Magnetic Trash CanMagnetic Trash Can

PDT #6

Final ConceptFinal Concept

William Switzer Project Manager

Sirena Yannopoulos Marketing Manager

Nicholas Stoneberger Product Manager

Shuming (Sam) Liu Project Engineer

Xiangyang (James) Gao Design Engineer

Loukas Toliopoulos Manufacturing / Finance

$ilver $aver Helps prevent the accidental Helps prevent the accidental

loss of expensive cutleryloss of expensive cutlery

Doesn't involved a Doesn't involved a complicated mechanism so complicated mechanism so anyone can use itanyone can use it

Has an easy to empty feature, Has an easy to empty feature, which allows the collected which allows the collected cutlery to be removed quicklycutlery to be removed quickly

Uses 2 powerful 13" bar Uses 2 powerful 13" bar magnetsmagnets

$ilver $aver Made with easy to clean and Made with easy to clean and

durable polyethylene plasticdurable polyethylene plastic

Uses standard 32 gallon Uses standard 32 gallon garbage bagsgarbage bags

The wheeled cart base allows The wheeled cart base allows for easy transportation for easy transportation

It is offered in a variety of It is offered in a variety of colorscolors

Problems EncounteredProblems Encountered

Magnet Selection:

Effectiveness / Usability

Material Selection:

Cost / Manufacturing

Manufacturing Process:

Outsourcing / In-House Production

Effectiveness / Usability Permanent magnets vs. Electromagnets:

Permanent magnets have a long life Permanent magnets have a short range force Electromagnets can be made as powerful as required Electromagnets only work if turned on Electromagnets impose additional electricity cost Electromagnets require expensive batteries

or troublesome extension cords

To be effective we needed a strong magnet To be user friendly the cutlery must be easily removable To be competitive we have to keep cost down

Magnet Selection Methodology

Our solution…

A-L-L Magnetics, Inc.

AMC-13

13” Tool Holder

Cost / Manufacturing

The better the mold properties of the resin, the greater the number of successfully cast parts.

Superior quality injection molding resin

can get very expensive A lot of plastic per piece (~ 2 kg)

will develop large amounts of waste The less waste we have the more we

may save in the end

We needed to compromise…

Chevron Phillips PE 1409 LDPE

Injection Molding Resin

Outsourcing / In-House Production

In-house production: Possible return on investment Large capital cost More floor space Skilled workers Must buy/upkeep expensive machinery

Outsourcing: Less initial cost Reliability decreases

The Result…

Outsourced

Outsourced

Outsourced

Outsourced

The Production CycleThe Production Cycle

The outsourced goods would arrive in the receiving dock

They would then be stored for later use

The magnets will be fastened, the pieces will be assembled, and the product will be packaged

The finished products will then be temporarily stored

Orders are received in the sales office

And the orders are sent out on a weekly basis

All the while the Marketing / R&D / Manufacturing departments are looking for ways to upgrade the product and reduce cost

Marketing PlanMarketing Plan•Ensure distribution of $ilver $aver with key distributors

•Set up a website for online purchasing and advertising

•The product website will be advertised in magazines which target our lead users (i.e. cooking and owning your own business magazines)

•Advertising pamphlets will be created to target restaurants, caterers and other large corporations. The pamphlets will be slipped into the utensil purchases bought from distributors

•Attend industry trade shows to promote product

•Door to door sales people will solicit restaurateurs to spark their interest by offering a free trial period of the product

Marketing PlanMarketing Plan

“$ilver $aver,$aves you green as you

clean”Promotions:

•Free trial period

•Buy right away and receive free shipping and handling

•For every customer who refers someone else who buys the $ilver $aver, they receive a rebate

•A guarantee on customer satisfaction

Slogan:

3D Pro-Engineer Model3D Pro-Engineer Model

Lid:

Magnet Housing Plate:

Lessons LearnedLessons Learned Working in a cross-functional team:

Taught us to be patient with other team members because we may not always be on the same page.

Taught us to be clear about what we expect from each other in terms of tasks distributed amongst team members.

Taught us to listen to the ideas of other team members and to encourage other team members to participate.

Taught us about the benefit and challenge of working with people from different backgrounds.

Product WebsiteProduct Website

Now let us take a quick look at the Now let us take a quick look at the

$ilver $aver Website

Any questions ???Any questions ???