MaGIC Academy: User Experience Design and Systems Thinking
-
Upload
daniel-stillman -
Category
Design
-
view
790 -
download
0
description
Transcript of MaGIC Academy: User Experience Design and Systems Thinking
![Page 1: MaGIC Academy: User Experience Design and Systems Thinking](https://reader034.fdocuments.net/reader034/viewer/2022051817/547e46b85806b5e05e8b469f/html5/thumbnails/1.jpg)
![Page 2: MaGIC Academy: User Experience Design and Systems Thinking](https://reader034.fdocuments.net/reader034/viewer/2022051817/547e46b85806b5e05e8b469f/html5/thumbnails/2.jpg)
THIS SESSION:
EXPERIENCE DESIGN
![Page 3: MaGIC Academy: User Experience Design and Systems Thinking](https://reader034.fdocuments.net/reader034/viewer/2022051817/547e46b85806b5e05e8b469f/html5/thumbnails/3.jpg)
NEXT SESSION:
SYSTEMS THINKING
![Page 4: MaGIC Academy: User Experience Design and Systems Thinking](https://reader034.fdocuments.net/reader034/viewer/2022051817/547e46b85806b5e05e8b469f/html5/thumbnails/4.jpg)
FOCUS ON YOUR USERS
Know your users and focus on their key needs relentlessly.
SPEAK “USER”
Speak your user’s language, not jargon or acronyms
KEY GOALS + FLOWS
Know your user’s most key goals and your business’ key goals
MAP SYSTEMS
Map the whole system, and connect flows together
KNOW YOUR FUNNEL
Make sure you know the entire lifecycle and experience you’re providing.
FRONT/BACK OF HOUSE
What’s the front and back of your system? Know how internal processes produce user outcomes
UNPACK LINKAGES
Deconstruct systems and find out the best points to create change for your company
LINK TOUCHPOINTS
Command and control communication is easy to break. Have iterative touch points on decisions.
KNOW YOUR OCEAN
What is effecting your system from the outside? How can you anticipate these effects?
FIND BIG LEVERS
How can you change the game and evolve your business over time?
For more info, tools, and workshops, check out: www.thedesigngym.com | @thedesigngym
This work by The Design Gym LLC is licensed under a Creative Commons Attribution 4.0 International License.
EXPERIENCE DESIGN + SYSTEMS THINKING
![Page 5: MaGIC Academy: User Experience Design and Systems Thinking](https://reader034.fdocuments.net/reader034/viewer/2022051817/547e46b85806b5e05e8b469f/html5/thumbnails/5.jpg)
@thedesigngym
THE DESIGN GYM IS EMPOWERING PEOPLE WITH THE TOOLS TO CREATE CHANGE.
![Page 6: MaGIC Academy: User Experience Design and Systems Thinking](https://reader034.fdocuments.net/reader034/viewer/2022051817/547e46b85806b5e05e8b469f/html5/thumbnails/6.jpg)
@thedesigngym
WE BUILD COMMUNITY
WE SUPPORT COMPANIES
WE CREATE COLLABORATION
![Page 7: MaGIC Academy: User Experience Design and Systems Thinking](https://reader034.fdocuments.net/reader034/viewer/2022051817/547e46b85806b5e05e8b469f/html5/thumbnails/7.jpg)
@thedesigngym
WE PARTNER WITH DIVERSE COMPANIES
![Page 8: MaGIC Academy: User Experience Design and Systems Thinking](https://reader034.fdocuments.net/reader034/viewer/2022051817/547e46b85806b5e05e8b469f/html5/thumbnails/8.jpg)
@thedesigngym
@thedesigngym
#DesignThinking
WE’RE SOCIAL:
![Page 9: MaGIC Academy: User Experience Design and Systems Thinking](https://reader034.fdocuments.net/reader034/viewer/2022051817/547e46b85806b5e05e8b469f/html5/thumbnails/9.jpg)
FIVE EXPERIENCE DESIGN PRINCIPLES:
FOCUS ON YOUR USERS
KNOW YOUR FUNNEL
SPEAK “USER”
BUILD A SYSTEM MAP
KEY GOALS + FLOWS
![Page 10: MaGIC Academy: User Experience Design and Systems Thinking](https://reader034.fdocuments.net/reader034/viewer/2022051817/547e46b85806b5e05e8b469f/html5/thumbnails/10.jpg)
PRINCIPLE ONE:
FOCUS ON YOUR USERS
![Page 11: MaGIC Academy: User Experience Design and Systems Thinking](https://reader034.fdocuments.net/reader034/viewer/2022051817/547e46b85806b5e05e8b469f/html5/thumbnails/11.jpg)
BALANCE VOICES
MONEY
PEOPLE
TECHNOLOGY
![Page 12: MaGIC Academy: User Experience Design and Systems Thinking](https://reader034.fdocuments.net/reader034/viewer/2022051817/547e46b85806b5e05e8b469f/html5/thumbnails/12.jpg)
“WE KNOW OUR USERS”
CFO
?
CTO
![Page 13: MaGIC Academy: User Experience Design and Systems Thinking](https://reader034.fdocuments.net/reader034/viewer/2022051817/547e46b85806b5e05e8b469f/html5/thumbnails/13.jpg)
LISTEN TO YOUR USERS Ask open ended questions
Only talk 10% of time
Use Silence….
Ask for stories and for specific examples. Ex. “Tell me about the last time you…”
![Page 14: MaGIC Academy: User Experience Design and Systems Thinking](https://reader034.fdocuments.net/reader034/viewer/2022051817/547e46b85806b5e05e8b469f/html5/thumbnails/14.jpg)
CONVERSATION ARCS
Rapport building
TIME
Topical questions
Specific research questions
Anything I missed?
SPE
CIF
IC T
O R
ESE
AR
CH
TO
PIC
![Page 15: MaGIC Academy: User Experience Design and Systems Thinking](https://reader034.fdocuments.net/reader034/viewer/2022051817/547e46b85806b5e05e8b469f/html5/thumbnails/15.jpg)
EXPERIENCE INVENTORY! “Is Coffee part of your routine? Is so, how?”
“Is there something else you can’t imagine
starting the morning without? Tell me about
that…”
ACTIVITY
![Page 16: MaGIC Academy: User Experience Design and Systems Thinking](https://reader034.fdocuments.net/reader034/viewer/2022051817/547e46b85806b5e05e8b469f/html5/thumbnails/16.jpg)
EXPERIENCE INVENTORY! “Is Coffee part of your routine?
If so, how?”
“Is there something else you
can’t imagine starting the
morning without? Tell me
about that…”
ACTIVITY
Use best practices!
Open ended questions
Talk 10% of time
Use Silence….
Ask for stories and for
specific examples. Ex. “Tell me about the last
time you…”
![Page 17: MaGIC Academy: User Experience Design and Systems Thinking](https://reader034.fdocuments.net/reader034/viewer/2022051817/547e46b85806b5e05e8b469f/html5/thumbnails/17.jpg)
PLUSSES AND DELTAS How did you do with the interviewing best
practices?
![Page 18: MaGIC Academy: User Experience Design and Systems Thinking](https://reader034.fdocuments.net/reader034/viewer/2022051817/547e46b85806b5e05e8b469f/html5/thumbnails/18.jpg)
PRINCIPLE TWO:
SPEAK “USER”
![Page 19: MaGIC Academy: User Experience Design and Systems Thinking](https://reader034.fdocuments.net/reader034/viewer/2022051817/547e46b85806b5e05e8b469f/html5/thumbnails/19.jpg)
L.A.T.C.H. Location
Alphabetical
Time
Category
Hierarchy
![Page 20: MaGIC Academy: User Experience Design and Systems Thinking](https://reader034.fdocuments.net/reader034/viewer/2022051817/547e46b85806b5e05e8b469f/html5/thumbnails/20.jpg)
L.A.T.C.H. Location
Alphabetical
Time
Category
Hierarchy
![Page 21: MaGIC Academy: User Experience Design and Systems Thinking](https://reader034.fdocuments.net/reader034/viewer/2022051817/547e46b85806b5e05e8b469f/html5/thumbnails/21.jpg)
CLOCK TIME/HUMAN TIME
![Page 22: MaGIC Academy: User Experience Design and Systems Thinking](https://reader034.fdocuments.net/reader034/viewer/2022051817/547e46b85806b5e05e8b469f/html5/thumbnails/22.jpg)
USER PERSONAS Could you tell me what “type” of person
you’re speaking with?
Can you find out their personal L.A.T.C.H, not
a universal L.A.T.C.H.?
ACTIVITY
![Page 23: MaGIC Academy: User Experience Design and Systems Thinking](https://reader034.fdocuments.net/reader034/viewer/2022051817/547e46b85806b5e05e8b469f/html5/thumbnails/23.jpg)
EXPERIENCE INVENTORY! “Is Coffee part of your routine?
If so, how?”
“Is there something else you
can’t imagine starting the
morning without? Tell me
about that…”
ACTIVITY
Use best practices!
Open ended questions
Talk 10% of time
Use Silence….
Ask for stories and for
specific examples. Ex. “Tell me about the last
time you…”
![Page 24: MaGIC Academy: User Experience Design and Systems Thinking](https://reader034.fdocuments.net/reader034/viewer/2022051817/547e46b85806b5e05e8b469f/html5/thumbnails/24.jpg)
PLUSSES AND DELTAS How did you do with the interviewing best
practices?
![Page 25: MaGIC Academy: User Experience Design and Systems Thinking](https://reader034.fdocuments.net/reader034/viewer/2022051817/547e46b85806b5e05e8b469f/html5/thumbnails/25.jpg)
LYNDA.COM To be vs. To do
SPEAK USER CASE STUDY
![Page 26: MaGIC Academy: User Experience Design and Systems Thinking](https://reader034.fdocuments.net/reader034/viewer/2022051817/547e46b85806b5e05e8b469f/html5/thumbnails/26.jpg)
PRINCIPLE THREE:
KEY GOALS + FLOWS
Beginning Middle End
![Page 27: MaGIC Academy: User Experience Design and Systems Thinking](https://reader034.fdocuments.net/reader034/viewer/2022051817/547e46b85806b5e05e8b469f/html5/thumbnails/27.jpg)
MAP A FLOW Take out your phone
Sketch a the key flow of a
mobile app you use daily
What’s your goal?
What the transformation?
ACTIVITY
![Page 28: MaGIC Academy: User Experience Design and Systems Thinking](https://reader034.fdocuments.net/reader034/viewer/2022051817/547e46b85806b5e05e8b469f/html5/thumbnails/28.jpg)
PRINCIPLE FOUR:
BUILD A SYSTEM MAP
A Wiring Diagram
How do Flows Connect?
What are the Primary
and Secondary Flows?
![Page 29: MaGIC Academy: User Experience Design and Systems Thinking](https://reader034.fdocuments.net/reader034/viewer/2022051817/547e46b85806b5e05e8b469f/html5/thumbnails/29.jpg)
SKETCH A SYSTEM What are the secondary flows?
What are the other states of
the system?
What are ALL the screens?
ACTIVITY
![Page 30: MaGIC Academy: User Experience Design and Systems Thinking](https://reader034.fdocuments.net/reader034/viewer/2022051817/547e46b85806b5e05e8b469f/html5/thumbnails/30.jpg)
PRINCIPLE FIVE:
KNOW YOUR FUNNEL ENTICE
ENTER
ENGAGE
EXIT
EXTEND
![Page 31: MaGIC Academy: User Experience Design and Systems Thinking](https://reader034.fdocuments.net/reader034/viewer/2022051817/547e46b85806b5e05e8b469f/html5/thumbnails/31.jpg)
MAP THE FUNNEL Re-examine your system map:
How are people Enticed into the System?
What’s the main point of Entry?
How do we know if they’re Engaged?
How do people Exit the System
(in good and bad ways)
How do they or can they Extend your
involvement?
ACTIVITY
![Page 33: MaGIC Academy: User Experience Design and Systems Thinking](https://reader034.fdocuments.net/reader034/viewer/2022051817/547e46b85806b5e05e8b469f/html5/thumbnails/33.jpg)
![Page 34: MaGIC Academy: User Experience Design and Systems Thinking](https://reader034.fdocuments.net/reader034/viewer/2022051817/547e46b85806b5e05e8b469f/html5/thumbnails/34.jpg)
BREAK!
![Page 35: MaGIC Academy: User Experience Design and Systems Thinking](https://reader034.fdocuments.net/reader034/viewer/2022051817/547e46b85806b5e05e8b469f/html5/thumbnails/35.jpg)
FOCUS ON YOUR USERS
Know your users and focus on their key needs relentlessly.
SPEAK “USER”
Speak your user’s language, not jargon or acronyms
KEY GOALS + FLOWS
Know your user’s most key goals and your business’ key goals
MAP SYSTEMS
Map the whole system, and connect flows together
KNOW YOUR FUNNEL
Make sure you know the entire lifecycle and experience you’re providing.
FRONT/BACK OF HOUSE
What’s the front and back of your system? Know how internal processes produce user outcomes
UNPACK LINKAGES
Deconstruct systems and find out the best points to create change for your company
LINK TOUCHPOINTS
Command and control communication is easy to break. Have iterative touch points on decisions.
KNOW YOUR OCEAN
What is effecting your system from the outside? How can you anticipate these effects?
FIND BIG LEVERS
How can you change the game and evolve your business over time?
For more info, tools, and workshops, check out: www.thedesigngym.com | @thedesigngym
This work by The Design Gym LLC is licensed under a Creative Commons Attribution 4.0 International License.
EXPERIENCE DESIGN + SYSTEMS THINKING
![Page 36: MaGIC Academy: User Experience Design and Systems Thinking](https://reader034.fdocuments.net/reader034/viewer/2022051817/547e46b85806b5e05e8b469f/html5/thumbnails/36.jpg)
FIVE EXPERIENCE DESIGN PRINCIPLES:
FRONT/BACK of HOUSE
FIND BIG LEVERS
UNPACK LINKAGES
KNOW YOUR OCEAN
LINK TOUCHPOINTS
![Page 37: MaGIC Academy: User Experience Design and Systems Thinking](https://reader034.fdocuments.net/reader034/viewer/2022051817/547e46b85806b5e05e8b469f/html5/thumbnails/37.jpg)
PRINCIPLE SIX:
FRONT/BACK OF HOUSE
![Page 38: MaGIC Academy: User Experience Design and Systems Thinking](https://reader034.fdocuments.net/reader034/viewer/2022051817/547e46b85806b5e05e8b469f/html5/thumbnails/38.jpg)
FRONT OF THE HOUSE
BACK OF THE HOUSE
![Page 39: MaGIC Academy: User Experience Design and Systems Thinking](https://reader034.fdocuments.net/reader034/viewer/2022051817/547e46b85806b5e05e8b469f/html5/thumbnails/39.jpg)
PRINCIPLE SIX:
FRONT/BACK OF HOUSE
![Page 40: MaGIC Academy: User Experience Design and Systems Thinking](https://reader034.fdocuments.net/reader034/viewer/2022051817/547e46b85806b5e05e8b469f/html5/thumbnails/40.jpg)
PRINCIPLE SIX:
FRONT/BACK OF HOUSE Separate consumer pathways from
organizational systems of delivery.
![Page 41: MaGIC Academy: User Experience Design and Systems Thinking](https://reader034.fdocuments.net/reader034/viewer/2022051817/547e46b85806b5e05e8b469f/html5/thumbnails/41.jpg)
PRINCIPLE SIX:
FRONT/BACK OF HOUSE Know which organizational processes effect
and support user experience
![Page 42: MaGIC Academy: User Experience Design and Systems Thinking](https://reader034.fdocuments.net/reader034/viewer/2022051817/547e46b85806b5e05e8b469f/html5/thumbnails/42.jpg)
PRINCIPLE SIX:
FRONT/BACK OF HOUSE …And what systems touch those systems.
![Page 43: MaGIC Academy: User Experience Design and Systems Thinking](https://reader034.fdocuments.net/reader034/viewer/2022051817/547e46b85806b5e05e8b469f/html5/thumbnails/43.jpg)
FRONT/BACK OF THE HOUSE CASE STUDY
BONOBOS: A WEB SITE
![Page 44: MaGIC Academy: User Experience Design and Systems Thinking](https://reader034.fdocuments.net/reader034/viewer/2022051817/547e46b85806b5e05e8b469f/html5/thumbnails/44.jpg)
FRONT/BACK OF THE HOUSE CASE STUDY
ALSO A STORE+CATALOG
![Page 45: MaGIC Academy: User Experience Design and Systems Thinking](https://reader034.fdocuments.net/reader034/viewer/2022051817/547e46b85806b5e05e8b469f/html5/thumbnails/45.jpg)
FRONT/BACK OF THE HOUSE CASE STUDY
+NINJAS
![Page 46: MaGIC Academy: User Experience Design and Systems Thinking](https://reader034.fdocuments.net/reader034/viewer/2022051817/547e46b85806b5e05e8b469f/html5/thumbnails/46.jpg)
UNPACK LINKAGES PRINCIPLE SEVEN
http://www.instituteofplay.org/wp-content/uploads/2013/07/QDesignPack_SystemsThinking_July2013.pdf
![Page 47: MaGIC Academy: User Experience Design and Systems Thinking](https://reader034.fdocuments.net/reader034/viewer/2022051817/547e46b85806b5e05e8b469f/html5/thumbnails/47.jpg)
LINKAGES: SUB SYSTEMS PRINCIPLE SEVEN
http://www.instituteofplay.org/wp-content/uploads/2013/07/QDesignPack_SystemsThinking_July2013.pdf
![Page 48: MaGIC Academy: User Experience Design and Systems Thinking](https://reader034.fdocuments.net/reader034/viewer/2022051817/547e46b85806b5e05e8b469f/html5/thumbnails/48.jpg)
WHERE TO CHANGE?!
http://www.instituteofplay.org/wp-content/uploads/2013/07/QDesignPack_SystemsThinking_July2013.pdf
![Page 49: MaGIC Academy: User Experience Design and Systems Thinking](https://reader034.fdocuments.net/reader034/viewer/2022051817/547e46b85806b5e05e8b469f/html5/thumbnails/49.jpg)
http://ben-evans.com/benedictevans/2014/9/4/why-amazon-has-no-profits-and-why-it-works
UNPACK LINKAGES
![Page 50: MaGIC Academy: User Experience Design and Systems Thinking](https://reader034.fdocuments.net/reader034/viewer/2022051817/547e46b85806b5e05e8b469f/html5/thumbnails/50.jpg)
UNKNOWN LINKAGES Interview your partner for 3 minutes and ask:
Have you tried to change a system and found
unintended consequences?
ACTIVITY
![Page 51: MaGIC Academy: User Experience Design and Systems Thinking](https://reader034.fdocuments.net/reader034/viewer/2022051817/547e46b85806b5e05e8b469f/html5/thumbnails/51.jpg)
CHECK IN What did we learn?
ACTIVITY
![Page 52: MaGIC Academy: User Experience Design and Systems Thinking](https://reader034.fdocuments.net/reader034/viewer/2022051817/547e46b85806b5e05e8b469f/html5/thumbnails/52.jpg)
BLIND ORIGAMI 1. Close you eyes!
2. If you can see this, read step one.
ACTIVITY
![Page 53: MaGIC Academy: User Experience Design and Systems Thinking](https://reader034.fdocuments.net/reader034/viewer/2022051817/547e46b85806b5e05e8b469f/html5/thumbnails/53.jpg)
BLIND ORIGAMI What happened?
What could make it work better?
ACTIVITY
![Page 54: MaGIC Academy: User Experience Design and Systems Thinking](https://reader034.fdocuments.net/reader034/viewer/2022051817/547e46b85806b5e05e8b469f/html5/thumbnails/54.jpg)
CONNECT TOUCHPOINTS PRINCIPLE EIGHT
Command and Control vs. Web of Communication
![Page 55: MaGIC Academy: User Experience Design and Systems Thinking](https://reader034.fdocuments.net/reader034/viewer/2022051817/547e46b85806b5e05e8b469f/html5/thumbnails/55.jpg)
CONNECT TOUCHPOINTS PRINCIPLE EIGHT
Waterfall Product Development vs. Agile
![Page 56: MaGIC Academy: User Experience Design and Systems Thinking](https://reader034.fdocuments.net/reader034/viewer/2022051817/547e46b85806b5e05e8b469f/html5/thumbnails/56.jpg)
CONNECT TOUCHPOINTS PRINCIPLE EIGHT
2-way listening
Stand-ups and check-ins
to reduce organizational drift
Planning vs. Tactical Touchpoints
Iterate!
![Page 57: MaGIC Academy: User Experience Design and Systems Thinking](https://reader034.fdocuments.net/reader034/viewer/2022051817/547e46b85806b5e05e8b469f/html5/thumbnails/57.jpg)
KNOW YOUR OCEAN PRINCIPLE NINE
![Page 58: MaGIC Academy: User Experience Design and Systems Thinking](https://reader034.fdocuments.net/reader034/viewer/2022051817/547e46b85806b5e05e8b469f/html5/thumbnails/58.jpg)
FIVE EXPERIENCE DESIGN PRINCIPLES:
FRONT/BACK of HOUSE
FIND BIG LEVERS
UNPACK LINKAGES
KNOW YOUR OCEAN
LINK TOUCHPOINTS
![Page 59: MaGIC Academy: User Experience Design and Systems Thinking](https://reader034.fdocuments.net/reader034/viewer/2022051817/547e46b85806b5e05e8b469f/html5/thumbnails/59.jpg)
What are the currents, tides and trends?
Who else is playing in your space?
What’s coming into your space?
What is your riskiest assumption?
KNOW YOUR OCEAN PRINCIPLE NINE
![Page 60: MaGIC Academy: User Experience Design and Systems Thinking](https://reader034.fdocuments.net/reader034/viewer/2022051817/547e46b85806b5e05e8b469f/html5/thumbnails/60.jpg)
SCENARIO PLANNING KNOW YOUR OCEAN CASE STUDY
![Page 61: MaGIC Academy: User Experience Design and Systems Thinking](https://reader034.fdocuments.net/reader034/viewer/2022051817/547e46b85806b5e05e8b469f/html5/thumbnails/61.jpg)
FIND BIG LEVERS PRINCIPLE TEN
![Page 62: MaGIC Academy: User Experience Design and Systems Thinking](https://reader034.fdocuments.net/reader034/viewer/2022051817/547e46b85806b5e05e8b469f/html5/thumbnails/62.jpg)
How can we change the game?
How can we build capacity and tip the scales?
The bigger changes take more time!
FIND BIG LEVERS PRINCIPLE TEN
![Page 63: MaGIC Academy: User Experience Design and Systems Thinking](https://reader034.fdocuments.net/reader034/viewer/2022051817/547e46b85806b5e05e8b469f/html5/thumbnails/63.jpg)
BUILDING CAPACITY FIND BIG LEVERS CASE STUDY
![Page 64: MaGIC Academy: User Experience Design and Systems Thinking](https://reader034.fdocuments.net/reader034/viewer/2022051817/547e46b85806b5e05e8b469f/html5/thumbnails/64.jpg)
BUILDING INVENTORY FIND BIG LEVERS CASE STUDY
![Page 65: MaGIC Academy: User Experience Design and Systems Thinking](https://reader034.fdocuments.net/reader034/viewer/2022051817/547e46b85806b5e05e8b469f/html5/thumbnails/65.jpg)
BUILDING SALES FIND BIG LEVERS CASE STUDY
![Page 66: MaGIC Academy: User Experience Design and Systems Thinking](https://reader034.fdocuments.net/reader034/viewer/2022051817/547e46b85806b5e05e8b469f/html5/thumbnails/66.jpg)
FOCUS ON YOUR USERS
Know your users and focus on their key needs relentlessly.
SPEAK “USER”
Speak your user’s language, not jargon or acronyms
KEY GOALS + FLOWS
Know your user’s most key goals and your business’ key goals
MAP SYSTEMS
Map the whole system, and connect flows together
KNOW YOUR FUNNEL
Make sure you know the entire lifecycle and experience you’re providing.
FRONT/BACK OF HOUSE
What’s the front and back of your system? Know how internal processes produce user outcomes
UNPACK LINKAGES
Deconstruct systems and find out the best points to create change for your company
LINK TOUCHPOINTS
Command and control communication is easy to break. Have iterative touch points on decisions.
KNOW YOUR OCEAN
What is effecting your system from the outside? How can you anticipate these effects?
FIND BIG LEVERS
How can you change the game and evolve your business over time?
For more info, tools, and workshops, check out: www.thedesigngym.com | @thedesigngym
This work by The Design Gym LLC is licensed under a Creative Commons Attribution 4.0 International License.
EXPERIENCE DESIGN + SYSTEMS THINKING
![Page 67: MaGIC Academy: User Experience Design and Systems Thinking](https://reader034.fdocuments.net/reader034/viewer/2022051817/547e46b85806b5e05e8b469f/html5/thumbnails/67.jpg)
@thedesigngym
THE DESIGN GYM IS EMPOWERING PEOPLE WITH THE TOOLS TO CREATE CHANGE.
![Page 68: MaGIC Academy: User Experience Design and Systems Thinking](https://reader034.fdocuments.net/reader034/viewer/2022051817/547e46b85806b5e05e8b469f/html5/thumbnails/68.jpg)
@thedesigngym
WE BUILD COMMUNITY
WE SUPPORT COMPANIES
WE CREATE COLLABORATION
![Page 70: MaGIC Academy: User Experience Design and Systems Thinking](https://reader034.fdocuments.net/reader034/viewer/2022051817/547e46b85806b5e05e8b469f/html5/thumbnails/70.jpg)