Magic Hat Environmental Scan

8/13/2019 Magic Hat Environmental Scan

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MIDTERM ENVIRONMENTAL SCANMATT LEAP ANDRYAN TERRY

Digital Marketing (MKT 350)

Dr. Elaine Young

October 16, 2013


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TABLE OF CONTENTS

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WEBSITE ANALYSIS


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INSTAGRAM:

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YOUTUBE:

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SEARCH ENGINE OPTIMIZATION:

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=,'=&'(%+(*,' EO&' &S+1$+(*'H ?+H*= T+(h8 =,2M&(*(,%85 B,% (O& 2,8( M+%( ?+H*= T+( *8 1,=C&@

(, (O*8 %&H*,'X 0$( (O&: +%& 0&H*''*'H (, H+*' + E*@&% %&+=O5 ),2&(O*'H (, ',(& *8 ?+H*= T+(h8

M+%&'( =,2M+': R,%(O 92&%*=+' W%&E&%*&8 ,E'8 2+': ,(O&% 0%+'@8 +'@ O+8 (O& 2,8( dM,E&%e

,4 +': =,2M&(*(,%h8 M+%&'( =,2M+'*&8 1*8(&@ +0,S&5


16/30

";

SIERRA NEVADA:

)*&%%+ R&S+@+h8 8*(& *8 +((%+=(*S& +'@ 8*2M1&5 9 S*8*(,% *8 H%&&(&@ E*(O + =1*M 8O,E*'H (O&

*'H%&@*&'(8 +'@ 0%&E&%:X EO*1& (O& ,'1: O,( C&:8 +%& 4,$% (+08 +( (O& (,M ,4 (O& M+H&5

R+S*H+(*'H (O& M+H& *8 S&%: &+8: +'@ ,44&%8 H%&+( *'4,%2+(*,' ,' '&E8 +'@ &S&'(8 ,' &S&%:M+H&5 DO& M+H& 4&&18 S&%: ,%H+'*= EO*1& ,44&%*'H $M +':(O*'H :,$h@ &S&% E+'( (, C',E +0,$( (O&

0%+'@5 DO& &`=,22&%=& 8*(& *8 +18, + 0%&&Q& +'@ @,&8 + H%&+( ^,0 ,4 4&+($%*'H (O& M%,@$=(85 DO&

0&8( +8M&=( ,4 (O& E&0 M+H& *8 (O& d0&&% 1,=+(,%e 8&+%=O 0+% +( (O& 0,((,2 ,4 (O& O,2& M+H&5

DO*8 *8 + H%&+( *@&+ *' O&1M*'H (, M%,2,(& (O& +==&88*0*1*(: ,4 (O& M%,@$=(5 #1&+'`=$( +'@

%&4%&8O*'HX (O*8 M+H& @,&8 + E,'@&%4$1 ^,0 ,4 @&M*=(*'H (O& 0%+'@ *2+H& EO*1& H&((*'H 8(%+*HO(

(, (O& M,*'(5

DO& )*&%%+ R&S+@+ B+=&0,,C /+H& O+8 "IKXNIK 1*C&8 +'@ H+*'8 + H,,@ +2,$'( ,4 @+*1: +((&'(*,'5

R,( ,'1: *8 (O& M+H& 2+'+H&% M,8(*'H %&M&+(&@1: (O%,$HO,$( (O& @+:X 4,11,E&%8 ,4 (O& M+H& +%&

S&%: S,=+1b =,'8(+'(1: =,22&'@*'H (O& 0%+'@5 PS&%:(O*'H 4%,2 &S&'(8X '&E8X M*=($%&8X +'@

&S&' %&=*M&8 +%& 0&*'H M,8(&@ @+*1:5 9 S+1$+01& M*&=& *8 O,E (O&%& +%& @+*1: MO,(,8 ,4 (O& 0%&E

2+8(&%8 O+%@ +( E,%C5 DO*8 2+C&8 + =1,8&% =,''&=(*,' 0&(E&&' 0%+'@ +'@ =$8(,2&%5 )*&%%+

R&S+@+ O+8 (O&*% G'8(+H%+2 4&&@ &20&@@&@ *'(, (O& B+=&0,,C M+H&X EO*=O *8 EO&%& +11 ,4 (O&

MO,(,8 +%& =,2*'H 4%,25 DO& d!3$5*bG.%$e M+H& 8&&28 (, 0& (O& ,'1: M+%( (O+( *8 1+=C*'H *'

2+(&%*+15


17/30

"A

DO& ,'1: ,(O&% +%&+8 ,4 8,=*+1 2&@*+ (O+( )*&%%+ R&S+@+ *8 *'S,1S&@ E*(OX *8 G'8(+H%+2 +'@

DE*((&%5


18/30

"F

LM,' =O,,8*'H ,'&X (O& S*8*(,% *8 M%,S*@&@ E*(O + @&(+*1&@ 4+=(8 M+H&X 2$=O 1*C& + 0&&% 0+8&0+11

=+%@X ,4 &+=O 0%&E5 DO*8 *8 (O& 4$11&8(>=1&+'&8( M%&8&'(+(*,' ,4 + =%+4(`0%&E&%:h8 8&1&=(*,' ,4 +':

,4 (O& =,2M&(*(,%h8 E&0 M+H&5 L'@&% (O& O&+@*'H dU,S& U*4&e *8 '&E8 ,' 8M&=*+1 &S&'(8 +'@

+=(*S*(*&8 4&+($%&@ *' + 8*2*1+% 8(:1& (, (O& 0&&% 8&1&=(*,'5 DO& &=,22&%=& M+H& *8 1+=C*'H (O&

+MM&+1>4&&1 ,4 (O& O,2& M+H& &'(*%&1:5 R+S*H+(*'H (, (O& M+H& *8 + 0*( @*44*=$1( +'@ =,'4$8*'H5

DO& M%,@$=( =+(&H,%: (+08 +%& S&%: 82+11 +'@ 01+'@5 DO& T+%M,,' E&0 M+H& @,&8 O+S& + 0&&%1,=+(,%X 0$( @,&8'h( 8&&2 (, E,%C '&+%1: +8 E&11 +8 (O& )*&%%+ R&S+@+ (,,15

911 *' +11X (O& O,2& M+H& *8 +&8(O&(*=+11: M1&+8*'Hb 4&+($%*'H 8,2& H%&+( *'4,%2+(*,' ,' (O& 0&&%8

+'@ &S&'(8b EO*1& *'=1$@*'H 0+@H&8 (, (O& =,2M+':h8 8,=*+1 2&@*+ M+H&85 T,E&S&%X (O& O,2&

M+H& *8 EO&%& (O& 8M1&'@,% &'@8 +8 (O& %&8( ,4 (O& 8*(& 8&&28 (, 0& 1+=C*'H (O& 0%+'@

*2+H&>&'&%H:5

T+%M,,' W%&E&%: O+8 ,S&% A"XNNN 1*C&8 ,' (O&*% B+=&0,,C M+H&5 DO& M+H& 2+'+H&% M,8(8 +0,$(

,'=& + @+: +'@ %&=&*S&8 + 4&E =,22&'(8 4%,2 4+'8 M&% M,8(5 P+=O M,8( *8 *' %&H+%@8 (, (O&

&S&'(8 T+%M,,' W%&E&%: *8 + M+%( ,45


19/30

"I

T+%M,,'h8 G'8(+H%+2 +==,$'( *8 =&%(+*'1: 1+=C*'H5 DO& +==,$'( O+8 ;XA;6 0$( (O& 2+'+H&% *8

,'1: 4,11,E*'H 8*_ $8&%8l DO&%& *8 ', %&M1*&8 (, 4,11,E&%h8 M,8(8b ',( (O+( (O&%& +%& (O+( 2+':

4,11,E&% M,8(8 *' (O& 4*%8( M1+=&5 911 MO,(,H%+MO8 +%& *' %&H+%@8 (, T+%M,,' &S&'(85 DO& DE*((&%

M+H& 1,,C8 0&((&% E*(O ^$8( ,S&% 6"XNNN 4,11,E&%85 DO& M+H& 2+'+H&% 2+C&8 + 4&E M,8(8 + @+:

+'@ &'=,$%+H&8 4,11,E&% =,'S&%8+(*,'5 ?+': M,8(8 *'=1$@& 1*'C8 (, 4&+($%& &S&'(8 +'@ *2+H&8

,4 T+%M,,' &2M1,:&&8 &'^,:*'H (O& 0%+'@h8 0%&E85

T+%M,,' W%&E&%: +=($+11: O+8 + J,$($0& =O+''&1X EO*=O *8 + '&=&88+%: ,$(1&( 4,% 8$=O +

0$8*'&885 DO& =O+''&1 *8 %+(O&% '&E 8, (O&%& +%& ,'1: + 4&E S*@&,8 4&+($%&@5 DO& S*@&,8 8O,E,44

+ 4&E 8M&=*+1 0%&E 8&%*&8X +8 E&11 +8 (O& 2&' EO, 2+@& (O&25 DO&: @*8=$88 EO+( E&'( *'(, (O&

@*8(%*0$(*,' ,4 (O& O*HO1*HO(&@ M%,@$=( +'@ (O& *'H%&@*&'(8 +'@ 8(&M8 (+C&'b &S&' (+1C*'H +0,$(

(O& %,1&8 ,4 &+=O 2+8(&% 0%&E&%5


20/30

"K

LONG TRAIL:

DO& U,'H D%+*1 E&0 M+H& *8 S&%: *'(&%&8(*'H5 G( &'=,2M+88&8 (O& 0%+'@8 =,1,%8 +'@ M+((&%'8 *' +

0+8*= 1+:,$(5 911 ,4 (O& 0%&E8 +%& 4&+($%&@ ,' (O& 8*@& ,4 (O& M+H&X 0$( 1,,C (, 0& 8,2&EO+(

=$(`,445 B,$% @*44&%&'( *2+H&8 +%& =:=1&@ (O%,$HO +( + S&%: ]$*=C M+=& *' (O& =&'(&% ,4 (O& M+H&5

DO&8& *2+H&8 @,'h( @, 2$=O =,'8*@&%*'H (O&: +%& 1+=C*'H *' 8$0^&=( 2+((&%5 V&'&%*= (+08 1*'&(O& (,M ,4 (O& M+H& %&+@*'H d90,$( L8eX dB+2*1: ,4 91&8eX +'@ dV*4( )O,Me5 DO& (+08 0%*'H (O&

S*8*(,% (, 0+8*= *'4,%2+(*,' ,' S&%: 01+'@ M+H&85 T&+@*'H (,E+%@8 (O& 0,((,2 ,4 (O& O,2& M+H&

(O& S*8*(,% E*11 8&& (E, 0,1@ O&+@*'H85 DO& 4*%8( %&+@8X d)&& EO+(h8 0%&E*'HeX +'@ ,44&%8 $M +

S*@&, ,4 (O& 0%&E M%,=&88X +'@ +' *'(%,@$=(*,' (, + '&E 0%&E 8,,' (, 0& %&1&+8&@5 DO& 8&=,'@

O&+@*'H %&+@8X d7O+(h8 R&EmeX +'@ 4&+($%&8 (E, '&E 0&&%8 =$%%&'(1: +S+*1+01&b ,'& ,'1: 0&*'H

+S+*1+01& +( (O& 0%&E&%:5 9( (O& S&%: 0,((,2 ,4 (O& O,2& M+H& +%& 0+@H&8 (, U,'H D%+*1h8

B+=&0,,CX DE*((&%X +'@ J,$($0& M%,4*1&85 DO&%& *8 +18, + d0&&% =,2M+88e (O+( 4*(8 +8 + '*=& 0%+'@

(,$=O 4,% + M%,@$=( 1,=+(,% (,,15

U,'H D%+*1h8 &=,22&%=& M+H& *8 (O& 2,8( 0+8*= ,$( ,4 +11 (O& =,2M&(*(,%85 DO&%& +%& S&%: 4&E

,44&%*'H8X +'@ (O& M%,@$=( *2+H&8 +%& *'=%&@*01: 82+11 2+C*'H *( @*44*=$1( (, 8&& EO+( (O& S*8*(,%

*8 &S&' M$%=O+8*'H5 DO& @&8=%*M(*,'8 ,4 (O& M%,@$=(8 *'=%&+8& (O& M,8*(*,'*'H O,E&S&%X +8 (O&:

2+(=O $M M&%4&=(1: E*(O U,'H(%+*1h8 0%+'@ *2+H&5

.NXA"K 1*C&8 &_*8( ,' (O& U,'H D%+*1 B+=&0,,C M+H&5 DO& 2,@&%+(,% ,4 (O& M+H& M,8(8 $8$+11:,'=& + @+:b 2$1(*M1& @+:8 0&(E&&' M,8(8 @*@ &_*8( *' 8,2& =+8&85 P+=O M,8( ,' (O& M+H& M&%(+*'8

(, (O& &S&'(8 U,'H D%+*1 W%&E&%: *8 (+C*'H M+%( *'5 )$%M%*8*'H1: &',$HO =1,8& (, "NN 1*C&8 +%&

H+*'&@ ,' &+=O M,8(X +'@ &S&' + 2*'*2$2 ,4 (&' =,22&'(8 M&% M,8(5 L8&%8 +%& S&%: *'(&%&8(&@

*' (O& 0%+'@X +'@ EO+( (O&: O+S& (, 8+:>M,8(5 DO*8 *8 (O& ,'& B+=&0,,C M+H& (O+( 1+=C8 +'

G'8(+H%+2 4&&@ &20&@@&@ *'(, *(5 T,E&S&%X (O& MO,(,8 (O+( +%& M,8(&@ 0: (O& 2,@&%+(,% 2,8(

@&4*'*(&1: H+*' H%&+( +((&'(*,' +':E+:5 DO*8 8O,E8 (O+( (O& 0%+'@ =,$1@ @&4*'*(&1: O+S& + 8(%,'H

G'8(+H%+2 4,11,E*'H *4 (O&: @&=*@&@ (, $8& (O+( 2&@*$25 DO& d!3$5*bG.%$e M+H& 1+=C8 + 1,( ,4


21/30

.N

*'4,%2+(*,'5


22/30

."

The Arrows indicate the COMPETITORS position in comparison to MAGIC HAT

SWOT ANALYSIS

Strengths Weaknesses "5 P8(+01*8O&@ W%+'@ G2+H& +'@ /,8*(*,' "5 3*H*(+1 /%&8&'=&

.5 PS&'(8X #,'=&%(8 +'@ )M,'8,%8O*M .5 #,''&=(*,' ,4 3*H*(+1 #,'(&'(

c5 3*H*(+1 /%&8&'=& c5 ?,0*1& /%&8&'=&

65 L'*]$&


23/30

..

STRENGTHS:

"5 P8(+01*8O&@ W%+'@ G2+H& +'@ /,8*(*,'g ?+H*= T+( *8 +11 +0,$( d4$'eX EO*=O *8 *'=%&@*01:&S*@&'( *' &S&%:(O*'H (O+( (O&: @,5 B%,2 (O& $'*]$& '+2&8>8(:1&8 ,4 0%&E8X (, (O&*%0%+'@ +1*H'2&'( E*(O (O& 2$8*= +'@ +%( 8=&'&X ?+H*= T+( O+8 &8(+01*8O&@ +' *2+H& (O+(

(O&*% (+%H&( 2+%C&( =+'>E+'( (, %&1+(& (,5

.5 PS&'(8X #,'=&%(8X +'@ )M,'8,%8O*Mg DO& 2$8*= 8=&'& *8 +' *2M,%(+'( +8M&=( ,4 ?+H*=T+(h8 *2+H&5 DO& 0%+'@ O+8 &8(+01*8O&@ &_=&11&'( %&1+(*,'8O*M8 E*(O M,M$1+% 0+'@8 +'@

2$8*= 4&8(*S+18 +=%,88 (O& =,$'(%: (O%,$HO 8M,'8,%8O*M85 R,( ,'1: @,&8 ?+H*= T+(

8M,'8,% 0+'@8 +'@ 4&8(*S+18X (O&: +18, O,8( (O&*% ,E' &S&'(8 8&S&%+1 (*2&8 + :&+%5

DO%,$HO (O&8& =,''&=(*,'8 ?+H*= T+( H+*'8 + (,' ,4 M$01*=*(: ,' + :&+%1: 0+8*8X +'@

8(%&'H(O&'8 (O& 0%+'@ &S&' 4$%(O&% +8 + %&8$1(5

c5 3*H*(+1 /%&8&'=&g ?+H*= T+( O+8 +1%&+@: &8(+01*8O&@ + 1+%H& 4,11,E*'H ,4 =,'8$2&%85B+=&0,,CX DE*((&% +'@ G'8(+H%+2 +%& =O,=C 4$11 ,4 4+'8X 1*C&8X +'@ 4,11,E&%8 (O+'C8 (, (O&0%+'@8 =,'8*8(&'( *'S,1S&2&'( *' (O&*% 8,=*+1 2&@*+ M%,4*1&85 ?+H*= T+( *8 S&%:

=,'S&%8+(*,'+1 E*(O (O&*% 4+'8 (O,$HO (O&8& 8,=*+1 ,$(1&(85 DO*8 *8 *2M,%(+'( *' C&&M*'H +

H,,@ %&1+(*,'8O*M>*2+H& +8 E&11 +8 + H,,@ S,*=&>*@&'(*(: +=%,88 M1+(4,%285

65 L'*]$&


24/30

.c

8, 2$=O 2$8*=X +%(X +'@ H&'&%+1 *'4,%2+(*,' (, 8O+%&X ',( (, 2&'(*,' + 0&&% 1,=+(,% ,'

(O&*% E&08*(&b EO: ',( =%&+(& + 2,0*1& +MM1*=+(*,' 4,% &+8: +==&88 (, (O&8& E,'@&%4$1

,44&%*'H85 #,2M&(*(,%8 O+S& +1%&+@: @,'& 8, E*(O 1&88 2+(&%*+1 (O+' ?+H*= T+(5

.5 #,''&=(*,' ,4 3*H*(+1 #,'(&'(g ?+H*= T+( +1%&+@: O+8 8,2& H%&+( @*H*(+1 M%&8&'=&,'1*'& 0$( 1+=C8 8,1*@ =,''&=(*,'8 0&(E&&' ,$(1&(85 DO& 0%+'@h8 B+=&0,,C M+H& O+8 ',

1*'C (, (O& DE*((&% M+H& +'@ S*=&`S&%8+5 DO& J,$($0& =O+''&1 *8 ','&_*8(&'( 4%,2 +':

8,=*+1 2&@*+X +8 E&11 +8 (O&*% ?:8M+=& M+H&b EO*=O *8 +=($+11: S&%: *2M%&88*S&5 G( (+C&8

8,2& @*HH*'H (, &S&' 4*'@ (O& ?:8M+=& M+H& *' 4+=(5 R,EO&%& ,' (O& ?+H*= T+( E&08*(&

*8 (O&%& +': *'4,%2+(*,' ,' (O& +==,$'(5

c5 ?,0*1& /%&8&'=&" #,2M&(*'H =%+4( 0%&E&%*&8 O+S& +1%&+@: &8(+01*8O&@ 2,0*1&+MM1*=+(*,'8 4,% &+8: *'(&%+=(*,' 0&(E&&' =,2M+': +'@ =,'8$2&%5 DO*8 &+8: +==&88 *8

8,2&(O*'H ?+H*= T+( '&&@8 (, $8& (, (O&*% +@S+'(+H& (, C&&M $M E*(O

=,2M&(*'H5>&_M+'@*'H 0%&E&%*&85 DO& 0%+'@ O+8 8, 2$=O (, 8O,E=+8&X EO: ',( O+S& +11

=,'(&'( +==&88*01& 4%,2 + 82+%(`MO,'&m

65 L'*]$&


25/30

.6

c5 V%,E*'H /,M$1+%*(: ,4 ?$8*= B&8(*S+18g DO&%& E+8 + .F5co *'=%&+8& *' +S&%+H& 2$8*=4&8(*S+1 +((&'@+'=& 4%,2 .N"N (, .N". [7+1C&%\5 B&8(*S+18 %&=&'(1: ,S&%(,,C %&=,%@&@

2$8*= +8 (O& (,M %&S&'$& H&'&%+(,% [)O,$M\5 DO&%& +%& 2+^,% +'@ 2*',% 4&8(*S+18 +=%,88

(O& L'*(&@ )(+(&85 ?+H*= T+( +1%&+@: O+8 + 8(%,'H M%&8&'=& +( 4&8(*S+18 +'@ *' 4&8(*S+1

8M,'8,%8O*M5 DO& =,2M+': =+' 1&S&%+H& (O& *'=%&+8&@ M,M$1+%*(: +'@ +S+*1+0*1*(: ,4

2$8*= 4&8(*S+18 (, 2+*'(+*' =$%%&'( =$8(,2&%8 +'@ &_M+'@ *' C&: +%&+85

65 #%+4( W%&E*'H W$001&g DO,$HO (O& =%+4( 0%&E*'H *'@$8(%: *8 H%,E*'H %+M*@1:X *( =+'',(8$MM,%( (O& *'41$_ ,4 %&=&'(1: ,M&'&@ 0%&E&%*&8 ^$2M*'H *'(, (O& *'@$8(%: (, =+8O`*'

[/&(&%2+'\5 PS&' E*(O O*HO1: ,M(*2*8(*= @&2+'@ M%,^&=(*,'8X (O& *'@$8(%: E*11 M%,@$=&

4+% 2,%& 0&&% (O+' (O& 2+%C&( =+' +08,%0 [/&(&%2+'\5 DO&%& E*11 0& M1&'(: ,4 ]$+1*4*&@

+'@ O+%@E,%C*'H =%+4( 0%&E&%*&8 EO, E*11 0& $'+01& (, 2&&( (O&*% 4*'+'=*+1 ,01*H+(*,'85

?+H*= T+( O+8 0,(O +' &8(+01*8O&@ 2+%C&( 8O+%& +'@ (O& 4*'+'=*+1 %&8,$%=&8 (, +08,%0

8O,%(`(&%2 O*(85 DO*8 2&+'8 (O+( ?+H*= T+( =,$1@ 4*'@ + '$20&% ,4 (+1&'(&@X &2&%H*'H

0%&E&%*&8 EO, 4+=& (O& M%,8M&=( ,4 =1,8*'H ,% 0&*'H 0,$HO( ,$(5 3&M&'@*'H ,'

H&,H%+MO*= 1,=+(*,' ,4 (O& 0%&E&%:X (O&8& 82+11 =,2M+'*&8 =,$1@ M%,S& (, 0&

8M%*'H0,+%@8 4,% &_M+'8*,' ,% %&H*,'+1 O&+@]$+%(&%85

THREATS:

"5 G'41$_ ,4 #%+4( W%&E&%*&8g G' .N".X (O&%& E&%& .Xc6F =%+4( 0%&E&%*&8 ,M&%+(*'H f E*(O 6NK,M&'*'H 0: ?+%=O ,4 (O+( :&+% [W%&E&%8 988,=*+(*,'\5 G( 0&=,2&8 @*44*=$1( (, M%,@$=& +

0&&% (O+( 1,,C8 +'@ (+8(&8 @*44&%&'( 4%,2 (O,$8+'@8 ,4 =,2M&(*(,%85 G( +18, 0&=,2&8

@*44*=$1( (, 0& ',(*=&@ ,' 8(,%& 8O&1S&8 +'@ +( 0+%85 DO& O*HO @&H%&& ,4 =,2M&(*(*,'

2&+'8 ?+H*= T+( 2$8( (+C& 4$%(O&% 8(&M8 (, @*44&%&'(*+(& +'@ H+*' +((&'(*,'5

.5 )O*4( *' /$%=O+8& 3&=*8*,'8 4%,2 W%+'@ (, )(:1&g #,'8$2&%8 +%& =,2*'H (, 8(,%&8 +'@0+%8 1,,C*'H 4,% + M+%(*=$1+% (:M& ,4 0&&% +'@ (O&' 8&1&=(*'H + 0%+'@ 4%,2 E*(O*' (O&*%

@&8*%&@ (:M& [3&2&(&% V%,$M\5 B,% &_+2M1&X + =$8(,2&% 2*HO( H, (, (O& 8(,%& 1,,C*'H

4,% +' G/9 +'@ 8&1&=( ?+H*= T+(h8 OG/9X +4(&% =,'8*@&%*'H T+%M,,' G/9 +'@ )*&%%+

R&S+@+h8 D,%M&@, P_(%+ G/95 /%&S*,$81: 0%+'@ M1+:&@ + M%*2+%: %,1& *' =,'8*@&%+(*,'

E*(O (:M& +8 (O& 8&=,'@+%: &1&2&'(5 W&=+$8& 2+': ,4 ?+H*= T+(h8 0&&%8 @, ',( 4*(

(:M*=+1 8(:1&8X (O&: %*8C 0&*'H M+88&@ ,S&% *' (O& 8&+%=O M%,=&885 ?,%&,S&%X ?+H*= T+(

=O,,8&8 (, 8(+: +E+: 4%,2 ,S&%EO&12*'H 0&&%8 1*C& S&%: *'(&'8& G/98 +'@ 8,$% 0&&%8X

EO*=O +%& (E, (O& 8(:1&8 (O+( =$%%&'(1: *' S,H$&5

c5 ?,%& #%+4( W%&E&%*&8 )M,'8,%*'H B&8(*S+18g 7*(O (O& H%,E*'H M,M$1+%*(: ,4 2$8*=4&8(*S+18X 2+': =%+4( 0%&E&%*&8 +%& 4,11,E*'H ?+H*= T+( *' 4&8(*S+1 8M,'8,%8O*M5 B,%

&_+2M1&X 3,H4*8O T&+@ %&=&'(1: 8M,'8,%&@ (O& B*%&41: ?$8*= B&8(*S+1X EO*1& )E*(=O0+=C

%&=&'(1: 8M,'8,%&@ DO& /%&=*M*=&g 9 Y&%2,'( ?$8*= B&8(*S+15 9( 8,2& ,4 (O& 2+^,%

4&8(*S+18X =,2M&(*(,%8 +%& &S&' 8M,'8,%*'H +1,'H8*@& ?+H*= T+(5 B,% &_+2M1&X )*&%%+

R+S+@+ *8 +18, + 8M,'8,% 4,% W,''+%,,5 ),2& =,2M+'*&8 +%& 0%,C&%*'H &_=1$8*S& 0&&%

8M,'8,%8O*M @&+18X 1*C& 9W G'0&Sh8 V,,8& G81+'@ @*@ E*(O /*(=O4,%2 ?$8*= B&8(*S+1

[=,`8M,'8,%8X

+'@ 1&88 4&8(*S+1 8M,'8,%8O*M ,MM,%($'*(*&8 4%,2 EO*=O (, =O,,8&5


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.;

65 #,2M&(*(,%8 P_M+'@*'H V&,H%+MO*= B,,(M%*'(8g ?+': ,4 ?+H*= T+(h8 C&: =,2M&(*(,%8 +81+%H& =%+4( 0%&E&%8 +%& &_M+'@*'H 4+=*1*(*&8 *' 8(%+(&H*= H&,H%+MO*= M,8*(*,'8 [3&2&(&%

V%,$M\5 DO&8& 0%&E&%*&8 +%& &_M+'@*'H (O&*% %&+=O 0$: 0$:*'H +'@ @&S&1,M*'H

0%&E&%*&8 ,' (O& ,MM,8*(& 8*@& ,4 (O& =,$'(%:5 B,% &_+2M1&X #+1*4,%'*+`0+8&@ )*&%%+

R&S+@+ +'@ U+H$'*(+8 &8(+01*8O&@ 0%&E&%*&8 *' R,%(O #+%,1*'+ +'@ G11*',*8X %&8M&=(*S&1:5

DO&8& 8&=,'@+%: 1,=+(*,'8 H*S& (O& =,2M+'*&8 +' &@H& *' @*8(%*0$(*,' +'@ =$8(,2&%+==&88*0*1*(:5 DO&: +18, M%,S*@& ?+H*= T+( E*(O '&EX 8(*44&% @*%&=( =,2M&(*(*,'5

;5 /8&$@, #%+4( W%&E&%*&8g 98 2&'(*,'&@ M%&S*,$81:X *'@$8(%: H*+'(8 9W G'0&S +'@?*11&%#,,%8 +%& (+C*'H +@S+'(+H& ,4 (O& =%+4( 0&&% 0,,2 E*(O (O&*% *'=$0+(,%

,%H+'*Q+(*,'85 DO&8& ,%H+'*Q+(*,'8 2+C& &S&%: +((&2M( (, +MM&+% +8 =%+4( 0&&%X 0$(

(O&: O+S& (O& 4$'@*'HX M%,@$=(*,' M%,=&88X +'@ @*8(%*0$(*,' ,4 (O&*% M+%&'( =,2M+':

[3&2&(&% V%,$M\5 B,% (O&8& %&+8,'8X (O&*% 0&&% =+' 0& ,44&%&@ +( + 1,E&% M%*=& M,*'(

+'@ E*(O + O*HO&% M%,4*(+0*1*(:5 3$& (, (O&*% ,E'&%8O*M +'@ M%,@$=(*,'X (O&8& 0&&%8 +%&

',( (&=O'*=+11: =%+4( 0&&%X 0$( 2+': =,'8$2&%8 +%& $'+E+%& +'@ $'+01& (, (&11 (O&

@*44&%&'=&5 DO*8 =%&+(&8 + M,(&'(*+1 4,% ?+H*= T+( (, 0& $'@&%=$(5

TARGET MARKETDEMOGRAPHICS:

?+H*= T+(h8 (+%H&( 2+%C&( =,'8*8(8 2,8(1: ,4 2+1&8X %+'H*'H *' +H& 4%,2 .; (, cK5 DO&: +%& +

M+%( ,4 (O& 2*@@1& (, 2*@@1&`$MM&% =1+88 E*(O + 8(&+@: 2*@8=+1& (, $MM&% 2*@ *'=,2&5 B,% (O&

2,8( M+%( (O&: +%& 8*'H1&b *4 2+%%*&@ (O&: +%& E*(O,$( =O*1@%&'5 DO& (+%H&( O+8 + =,11&H& @&H%&&

+'@ O,1@8 + EO*(&`=,11+% ,==$M+(*,'5 DO& 2+^,%*(: *8 EO*(&X ,E'8 + =+%X +'@ M%*2+%*1: 1*S&8 *' +

%&'(+1 8&((*'H5

PSYCHOGRAPHICS:

G'@*S*@$+18 (+%H&(&@ 0: (O& ?+H*= T+( 0%+'@ O+S& + =%&+(*S& 8*@& +'@ 1,S& (O& +%(8b &8M&=*+11:

2$8*=5 DO&: +%& S&%: M%,+=(*S& (,E+%@ 8,=*+1 =O+'H& 2$=O 1*C& (O& 0%+'@5 DO*8 8(&28 2,8(1:

4%,2 (O& 8(%,'H 8&'8& ,4 M&%8,'+1 *@&'(*(: (O& (+%H&( O,1@8X +8 E&11 +8 $'@&%8(+'@*'H (O+( (O&:


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.A

+%& (O& ,'&8 (O+( 2$8( (+C& (O& 4*%8( 8(&M (,E+%@8 +=O*&S*'H (O& =O+'H& (O&: E+'( (, 8&&5

#,'8*@&%*'H (O& +H& %+'H&X (O& (+%H&( *8 4,=$8&@ ,' O+S*'H + H,,@ (*2&b ,4(&' &'^,:*'H (O&

=+2+%+@&%*& (O+( H,&8 +1,'H E*(O 0&&% @%*'C*'H5 DO&: 1,,C 4,%E+%@ (, M$01*= &S&'(8 1*C& +%(

O,M8X =,'=&%(8X +'@ 4&8(*S+185 918, M%*=& *8 ',( + 2+^,% =,'=&%' EO&' 8O,MM*'H 4,% 0&&%X +8

]$+1*(: *8 2,%& *2M,%(+'( (, (O& (+%H&( 2+%C&(5

PRIZM:

W+8&@ ,44 ,4 (O& @&2,H%+MO*=8 +'@ 0&O+S*,% ,4 (O& (+%H&( 2+%C&(X (O& 8&H2&'( H%,$M8 (O+(

2+C& $M ?+H*= T+( =$8(,2&%8 +%& + =,20*'+(*,' ,4 (O& 234-,546$7&'* +'@ (O& 8$9&7:-, ;:1M+H&8>0$8*'&88`

(,,18>=%+4(0%&E*'H`8(+(*8(*=8>4+=(8q5

W$8*'&88 G'8*HO(85 iB$($%& D%&'@8 *' W&&% +'@ 7*'&5i W$8*'&88 G'8*HO(85 W$8*'&88 G'8*HO(8 U(@5X

.N""5 7&05 cN )&M(5 .N"c5

pO((Mg>>EEE5H1,0+10$8*'&88*'8*HO(85=,2>=,'(&'(>%0=HN"KN25M@4q5

3&2&(&% V%,$M5 i)(+(& ,4 (O& #%+4( W&&% G'@$8(%: .N"c5i 3&2&(&% V%,$M G'S&8(2&'( W+'C5

3&2&(&% V%,$MX .N"c5 7&05 cN )&M(5 .N"c5pO((Mg>>EEE5@&2&(&%H%,$M5'&(>@,=8>M&%8M&=(*S&>#%+4(rW&&%5M@4q5

U,H+'X D*25 iW&&% )+1&8 LMX 0$( W*H W&&% @,E'5i )(5 U,$*8 /,8(`3*8M+(=O5 )(1(,@+:5=,2X NK 9M%5

.N".5 7&05 cN )&M(5 .N"c5 pO((Mg>>EEE58(1(,@+:5=,2>0$8*'&88>=,1$2'8>1+H&%`

O&+@8>0&&%`8+1&8`$M`0$(`0*H`0&&%`@,E'>+%(*=1&r;@&I;&"A`I.;c`""&"`KN44` NN"+60=4

AIFI5O(21q5


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Magic Hat Environmental Scan

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