Magnetic Membership Presentation4

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Magnetic Membership System Attract Bring in more members Engage Activate your members Retain Keep members longer

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  • Magnetic Membership System

    AttractBring in more members

    EngageActivate your members

    RetainKeep members longer

  • Do you wantmore members?

  • Do you wantto keep members longer?

  • Do you wantmore involved members?

  • Magnetic Membership System

    AttractBring in more members

    EngageActivate your members

    RetainKeep members longer

  • Magnetic Membership System

    AttractOverview | Process | In-depth

    EngageOverview | Process | In-depth

    RetainOverview | Process | In-depth

  • Magnetic Membership System

    Overviews

  • Magnetic Membership System

    Attract Members join for their reasons, not yours

    Deliver a compelling message about compelling value to attract members

    Remove barriers to joining to be more attractive

  • Magnetic Membership System

    Engage Members join because they want value

    Members stay because they get involved and build relationships

  • Magnetic Membership System

    Retain Retention is less of an issue when members are involved and building relationships

    Keep in touch quarterly to increase retention (can be done by volunteers)

    Remind members about the value they received specific to them quarterly or monthly

  • Magnetic Membership System

    Processes

  • Magnetic Membership System

    Attract - Process Identify Key Member Attractors Clarify and Enhance Value to Members Create a Compelling Story Make It Easy to Join Create Magnetic Membership Events

  • Magnetic Membership System

    Engage - Process Establish Expectations of Members Create a Great First Impression Connect Members to Each Other Guide Members to Benefits Get Members to Serve Track Value Received by Members

  • Magnetic Membership System

    Retain - Process Keep Members through Engagement Report Value Received by Members

  • Magnetic Membership System

    In-Depth Looks

  • Magnetic Membership System

    Attract Identify Key Member Attractors

    Understand why people join Get specific Quantify value Identify member types (different segments) and

    their pains/gains

  • Magnetic Membership System

    Attract Clarify and Enhance Value to Members

    Document all value points/benefits Brainstorm potential value adds get creative to

    add more value Identify potential partners other organizations

    can add value as well Decide on package(s) of value/segments

  • Magnetic Membership System

    Attract Create a Compelling Story

    Get to the essence of the value provided Capture their hearts, minds, and wallets

    Help them see themselves gaining value - put them in the story

    Optionally create core story video

  • Magnetic Membership System

    Attract Make It Easy to Join

    Make membership levels clear Visually represent membership levels Represent levels by story or psychographic

    criteria Options:

    Offer payment plans Offer guarantees/limited trials Remove long-term commitment barriers

  • Magnetic Membership System

    Attract Create Magnetic Membership Events

    Membership drives Fun attraction events Engaging educational/motivational events

  • Magnetic Membership System

    Engage Establish Expectations of Members

    Clarify what you want from members (other than membership fees)

    Communicate expectations to drive greater engagement and commitment

    No members should be sitting on the side

  • Magnetic Membership System

    Engage Create a Great First Impression

    Create a Member Journey Map Identify all member touch points Create engaging welcome package Have someone personally walk through

    opportunities to connect and receive value Register them for their first event

  • Magnetic Membership System

    Engage Connect Members to Each Other

    Actively connect members Members join groups for belonging Use TribeSpring to enhance referrals Provide member mixers Provide networking time at all events Create community

  • Magnetic Membership System

    Engage Guide Members to Benefits

    Have an ambassador walk them through opportunities and benefits within 30 days

    Identify a plan of attack that connects their interests with offerings

    Have member put events on their calendar

  • Magnetic Membership System

    Engage Get Members to Serve

    Show members ways to get involved Assess member interests/capabilities Connect them to service opportunities

  • Magnetic Membership System

    Engage Track Value Received by Members

    Keep track of events attended, referrals made, etc.

  • Magnetic Membership System

    Retain Keep Members through Engagement

    Engaged members remain members

    People want to belong People want to receive value People receive value by giving value Activity leads to longevity

  • Magnetic Membership System

    Retain Report Value Received by Members

    Deliver Value Report monthly/quarterly Contact member quarterly to reconnect and

    optimize their experience

  • Magnetic Membership System

    Recap

  • Magnetic Membership System

    Attract Identify Key Member Attractors Clarify and Enhance Value to Members Create a Compelling Story Make It Easy to Join Create Magnetic Membership Events

    Engage Establish Expectations of Members Create a Great First Impression Connect Members to Each Other Guide Members to Benefits Get Members to Serve Track Value Received by Members

    Retain Keep Members through Engagement Report Value Received by Members

    bigthinkin.com| [email protected]

    bigthinkin.com| 919.324.6650

  • Magnetic Membership System

    Engage Big ThinkAnd watch your members grow

    Craig MathewsChief ThinkologistBig Think Innovation, [email protected]

    bigthinkin.com