A case study by Student Village 2016

MAGGIE SENSES BOWLED STUDENTS OVER ON CAMPUSA CASE STUDY BY STUDENT VILLAGE 2016

A case study by Student Village 2016

MAGGIE NOODLES WANTED STUDENT VILLAGE TO HELP

THEM REACH THE SA YOUTH MARKET AND DELIVER A

CLASH OF THE SENSES TO CAMPUSES INTRODUCING NEW MAGGIE WOK STYLE

NOODLES

THE APPROACH

A case study by Student Village 2016

CAMPAIGN OBJECTIVES

ACHIEVE OVERALL BRAND AWARENESS FOR MAGGIE NOODLES ON CAMPUS

DISTRIBUTE SAMPLES ON CAMPUSES NATION WIDE

CREATE A MAGGIE WOK STYLE NOODLE TASTING EXPERIENCE FOR STUDENTS ALL

OVER SOUTH AFRICA

MAKE MAGGIE SENSES STUDENTS’ GO TO MEAL

A case study by Student Village 2016

STUDENT VILLAGE SENT TOP PROMOTERS TO 18 CAMPUSES TO DELIVER MAGGIE NOODLE SAMPLES TO STUDENTS

CONCEPT AND APPLICATION

CAMPUSES WERE FILLED WITH

STUDENTS WHO ALL RECEIVED

SAMPLES LEAVING CAMPUSES

ABUZZ ABOUT MAGGIE NOODLES’

NEW WOK STYLE SENSES RANGE

THE STUDENTS WERE EXCITED ABOUT THE MAGGI SENSES SAMPLES, SO MUCH THAT THEY WANTED MORE SAMPLES!

A case study by Student Village 2016

• UJ

• NMMU

• UWC

• UCT

• CPUT

• STELLENBOSCH

• TUKS

• WITS

• UKZN

STUDENT VILLAGE TARGETED THE BELOW CAMPUSES ACROSS SA:

A case study by Student Village 2016

AS A VALUE ADD STUDENT VILLAGE ALSO DISTRIBUTED SOME SAMPLES TO FEEDING SCHEMES AT SOME OF THE

UNIVERSITIES LIKE WITS AT NO

ADDITIONAL COST

RESULTS STUDENT VILLAGE COMPLETED A SUCCESSFUL CAMPAIGN WITH FAR REACHING RESULTS…

PROMOTERS DELIVERED OVER 116,400 SAMPLES TO 18

CAMPUSES WITHIN JUST OVER A WEEK. THIS TARGET SAW PROMOTERS DISTRIBUTING

6,466 SAMPLES PER CAMPUS NATION WIDE WHICH IS CLOSE TO 1,300 SAMPLES PER DAY.

MAGGIE 2 MINUTE NOODLES BOWLED OVER THE YOUTH

AND EVEN THE PROMOTERS

ENJOYED WORKING ON THE

CAMPAIGN

A case study by Student Village 2016

FIND MORE CASE STUDIES @ WWW.STUDENTMARKETING.CO.ZA CONTACT US @ SALES@STUDENTVILLAGE.CO.ZA

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