MAGIC BUS—MEDIA COVERAGE FOR AUGUST 2012

Gulafsha talks about her journey so far in the Huffington Post: http://www.huffingtonpost.com/gulafsha-kumrulhoda-ansari/heading-to-london-for-the_b_1756532.html

Salonee Gadgil writes in the Mumbai Mag: http://mumbaimag.com/mumbailist-lets-play-cause-every-child-must/

QSR Web talks about the Champions of Play: http://www.qsrweb.com/article/198175/McDonald-s-sends-young-athletes-to-London-Olympics

COO Pratik Kumar interviews with Two Worlds Meet: http://mumbaimag.com/mumbailist-lets-play-cause-every-child-must/

Missouri Sports Mag writes: http://missourisportsmag.com/?p=70534

Volunteer intern Ryan Ballard gets featured on the Hindu Business Line: http://www.thehindubusinessline.com/industry-and-economy/economy/article3704010.ece?homepage=true&ref=wl_home

COMMUNICATION, WEB AND SOCIAL MEDIA Direct link to our donor newsletter: http://issuu.com/magic-bus/docs/magic_buzz_-_launch_edition Here is an account of the social media analytics (August 1-31, 2012): Our social channels are growing popular and statistics show an upward trend: 1) Facebook: 96 more people liked us during the period. We have 2161 fans on Facebook now. 2) Twitter: We have 518 followers on Twitter now; we tweeted regularly. 3) LinkedIn: We shared 15 updates in July and earned a good number of impressions for each post. 4) Blog: With regular posts, we are currently standing at 7200+ page views. 5) YouTube: Our YouTube channel added more videos, and has 8850 video-views now. 6) Issuu: We recorded more than 200 document views this month, which make it to a total of 1458 views. Links to earlier media reports: July 2012 | June 2012 | May 2012 | April 2012

We recorded some good response and mentions on our posts on Twitter.