
...36
Clay
Providence
Albion
Plainview-s aArmstr
rSpnng
*Searcy
Ieágó,rFloyd
16
5FI
E F F
Pastors
7
2 Buliervllle
I P
Woodlaw`
a
. Lonoke 920
Allport 2
RobRoy
( L" `OUEGE L óKkK ^
Watson Chape;
I'Pine Bluff. Noble
Lakef lo L/IJ Moscow17 Aei \ Ladd
SulphurSprings
HlpgeStevensCreek
Russ II
BaldaKnob
* wordanQJudsonla
Kensett /imaMIUNE
a West Poml
N Fitzhugh9 0
asekarimer
81 r.
3
Sweden
12
.IIe
Georgetown
LittleDixie
Augusta e
I NO
Patterson
Gregory
Swine l. , a
Mc(
Grays
D F
Wwdle
Howe,
y.e/-
?PBi7 peasflelde^
a
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12ii)E j 111 1- 7
_ 1
-107 M ,b I N.6
ClarendonE-,
roeoe
Aberdeen
LodgeCorner
Langford 2
Grady (I
BayouMeto
r P Eu.A.
Reydel_"( e.l,ett
S
In
/l HolGo
PrestonFerry
w6'if,L;
Crou Neil'B lull
Emanuel
DeWitt el
Deluce
3l5 1
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1
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l{++ all
fi/al.°ti
fl
1 EN TON
WAGONER CHEROKEE
TahlequahWagoner
OKMULGEE
LOkmulgee
rlMcINTOSH
Checotah
MUSKOGE E
Muskogee
HASKELL
Stigler
LATIMER
urton
MILES10 20 30 40 50 60
as3-- -
F wíZ3a
CBS RADIOFort Smith, Arkansas
ADAIR
Stilwell
SEQUOYAH
Sallisaw
LE FLORE
IPoteau
Rogers
CARROLL
Eureka Springs
MADISON
tevillc Huntsville
CRAWFORD
FRANKLIN
Van Buren
"It.Smith
SE SAS I IA N.
.I1dA:CIJ err
Ozark
BOONE
N EWTON
MARION
..1SEARCY
JOHNSON
LOGAN Paris
SCOTT
WaldronN,
'1-1POLK
Mena
HOWARD
e
Y IL
POPE VAN BUREN
CONWAY
Russellville Dardanellel
PERRY
SALINE
TGOMERY
Mt. Ida
PIKE
GARLAND
Hot Springs
HOT SPRING
FAULKNER
PULASKI
Little Rock
GRANT
..., Murfreesboro-Only Diamond Mine in North America
1000 Watts 1230 On Your Dial
SERVING WESTERN ARKANSAS & EASTERN OKLAHOMA
ARKANSASCounty Population Retail SalesCrawford 21,300 $ 14,063,000Franklin 10,200 7,328,000Johnson 12,400 10,626,000Logan _______ 16,000 12,238,000Scott 7.300 5,634,000Sebastian ._..__._ 67,200 106,130,000Washington _ __ 56,500 67,154.000
100,900 $223,173,000
MARKET DATA2 State Coverage Area
COMPLETE TOTALS:
POPULATION 347,700
RETAIL SALES $346,162,000
OKLAHOMAPopulation Retail Sales
13,100 7,729,00017,800 14,196,000
9,100 6,428,0007,700 3,734,000
29,1.00 18,812,00061,900 63,014,00018,100 9,076,000
156,800 $122,989,000
CountyAdair ____________.__
CherokeeHaskellLatimerLeFlore _________ _
MuskogeeSequoyah
FORT SMITH RANKS 13TH IN THE NATION IN RETAIL SALES PER HOUSEHOLD, $5,095.00
5
1--'11579156° CDUrnagICIV;11a em«litq,u71,/(12ana
PHONE (501) 382-S600
CC:1111111TV
1:1(159
P.O. BOX 215°DUMAS, ARKANSAS 71639
500 tVaiSDAY711,"¿Íj
[0 . 25 M \TM]
MEMÉER-rime*
RATES PER YEARI min. 5 Min. 15 min. 30 mln. 1 hr.
1 3.00 8.00 14.00 27.00 40.0013 3.00 7.50 12.00 22.50 35.0026 3.00 7.00 10.00 19.50 32.5052 2.80 6.00 8.00 15.50 n.50
104 2.60ARKANSAS 156 2.60
SROADCAI 200 2.40ASIOCIATIOIS 312 2.20
825 1.601000 1.25Ov sr
1000 1.00
MARKET DATASpendable Income $100,632,000Retail Sales 69,500,000
Population 75,000
Households 21,300
Automobiles 37,000
Food 17,891,000
Drugs 2,423,600
Automobile 14,398,000
General Merchandise 6,185,000
Misc. (Farm Eqpt., Etc.) 28,603,000
nr-lp 11-11
unT OFDr2) LAVA CIlliliTEW
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RADIO STATION KFAY
FAYETTEVILLE, ARKANSAS
CALCULATED 0.5 AND 0.1MV/M CONTOURS
1250 iCHa '1900 WA
rr-c.srrwr.1 1nb7 01. .* ,n.r.
Í
I
r ( i Pocahontas
1Imgr---
.Shade
SHARP I Walnut Ridge
I LAWRENCE
- - I
- -1-JENCE
/ /
3atesville1t
.i
{
{
KBIBCOVERAGE MAP
.15g0. 250 Watts Daytime
RANDOLPH
I.
1
`ar!Coming
GREENE
7 A8
01*ov.
Bono
Jonesboro
CRAIGHEAD cL _ e`
Newport,s6Vi,JACKSON
- --- J I
í t
Augusta
I POINSETTL -
WOODRUFF I
- -- - I
__1
Des Arc I I ST. FRA
CROSS
Wynne
MO.
ARK.
1i
CLAY Piggott
Rector
Marmaduk
¡ ILLE- ^ LEACHAfONET7
E, 11 1ANILA® I
Kennett Hayti
3
Marked Tree
( Turrell1
Marion
I CRITTENDEN- 1
feel
Blytheville
BLACK OAK MISSISSIPPII A. LuRoca
cAIL4W aY
Primary Coverage
iOsceola
Memphis
20,470 Population
Secondary Coverage 55,738 Population
This figure does not include the population of towns or cities having2,500 or more people and lying between the 2.0 and 0.5 my/m contours.
Fringe Area 80 Mile Radius
o 10 20 40 50 60 70 80
ONLY STATION SErr.'"v gNG TIES h1A;17C2 r
Salem
FULTON
I IZARDIüttsij: Homc I
f
-t .altcoRock Melbourne
Shirley
VAN BUREN
Higden
Edgemont
Shiloh
Quitman
:l $ÁULKNERI
I WHITE
r)' h Sidney
C, *Cave City Ir^ Guion 1--------1 I Alicia I, `' ... LAV!tENCE
.. ..t_ --L----- -----J,0 ?lountainvicw` v Cushman I
i :?., : . .,.:-tl..
e Swton Dryden
I Cash, ,... Tuckcrman i
STOIiE , ( rka" \Z --__:-::.:Grubbs 'POINSETT ''_._
I
tWeiner :::.
1
slA Igoa
I *Fisher :'.:::.-.
I---ri:':::,wi;'I Hic it e;>.:.. :..Tuiclo I
)Kford
*Franklin
`fxülsü0iti $' ñri ... . . t::;.;:`P 8`: 'ri:: {;'.1
__r Hardy tl :::;tRavendeü10ü
Williford t
,r- 4Ravenden
Imfx>'.len --`;Vt.1 1 tityiiCii
Ash Flat
SHARP
Evening Shade
-1 Jamestown Sulphur RockCLEBURNE I
J Newark'.,*Magness
I Pleasant Plains
HebeSprings
INDEPENDENCE
i JACKSON
r Pangburn Bradford 1 'e tova Russell
,51' -----Bald Knob t WOODRUFF I
JudsoniaAugusta f.;c
rcy *West Point t.tlYid Higginson J"
© Appalachian
' ^ ' -- -- .
Serving Seven Farm Counties fromBATESVILLE, ARKANSAS
Advertising Orders Executed in
Accurate Compliance with Contract.
1aJ0 iVAT'ra DAY
250 WATTS NITE
1210 ON THE DIAL
Serving Seven Farm Counties fromBATESVILLE, ARKANSAS
100 Miles North East of Litde Rock in the Center ofNorth Central Ark_arsas' Broiler-Prvducin, Area - Over18 Million Produced and Po'cessed Annually!
KBTA Programming includes Local and Community Af-fairs and Interests PLUS News, Sports, Weather and AllTypes of Music.
KI5'I A Iluilds and HOLDS Audience with Puhlic Serviceand Community Participation in its Pro; retuning . . .
KEEPS Advertisers IJ:t py by Produuinj, De sited Results!
WHITE RIVER VALLEY BROADCASTERS, INC.P. O. Box 1112 Phone RI 3-3861
BATESVILLE, ARKANSAS
.0.5 MVMCoverage
0.25 MVMCoverage
Total Population .. 71,300 149,200Total Households 21,910 45,220Radio Homes 20,800 44,390Passenger Cars 23,110 50,100Consumer Spendable Income ... $65,594,000 148,818,000
,E'I AIL SALES:
Food Stores $12,272,000 25,308,000Drug Stores $ 1,897,000 3,816,000General Merchandise $ 5,527,000 12,039,000Apparel Stores $ 3,066,000 5,358,000Home Furnishings $ 2,061,000 4,261,000Auto Sales $10,185,000 23,404,000Filling Stations $ 4,392,000 9,860,000Building Materials $ 6,388,000 16,270,000
TOTAL RETAIL SALES $56,553,000 117,779,000
FARM DATA:
Farm Population 38,600 78,400Farm Households 10,240 22,600Farm Radio Homes 10,200 21,900Gross Farm Income $38,002,000 77,414,000
SOURCE: United States Census Reports on Population, Hous-ing, Agriculture, Retail Trade; SRDS Consumer Data; REAFarm Survey Reports; RETMA. (1962-63)
6f°
KBIIS Covers
52 Counties in Arkansas
3 Counties in Oklahoma
4 Counties in Texas
7 Parishes in Louisiana
and 6 Counties In Mississippi
Total 72 Counties Where
1,968,100 PEOPLELive, Work and Buy
CONWAY
MILES ( I j MILES
U W IS 10 SS SO "O
POPE- v/ -\ORUSSfUVILL1
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Computed Contour Map Showing DaytimeCoverage For Rwdio Station KALO
Little Roc V, Arkansas. 1250 KC1000 Watts Durin ; Daytime Hours; Based
On 'Field Intensity Measurement On FileWith The Federal Communications Commission
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KAAY - Little Rock, Arkansas
Nighttime Ground Coverage ContoursFEBRUARY, 1967 SILLIMAN, MOFFET a KOWALSKI
t_ n ^ - - f4\ 'fsr
/ MADISON\ngdole
ON
FRANKLIN
0zarkd
""1 The 50,000 WattVoice of Arkansas
Guarantees Coverage Well BeyondIts Giant 0.5 MV/M Pattern
ü L NEWTONHuntsville
Jasper
Yellrille
SEARCY
Marshall z.
Leslie o
JOHNSON
Clarksville
Coot 45-
0 Hill
Charleston LOGANA A Paris
mBoonevil!e
TT
Waldron
forester.forestro
MON
Moo
,RO PIKE
o Dierks
Nashville..0.
HEM°Mineral Spry
Washo
YELL
Don
JPOPE
Da -melle
Oboe
Plomr.ew
OMERY
Idara
a Norman
c
GARLAN
Mountain Pio
Hot Spring
HOT SPRI
Glenwood°Amity
M t!reesboro
:hdown
MILLER
.c.. sr Ste hens; 6 LAFAYETTE/ o D.1Texarkana á o / Waldo
O oMeNe,Lewisville Stamps
iS a ° fo.k ( J .6.
11 s I Magnolia
La
TEAD
Hope Ó
.a.Prescott
CLARK
Arkadelphia
ussellville
Atkins
Gurdono
tie Roc
on..0.
VAN B
Clinton .O.
CONWAY
orrilton
Colon Rock
MelbourneA
STONE
- IA INDEPENDENCE
Movnlorri
Y EAA
CLEBURNE
KLRAKARKXLR
ULKNER
T Searcy -á oaGrer K11Y0 Kensc,
KALO.o.Conwoy Beebe
Eveningá Shade
Newark°
trod
o
p Cabo Des
ULASKI Jacksonville0 LONOKE1 p
N. little Rock Lonoke Cy voila
c
IRE
ofi
oen
m`ckVillagep e.ó\r°SherwoodCadisol¡ H
GRANT
LAS vie°
°Manning
oS an
OUACHITABearden°
Strong0
COLUMBIA
p England i
JEFFERSON
A. KA7L Oi leheimera
heridan I Pine
KMYO''O'1
KXLRLAND
KKARKlona
LR,1"Thornton °Edinburg
CALHOUN
ineBluff
Warren .é.
El Dorcdó.KAA
ti le OCrossettyo
UNION Junction CityHonig
. io . ~me . eeeu..e .somlim.
o Stuff
A AN -
mphrey
off
LNG
Star
DREW
b.Monticello
LA.
rg
Block Rock-,jr-70-iainutA bRidg/
Powhoton Hone°
LAWRENCE
ocrean
,p Rompo
JACKSON
August.
oMcCro
DESHA
°Dumas
DRUFF
n Plant
L
OE
ndon
Holly°Gro,
POINSETT Trumann°Lepanto°
arrisburgA oMarked Tree
CROSS
Wynne O
erry;ley CRITTENDEN j
Pa. np pEarle rMaionA )W. ° `Memphi
E-- -
/ fParagould /5' . e(
CRAIGHEADoleachville .C1
O Blytheville ('Jonesboro Ó.o Aneo
Manila
NenlNo
Moee
n Lob City
OsceolaÁ (MISSISSIPPI
Wllson0 S
ST. FRANCISForrest Ci
Hughes
E
Marianna /b..
Lo Grange
PHILLIPSW. Helena
Marvell m.Helena*
. *
¡fre ti.
S
McGehee 1:".."%0
Arkonso rCit¡
Dermott-'J[g
Alake Village of
Eudorao
e
Comparison of Radio -HomesWithin the 0.5 MV/M Signal -Patterns
of Little Rock Stations.
L* 74.8% More than KLRA
105.2% More than KARK138.8% More than KXLR144.6% More than KMYO188.3% More than KALO
Percentages computed from Market Facts, SRDS 1/1/65.0.5 MV/M Signal -Contours taken from engineering on file with FCC.
..BROADCASTING CORPORATION .
111111/04111211E aWesiget,ü.vnveereyaa®021r133s:ar~v
DAYTIME SERVICE CONTOURSScale or Mile.
10 20 30 40 50
; 0.5 MV/M
Int. Free
l:.130 It. 1:. 1:: ." ... 11. l.. I.E .10 lo. Joe K/ 102 100 se se sz e. . so y. n T 12
40
32
e
BROAD
11. 112
ORPOR
110 .o. ro 0. se
/1
t
90
KAAV - LITTLE ROCK, ARKANSASNight-H.n. Skyway@ C o. 004149 e
RARUARY 1007 SILLIMAN, MOFFETT A KOWALSKI
.e
_
o
4
O
H°lot 100 e. at e. 14 al .0 n---- 7e
INOEPENDENGE CHEROKEE
CHANUTE
NEOSHOERIE
GIR.ST. PAUL
THAYER
MULBERRY
ARMA RD RADLEY
CRAW -15,49P TSBUR
MONTGOMERYPARSONS
CHEROKEE.N WEIR
CHERRYVALE LABETTESCRAMMO
CIWEST MtNERAI.
KANSAS c° "'Buse NE.
:CANEY CHETOPABitSTEA SrvS.COFFEYVILLEOSWEGO GALENA*
LIBERALBARTON
MINDENMINESFRONTENAC LAMAR
GOLDEN CITY
JD Y
BART
Q~
NOWATA
.ESVILLE NOWA
CHELSEA
ROGERSCOLLINSVILU
CLAREMORE
ACRA/G
VINITA
ptCHERC TURY
COIdME@AátA MI
Q PRYOR
1Y110TULSA*-- O UWAGONER
CO WE TA
WAG ONE
HASK
BEGGS
LL
OKMULGEEOrzw!vC E 1;1
MORRIS
OTT
JASPER
JASPER
Primary Coverage Map
GRON0G0CARLJCT:CCp Hppr ,ARTERVILLECE
WEBB CITY JOPLIN SARCCX IE MT. VERNON()
OIAMONO .S T OT T S CITY
NEWTONMARI0ULLE
AURORAGRANBY
NESENEC -
E
LAWRENCE
CHRISTIAN
ANOERSON¡MP" LANAGAt1
a . A¡(eptwit%lNQE¿r-tvec
vbGROV° '`
*JAYDELAW
LOCUST GROVE
w£tTVILLE
CHEROKEE PRAAfiE GROYE
TALEOiiAH 10EiA/R WASHINGTONDUTCH MtUL.3
EvANSVI.LL *NedST:LWEL
cry imONETT
MI 5°-BARRY
cassvILLZ
SEL. ,tAN
11F
MUSKOGEEQBOYNTONMUSKOGEE
DE:AFt CHECOTAH
HENRYETTA
MewTosHEUFAULA
F SMITH
WARNER
SEOUOYAH
SAL SAW
STIGLER
HASKELL
WILBURTON i
Sc: lPHvRAVETTE"''`
3
BENR7N*DECATUR BE+C£ONVILL.E
\ CRANC
GALEN
STONE
OZARK
L ROCKAWAY BEACH
FORSYTH*BRANSON
TANEY
*EUREKA SPR3NG4;
BERRYVILLe ` BOGWE
*GENTRY ROGERSALPENA
tDWELL GARiRt .j HARRISON
SILOAM SFR;
OFA'ETTEVILLt
HINDSVILLEHUNTSVILLE
M,40130N j
ARICAzisLO
SPIRO
POTE AU
HEAVENER@
LATIMER LE FLORETALIHINA
PINE VALLEY
CRAWFORD
VAN BUNFT SMITI
SEBASTIAN
MANSFI
HARTFORD
WESTERN GROVE
JASPER
NEWTON
ST. PAUL JL 47 LIMESTONE
a.;111 11/ lr s
OZA
JOHNSON J
CLARK8VILLECOAL HI (
CHARLESTON PARIS
LOGAN
BOONEVILLE DARDENELLE
WALDRON
SCOTTFORRESTER
DANVILLE
YELL
MARION 'YELLVILLE
CI
POPE
ST. JOE
MARSHALL
SEARCY
USELVILLE
ATKINS
KUOA 0 BOX 3145 0 SILOAM SPRINGS, ARKANSAS 72761 0 (501) 524-3154 0 5,000 WATTS
HOPE,
ARKANSAS
1000 Wattsat 1490
Specified Hours
MARKET DATA:
PopulationHouseholdsRadio HomesAutomobilesSpendable Income
RETAIL DATA
Boston
Caddo Gap tMONTGOMERY i HOT SPRINGS
Langley Glenwood
1
New Hope
1 I
DierksSEVIER S
HOWARD
LCenter Point
1
Lockesburg
1
Falls Chapel
0.5 MVM
Umpire
eQueen
Horatio
ate Ben Lomond
Winthrop '\ n 7r
Aileen
Foreman ArdenWilton
Ashdown
LITTLE RIVER
Ogden
BOWIE 1:
Hooks LearyMash
TEXAS Texarkana Redwater
NashvilleClow
p Blevins I Pleasant HillMineral Springs
*Toilette Prescott*Okay » Washi
y ColumbusngtonDeAnn
Saratoga Oakhaven Emmett
.McNab -HOPElaneburg
-)IDFulton I
Springhill I
Lam HEMPSTEAD
Maud
Mandeville
ARKANSAS
1 Fouke
CASS _
Queen City
tlanta Canfield
Brightstar
k
Rosston
Bodcaw
WaterlooI Willisville
Patmos
Palm1------- FalconS16" T' --
c
Daisy ref Amity
Rosboro Alpine
PIKE t CLARK
Bismarck 1
Murfr ro
Pike City
Delight
Bingen - -1, -Okolona
*McCaskill I r
Clearspring
Lewisville
MILLER
LAFAYETTE
Garland City .,
r
2.0 MVM 0.5 MVMCoverage Coverage
39,800 268,18012,340 81,260
11,530 78,920
12,550 85,320
$ 50,457,000 $368,297,000
Food Stores $ 8,742,000 65,987,000Drug Stores $ 1,298,000 8,558,000Gen'I. Merchandise $ 3,449,000 32,425,000Apparel Stores $ 1,710,000 14,127,000
Home Furnishings $ 1,070,000 8,850,000
Automobile Sales $ 9,684,000 62,272,000
Service Stations $ 3,073,000 26,411,000
**Total Retail Sales $35,166,000 $271,844,000
FARM DATA:Population 7,510 31,020Gross Farm Income .. $20,123,000 $ 63,284,000
SOURCE: SRDS Consumer Data exclusively.
Prepared by MARKET DATA ASSOCIATES
n City
Stamps r
1I.J
I `lc
*Taylor
Waldo McNeill
Ill Magnolia
COLUMBIA
Macedonia
Brister
The Voice of Southwest Arkansas, from
Gurdon
Ndlij Friendship
ArkadelphiaJoan
Griffithtown 'Dalark
SDALIAS
*Sparkman
Ouachita
Whelen Spgs. f
-NEVADA Reader
Chidester
_J
Ogemaw
OUACHITA
Camden.Locust Bayou
V)Elliott
L*Stephens Louann
Medlock TUNIONSmackover
Mt. Holly
I LisbonIMarysville
Adult Programs ... directed to those who buy. Standard Music, Local News, Sports, Special Events,
Farm acid Market Reports ... AP World News
1000 Wattsat 1490
Specified Hours
ICXARHOPE BROADCASTING COMPANY
Haskell Jones, General Manager
PHONE PR 7-3601P. O. Box 138
Hope, Arkansas
Serving Northwest Arkansas with "Extra Reach"Ip% I N/09,5.
Prepared by 4:WELCH
DATAMAPS
S Pueblo, 0' ,Coloradc r
o
Stella
Goodman.McDONALD COUNTY
nuder,ou----
Lanag:ut
Noelti, ,athw,t City
Sulphur Sprint
(inn ette1 \1:tcsville Hiwassee Bella Vista
Riwell
,, heatnn
Itideele,éLseter
I BARRY( 1\asltburu
MO
JayScclaure
DELAWARI-CO
( nlcurd
Kansasjinn
Ballard -ADAIR CC
(halt;eW esty ill.'---
Proctor(ltrisrie
In mis
CileroAecCits Geatn
1
BF.NTON COUNTYGentry
Spranglo n 111ghI III
ARKPea Ride
- -Siloam Springs
- -
Decatur <-1"'", Bentonville
Rogers*Vaughn
are Sprtne
\Smunlen
KSPR
l aAe Irancis
, lonlitn.
----J Lanninglo'V ASH INGTON COUNTY
I i,i..,hlrPrairie Grove
Stilwell I amhw'
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Springdale, Arkansas1590 K H z
Am 500 WattsDaytime
FM104.9 MHz3,000 WattsFulltime
JOHNSON COMMUNICATIONS, INC.Dewey Johnson, General Manager
804 Ruandt StreetPHONE (501) 756-6121
Springdale,Arkansas72764
Coverage ContoursPrepared by:(AM)John Heffelfinger(FM)J. F. WhartonConsulting Engineers
flirty(lBurun,
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Market Data:PopulationHouseholdsRadio HomesPrivate AutosFarm Homes
0.5 MvM/AM 50 UvM/FMCOVERAGE COVERAGE
163,270 238,35052,830 77,240
(AM) 52,470 (FM) 34,78071,820 98,580
5,830 11,045Spendable Income ..$ 362,199,000 489,328,000Total Retail Sales...S 304,218,000 406,386,000Food Stores $ 48,229,000 74,174,000Drug Stores $ 9,186,000 12,895,000Department Stores $ 30,928,000 54,088,000Apparel Shops $ 10,845,000 17,379,000Homefurnishings $ 12,903,000 19,008,000Auto Sales $ 48,118,000 72,018,000Service Stations $ 21,044,000 35,219,000Gross Farm Income $ 120,933,000 197,790,000Source: SRDS Consumer Data 1974.
SPRINGDALE, with a popul-ation of 20,648 - is located inthe Hub of Northwest Arkan-sas, located just north of Fay-etteville (population 32,370),the county seat of WashingtonCounty - and Rogers, 9 milesto the north, with 13,278 pop-ulation. The Metro Zone isserved by US Highways 62,71and numerous state highways;The Frisco Railroad; Frontierand Skyways air services.
SPRINGDALE is just 9 milesfrom the center of the Univer-sity of Arkansas campus, withmore than 10,000 students.John Brown University, with800 students, is located 26miles west of Springdale.
SPRINGDALE is in the midstof an area famous for recrea-tion, hunting and fishing --Major employer categories inthe Metro Zone include: Fay-etteville - poultry processing(1,500), clothing manufacture(840), electrical and electronic(700), sports equipment (550),wood products (200), printing(300), light metals(400), stategovernment (1,125). In Spring-dale - poultry -packing (1,700),canned foods (800), feedmills(600), hatcheries (400), tool-making (200), trucking (730),electrical products (175). InRogers - more than 3,500 areemployed in manufacturedproducts while poultry andfood processing plants employmore than 2,000 workers.
Northwest Arkansas populationincreased 40% between 1962and 1972 as compared to theState's 10.7%KSPR AM & FM provides com-prehensive news coverage --local and area news includingremotes plus UPI Audio andwire services.
KSPR AM & FM carries theUniversity of Arkansas Razor-backs football and basketball- daily sports news roundupsand area lakes fishing reports.KSPR AM & FM programs tothe listener with ContemporaryEasy Listening music - present-ed in a modern formatted style
Koshkonong
Thayer
AshFlat
7
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4
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Cave City
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Alton
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Calamine
MARK TWAIN
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9
2 MoorefieldRamsey
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6 VelvetRi
StevensdgeCreek
I 3
3
Judsonia
Sulphur5 Rock
Magness I
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44,92
Grand Glaise9
Bradford
6
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4 West Point LAKE
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3
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7 VD 0
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22
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Shoflner
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W 0 OGregory
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2 Blackvrlle
Tupelo 55
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9 Maynard
8
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Peach Orchar
4 StonewallDelapleine
7
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Light 2
Walcott
Fontaine
2 Valley Apt4 View
Greenfield Weiner
6 / 4 5
* 12 Harrisburg 1/ 4.9Waldenburg 12 *
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Neelyville
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ATES AND SERVICE
AREA
AM 1420 KC /
0FM 103.9 MC
POCAHONTAS, ARKANSAS72455
PH.B92-5234
OUR SERVICE AREA
LOCATION
Pocahontas, Arkansas, located in the northeastsection of the state, lies at the foothills of the famedOzarks. Black River forms a dividing line for the lushfarmlands to .he east and the rolling hills of pastureand fine fields of feed grain to the west.
CLIMATE
Mild temperatures range from a mean daily maximumof 72.8 degrees to a mean daily minimum of 48 de-grees. About BO days of the year we have a 90 degreeplus temperature, and 32 degrees for approximately80 days per year.
POPULATION
Pocahontas has a growing population in excess of6,000 with the population of Randolph county being12,562.
AIRPORTS
Pocahontas Municipal airport, operated by the air-port commission, has two runways, 3,800 feet east andwest, 2,650 feet north and south. Commercial andcharter services are available in Jonesboro, 42 milesaway.
GOVERNMENT
We have a .m.ryor-council form of city government,with the City and County combined having 12 full time,and 25 auxiliary policemen with 6 radio equipped pa-trol cars.
Our well equipped fire department has two full timeand 20 auxiliary firemen, two modern, well equippedtrucks, always ready for fire fighting. Industrialplants outside our city limits are under police and fireprotection.
LABOR
Pocahontas boasts a combination of resources,available labor and ideal plant sites, with an existing18 industries, which make this an ideal place forpeople to live, work and play.
EDUCATION
Pocahontas takes pride in its public school systemwhich consists of elementary, junior and high schools,as well as two parochial schools. Also, located inPocahontas is the Black River Vocational TechnicalSchool which offers special training for employees inbusiness and industry. Southern Baptist College, Atwo year liberal arts college is located in nearbyWalnut Ridge approximately a 15 minute drive fromPocahontas. Arkansas State University, a statesupported school is located 42 miles away in Jones-boro.
HIGHWAYS
U.S. Highways 62 and 67, State Highways 90, 93, and115 serve our area most adequately.
RECREATION
Pocahontas is truly a sportsmens paradise, boast-ing 5 rivers, these are Black, which flows through thecity, Current, Eleven Point, Fourche and Spring river.Anyone wishing to fish, hunt, swim, water ski, goboating, camping or picnicking can easily take theirpick. All rivers, accessible on paved highways, areonly a 10 minute drive from Pocahontas. Theyplenty of fight ing black bass, crappie, walleye, catfishand a variety of other fish. There are literally thou-sands of mallards felled here each year, with a vastpublic duck hunting area developed by the state near-by. Deer, quail, squirrel, rabbit, and other game arefound in the many wooded areas and fields, alsoplenty of fox, coon and other furbearing animals for thehunters who enjoy following the hounds.
KANSAS CITY 419 MI. ST. LOUIS 214 MI.
POCA YeycH
DALLAS520 MI.
LITTLE ROCK 136 MI.
NEVI ORLEANS560 MI:
OUR STATIONS
KPOC was established in 1950 and has remainedunder the same management since that time. KPOC-FM, established in 1960, simocasts the signal ofKPOC. Our basic format is middle-of-the road adultmusic with news each thirty minutes during the normalbroadcast day. We broadcast a heavy schedule ofsports including local football and basketball, Ark.-ansas State University and University of Arkansasfootball and basketball and, the entire schedule of theSt. Louis Cardinals baseball games.
Particular interest is given to the collection of lo-cal news and public interest features with about threehours each weekday devoted to agriculture.
OUR RATES
RATE CARD NO. 8
OCTOBER 1973
SPOT ANNOUNCEMENTS ( PER YEAR )
NO. TIMES ONE MINUTE 1/2 MINUTE
1 TO 99 3.00 2.40
100 TO 999 2.20 2.00
1000 & OVER 2.00 1.50
$1.00 Added to earned spot rate between 6:00 - 9:00AM weekdays.
PROGRAM RATES (PER YEAR)
NO. TIMES 1 HOUR 1/2 HOUR 1/4 HOUR 5 MIN,
1-51 $50.00 $30.00 $15.00 $ 8.00
52-155 $ 40.00 $18.00 $10.00 $6.00
156-312 $12.00 $7.00 $3.00
3/4 OF 1% CHARGEADDED TO ALL ACCOUNTS90 DAYS OLD
CONTENT AND LENGTH OF COM-MERCIAL COPY GOVERNED BYCODE OF NATIONAL ASSOCIATIONOF BROADCASTERS.
...and it's happening to nearlyTWO MILLION PEOPLE
M1 O .
BEN10N ---- T---- -_-CLAYCARGOLL BOONF- NAPiON BP7iFP FULION I \.4 RANOOLPx N/NG A QW/L[[ fURf,U SPR/NGS SALEM
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Sound Salesmanshi in Northeast Arkansas since 1947
Doniphan
Lenox
Maynard
Ravenden SpringsRANDOLPH
Pocahontas
Irnboden
Black Pock
Powhata
RIPLEY
1
I1 I
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L1 Poplar Bluff
MISSOURINaylor I
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CLAY
ARKANSAS
0.5 MVMBernie--
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IL. Campbell I1
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Piggott Holcomb
Rector / r------------1 KennettI Delaplane Marmaduke L---
O'Kean Hooker / Senath----, GREENE
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LAWRENCE r----------- I LeachvilleCRAIGHEAD
Brookland MonetteNettleton
IJonesboro MISSISSIPPILake City
Carraway
Trumann`
Swifton
JACKSON
Tuckerman Cash
KD
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ArbyrdCardwell Hornersville
Weiner
PARAGOULD-r.--
POINSETT
Harrisburg
PARAGOULD, ARKANSAS
Human, Happy and Helpful!
1490 Khz1000 WATTS250 Watts Nites
T. M. Self and Maxine S. RandCo -Owners
Lloyd Emmert Jr., ManagerPostal Box 117
Phone (501) 236-7627
Paragould, Arkansas72450
Lepanto
Marked Tree
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Wilson
Joiner
RadioCode
Regional Representative: lC. K. Beaver & Associates
Memphis, Tennessee
Hayti'
PEMISCOT
SteHollad
Blytheville
Market Data: 0.5 MVMCoverage
0.25 MVMCoverage
Population 124,240 302,180Households 41,620 95,210Radio Homes 40,930 93,920Private Autos 46,28D 99,390Farm Population 21,200 49,620Spendable Income .$265,882,000 677,209,000Total Retail Sales . . . .$183,941,000 484,821,000Food Stores . . . . . . . $ 35,564,003 89,104,000Drug Stores . $ 5,483,000 13,299,000Department Stores . . .$ 9,922,000 37,821,000Apparel Shops $ 8,222,000 18,663,000Homefurnishings $ 6,893,000 15,739,000Auto Sales S 32,193,000 84,922,000Service Stations .$ 19,220,000 39,305,000Gross Farm Income . . .$125,993,000 372,920,000Source: SRDS Consumer Data 1972.
PARAGOULD, serving north-east Arkansas and southeastMissouri, is located along theeastern slope of Crowley'sRidge. Crowley's Ridge StatePark has the second highestattendance of all state parksin Arkansas. Paragould, witha population of 10,800, is thecounty seat of Greene County.
GREENE COUNTY, with a
population of 25,000 . . . is
a strong farming area withmajor farm income from cot-ton, soybeans and rice.
Twenty-four manufacturingand processing industries arelocated in Greene County,with a total employment ex-ceeding 3,500. Major indus-tries include Emerson ElectricCo., Darling Store Fixtures,Elk -Walker Shirt Mfg. Co.,White Shoe Mfg. Co., MonroeAuto Equipment Co., andForemost Dairies processingplant.
Crowley's Ridge College, a pri-vately -control led c o- e d u ca-tional junior college, is lo-cated in Paragould. ArkansasState University, Jonesboro...is 20 miles distant from Para-gould.
NEWS . . . Heavy emphasis ison local and area news plusweather, farm news and pub-lic service features . . . Asso-ciated Press world news wire.
MUSIC . . . gospel in themorning; a pleasant mixture ofEasy Listening and past hitsand a good mix of Countryduring the day . . . and "Hot100" nighttime.
SPORTS . . . complete cov-erage of local basketball andfootball; both University ofArkansas and Arkansas StateUniversity football; ASU bas-ketball PLUS St. Louis Cardi-nals baseball.
Prepared by.Q
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Contours MEASURED, Nems-Clarke F.I.Meter
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SPRINGDAL, 1\19MSAS
NORTHWEST AR}<AN SAS'ON L Y FUL! TI E AM STATION
NORTHWEST AR}CAhI SAS'
'ON LY NETWORK STATION
AmericanInformationRadio Network
RATE CARD NUMBER 7
EFFECTIVE JUNE 1, 1
PHONE 501-751-467
KBRS 1340 RADIORATE CARD NUMBER 7
EFFECTIVE JUNE 1, 1974
Times 60 Sec. 30 Sec.
1 $3.30 $2.85
52 2.85 2.25
260 2.40 2.00
520 2.15 1.75
All Rates Are Net To Station
BULLDOG AND RAZORBACK COVERAGE
PROGRAMS
1 Hour 30 Min. 15 Min. 5 Min.
$35.00 $20.00 $10.00 $5.50
TALENT PROGRAMMING UPON REQUEST
Weekly Package Rate R.O.S.
30 - 30 Sec. must be used in 1 week $75.00
50 - 30 Sec. must be used in 2 weeks $87.50
Seconds Rate R.O.S.$1.25 10 Sec. Rate$1.45 15 Sec. Rate
Minimum of 20
Weather Checks - :15 and :45
$18.00 Daily When Available
Community News - :25$18.00 Daily When Available
Remote Rates$40.00 Per Hour
$150.00 Daily Participating
KBRS in Springdale, serving a Northwest ArkansasCommunity of Washington, Benton, Madison & CarrolCounties with a population of 161,000. WashingtonCounty is the third largest county in the state andBenton County the 6th largest county in the state.
Washington County ranks in the top 10 counties inmedian household income in the state.Source: Sales Management, Inc., Survey of BuyingPower, 1973.
KBRS Broadcasts 19 hours a day, (5:00 AM tomidnight), the only full time AM station in NorthwestArk. 1000 Watts daytime, 250 Watts night on 1340KHz
KBRS primarily features a family oriented stationwith "middle of the road" music and program features.KBRS is the only Major Network station in NorthwestArkansas, (ABC Information network), alsohighlighting local and University sports coverage andheavy community involvement
Represented by:McGavern-Guild, Inc.Magic Circle NetworkKeystone NetworkBroadcasters, Inc.
Phil Phillips, General ManagerCurtis Hornor, Asst. Manager & Sales ManagerHoward Cook, Account Executive
Box 47Springdale, Arkansas 72764
PHONE 501-751-4675
1 BBENTONCARROLL
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KADL MARKET DATA
(Primary Coverage)
City Population
County Population
Total Population
52,750
83,493
283,000
TOTAL HOUSEHOLDS 80,250
AREA
Retail Sales
Wholesale SalesBuying Power
415 INDUSTRIES
193.971,000
137,070,000
300,000,000
Employing 21,637with a Payroll of $68,387.538.
AGRICULTURE value of products $150,-
000,000. 23,000 Farms. Cotton, Soybeans,
Rice and Lumber major crops.
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CHESTER PIERCE, ManagerPhone JE 5-1270P.O. Box 1944
Pine Bluff, Arkansasr -I ST FRANCIS
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ARKANSAS6K A D L COVERAGE
and WEATHER MAP7
5,000 WATTS - 1270 KC.
KADL80,250 FAMILIES IN .5MV/M AREA
Population 283,000(These figures do not include Little
óRock, Ark.)
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