Magic Hungary Conference 2012

Udi Ertel

VP Sales and Distribution

Agenda

About Magic – 30 years of growth

New Branding

About Magic30 years of growth

Corporate Overview

Established in 1983

Publicly traded (NASDAQ, TASE)

Multinational:

14 offices worldwide

Presence in over 50 countries

980 employees

Over 2,500 partners

Thousands of global customers

Millions of installations worldwide

Members of Asseco Group

Asseco Group

Asseco Group

Asseco Group

Global Market Presence

14 Regional Sales Offices, 3 Global R&D Centers, 977 Employees

North America 613

Europe & UK 80

Israel 147

South Africa 40

India 63

Japan 34

Regional Sales Office

Global R&D Center

14 Regional sales offices 3 Global R&D Centers 977 Employees

Financial Results

REVENUES

OPERATING PROFIT

Magic 30 years timeline

New Branding

Objectives

Clearly highlight what makes us unique

Become relevant in new markets of Mobile and Cloud

Attract new customers and the next generation of developers

Energize the organization

Grow bigger and faster

Values Drive the Tone of Voice and Style

Smart fresh, “out-of-the-box”, unexpected

Forward-looking inspiring, sense of wonder, admiration

Determined

bold, passionate, energetic, confident

Open

collaborative, accessible, friendly

Positioning

Magic accelerates business performance with smarter, future-

proof technology and close customer collaboration

NEW BRAND ARCHITECTURE

30 Years of ‘Creative’ Naming Strategy

Masterbrand Model : a One Stack Approach

New Product Naming Convention

Current New

uniPaaS Magic xpa Application Platform

iBOLT Magic xpi Integration Platform

uniPaaS Jet Magic xpa Single User Edition

uniPaaS Xpress Edition Magic xpa Express Edition

iBOLT Basic/Standard Package Magic xpi Basic/Standard Edition

iBOLT Professional/Enterprise Package

Magic xpi Professional/Enterprise Edition

Product Versions and Releases

Current NewuniPaaS V2.0 Magic xpa 2.2 at branding launchuniPaaS V2.5 (next minor release) Magic xpa 2.5 (version 2.x, release 2.5)

Magic xpi 3.3 at branding launchiBOLT V4.0 (next major version) Magic xpi 4.0 (Version 4.x)

uniPaaS V2.1 SP3a Magic xpa 2.2c

No more distinction between major and minor versions

No more Service Packs, only releases

Continue to release hot fixes between versions

Branding in Action-June 2012