Maggi Innovative Content Generation
-
date post
21-Oct-2014 -
Category
Business
-
view
1.342 -
download
6
description
Transcript of Maggi Innovative Content Generation
![Page 1: Maggi Innovative Content Generation](https://reader034.fdocuments.net/reader034/viewer/2022051816/54464656afaf9f5d178b4600/html5/thumbnails/1.jpg)
! !
innovative content generation
Oltre la dicotomia enterprise / user nella comunicazione d’impresa
Università IULM, 20 Gennaio 2010
Stefano MaggiDigital Ingredients http://digitalingredients.co.uk / Twitter @stefanomaggi
mercoledì 20 gennaio 2010
![Page 2: Maggi Innovative Content Generation](https://reader034.fdocuments.net/reader034/viewer/2022051816/54464656afaf9f5d178b4600/html5/thumbnails/2.jpg)
! !
crowdoutsourcing+
mercoledì 20 gennaio 2010
![Page 3: Maggi Innovative Content Generation](https://reader034.fdocuments.net/reader034/viewer/2022051816/54464656afaf9f5d178b4600/html5/thumbnails/3.jpg)
! !
crowdoutsourcing+
mercoledì 20 gennaio 2010
![Page 4: Maggi Innovative Content Generation](https://reader034.fdocuments.net/reader034/viewer/2022051816/54464656afaf9f5d178b4600/html5/thumbnails/4.jpg)
! !
un modo di creare
mercoledì 20 gennaio 2010
![Page 5: Maggi Innovative Content Generation](https://reader034.fdocuments.net/reader034/viewer/2022051816/54464656afaf9f5d178b4600/html5/thumbnails/5.jpg)
! !
idee
mercoledì 20 gennaio 2010
![Page 6: Maggi Innovative Content Generation](https://reader034.fdocuments.net/reader034/viewer/2022051816/54464656afaf9f5d178b4600/html5/thumbnails/6.jpg)
! !
idee
mercoledì 20 gennaio 2010
![Page 7: Maggi Innovative Content Generation](https://reader034.fdocuments.net/reader034/viewer/2022051816/54464656afaf9f5d178b4600/html5/thumbnails/7.jpg)
! !
idee
mercoledì 20 gennaio 2010
![Page 8: Maggi Innovative Content Generation](https://reader034.fdocuments.net/reader034/viewer/2022051816/54464656afaf9f5d178b4600/html5/thumbnails/8.jpg)
! !
campagne di comunicazione
mercoledì 20 gennaio 2010
![Page 9: Maggi Innovative Content Generation](https://reader034.fdocuments.net/reader034/viewer/2022051816/54464656afaf9f5d178b4600/html5/thumbnails/9.jpg)
! !
prodotti
mercoledì 20 gennaio 2010
![Page 10: Maggi Innovative Content Generation](https://reader034.fdocuments.net/reader034/viewer/2022051816/54464656afaf9f5d178b4600/html5/thumbnails/10.jpg)
! !
progetti di sviluppo
mercoledì 20 gennaio 2010
![Page 11: Maggi Innovative Content Generation](https://reader034.fdocuments.net/reader034/viewer/2022051816/54464656afaf9f5d178b4600/html5/thumbnails/11.jpg)
! !
e molto altro
mercoledì 20 gennaio 2010
![Page 12: Maggi Innovative Content Generation](https://reader034.fdocuments.net/reader034/viewer/2022051816/54464656afaf9f5d178b4600/html5/thumbnails/12.jpg)
! !
e molto altro
brand
mercoledì 20 gennaio 2010
![Page 13: Maggi Innovative Content Generation](https://reader034.fdocuments.net/reader034/viewer/2022051816/54464656afaf9f5d178b4600/html5/thumbnails/13.jpg)
! !
e molto altro
brandnews
mercoledì 20 gennaio 2010
![Page 14: Maggi Innovative Content Generation](https://reader034.fdocuments.net/reader034/viewer/2022051816/54464656afaf9f5d178b4600/html5/thumbnails/14.jpg)
! !
e molto altro
brandnews
entertainment
mercoledì 20 gennaio 2010
![Page 15: Maggi Innovative Content Generation](https://reader034.fdocuments.net/reader034/viewer/2022051816/54464656afaf9f5d178b4600/html5/thumbnails/15.jpg)
! !
e molto altro
brandnews
entertainmentsupporto...
mercoledì 20 gennaio 2010
![Page 16: Maggi Innovative Content Generation](https://reader034.fdocuments.net/reader034/viewer/2022051816/54464656afaf9f5d178b4600/html5/thumbnails/16.jpg)
! !
?come nasce il contenuto “crowdsourced”?
mercoledì 20 gennaio 2010
![Page 17: Maggi Innovative Content Generation](https://reader034.fdocuments.net/reader034/viewer/2022051816/54464656afaf9f5d178b4600/html5/thumbnails/17.jpg)
! !
da iniziative “branded”
mercoledì 20 gennaio 2010
![Page 18: Maggi Innovative Content Generation](https://reader034.fdocuments.net/reader034/viewer/2022051816/54464656afaf9f5d178b4600/html5/thumbnails/18.jpg)
! !
da iniziative “branded”
mercoledì 20 gennaio 2010
![Page 19: Maggi Innovative Content Generation](https://reader034.fdocuments.net/reader034/viewer/2022051816/54464656afaf9f5d178b4600/html5/thumbnails/19.jpg)
! !
da contenuti “user generated”
mercoledì 20 gennaio 2010
![Page 20: Maggi Innovative Content Generation](https://reader034.fdocuments.net/reader034/viewer/2022051816/54464656afaf9f5d178b4600/html5/thumbnails/20.jpg)
! !
da contenuti “user generated”
mercoledì 20 gennaio 2010
![Page 21: Maggi Innovative Content Generation](https://reader034.fdocuments.net/reader034/viewer/2022051816/54464656afaf9f5d178b4600/html5/thumbnails/21.jpg)
! !© 2009 - Stefano Maggi - http://digitalingredients.co.uk
mercoledì 20 gennaio 2010
![Page 22: Maggi Innovative Content Generation](https://reader034.fdocuments.net/reader034/viewer/2022051816/54464656afaf9f5d178b4600/html5/thumbnails/22.jpg)
! !
?si tratta di “raccogliere” contenuto?
mercoledì 20 gennaio 2010
![Page 23: Maggi Innovative Content Generation](https://reader034.fdocuments.net/reader034/viewer/2022051816/54464656afaf9f5d178b4600/html5/thumbnails/23.jpg)
! !
aggregare è l’ultima fase di un processo
mercoledì 20 gennaio 2010
![Page 24: Maggi Innovative Content Generation](https://reader034.fdocuments.net/reader034/viewer/2022051816/54464656afaf9f5d178b4600/html5/thumbnails/24.jpg)
! !
è importante “dare” prima di “ricevere”
mercoledì 20 gennaio 2010
![Page 25: Maggi Innovative Content Generation](https://reader034.fdocuments.net/reader034/viewer/2022051816/54464656afaf9f5d178b4600/html5/thumbnails/25.jpg)
! !
riconoscere il valore
http://www.flickr.com/photos/garryknight/2565937494/mercoledì 20 gennaio 2010
![Page 26: Maggi Innovative Content Generation](https://reader034.fdocuments.net/reader034/viewer/2022051816/54464656afaf9f5d178b4600/html5/thumbnails/26.jpg)
! !
costruire ruoli
http://www.flickr.com/photos/tomsaint/3741010510/mercoledì 20 gennaio 2010
![Page 27: Maggi Innovative Content Generation](https://reader034.fdocuments.net/reader034/viewer/2022051816/54464656afaf9f5d178b4600/html5/thumbnails/27.jpg)
! !
informare
http://www.flickr.com/photos/threephin/2199226160/mercoledì 20 gennaio 2010
![Page 28: Maggi Innovative Content Generation](https://reader034.fdocuments.net/reader034/viewer/2022051816/54464656afaf9f5d178b4600/html5/thumbnails/28.jpg)
! !http://www.flickr.com/photos/wwworks/1384952210/
favorire il supporto reciproco
mercoledì 20 gennaio 2010
![Page 29: Maggi Innovative Content Generation](https://reader034.fdocuments.net/reader034/viewer/2022051816/54464656afaf9f5d178b4600/html5/thumbnails/29.jpg)
! !http://www.flickr.com/photos/dist0rtedwave/249591602/
sorprendere
mercoledì 20 gennaio 2010
![Page 30: Maggi Innovative Content Generation](https://reader034.fdocuments.net/reader034/viewer/2022051816/54464656afaf9f5d178b4600/html5/thumbnails/30.jpg)
! !http://www.flickr.com/photos/mandyxclear/3591427076/
divertire
mercoledì 20 gennaio 2010
![Page 31: Maggi Innovative Content Generation](https://reader034.fdocuments.net/reader034/viewer/2022051816/54464656afaf9f5d178b4600/html5/thumbnails/31.jpg)
! !
coinvolgere gli influencer è un’opportunità
mercoledì 20 gennaio 2010
![Page 32: Maggi Innovative Content Generation](https://reader034.fdocuments.net/reader034/viewer/2022051816/54464656afaf9f5d178b4600/html5/thumbnails/32.jpg)
! !
considerando reach e affinità
mercoledì 20 gennaio 2010
![Page 33: Maggi Innovative Content Generation](https://reader034.fdocuments.net/reader034/viewer/2022051816/54464656afaf9f5d178b4600/html5/thumbnails/33.jpg)
! !© 2009 - Stefano Maggi - http://digitalingredients.co.uk
mercoledì 20 gennaio 2010
![Page 34: Maggi Innovative Content Generation](https://reader034.fdocuments.net/reader034/viewer/2022051816/54464656afaf9f5d178b4600/html5/thumbnails/34.jpg)
! !
cercando diversi tipi di influencer
mercoledì 20 gennaio 2010
![Page 35: Maggi Innovative Content Generation](https://reader034.fdocuments.net/reader034/viewer/2022051816/54464656afaf9f5d178b4600/html5/thumbnails/35.jpg)
! !© 2009 - Stefano Maggi - http://digitalingredients.co.uk
mercoledì 20 gennaio 2010
![Page 36: Maggi Innovative Content Generation](https://reader034.fdocuments.net/reader034/viewer/2022051816/54464656afaf9f5d178b4600/html5/thumbnails/36.jpg)
! !
il ruolo editoriale del brand è fondamentale
mercoledì 20 gennaio 2010
![Page 37: Maggi Innovative Content Generation](https://reader034.fdocuments.net/reader034/viewer/2022051816/54464656afaf9f5d178b4600/html5/thumbnails/37.jpg)
! !© 2009 - Stefano Maggi - http://digitalingredients.co.uk
mercoledì 20 gennaio 2010
![Page 38: Maggi Innovative Content Generation](https://reader034.fdocuments.net/reader034/viewer/2022051816/54464656afaf9f5d178b4600/html5/thumbnails/38.jpg)
! !
le agenzie possono supportare i brand
mercoledì 20 gennaio 2010
![Page 39: Maggi Innovative Content Generation](https://reader034.fdocuments.net/reader034/viewer/2022051816/54464656afaf9f5d178b4600/html5/thumbnails/39.jpg)
! !
a diversi livelli
mercoledì 20 gennaio 2010
![Page 40: Maggi Innovative Content Generation](https://reader034.fdocuments.net/reader034/viewer/2022051816/54464656afaf9f5d178b4600/html5/thumbnails/40.jpg)
! !
a diversi livelli
creatività
mercoledì 20 gennaio 2010
![Page 41: Maggi Innovative Content Generation](https://reader034.fdocuments.net/reader034/viewer/2022051816/54464656afaf9f5d178b4600/html5/thumbnails/41.jpg)
! !
a diversi livelli
creativitàideazione
mercoledì 20 gennaio 2010
![Page 42: Maggi Innovative Content Generation](https://reader034.fdocuments.net/reader034/viewer/2022051816/54464656afaf9f5d178b4600/html5/thumbnails/42.jpg)
! !
a diversi livelli
creativitàideazionegestione
mercoledì 20 gennaio 2010
![Page 43: Maggi Innovative Content Generation](https://reader034.fdocuments.net/reader034/viewer/2022051816/54464656afaf9f5d178b4600/html5/thumbnails/43.jpg)
! !
a diversi livelli
creativitàideazionegestione
collaborazione
mercoledì 20 gennaio 2010
![Page 44: Maggi Innovative Content Generation](https://reader034.fdocuments.net/reader034/viewer/2022051816/54464656afaf9f5d178b4600/html5/thumbnails/44.jpg)
! !
a diversi livelli
creativitàideazionegestione
collaborazioneesecuzione
mercoledì 20 gennaio 2010
![Page 45: Maggi Innovative Content Generation](https://reader034.fdocuments.net/reader034/viewer/2022051816/54464656afaf9f5d178b4600/html5/thumbnails/45.jpg)
! !
alcune agenzie possono costruire valore
mercoledì 20 gennaio 2010
![Page 46: Maggi Innovative Content Generation](https://reader034.fdocuments.net/reader034/viewer/2022051816/54464656afaf9f5d178b4600/html5/thumbnails/46.jpg)
! !
insieme a brand e consumatori
mercoledì 20 gennaio 2010
![Page 47: Maggi Innovative Content Generation](https://reader034.fdocuments.net/reader034/viewer/2022051816/54464656afaf9f5d178b4600/html5/thumbnails/47.jpg)
! !
attraverso i social media
mercoledì 20 gennaio 2010
![Page 48: Maggi Innovative Content Generation](https://reader034.fdocuments.net/reader034/viewer/2022051816/54464656afaf9f5d178b4600/html5/thumbnails/48.jpg)
! !© 2009 - Stefano Maggi - http://digitalingredients.co.uk
mercoledì 20 gennaio 2010
![Page 49: Maggi Innovative Content Generation](https://reader034.fdocuments.net/reader034/viewer/2022051816/54464656afaf9f5d178b4600/html5/thumbnails/49.jpg)
! !
“The more you give your idea away, the more your company is going to be worth.”
Seth Godin
mercoledì 20 gennaio 2010
![Page 50: Maggi Innovative Content Generation](https://reader034.fdocuments.net/reader034/viewer/2022051816/54464656afaf9f5d178b4600/html5/thumbnails/50.jpg)
! !
grazie.
http://j.mp/crowdiulm
Stefano MaggiDigital Ingredients http://digitalingredients.co.uk / Twitter @stefanomaggi
mercoledì 20 gennaio 2010