Magento Spring Meetup Setting up Enhanced …...Content Grouping Filters Channel Settings Ecommerce...
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Magento Spring Meetup Setting up Enhanced eCommerce for Reporting
Transcript of Magento Spring Meetup Setting up Enhanced …...Content Grouping Filters Channel Settings Ecommerce...
Magento Spring Meetup
Setting up Enhanced eCommerce for Reporting
- Who am I?
Paul DelaneyHead Of Digital Marketing – PushON
eCommerce Tracking
- Implement E-Commerce Tracking in Google Analytics
- Implement E-Commerce Tracking in Google Analytics
Quick Overview of Tag Manager
- GTM Overview
A snippet of code (usually JavaScript) added to a page.
Defines when and where tags are executed.
Used to receive or store information to be used by tags and triggers.
Deploying GTM for Magento
- Magento Extensions
- Simple Setup
- Deployed
- Enhanced Ecommerce Variable
- Add to Cart Tag
Reporting in GA
- Reports EC vs EE
- Events for reports from dataLayer
- Checkout Behaviour Report
- Thank You!