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Transcript of Magnetic Membership Presentation4
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Magnetic Membership System
AttractBring in more members
EngageActivate your members
RetainKeep members longer
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Do you wantmore members?
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Do you wantto keep members longer?
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Do you wantmore involved members?
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Magnetic Membership System
AttractBring in more members
EngageActivate your members
RetainKeep members longer
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Magnetic Membership System
AttractOverview | Process | In-depth
EngageOverview | Process | In-depth
RetainOverview | Process | In-depth
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Magnetic Membership System
Overviews
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Magnetic Membership System
Attract Members join for their reasons, not yours
Deliver a compelling message about compelling value to attract members
Remove barriers to joining to be more attractive
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Magnetic Membership System
Engage Members join because they want value
Members stay because they get involved and build relationships
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Magnetic Membership System
Retain Retention is less of an issue when members are involved and building relationships
Keep in touch quarterly to increase retention (can be done by volunteers)
Remind members about the value they received specific to them quarterly or monthly
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Magnetic Membership System
Processes
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Magnetic Membership System
Attract - Process Identify Key Member Attractors Clarify and Enhance Value to Members Create a Compelling Story Make It Easy to Join Create Magnetic Membership Events
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Magnetic Membership System
Engage - Process Establish Expectations of Members Create a Great First Impression Connect Members to Each Other Guide Members to Benefits Get Members to Serve Track Value Received by Members
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Magnetic Membership System
Retain - Process Keep Members through Engagement Report Value Received by Members
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Magnetic Membership System
In-Depth Looks
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Magnetic Membership System
Attract Identify Key Member Attractors
Understand why people join Get specific Quantify value Identify member types (different segments) and
their pains/gains
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Magnetic Membership System
Attract Clarify and Enhance Value to Members
Document all value points/benefits Brainstorm potential value adds get creative to
add more value Identify potential partners other organizations
can add value as well Decide on package(s) of value/segments
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Magnetic Membership System
Attract Create a Compelling Story
Get to the essence of the value provided Capture their hearts, minds, and wallets
Help them see themselves gaining value - put them in the story
Optionally create core story video
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Magnetic Membership System
Attract Make It Easy to Join
Make membership levels clear Visually represent membership levels Represent levels by story or psychographic
criteria Options:
Offer payment plans Offer guarantees/limited trials Remove long-term commitment barriers
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Magnetic Membership System
Attract Create Magnetic Membership Events
Membership drives Fun attraction events Engaging educational/motivational events
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Magnetic Membership System
Engage Establish Expectations of Members
Clarify what you want from members (other than membership fees)
Communicate expectations to drive greater engagement and commitment
No members should be sitting on the side
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Magnetic Membership System
Engage Create a Great First Impression
Create a Member Journey Map Identify all member touch points Create engaging welcome package Have someone personally walk through
opportunities to connect and receive value Register them for their first event
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Magnetic Membership System
Engage Connect Members to Each Other
Actively connect members Members join groups for belonging Use TribeSpring to enhance referrals Provide member mixers Provide networking time at all events Create community
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Magnetic Membership System
Engage Guide Members to Benefits
Have an ambassador walk them through opportunities and benefits within 30 days
Identify a plan of attack that connects their interests with offerings
Have member put events on their calendar
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Magnetic Membership System
Engage Get Members to Serve
Show members ways to get involved Assess member interests/capabilities Connect them to service opportunities
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Magnetic Membership System
Engage Track Value Received by Members
Keep track of events attended, referrals made, etc.
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Magnetic Membership System
Retain Keep Members through Engagement
Engaged members remain members
People want to belong People want to receive value People receive value by giving value Activity leads to longevity
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Magnetic Membership System
Retain Report Value Received by Members
Deliver Value Report monthly/quarterly Contact member quarterly to reconnect and
optimize their experience
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Magnetic Membership System
Recap
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Magnetic Membership System
Attract Identify Key Member Attractors Clarify and Enhance Value to Members Create a Compelling Story Make It Easy to Join Create Magnetic Membership Events
Engage Establish Expectations of Members Create a Great First Impression Connect Members to Each Other Guide Members to Benefits Get Members to Serve Track Value Received by Members
Retain Keep Members through Engagement Report Value Received by Members
bigthinkin.com| [email protected]
bigthinkin.com| 919.324.6650
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Magnetic Membership System
Engage Big ThinkAnd watch your members grow
Craig MathewsChief ThinkologistBig Think Innovation, [email protected]
bigthinkin.com
