Magnetic Marketing Core Compentency Overview Rev 6 3 2011
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Transcript of Magnetic Marketing Core Compentency Overview Rev 6 3 2011
Melissa Clausen, PresidentMagnetic Marketing, LLC
www.magnetic-mktg.com
Focused & Effective
Company Overview
Business Summary:
• Professional marketing consultation firm that offers individual,
targeted marketing services to companies whose primary focus is
on their business, not the marketing of their business.
• A focused and effective marketing organization leads to quick
turnaround, more targeted marketing efforts to your end
customers with less cost to your company.
• We pull the pieces together so your company can focus on what
really matters – happy customers and your bottom line.
Focused and Effective.
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Why choose Magnetic Marketing?
• Small, focused marketing consulting company is quick to respond to client needs
• Ability to leverage quantitative or qualitative market research results to drive business and process with your company
• Utilize dynamics of print, social and web marketing to effectively help your company pull the pieces of your marketing plan together into a cohesive effort
• Can, and prefer, to operate as if an adjunct part of your organization, engrained in the business of your business, without the overhead of additional full time marketing personnel
• Fifteen years vetted experience in product, strategic and tactical marketing
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Why does your company need us?
Product Marketing, Target Marketing and Strategic Marketing are three crucial
components of marketing that are essential to the success of any business.
Most businesses successfully master the one or two of these
pillars, but all three are crucial to any business success. Property of Magnetic Marketing, LLC 4
Target
Marketing
Product
Marketing
Strategic
Marketing
To build a successful marketing basis
for your company, you need all three
pieces.
Target Marketing – Utilizing the correct
marketing method to reach the customer.
• Online brand development & management
• Social media marketing
• Newsletters and sales promotions
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Product Marketing – Understanding how
your product fits the customers needs
• Target Market Analysis – Finding the right
customers for your product
• Branding & Naming – does your brand
reflect the customers expectation?
Strategic Marketing – Segment specific tactics
and activities to ensure your customers keep
coming back to your company and your brands.
• Customer contact management options
• Press Releases via targeted marketing mediums
Customers move through this adoption cycle process for every product and service consumed
Awareness Interest Preference Commitment Retention Growth
The promise your company projects
How well you sell Ability to deliverto expectations
Define targeting, positioning and communications strategy
Perfect sales story, sales tools and process
Execute on culture, service delivery and service expansion
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It is critical to know where your company is at in this
process to be successful in any marketing activity.
General Marketing Assistance
• Brand positioning and/or re-positioning
• Collateral Review
• Business networking for marketing related concepts
• Best Practice analysis and support
• Marketing supporting for a non-marketing oriented organization
• Project management for marketing or related projects
• Marketing/Advertising budget analysis
• Press Releases creation and execution
• Newsletters and Sales Promotions execution
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Magnetic Marketing Services
Magnetic Marketing Services
Online Marketing
• Social media
• Newsletter, Sales Promotion and event
marketing
• Blogs regarding company beliefs, values,
core issues, management team, product
or brand attributes, etc
• Website – Search Engine Optimization,
Google Analytics, etc
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Available interactive marketing channels have
increased by 500% in the last 15 years.
Email Newsletter Example
Magnetic Marketing Services
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Offline Marketing
• Direct Mail to your current and
prospective customers
• Event Marketing and Management
• Target Marketing Analytics – why
bother if you can’t measure your
ROI?
• Marketing Organization Support
• Strategic planning
• Develop a marketing plan
Local Event Poster
Direct Mail Example
Different types of marketing support
across multiple industries
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Industry Marketing Support
Transportation - Consumer Social Media, signage, collateral review, press releases
Transportation - Trucking Service & Parts Network
eNewsletter, project management, internet development, service outlet communication, etc
Event Planning Developed trade show concepts for trucking manufacturer
Retirement Living Rebranding, marketing collateral review/redesign, social media update, mystery shopper, press releases organization
Beauty Salon Event Marketing
Non-Profit Event Marketing, collateral design, project management etc
Custom Truck Parts NASCAR Sponsorship liaison, sales presentations, press releases, etc
B2B and B2C experience with a broad base of clients
Pricing Information
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• Completely customized for your business needs, available resources and
budget
• Ability to offer ongoing full marketing support for your organization or
marketing assistance for a one time task or project
• Pricing Options:
• Longer term project or complete marketing support handled via a
monthly retainer process, using an estimated amount of hours for the
expected tasks, billed at a reduced hourly rate
• Shorter term project or one time marketing assistance is billed at
an hourly rate, that is higher than the retainer rate
Professional Credentials
Melissa Clausen, PresidentOver 15 years marketing experience with companies leveraging best practices to
effectively promote and market their business.
Experience
• Creating and implementing marketing programs and promotions to increase sales,
drive profits and market share for businesses of all sizes
• Experience in establishing and executing strategies to improve brand position,
• Event planning and marketing for businesses of all sizes.
• Activating sponsorships for businesses
• Strategic and Tactical Planning
• Business to Business marketing efforts
Education
• B. S., Business Administration, Oregon State University
• MBA, University of Portland
• Seminars and courses from the Online Marketing Institute
Professional Memberships
National Association of Professional Women (NAPW.org)
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Contact us and become a fan!
Social Media:
www.facebook.com/MagneticMarketing
www.Twitter.com/magneticmktg
http://www.linkedin.com/in/melisssaclausen
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Melissa Clausen, President
Offices: Portland, OR / Charlotte, NC
Phone: 888-734-8671
Email: [email protected]
Web: Magnetic-Mktg.com
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