Magnifying Your Message

Trevor Sworn. Yejj Consulting www.yejjconsulting.com

Marketing (Advertising)

Everyone Has A Message

Marketing (Advertising)

Every Organization Has a Message

Marketing (Advertising)

Marketing Is Getting Your Message to The World

Marketing (Advertising)

How Did You Get Your Message to The World?

Social Media

How Do you Get Your Message to The World Now?

Social Media Facebook:

1.1 Billion People

Active Users!

Mobile Users Constantly ‘ON’

Facebook:

Cambodia:63% Males UseFacebook

(Higher than UK, USA, etc.)http://www.socialbakers.com/facebook-overview-statistics/

Social Media Marketing

Comparing Advertising

Comparing Advertising

• Artwork• Contact Newspaper• Goes To Print • Customer Reads

How Many Days?How Much Cost?How Many People Read?

How Long Does It Take To Put An Advert in PPP?

Comparing Advertising

Cost

1/4 Page Colour Advert = $400+

Comparing Advertising

But:• Limited Number of

People

Little Control Of; • Nationalities • Age Group• Segment

Comparing Advertising

How Long Does It Take You To Put An Advert in the

New York Times?

- Never!

Comparing Advertising

How Long Does It Take You To Put An Advert On Facebook?• Type Message • Add Picture• Click ‘Post’

How Many Minutes?How Much Cost?

Comparing Advertising

Cost?

Boost Your Post$20 = 30,000+ People

Focused On: • Country• Age• Language

New Style of Marketing:

• Awareness

Being HeardBeing Known

Social Media Marketing

New Style of Marketing:

• Stories

Your Life,Your Organization,Your Country.

Social Media Marketing

New Style of Marketing:

• Relationships

Likes, Posts,Sharing.

Social Media Marketing

New Style Of Marketing

Seth Godin

• Blog: http://sethgodin.typepad.com

• Book: Purple Cow

Social Media Marketing

Social Media Marketing

How Will You Use Social Media To Tell People About Your Message?